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European hotel prices – August to October 2012

European hotel prices – August to October 2012 | eT-Marketing - Digital world for Tourism | Scoop.it
Data trends on cheapest hotel rates as well as median rate for three months of three, four and five star hotels across some of the major cities in Europe.
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eT-Marketing - Digital world for Tourism
The digital world @ the Service Of Tourism. Context: Hotels, Holiday Renting, Serviced Apartments, Hostels, DMC, Restaurants, MICE, Tours, Cruises. Topics: Social Media, Online Distribution, Metasearch, CRM, Big Data, Paid media, Owned Media and Earned Media, Apps and Platforms.
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Las 10 mejores marcas hoteleras de lujo en el entorno digital

Las 10 mejores marcas hoteleras de lujo en el entorno digital | eT-Marketing - Digital world for Tourism | Scoop.it
Diario online de tecnología aplicada al turismo
Olivier P. Soares's insight:

Current valuation of leading travel agencies versus Hotel group => Surprise (or not), Airbnb comes in 4th, ahead of Starwood, Expedia or Tripadvisor....  Hoteliers, watch out !

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Booking.com Finally Enters the Corporate Travel Business

Booking.com Finally Enters the Corporate Travel Business | eT-Marketing - Digital world for Tourism | Scoop.it
“ With millions of business travelers already using its websites to book hotels, Booking.com decided to finally seize the opportunity and has quietly launche”
Via Federico Lucchini, Luis Costa, Arnaud Desmarest & Pierre Le Moël
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How top travel brands on social media perform on Pinterest, Vine and Tumblr

How top travel brands on social media perform on Pinterest, Vine and Tumblr | eT-Marketing - Digital world for Tourism | Scoop.it

Any travel brand that expects to do well on social media has a strong presence on at least half of the Facebook, Instagram, Twitter and YouTube platforms. Skift took a look at the brands that drive the highest social activity within the most active social sectors, and compared what they are doing on image-dependent platforms like Pinterest, Vine and Tumblr. Of the top five airline, booking sites, destinations, hotels and media brands, Skift found that 75% are on Pinterest, 70% are on Vine, and 30% are on Tumblr. The top five destination travel brands by followers are:


  1. Walt Disney Resorts
  2. Tourism Australia
  3. Visit Philly
  4. U.S. Department of the Interior
  5. Tourism and Events Queensland


Click here to view the top media brands, airlines, booking sites and hotel brands by followers.


Via Tourism Australia
Olivier P. Soares's insight:

Some good examples of travel companies using social media channels for their own and rightful purposes.


What can we learn from this ?

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Les immanquables du tourisme's curator insight, April 12, 4:08 AM

L'importance des réseaux sociaux pour les organisations touristiques 

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Marriott Launches Digital Travel and Lifestyle Publication

Marriott Launches Digital Travel and Lifestyle Publication | eT-Marketing - Digital world for Tourism | Scoop.it
travelers begin their planning process by researching destinations and the best ways to experience them before seeking out hotel
Olivier P. Soares's insight:

Very interesting move from Marriot to help travelers begin their planning process by researching destinations and the best ways to experience them before seeking out hotel.

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Hospitality Net - Accor launches its Accorhotels app for Apple Watch™

Hospitality Net - Accor launches its Accorhotels app for Apple Watch™ | eT-Marketing - Digital world for Tourism | Scoop.it
From the end of April, Accor will offer guests an Accorhotels iOS app for Apple Watch™, which is to be released soon.
Olivier P. Soares's insight:

Day after Apple Watch, Accor and EasyJet launch their app for the watch !  First of many ?

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Rescooped by Olivier P. Soares from ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
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The Marketing Department of the Future

The Marketing Department of the Future | eT-Marketing - Digital world for Tourism | Scoop.it
The rapid incorporation of digital approaches has made marketing an industry of silos. It's time to rethink the way we build our teams and our skill sets to break those walls apart.

Via ALBERTO CORRERA
Olivier P. Soares's insight:

Excelent Thinking process to integrate online and offline functions in marketing

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Keywords – Are They Still Relevant for 2015 Hotel Marketing? - Hospitality Net

Keywords – Are They Still Relevant for 2015 Hotel Marketing? - Hospitality Net | eT-Marketing - Digital world for Tourism | Scoop.it
Search engines are branching their focus out of just using keywords to provide the best search experience to their users. However, this doesn't mean that keyword strategy for SEO is no longer important and should be forgotten.
Olivier P. Soares's insight:

Long live SEO for hotel marketing !  Simple rules to follow to improve results.

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168 Case Studies On Generating Traffic From 124 Experts

168 Case Studies On Generating Traffic From 124 Experts | eT-Marketing - Digital world for Tourism | Scoop.it

Step by step, detailed case studies on getting traffic from Neil Patel, Jeff Bullas, Jon Morrow and many more.


