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All trends, solutions and innovative ideas that drive success and opportunities in the tourism 2.0 arena
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Forgotten Madrid suffers tourism slump - FRANCE 24

Forgotten Madrid suffers tourism slump - FRANCE 24 | Social Media and Online channels for Tourism 2.0 | Scoop.it
Forgotten Madrid suffers tourism slump FRANCE 24 Located in the heart of Spain, far from the architectural gems of Barcelona and the white-walled villages of Andalusia, Madrid boasts several top museums such as the Prado but has failed to develop a...
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Google Hotel Finder & The War for Hotel SERP Listings - Search Engine Journal

Google Hotel Finder & The War for Hotel SERP Listings - Search Engine Journal | Social Media and Online channels for Tourism 2.0 | Scoop.it
Have you tried searching for a hotel lately on Google? If you have, you noticed a plethora of new Google hotel related search results. This is Google Hotel
Olivier P. Soares's insight:

Extremely important to get a solid understanding of the Google Hotel Finder "mechanics" !

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Lloyd’s List, el periódico más viejo del mundo dejará de imprimirse y solo tendrá versión online | Noticiasdot.com

Lloyd’s List, el periódico más viejo del mundo dejará de imprimirse y solo tendrá versión online | Noticiasdot.com | Social Media and Online channels for Tourism 2.0 | Scoop.it
Lloyd’s List, que fue fundado en 1734, dejará de imprimirse para tener únicamente una versión online. Este periódico es el más viejo del mundo y e...
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Signs of the times !...

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Améliorer en 5 étapes la performance de sa Campagne vidéo sur Youtube : des pistes à suivre pour les destinations

Améliorer en 5 étapes la performance de sa Campagne vidéo sur Youtube : des pistes à suivre pour les destinations | Social Media and Online channels for Tourism 2.0 | Scoop.it

"Précédemment, nous avions abordé les bénéfices d’une campagne adwords vidéo avec notamment une présentation des différentes performances provenant des publicités Youtube. Cette fois ci nous allons plus loin  en vous donnant plusieurs pistes afin d’améliorer la performance de vos campagnes Youtube."


Via Julien Dos Reis Pedro
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Google vs. Yahoo! - A virtual race to acquire the global travel market - Travelandtourworld.com

Google vs. Yahoo! - A virtual race to acquire the global travel market - Travelandtourworld.com | Social Media and Online channels for Tourism 2.0 | Scoop.it
The pursuit for the top position in the online market between Yahoo and Google has kept the world tourism industry on their toes. To the dismay of strong
Olivier P. Soares's insight:

And incredibly relevant topic to understand if you want to increase your direct bookings at higher rentability.

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Localized Online Ads Mean Stronger Holiday Sales


Via Nuno Fraga Coelho
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Facebook lança álbuns compartilhados

Facebook lança álbuns compartilhados | Social Media and Online channels for Tourism 2.0 | Scoop.it
Até agora, quando criamos um álbum no Facebook, apenas nós eramos capazes de enviar fotos para ele, com um limite de 1.000 fotos cada. Isso muda a partir de

Via Helder Gonçalves
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What hotels need to know as Google expands Knowledge Graph

What hotels need to know as Google expands Knowledge Graph | Social Media and Online channels for Tourism 2.0 | Scoop.it
For the past few days you might have noticed a new black bar appearing at the top of some Google search results.
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The History of SEO

SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were ret
Olivier P. Soares's insight:

Very interesting presentation to explain the past and present of SEO, and what it
Means to us.

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Airbnb, Priceline and Travelocity are clunkiest sites to use, survey finds

Airbnb, Priceline and Travelocity are clunkiest sites to use, survey finds | Social Media and Online channels for Tourism 2.0 | Scoop.it
Ease of use should indeed increase conversions, but it's difficult to compare the complexity of dealing with apartment hosts on Airbnb with simply completing a hotel booking from one brand on Hilton.com.

Via Luis Costa
Olivier P. Soares's insight:

Estudo muito interessante acerca da usabilidade de sites de viagens, quais os critérios e métricas relevantes (inclui pdf). 

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How To Find Great Relevant Content for Your Niche Audience

How To Find Great Relevant Content for Your Niche Audience | Social Media and Online channels for Tourism 2.0 | Scoop.it
Content curation: tools to help you find and share great content from other people alongside your own content.

Via Robin Good
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Alfredo Corell's curator insight, June 30, 2013 7:38 AM

Useful, simple and direct. I've started using it

Jeff Domansky's curator insight, July 1, 2013 2:25 PM

Tools highlighted include Scoop.it, Newsle and Feedly.

