eT-Marketing - Di...
Follow
Find
4.6K views | +0 today
 
Scooped by Olivier P. Soares
onto eT-Marketing - Digital world for Tourism
Scoop.it!

Booking.com: Your Worst Best friend? | ehotelier.com News Archives

Booking.com: Your Worst Best friend? | ehotelier.com News Archives | eT-Marketing - Digital world for Tourism | Scoop.it
Ehotelier News Archives [Dec 14, 12 | 12:06 am] Booking.com: Your Worst Best friend?:
more...
No comment yet.
eT-Marketing - Digital world for Tourism
The digital world @ the Service Of Tourism. Context: Hotels, Holiday Renting, Serviced Apartments, Hostels, DMC, Restaurants, MICE, Tours, Cruises. Topics: Social Media, Online Distribution, Metasearch, CRM, Big Data, Paid media, Owned Media and Earned Media, Apps and Platforms.
Your new post is loading...
Your new post is loading...
Rescooped by Olivier P. Soares from ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
Scoop.it!

The Marketing Department of the Future

The Marketing Department of the Future | eT-Marketing - Digital world for Tourism | Scoop.it
The rapid incorporation of digital approaches has made marketing an industry of silos. It's time to rethink the way we build our teams and our skill sets to break those walls apart.

Via ALBERTO CORRERA
Olivier P. Soares's insight:

Excelent Thinking process to integrate online and offline functions in marketing

more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

Keywords – Are They Still Relevant for 2015 Hotel Marketing? - Hospitality Net

Keywords – Are They Still Relevant for 2015 Hotel Marketing? - Hospitality Net | eT-Marketing - Digital world for Tourism | Scoop.it
Search engines are branching their focus out of just using keywords to provide the best search experience to their users. However, this doesn't mean that keyword strategy for SEO is no longer important and should be forgotten.
Olivier P. Soares's insight:

Long live SEO for hotel marketing !  Simple rules to follow to improve results.

more...
No comment yet.
Rescooped by Olivier P. Soares from Marketing Revolution
Scoop.it!

168 Case Studies On Generating Traffic From 124 Experts

168 Case Studies On Generating Traffic From 124 Experts | eT-Marketing - Digital world for Tourism | Scoop.it

Step by step, detailed case studies on getting traffic from Neil Patel, Jeff Bullas, Jon Morrow and many more.


Via Esther Coronel De Iberkleid
more...
No comment yet.
Rescooped by Olivier P. Soares from Web marketing hotelier
Scoop.it!

Avis voyageurs : 5 conseils de professionnels

Avis voyageurs : 5 conseils de professionnels | eT-Marketing - Digital world for Tourism | Scoop.it
lechotouristique.com -
Comment récolter des avis flatteurs, et limiter l'effet de nuisance des mauvais ? La réponse en cinq conseils de professionnels de...

Via Thomas Yung
Olivier P. Soares's insight:

Do you want to increase your ADR ? Get more and better reviews is the answer ! Manage your reviews with TLC (tender loving care), respond to them and make sure you let everyone know about them on all platforms.

more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr and Flickr

How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr and Flickr | eT-Marketing - Digital world for Tourism | Scoop.it
Hashtags, which make it easier to find, share and curate content on social platforms, can be an invaluable tool in your marketing arsenal.
more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

eT- Marketing: (Muito) mais do mesmo - Revista hotelaria Dez 2014

. indicadores/ Opinião 08 hotelaria Dezembro 2014 Há praticamente dois anos, por uns dias de diferença, estava eu sentado no mesmo sítio, o meu escritório móve…
Olivier P. Soares's insight:

Artigo de opinião na revista Hotelaria, da Publituris.

Evolução do factor "digital" na hotelaria em Portugal.

more...
No comment yet.
Rescooped by Olivier P. Soares from Tourism Social Media
Scoop.it!

New Data: What Types of Content Perform Best on Social Media?

