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eT-Marketing - Digital world for Tourism
The digital world @ the Service Of Tourism. Context: Hotels, Holiday Renting, Serviced Apartments, Hostels, DMC, Restaurants, MICE, Tours, Cruises. Topics: Social Media, Online Distribution, Metasearch, CRM, Big Data, Paid media, Owned Media and Earned Media, Apps and Platforms.
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How to Discover Social Media Insights About Your Competitors

How to Discover Social Media Insights About Your Competitors | eT-Marketing - Digital world for Tourism | Scoop.it
Are you monitoring your competitors? This article shoes six ways to reveal insights about your competitors' social media marketing.

Via Marylene Delbourg-Delphis
Olivier P. Soares's insight:

Simples e útil para descobrir o que nossos concorrentes fazem em SMM.

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Lisa deLeon's curator insight, November 24, 2015 3:53 PM

Check out your competition, there is business to be had there.


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Booking.com predicts alternative accommodation could overtake hotel stays

Booking.com predicts alternative accommodation could overtake hotel stays | eT-Marketing - Digital world for Tourism | Scoop.it
Interesting gaze into crystal ball from Booking.com, saying non-hotel bookings will rise to outweigh traditional stays for business travellers.

Via Ranjan KHOTEJA
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Online #hotel bookings to more than double by next year

Online #hotel bookings to more than double by next year | eT-Marketing - Digital world for Tourism | Scoop.it
Travellers are increasingly using the internet to research and book flight tickets and hotel accommodation

Via ALBERTO CORRERA
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How TripAdvisor altered your vacation-planning universe

How TripAdvisor altered your vacation-planning universe | eT-Marketing - Digital world for Tourism | Scoop.it
A peek inside the globally popular travel site, from both sides of the screen.

Via Wendy Forbes
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To bid or not to bid on brand terms

To bid or not to bid on brand terms | eT-Marketing - Digital world for Tourism | Scoop.it
There is an ongoing debate about whether hotels should bid on their own brand name. While many hotels have seen the benefits and bought into the idea of bidding on branded terms as a defensive strategy against OTAs, there are still many hoteliers who question the need to bid on their brand name. The question should not be whether to bid on your brand; it should be whether you can afford not to!

Via Ranjan KHOTEJA
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O Website na Primeira Página

O Website na Primeira Página | eT-Marketing - Digital world for Tourism | Scoop.it
Saiba o que fazer para posicionar o website do seu Hotel na primeira página dos resultados de pesquisa orgânica Google.
Olivier P. Soares's insight:

Estudos recentes indicam que as três primeiras posições nos resultados da pesquisa orgânica no Google, recebem 62% do tráfego total. Optimize todas as páginas do seu website com o objectivo de obter visibilidade nos resultados orgânicos (não pagos) dos motores de pesquisa para palavras-chave que gerem reservas directas.

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5 SEO Strategies to Increase Search Rankings, Traffic and Conversion

5 SEO Strategies to Increase Search Rankings, Traffic and Conversion | eT-Marketing - Digital world for Tourism | Scoop.it

'No matter how digital marketing evolves, SEO will still be a vital part of your grand marketing strategy. If you want to increase your search engine rankings, organic traffic and conversion rate, here are 5 SEO strategies that will make Google and other search engines love you more'.

 Read More: http://optixor.com/seo-strategies-to-increase-search-rankings-traffic-and-conversion/


Via Antonino Militello, Luis Costa
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Marco Favero's curator insight, June 24, 2015 11:19 AM

aggiungi la tua intuizione ...

donhornsby's curator insight, June 25, 2015 8:53 AM

(From the article): Here are some tips on how to combine great content, conversation and relationship to form a powerful SEO campaign.