AraujoFredy's curator insight, July 2, 2013 10:32 AM
Cómo encontrar contenido relevante para su audiencia de nichoDesde www.socialmediaexaminer.com - 1 de julio de 13:55
Curaduría de contenidos: herramientas para ayudarle a encontrar y compartir un gran contenido de otras personas junto con su propio contenido.
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Guest Post: How disruptive technologies in hospitality will shape 2013 and beyond - Travolution.co.uk

Guest Post: How disruptive technologies in hospitality will shape 2013 and beyond - Travolution.co.uk | Social Media and Online channels for Tourism 2.0 | Scoop.it
The latest online travel news and jobs from Travolution.co.uk. Stay ahead with travel agent and travel technology news, case studies, in-depth articles and videos
Olivier P. Soares's insight:

It Amy sound like more of the same, but it just reinforces that the hotelier needs, right now, to implement the basics of the modern distribution. Ther is no time to waste.

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The World in 2033: Big Thinkers And Futurists Share Their Thoughts

The World in 2033: Big Thinkers And Futurists Share Their Thoughts | Social Media and Online channels for Tourism 2.0 | Scoop.it

Could you have predicted the success of the web, tablets and smartphones, privatized space travel, the rise of terrorism, or the myriad of small changes that impact how you live today?  

 

Forbes have gathered a group of visionaries, leaders, and big thinkers to a group of visionaries, leaders, and big thinkers to spot trends in their areas of discipline and give us insight into where we are heading. 

 

There will be change – sometime dramatic change – in our future, and there is.....hope.


Via Kenneth Mikkelsen, Robert, ALBERTO CORRERA
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Search, Collect, Organize and Publish Video Collections on Your Site with Huzzaz

Search, Collect, Organize and Publish Video Collections on Your Site with Huzzaz | Social Media and Online channels for Tourism 2.0 | Scoop.it
A new way to collect, organize, discover, and watch the best videos on the web.

Via Robin Good
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Asil's curator insight, October 12, 2013 4:38 PM

According to the site, they have the ability to strip the ads off the videos you put on your lists.  Makes me wonder how YouTube and Vimeo will react once they realize they aren't getting ad-views.  And if there are no ad-views, how the makers will feel about the loss of revenue?

The founder is James Yang.  There's a nice article about him on Social Times: http://socialtimes.com/huzzaz-makes-it-easy-to-create-and-share-video-playlists_b136571

From the article: Huzzaz is a passion project. “I just want to create something that helps make the world a better place.”

Alfredo Corell's curator insight, October 13, 2013 2:32 PM

video curation tools

in beta-version

free to register have a go!!!

GIANFRANCO MARINI's curator insight, October 15, 2013 3:28 AM

Mi limito a tradurre all'impronta la recensione di Robin Good

 

Huzzaz è un servizio web based per la video curation che consente di ricercare, filtrare, organizzare e pubblicare raccolte di clip video su un tema specifico.

 

Grazie a un motore di ricerca è semplice trovere clip su Uoytube e Vimeo e aggiungerle a una delle nsotre collezioni. Grazie a un bookmarklet è anche possibile aggiungere immediatamente contenuti video che troviamo durante la navigazione.

 

Le collezioni video realizzate possono essere facilmente condivise nei principali social network o incorporate.

 

Molte facile da utilizzare, Huzzaz è un utile strumento per scoprire video e per la video curation

 

LINK UTILI

http://huzzaz.com/beta per ottenere un invito per registrarsi su Huzzaz

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Los 20 pasos del cliente hasta la reserva online | TecnoHotel

Los 20 pasos del cliente hasta la reserva online | TecnoHotel | Social Media and Online channels for Tourism 2.0 | Scoop.it
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Le marketing de destination, un modèle à réinventer

Le marketing de destination, un modèle à réinventer | Social Media and Online channels for Tourism 2.0 | Scoop.it
Plusieurs phénomènes bousculent le modèle actuel de l'organisme de gestion de la destination. Il devra s'adapter pour rester pertinent auprès des voyageurs... et de ses membres!

Via Yohann Rippe, Maude Riout
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David PADEAU's comment, August 14, 2013 1:39 AM
Très bon article sur le remodelage du marketing territorial !
David PADEAU's curator insight, August 14, 2013 5:33 AM

Plusieurs phénomènes bousculent le modèle actuel de l'organisme de gestion de la destination. Il devra s'adapter pour rester pertinent auprès des voyageurs... et de ses membres ! Cet article complet et pertinent de Frédéric Gonzalo, vous décrit très bien les enjeux de ce remodelage du marketing territorial ! A partager ...

