The digital world @ the Service Of Tourism.
Hotels, Holiday Renting, Serviced Apartments, Hostels, DMC, Restaurants, MICE, Tours, Cruises.
Social Media, Online Distribution, Metasearch, CRM, Big Data, Paid media, Owned Media and Earned Media, Apps and Platforms.
Rather than diminishing hospitality traditions, on-demand mobile services can bring unprecedented convenience, customisation, and comfort to guests while increasing efficiency, feedback, and morale for staff—all of which translate to higher revenue.
Hotels need to understand and appropriately invest in all three online distribution channels to retain guests, improve hotel positioning, and gain a competitive advantage.
Olivier P. Soares's insight:
Use all distribution channel well ! Find out why and how.
Each online distribution channel plays a different role in the hotel’s marketing program: the hotel website reflects and emphasizes the hotel’s image and competitive edge; OTAs can boost occupancy in need periods and help diversify a hotel’s client base by introducing guests that otherwise might not have considered staying at that particular hotel; and the GDS connects hotels with consortia, which are global associations of travel agents that provide hotels primarily with major sources of corporate business.
Any travel brand that expects to do well on social media has a strong presence on at least half of the Facebook, Instagram, Twitter and YouTube platforms. Skift took a look at the brands that drive the highest social activity within the most active social sectors, and compared what they are doing on image-dependent platforms like Pinterest, Vine and Tumblr. Of the top five airline, booking sites, destinations, hotels and media brands, Skift found that 75% are on Pinterest, 70% are on Vine, and 30% are on Tumblr. The top five destination travel brands by followers are:
Walt Disney Resorts
U.S. Department of the Interior
Tourism and Events Queensland
Click here to view the top media brands, airlines, booking sites and hotel brands by followers.
There is an ongoing debate about whether hotels should bid on their own brand name. While many hotels have seen the benefits and bought into the idea of bidding on branded terms as a defensive strategy against OTAs, there are still many hoteliers who question the need to bid on their brand name. The question should not be whether to bid on your brand; it should be whether you can afford not to!
Saiba o que fazer para posicionar o website do seu Hotel na primeira página dos resultados de pesquisa orgânica Google.
Olivier P. Soares's insight:
Estudos recentes indicam que as três primeiras posições nos resultados da pesquisa orgânica no Google, recebem 62% do tráfego total. Optimize todas as páginas do seu website com o objectivo de obter visibilidade nos resultados orgânicos (não pagos) dos motores de pesquisa para palavras-chave que gerem reservas directas.
'No matter how digital marketing evolves, SEO will still be a vital part of your grand marketing strategy. If you want to increase your search engine rankings, organic traffic and conversion rate, here are 5 SEO strategies that will make Google and other search engines love you more'.
Estudio de Sabre Hospitality Solutions y PSFK Labs. Claves para una comercialización hotelera online de éxito. Las marcas han de aplicar una política de paciencia cero. Hosteltur, portal líder en noticias sobre turismo.
Personnel from the New Zealand tourist board have recently become bloggers and Instagramers in a digital campaign which is particularly aimed at Australians. The message behind this marketing push is to entice Australians to cross the Tasman and spend a winter weekend in Christchurch and Canterbury; two important cities in neighbouring New Zealand.
Olivier P. Soares's insight:
Finally a good case study of Instagram campaign within the travel industry !
Em França os hoteleiros juntos com a autoridade da concorrência já conseguiram chegar a um acordo com a Booking.com para reduzir (fortemente) as restrições tarifárias e de disponibilidade. Não só no site mesmo da Booking, bem como dos seus parceiros.
Um passo em frente, que irá com certeza repetir-se em outros países da comunidade europeia... Pena que em Portugal, os hotéis não percebam ainda a força que podem ter quando se juntam para um objectivo comum.
Entretanto, é continuar a desenvolver trabalho em canal directo !
With decreasing attention span of online audiences it is all about fast, effective and effortless content consumption. In-tweet services and options meet this challenge. Here are examples on using in-tweet slides, video and twitter cards in tourism marketing - with very encouraging analytics results. Plus: some research on how greater players use it and on options to come very soon.In a recent post I wrote about in-tweet slides from SlideShare to increase awareness. In the meantime, we posted several presentations for hotels and vacation providers in Germany and for a Germany travel agency on
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How to integrate my topics' content to my website?
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