New Data: What Types of Content Perform Best on Social Media? | eT-Marketing - Digital world for Tourism | Scoop.it
Check out this original research from BuzzStream and Fractl on what content performs best on social media throughout the year.

Via Wendy Forbes
more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

Show Me the ROI: The Balancing Act of Organic and Paid Social

Show Me the ROI: The Balancing Act of Organic and Paid Social | eT-Marketing - Digital world for Tourism | Scoop.it
Social advertising is mainstream, but now social marketers need to strike the right balance between organic and paid impressions to drive the highest ROI.
more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

¿Cuáles son los tableros que debería tener tu hotel en Pinterest?

¿Cuáles son los tableros que debería tener tu hotel en Pinterest? | eT-Marketing - Digital world for Tourism | Scoop.it
Diario online de tecnología aplicada al turismo
Olivier P. Soares's insight:
¿Cuáles son los tableros que debería tener tu hotel en Pinterest?
more...
No comment yet.
Rescooped by Olivier P. Soares from Destination marketing
Scoop.it!

Webdesign et Vidéo touristique => Le meilleur de 2014 !

Webdesign et Vidéo touristique => Le meilleur de 2014 ! | eT-Marketing - Digital world for Tourism | Scoop.it

Chaque mois, Le Weboskop prend plaisir à vous compiler un Best Of des meilleures vidéos ainsi qu’une sélection des sites web de destinations touristiques fraîchement débarqués sur la toile. Il vous propose de retrouver ici une sélection internationale de la crème « Webdesign et Vidéo » des destinations touristiques pour cette année 2014. De quoi vous donner de l’inspiration pour vos projets en 2015. 

 

*Best of Webdesign 2014

Mobile menu, Flat & minimal design, Monopage, Responsive, Image first, Webfonts, Parallax, Fullscreen design, Sticky menu, Grids, Art GIFs, Vintage…

*Best of Vidéo 2014

Les critères de sélection pour réaliser ce Best Of de fin d’année sont assez subjectifs et difficiles à retranscrire… Ils sont fortement liés à la capacité qu’a une vidéo à susciter émotion et immersion lors du visionnage.


Via Julien Dos Reis Pedro
more...
No comment yet.
Rescooped by Olivier P. Soares from Sharing Economy & Travel
Scoop.it!

TravelStarter beta is LIVE!

TravelStarter beta is LIVE! | eT-Marketing - Digital world for Tourism | Scoop.it

TravelStarter is launching public beta! 

It is a worldwide crowdfunding platform for tourism. It’s a two way street:

1) It helps local entrepreneurs get their tourism business off the ground, and 2) it offers travelers a chance to help and meet creative locals at their favorite destinations.


Via Julien Dos Reis Pedro
more...
liseeng's curator insight, December 4, 2014 11:23 AM

Interesting opportunities ahead! 

Rescooped by Olivier P. Soares from Destination marketing
Scoop.it!

Australia is the most popular country on Instagram!

Australia is the most popular country on Instagram! | eT-Marketing - Digital world for Tourism | Scoop.it

Australia has a new claim to fame: being the most popular country in the world on Instagram.

The official tourism Australia page @Australia has just amassed over one million followers, making it easily the most followed national destination page in the world.

The page, which is run by a small team of social media experts, has blown the completion out of the water, with it's British counterpart carrying only 131,000 followers, and the New Zealand account having only 30,000.

It features stunning images of quintessentially Australian icons like Kangaroos, Koalas and distinctly rugged landscapes, with many of the images garnering over 50,000 likes.

 

Tourism Australia's social media team has published a presentation outlining how it uses its @Australia Instagram page to inspire the world to travel to and through Australia. This can be viewed at http://www.slideshare.net/TourismAustralia


Via Julien Dos Reis Pedro
Olivier P. Soares's insight:

Excellent presentation of Australia's presence and success on instagram.

more...
Jake Red Dorman's curator insight, December 16, 2014 12:15 AM

Some of the land scape pictures on this Instagram page make it easy to see why it is the most popular country on Instagram. The wild life also make this place look like an incredible place to visit. I also notices the different types of trees there. If I were to just look at this page not knowing that this was all in the same country, I would not say that most of these pictures were taken place.