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Nouveaux sites web de destinations touristiques (septembre 2013)

Nouveaux sites web de destinations touristiques (septembre 2013) | Social Media and Online channels for Tourism 2.0 | Scoop.it
Après une pause estivale bien méritée, me voilà de retour plein d'énergie, de motivation et de nouvelles idées d'articles pour cette rentrée !

Via Gengembre Dominique
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Les Google Glass comme guide touristique multimedia, ça marche!

Les Google Glass comme guide touristique multimedia, ça marche! | Social Media and Online channels for Tourism 2.0 | Scoop.it

Une stratup sudaficaine a lancé un guide de voyage opérable par les google glass. Gps, commentaires, tout y est. La vidéo est assez bluffante...


Via Jean Luc Boulin
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Serge Dielens * Soci(et)al Marketing Communication expert @ EdgeCommunication.be *'s curator insight, August 22, 2013 3:42 AM

Multitasking touristique? Progrès réservé aux très bons conducteurs? Gadget? Regardez la vidéo et dites-nous!

Magali Jacolin's comment, August 27, 2013 6:12 AM
Peut-être pourrait-on le réserver aux piétons ? :)
Serge Dielens * Soci(et)al Marketing Communication expert @ EdgeCommunication.be *'s comment, August 27, 2013 8:40 AM
Bonne suggestion! Difficile à imposer dans un monde ultra libéral? ;-)
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Travel Booking 2.0: How The Travel Booking Giants Stack Up in 2013

Travel Booking 2.0: How The Travel Booking Giants Stack Up in 2013 | Social Media and Online channels for Tourism 2.0 | Scoop.it
With the announcement that Travelocity will basically become a virtual clone of Expedia in 2014, the lay of the land in the online travel market will be shifting. While Expedia will bolster its ...

Via Philippe Fabry
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Philippe Fabry's curator insight, August 26, 2013 10:04 AM

Quelques chiffres clés des géants monidaux du etourisme.

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Kayak adds hotel reviews and sentiment analysis to hotel pages

Kayak adds hotel reviews and sentiment analysis to hotel pages | Social Media and Online channels for Tourism 2.0 | Scoop.it

How exactly is Kayak’s new feature any different from what you might get from looking on Yelp, TripAdvisor, or any other hotel review site? Company Chief Product Officer Giorgos Zacharia tells us that it’s based off of verified travelers, that means those who have actually stayed in the hotel. So the time when Travelocity or the hotel calls you directly to ask how your stay was? That is passed along to Kayak for inclusion.


Via WIHPhotel
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WIHPhotel's curator insight, August 27, 2013 3:58 AM

Booking.com includes it's review power and more visibility on Kayak. This will definitely help guests chose their hotels. Making meta-search a little easier to use.  

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The Digital Elite, a new class of travelers

Published since 1997, HOTELMARKETING.COM is the Internet hotel marketing magazine for hotel marketers, hoteliers and online travel marketers.
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Algarve quer recuperar 100 mil dormidas no próximo inverno

Algarve quer recuperar 100 mil dormidas no próximo inverno | Social Media and Online channels for Tourism 2.0 | Scoop.it
Turismo de Portugal anuncia plano de combate à sazonalidade para recuperar, até março de 2014, 25 das dormidas que o Algarve perdeu nos últimos seis anos.
Olivier P. Soares's insight:

Boa ideia ! Agora para ser uma boa iniciativa é preciso "fazer acontecer" !

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La industria turística pierde por no conocer el verdadero coste de los pagos | TecnoHotel

La industria turística pierde por no conocer el verdadero coste de los pagos | TecnoHotel | Social Media and Online channels for Tourism 2.0 | Scoop.it
Olivier P. Soares's insight:

Mais um exemplo que gerir por "sensações" pode induzir em erro !

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Booking.com n’est pas votre ami « etourisme.info

Booking.com n’est pas votre ami « etourisme.info | Social Media and Online channels for Tourism 2.0 | Scoop.it
Olivier P. Soares's insight:

Um artigo muito importante ! Nao vou tão longe de dizer que a Booking.com nao é nossa amiga, mas temos de facto de saber aproveitar o bom e negociar... O resto !

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Marriott on merging hotel operations with hi-tech for the new digital world order | Travel Industry News & Conferences - EyeforTravel

Marriott on merging hotel operations with hi-tech for the new digital world order | Travel Industry News & Conferences - EyeforTravel | Social Media and Online channels for Tourism 2.0 | Scoop.it
Typically hotel businesses are non-technology firms but increasingly technology is intricately woven into day-to-day operations.
Olivier P. Soares's insight:

Finally an article that that does more than just talk about technology, but understands the role that staff play in the leveraging of that technology.

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