Via Esther Coronel De Iberkleid
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Avis voyageurs : 5 conseils de professionnels

Avis voyageurs : 5 conseils de professionnels | eT-Marketing - Digital world for Tourism | Scoop.it
lechotouristique.com -
Comment récolter des avis flatteurs, et limiter l'effet de nuisance des mauvais ? La réponse en cinq conseils de professionnels de...

Via Thomas Yung
Olivier P. Soares's insight:

Do you want to increase your ADR ? Get more and better reviews is the answer ! Manage your reviews with TLC (tender loving care), respond to them and make sure you let everyone know about them on all platforms.

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How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr and Flickr

How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr and Flickr | eT-Marketing - Digital world for Tourism | Scoop.it
Hashtags, which make it easier to find, share and curate content on social platforms, can be an invaluable tool in your marketing arsenal.
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eT- Marketing: (Muito) mais do mesmo - Revista hotelaria Dez 2014

. indicadores/ Opinião 08 hotelaria Dezembro 2014 Há praticamente dois anos, por uns dias de diferença, estava eu sentado no mesmo sítio, o meu escritório móve…
Olivier P. Soares's insight:

Artigo de opinião na revista Hotelaria, da Publituris.

Evolução do factor "digital" na hotelaria em Portugal.

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Rescooped by Olivier P. Soares from Tourism Social Media
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New Data: What Types of Content Perform Best on Social Media?

New Data: What Types of Content Perform Best on Social Media? | eT-Marketing - Digital world for Tourism | Scoop.it
Check out this original research from BuzzStream and Fractl on what content performs best on social media throughout the year.

Via Wendy Forbes
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Show Me the ROI: The Balancing Act of Organic and Paid Social

Show Me the ROI: The Balancing Act of Organic and Paid Social | eT-Marketing - Digital world for Tourism | Scoop.it
Social advertising is mainstream, but now social marketers need to strike the right balance between organic and paid impressions to drive the highest ROI.
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Content Curation Lands on Google+: Introducing Collections

Content Curation Lands on Google+: Introducing Collections | eT-Marketing - Digital world for Tourism | Scoop.it

Via Robin Good
Olivier P. Soares's insight:

Very interesting solution from Google+ for hospitality pages ! Can organize content into collections to highlight and organize content by categories, for example F&B, rooms, activities, events, etc...

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Fotografie Turismo Italia's curator insight, May 7, 4:13 AM

Un modo per gestire i contenuti per argomento con Google+

Nick Truch's curator insight, May 11, 7:36 AM

Une approche bigrement intéressante qui pourrait redonner de l'intérêt à Google+

Nancy White's curator insight, May 12, 5:38 PM

Excited to see how we might be able to set this up in our GAFE space - students already have accounts, so this is a natural fit to facilitate student curation!

Rescooped by Olivier P. Soares from Le tourisme pour les pros
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Booking.com plie dans son bras de fer face aux hôteliers

Booking.com plie dans son bras de fer face aux hôteliers | eT-Marketing - Digital world for Tourism | Scoop.it
Booking.com s'incline face aux hôteliers indépendants et face au groupe Accor. L'éditeur de cette plate-forme de réservation en ligne d'hébergements vient de s'engager auprès de l'Autorité de

Via Gengembre Dominique
Olivier P. Soares's insight:

Em França os hoteleiros juntos com a autoridade da concorrência já conseguiram chegar a um acordo com a Booking.com para reduzir (fortemente) as restrições tarifárias e de disponibilidade. Não só no site mesmo da Booking, bem como dos seus parceiros. 

Um passo em frente, que irá com certeza repetir-se em outros países da comunidade europeia... Pena que em Portugal, os hotéis não percebam ainda a força que podem ter quando se juntam para um objectivo comum. 

Entretanto, é continuar a desenvolver trabalho em canal directo !

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Rescooped by Olivier P. Soares from Tourism Social Media
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Time for airlines to rethink their social media marketing

Time for airlines to rethink their social media marketing | eT-Marketing - Digital world for Tourism | Scoop.it
Marketers have long extolled the benefits of social media marketing. But, as the potential for organic reach fades, brands will have to invest in social media to reach customers

Via Wendy Forbes
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Social tourism marketing: power of in-tweet: why loosing 50% visitors?