Amanda Morgan's curator insight, December 16, 2014 10:12 PM

It is not surprising that Australia is the most popular country on instagram with all of its amazing sites and beautiful attractions.  Social media is becoming increasingly influential and virtual seeing the world through a cell phone suddenly makes it smaller, while it also advertises for  tourism.

Laura Diamond's curator insight, December 28, 2014 6:48 PM

I thought this article is a great way of showing you don't have to be a pretty face or be able to sing or dance or act to become 'instafamous' a group of social media experts has made the Australian tourism page the more followed on instagram for countries. With over 1 million followers and growing with.

 

Scooped by Olivier P. Soares
Scoop.it!

Generations Riviera Maya: The first digital hotel in the Caribbean - YouTube

Olivier P. Soares's insight:

Great video showcase of the 1st digital hotel in the Carribeans.

more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

Hotel Digital Strategy - Artigo na revista Hotelaria

Hotel Digital Strategy - Artigo na revista Hotelaria | eT-Marketing - Digital world for Tourism | Scoop.it
Balanço, Tendências e Lições de uma loja de sapatos...Início do ano !Não o ano lectivo, mas o verdadeiro. Aquele que começa com boas (ou más) resoluções. Para nós no turismo, é o reconforto de saber que sempre temos a FITUR e a BTL para rever amigos, e quiçá, se tiver que ser, fazer ou desfazer alguns negócios. Sinto, ano após ano, que o real valor destas feiras é recolher opiniões de quem também está nas trincheiras, perceber tendências do que a&iac
Olivier P. Soares's insight:

"....Estou convicto que, desde os primórdios da gestão, a melhor estratégia para aumentar preços é aumentar a procura !  Melhor que essa táctica limitada, implemente ou melhore a sua estratégia de captação de trafego para a sua marca.  Faça-o à sério, faça disso uma prioridade."

more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

Top 5 Digital Marketing Tips in 2015 for the Travel Industry

Top 5 Digital Marketing Tips in 2015 for the Travel Industry | eT-Marketing - Digital world for Tourism | Scoop.it
Learn best practices in digital marketing for the travel and hospitality industry in 2015
Olivier P. Soares's insight:

WEBSITE + SEO + SEM + Email Marketing and your own special sauce.

more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

Book a hotel room on Instagram

Book a hotel room on Instagram | eT-Marketing - Digital world for Tourism | Scoop.it
A picture is worth 1,000 words. Or in the case of Conrad Hotels and Resorts, it could be worth a couple of hundred dollars. The hotel chain, whose parent company is Hilton Worldwide, is now allowing travelers
Olivier P. Soares's insight:

How Conrad Hotels are using #Instagram to sell their rooms.
My question is, how different is this from a regular url to a landing page ?  

more...
No comment yet.
Rescooped by Olivier P. Soares from Tourism Social Media
Scoop.it!

PHIND - A New Way To Search - YouTube

PHIND is a new app that gives you background information, factoirds, and social info on the locations, attractions, and landmarks you photograph with your phone. 

Download PHIND Today: https://itunes.apple.com/us/app/phind/id898016251?mt=8 Directed and Edited by Andrew Mina Hanna A Daydreamer Production


Via Wendy Forbes
Olivier P. Soares's insight:

PHIND: Great app for tourist visiting new destinations.

Have you tried it yet ?

more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

Teenager’s Article Gives Valuable Insight into Social Media | Digital Tourism Think Tank

Teenager’s Article Gives Valuable Insight into Social Media | Digital Tourism Think Tank | eT-Marketing - Digital world for Tourism | Scoop.it
Olivier P. Soares's insight:

An incredible article written by a teenager that gives us a extremely valuable insight into the usage of the millennium group.