Reply comments in your blog posts or in your guest blog posts to keep the discussions alive.Reply comments and feedback on the links from your site that you shared in social media to increase engagements.Leave engaging comments on related blog posts. Use your real name and start connecting with the authors and bloggers.Join related groups and online communities to exchange ideas, learn from the members, and start making close connections. Consider making collaborative content with your connections.Reach out people (influencers and potential customers) whom you think will find your content useful.Recognize worthy people (top people in your industry) in your content or blog posts.Focus on building friendships with the people in your industry instead of focusing on building inbound links.
Diana Ries Sheldon's curator insight, July 6, 2015 9:35 AM

Absolutely true. @sebring-airport

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Infographie : le parcours d'achat des Français pour les vacances d'été

Infographie : le parcours d'achat des Français pour les vacances d'été | eT-Marketing - Digital world for Tourism | Scoop.it
40% des Français qui partent en vacances d'été réservent leur séjour directement sur le site Internet d'un prestataire, selon une étude d'Oney.

Via Nicolas Graeff
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Mathieu VADOT's curator insight, June 22, 2015 6:32 AM

Super infographie sur le processus d'achat de produits touristiques. Tout est là !

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Claves para una comercialización hotelera online de éxito | Hoteles

Claves para una comercialización hotelera online de éxito | Hoteles | eT-Marketing - Digital world for Tourism | Scoop.it
Estudio de Sabre Hospitality Solutions y PSFK Labs. Claves para una comercialización hotelera online de éxito. Las marcas han de aplicar una política de paciencia cero. Hosteltur, portal líder en noticias sobre turismo.
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New Zealand DMO Launches Instagram Campaign | Digital Tourism Think Tank

New Zealand DMO Launches Instagram Campaign | Digital Tourism Think Tank | eT-Marketing - Digital world for Tourism | Scoop.it

Personnel from the New Zealand tourist board have recently become bloggers and Instagramers in a digital campaign which is particularly aimed at Australians. The message behind this marketing push is to entice Australians to cross the Tasman and spend a winter weekend in Christchurch and Canterbury; two important cities in neighbouring New Zealand.

Olivier P. Soares's insight:

Finally a good case study of Instagram campaign within the travel industry !

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Booking.com: Paridade e critérios em foco no almoço da AHP

Booking.com: Paridade e critérios em foco no almoço da AHP | eT-Marketing - Digital world for Tourism | Scoop.it
Louise Lijmbach e Ricardo Afonso convidados do mês de Junho.

 
Olivier P. Soares's insight:

A nova cláusula de paridade de preços vai ser uma realidade (também) em Portugal disse a responsável pelo booking.com em Portugal, Louise Lijmbach.
A questão agora, falta saber quando !

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Content Curation Lands on Google+: Introducing Collections

Content Curation Lands on Google+: Introducing Collections | eT-Marketing - Digital world for Tourism | Scoop.it

Via Robin Good
Olivier P. Soares's insight:

Very interesting solution from Google+ for hospitality pages ! Can organize content into collections to highlight and organize content by categories, for example F&B, rooms, activities, events, etc...

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Nancy White's curator insight, May 12, 2015 5:38 PM

Excited to see how we might be able to set this up in our GAFE space - students already have accounts, so this is a natural fit to facilitate student curation!

Konstantinos Kalemis's curator insight, August 10, 2015 4:58 AM

 

 

Google has just introduced "Collections", for Google+, a new service which allows any Google+ user to group his posts by topic and to create public, shareable collections of his favorite links, articles, videos and images.

 

To use Google Collections, simply go to your G+ profile page and then select "Collections" on the drop down menu appearing on the top left part of the page.

 

"Each collection can be shared publicly, privately, or with a custom set of people. Once you create your first collection, your profile will display a new tab where other people can find and follow your collections."

 

You can either create new posts containing whatever type of content inside a collection, or assign an existing, published post to a collection you have just created.

 

You can create as many collections as you like.

 

Google+ Collections is available on the web and on Android (iOS coming later).

 

 

My comment: Google+ Collections adds opportunity for creating additional value to G+ users by letting interests drive community engagement. This is a feature that sooner or later any social network will offer. 

 

Free to use.