Social tourism marketing: power of in-tweet: why loosing 50% visitors? | eT-Marketing - Digital world for Tourism | Scoop.it
With decreasing attention span of online audiences it is all about fast, effective and effortless content consumption. In-tweet services and options meet this challenge. Here are examples on using in-tweet slides, video and twitter cards in tourism marketing - with very encouraging analytics results. Plus: some research on how greater players use it and on options to come very soon.In a recent post I wrote about in-tweet slides from SlideShare to increase awareness. In the meantime, we posted several presentations for hotels and vacation providers in Germany and for a Germany travel agency on

Via Fred Zimny
Olivier P. Soares's insight:

Excellent usage examples of Twitter and Twitter cards in the hospitality sector !

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Google City Searches Now Include Hotel Booking Info In Knowledge Graph

Google City Searches Now Include Hotel Booking Info In Knowledge Graph | eT-Marketing - Digital world for Tourism | Scoop.it
Average star rating and costs for city hotels are listed, along with "View hotels" link that delivers results page for hotels in the relevant city.
Olivier P. Soares's insight:
Another very important reason why hotels need to pay attention to google hotel finder !
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Hotel Digital Strategy - Artigo na revista Hotelaria

Hotel Digital Strategy - Artigo na revista Hotelaria | eT-Marketing - Digital world for Tourism | Scoop.it
Balanço, Tendências e Lições de uma loja de sapatos...Início do ano !Não o ano lectivo, mas o verdadeiro. Aquele que começa com boas (ou más) resoluções. Para nós no turismo, é o reconforto de saber que sempre temos a FITUR e a BTL para rever amigos, e quiçá, se tiver que ser, fazer ou desfazer alguns negócios. Sinto, ano após ano, que o real valor destas feiras é recolher opiniões de quem também está nas trincheiras, perceber tendências do que a&iac
Olivier P. Soares's insight:

"....Estou convicto que, desde os primórdios da gestão, a melhor estratégia para aumentar preços é aumentar a procura !  Melhor que essa táctica limitada, implemente ou melhore a sua estratégia de captação de trafego para a sua marca.  Faça-o à sério, faça disso uma prioridade."

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Top 5 Digital Marketing Tips in 2015 for the Travel Industry

Top 5 Digital Marketing Tips in 2015 for the Travel Industry | eT-Marketing - Digital world for Tourism | Scoop.it
Learn best practices in digital marketing for the travel and hospitality industry in 2015
Olivier P. Soares's insight:

WEBSITE + SEO + SEM + Email Marketing and your own special sauce.

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Book a hotel room on Instagram

Book a hotel room on Instagram | eT-Marketing - Digital world for Tourism | Scoop.it
A picture is worth 1,000 words. Or in the case of Conrad Hotels and Resorts, it could be worth a couple of hundred dollars. The hotel chain, whose parent company is Hilton Worldwide, is now allowing travelers
Olivier P. Soares's insight:

How Conrad Hotels are using #Instagram to sell their rooms.
My question is, how different is this from a regular url to a landing page ?  

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Rescooped by Olivier P. Soares from Tourism Social Media
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PHIND - A New Way To Search - YouTube

PHIND is a new app that gives you background information, factoirds, and social info on the locations, attractions, and landmarks you photograph with your phone. 

Download PHIND Today: https://itunes.apple.com/us/app/phind/id898016251?mt=8 Directed and Edited by Andrew Mina Hanna A Daydreamer Production


Via Wendy Forbes
Olivier P. Soares's insight:

PHIND: Great app for tourist visiting new destinations.

Have you tried it yet ?

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Teenager’s Article Gives Valuable Insight into Social Media | Digital Tourism Think Tank

Teenager’s Article Gives Valuable Insight into Social Media | Digital Tourism Think Tank | eT-Marketing - Digital world for Tourism | Scoop.it
Olivier P. Soares's insight:

An incredible article written by a teenager that gives us a extremely valuable insight into the usage of the millennium group.

Find out the do's & dont's, what works and what doesn't in the social media world of this segment.

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Rescooped by Olivier P. Soares from The 21st Century
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4 Archetypes of Top Social Media Influencers

4 Archetypes of Top Social Media Influencers | eT-Marketing - Digital world for Tourism | Scoop.it
Did you ever wonder what traits are associated with the top influencers in your industry? An examination of the top social media influencers led to the following 4 archetypes.  Attributes of Social...

Via Dr. Susan Bainbridge
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Ivon Prefontaine's curator insight, February 11, 4:32 PM

This is an interesting article which will take some reading and re-reading to think about what the message is.

 

@ivon_ehd1

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DESTINATION MARKETING TRENDS TO WATCH IN 2015

DESTINATION MARKETING TRENDS TO WATCH IN 2015 | eT-Marketing - Digital world for Tourism | Scoop.it

Here at TOPOSOPHY we believe that you can only take the best decisions when you can see the bigger picture – so we’re starting the New Year with in-depth analysis of the biggest trends emerging in global tourism and marketing.


Download the report and discover our top 15 travel trends for 2015…


Via Wendy Forbes
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