Find out the do's & dont's, what works and what doesn't in the social media world of this segment.

more...
No comment yet.
Rescooped by Olivier P. Soares from The 21st Century
Scoop.it!

4 Archetypes of Top Social Media Influencers

4 Archetypes of Top Social Media Influencers | eT-Marketing - Digital world for Tourism | Scoop.it
Did you ever wonder what traits are associated with the top influencers in your industry? An examination of the top social media influencers led to the following 4 archetypes.  Attributes of Social...

Via Dr. Susan Bainbridge
more...
Ivon Prefontaine's curator insight, February 11, 4:32 PM

This is an interesting article which will take some reading and re-reading to think about what the message is.

 

@ivon_ehd1

Rescooped by Olivier P. Soares from Tourism Social Media
Scoop.it!

DESTINATION MARKETING TRENDS TO WATCH IN 2015

DESTINATION MARKETING TRENDS TO WATCH IN 2015 | eT-Marketing - Digital world for Tourism | Scoop.it

Here at TOPOSOPHY we believe that you can only take the best decisions when you can see the bigger picture – so we’re starting the New Year with in-depth analysis of the biggest trends emerging in global tourism and marketing.


Download the report and discover our top 15 travel trends for 2015…


Via Wendy Forbes
more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

Google Takes On Yelp Elites With Its New “Local Guides” Program

Google Takes On Yelp Elites With Its New “Local Guides” Program | eT-Marketing - Digital world for Tourism | Scoop.it
Google is rolling out a "Local Guides" program in an update to Google Maps - a move that seemingly sees the company taking on "Yelp's Elites" - that is,..
Olivier P. Soares's insight:

An interesting new tool for hotel marketing teams to increase notoriety and search ability 


more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

Size REALLY does matter in travel - welcome to a new era for devices

Size REALLY does matter in travel - welcome to a new era for devices | eT-Marketing - Digital world for Tourism | Scoop.it
Mobile devices have significantly grown in importance in the travel industry. Strategically as well as physically.
Olivier P. Soares's insight:

Great tip from @pcolaco of #guestcentric on how to place the "Thumb zone" buttons on mobile site for #hotels

more...
No comment yet.
Rescooped by Olivier P. Soares from Sharing Economy & Travel
Scoop.it!

Guide Like You launches a crowdfunding campaign

Guide Like You launches a crowdfunding campaign | eT-Marketing - Digital world for Tourism | Scoop.it

"When you visit a capital city, have you ever felt this frustration of being trapped, surrounded by tourists & paying over-priced food and drinks? And you know locals would never go there... Travel more intelligently with locals, meet a SmartGuide!"

 

Guide Like You - Travel more intelligently with locals

Crowdfunding campaign: http://bit.ly/1q71ZTc


Via Julien Dos Reis Pedro
more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

Booking.com offers concession in bid to end competition probes

Booking.com offers concession in bid to end competition probes | eT-Marketing - Digital world for Tourism | Scoop.it

BRUSSELS (Reuters) - Online travel agent booking.com has offered to scrap a practice which prevents hotels from giving discounts to its rivals, in a bid to end investigations bycompetition authorities

Olivier P. Soares's insight:

Booking.com latest move: not yet what hotels need, but closer to what we want. But where there's smoke....

more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

Amazon lancia la sua sfida nell'hotellerie

Amazon lancia la sua sfida nell'hotellerie | eT-Marketing - Digital world for Tourism | Scoop.it
A partire dal 1 gennaio 2015, Amazon lancia la sua sfida nell'hotellerie, diventando un vero canale di distribuzione on line, come Booking.com e Expedia.
Olivier P. Soares's insight:

New dancing partner in the OTA Ballroom of the travel industry palace.

Any thoughts on the foreseen Price parity rules from Amazon ?

more...
No comment yet.