 

Try it out now: https://plus.google.com/collections/welcome ;

 

 

 

More info:

 

Official Google announcement: https://plus.google.com/+googleplus/posts/7ZpGWeou2sV ;

 

Featured collections: https://plus.google.com/collections/featured ;

 

See also the official review from Techcrunch:

http://techcrunch.com/2015/05/04/google-turns-users-into-content-curators-with-new-collections-feature/ ;

 

Video tutorial: https://youtu.be/gtVNkbtS9g8 ;

 

 

 

 

 

 

 

 

 

 

Nurita Sánchez's curator insight, January 29, 3:13 PM

Cómo usar las colecciones:

http://www.ilusual.com/como-usar-las-colecciones-de-google-plus-guia

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Booking.com plie dans son bras de fer face aux hôteliers

Booking.com plie dans son bras de fer face aux hôteliers | eT-Marketing - Digital world for Tourism | Scoop.it
Booking.com s'incline face aux hôteliers indépendants et face au groupe Accor. L'éditeur de cette plate-forme de réservation en ligne d'hébergements vient de s'engager auprès de l'Autorité de

Via Gengembre Dominique
Olivier P. Soares's insight:

Em França os hoteleiros juntos com a autoridade da concorrência já conseguiram chegar a um acordo com a Booking.com para reduzir (fortemente) as restrições tarifárias e de disponibilidade. Não só no site mesmo da Booking, bem como dos seus parceiros. 

Um passo em frente, que irá com certeza repetir-se em outros países da comunidade europeia... Pena que em Portugal, os hotéis não percebam ainda a força que podem ter quando se juntam para um objectivo comum. 

Entretanto, é continuar a desenvolver trabalho em canal directo !

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The truth about hotel rate parity

The truth about hotel rate parity | eT-Marketing - Digital world for Tourism | Scoop.it
Wego.com, the leading travel search site in the Asia Pacific and Middle East, unravels the myths surrounding online hotel rate parity. "Finding the right hotel and getting a good room rate can be a struggle even for the most seasoned traveller," said Craig Hewett, Wego co-founder. "I was once chatting to fellow travellers while holidaying with family in Thailand who were boasting about the great rate they'd been able to secure at the hotel. They were rather taken aback when I told them I'd secured the same room for US$50 per night less than what they'd paid."

Via Ranjan KHOTEJA
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KLM confirms Facebook Messenger play

KLM confirms Facebook Messenger play | eT-Marketing - Digital world for Tourism | Scoop.it
KLM says it will offer booking confirmation and boarding passes via Facebook Messenger by the end of the year

Via Wendy Forbes
Olivier P. Soares's insight:

Uma nova janela de oportunidade em termos de customer care e serviços para clientes, e prospects.

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Mobile Marketing Trends 2015, Digital Forecast & future video

Mobile Marketing Trends 2015 and current digital space is highlighted in the video. Mobile Marketing illustrates stats, mobile consumer behavior, adoption ...

Via Brett Dovey
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How the hospitality industry is embracing the Internet of Things

How the hospitality industry is embracing the Internet of Things | eT-Marketing - Digital world for Tourism | Scoop.it
One industry that is capitalizing greatly from the Internet of Things is hospitality.

Via Ranjan KHOTEJA
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Google quietly adds instant booking for hotels, copying TripAdvisor - Tnooz

Google quietly adds instant booking for hotels, copying TripAdvisor - Tnooz | eT-Marketing - Digital world for Tourism | Scoop.it
For the first time, Google users can complete a hotel room booking without ever leaving the search giant's familiar desktop interface, copying TripAdvisor.
Olivier P. Soares's insight:

Slowly but surely we will get there !!


Another positive step, in my views, for hotels to grow their direct bookings online.

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How To Use Images To Skyrocket Your Blog Traffic: A Case Study Of 100 Million Articles

How To Use Images To Skyrocket Your Blog Traffic: A Case Study Of 100 Million Articles | eT-Marketing - Digital world for Tourism | Scoop.it

Data-driven proof images massively drive blog traffic.


Via Pedro Da Silva
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Why your hotel needs service on-demand

Why your hotel needs service on-demand | eT-Marketing - Digital world for Tourism | Scoop.it
Rather than diminishing hospitality traditions, on-demand mobile services can bring unprecedented convenience, customisation, and comfort to guests while increasing efficiency, feedback, and morale for staff—all of which translate to higher revenue.

Via Roland Schegg, Luis Costa
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Clock Software's curator insight, June 24, 2015 2:14 AM

Opening a dedicated channel for guests to request, consume and pay for services whenever they need is what can make the difference from failure to success. Hotels that embrace digital technology to facilitate the always connected traveller in interacting with staff and consuming services are bound to experience revenue and loyalty growth, while those who ignore the trend are in great risk of losing business.

SnapShot Travel's curator insight, June 26, 2015 8:53 AM

Study the term "convenience", it is a driving force marketers and hoteliers must not only understand, but in the end condone. 

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Hôtellerie : vers la fin de la parité tarifaire

Hôtellerie : vers la fin de la parité tarifaire | eT-Marketing - Digital world for Tourism | Scoop.it
lechotouristique.com -
C’est un des bouleversements majeurs de l’année 2014, dans l’industrie hôtelière. Les députés ont...
Olivier P. Soares's insight:

De facto, em França foi anunciado o princípio do fim da obrigação de paridade de preços entre os hoteleiros e as OTAs. 

Aprovada a lei (no parlamento), os dados estão agira lancados para outros países seguirem o (bom) exemplo. 

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Website, GDS and OTA: the right mix in distribution channel investments - eHotelier

Website, GDS and OTA: the right mix in distribution channel investments - eHotelier | eT-Marketing - Digital world for Tourism | Scoop.it
Hotels need to understand and appropriately invest in all three online distribution channels to retain guests, improve hotel positioning, and gain a competitive advantage.
Olivier P. Soares's insight:

Use all distribution channel well ! Find out why and how. 

Each online distribution channel plays a different role in the hotel’s marketing program: the hotel website reflects and emphasizes the hotel’s image and competitive edge; OTAs can boost occupancy in need periods and help diversify a hotel’s client base by introducing guests that otherwise might not have considered staying at that particular hotel; and the GDS connects hotels with consortia, which are global associations of travel agents that provide hotels primarily with major sources of corporate business.

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La quatrième révolution digitale dans l’industrie du voyage

La quatrième révolution digitale dans l’industrie du voyage | eT-Marketing - Digital world for Tourism | Scoop.it

Via Murice Rodolphe
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Eve-Line Boulle's curator insight, June 5, 2015 7:16 AM

"La quatrième révolution digitale dans l’industrie du voyage a déjà commencé. En 2015, les forces perturbatrices entreront en résonance et viendront complètement ébranler, de nouveau, l’écosystème du Voyage."

Jérôme Chambard's curator insight, June 8, 2015 5:29 AM

Où on voit bien qu'il faut ré-inventer les business model, bien au delà de l'utilisation des canaux digitaux en eux-même.

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Las 10 mejores marcas hoteleras de lujo en el entorno digital

Las 10 mejores marcas hoteleras de lujo en el entorno digital | eT-Marketing - Digital world for Tourism | Scoop.it
Diario online de tecnología aplicada al turismo
Olivier P. Soares's insight:

Current valuation of leading travel agencies versus Hotel group => Surprise (or not), Airbnb comes in 4th, ahead of Starwood, Expedia or Tripadvisor....  Hoteliers, watch out !

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Booking.com Finally Enters the Corporate Travel Business

Booking.com Finally Enters the Corporate Travel Business | eT-Marketing - Digital world for Tourism | Scoop.it
“ With millions of business travelers already using its websites to book hotels, Booking.com decided to finally seize the opportunity and has quietly launche”
Via Federico Lucchini, Luis Costa, Arnaud Desmarest & Pierre Le Moël
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