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A rough guide to attribution marketing in travel | Tnooz

A rough guide to attribution marketing in travel | Tnooz | Social Media and Online channels for Tourism 2.0 | Scoop.it

Great observation from Pegasus CEO: "“Hotels have not been consistent with their distribution strategy. When economy is good they don’t want to work with the OTAs, but when it turns the other way they run back to the OTA to fill the rooms.
“The hotels that I’ve seen with the most successful channel strategies are the ones who are consistent with their approach during good and bad times.”"

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Social Media and Online channels for Tourism 2.0
All trends, solutions and innovative ideas that drive success and opportunities in the tourism 2.0 arena
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HotelTonight's NFC integration opens door to fully mobile hotel booking - Mobile Commerce Daily - Applications

HotelTonight's NFC integration opens door to fully mobile hotel booking - Mobile Commerce Daily - Applications | Social Media and Online channels for Tourism 2.0 | Scoop.it
Olivier P. Soares's insight:
Aos poucos lá chegaremos ! Os hoteleiros tem de perceber que estes "goodies" não tem nada a ver com o facto de gostarmos de tecnologias, ou sermos "geeks" ! Tem a ver com o facto de gostarmos de serviço, eficiência e facilidade de acesso a serviços e conforto.
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Google Has New Targeted Ads That Encourage You Dive Into Apps

Google Has New Targeted Ads That Encourage You Dive Into Apps | Social Media and Online channels for Tourism 2.0 | Scoop.it
Google is now taking the plunge into deep linking to an app from an ad.
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Google Keyword Planner Now Shows Trademarked Terms

Google Keyword Planner Now Shows Trademarked Terms | Social Media and Online channels for Tourism 2.0 | Scoop.it
“ At some point recently, Google started to indicate terms that are trademarked in the Keyword Planner with the TM mark.”
Via Luis Costa
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Google Hotel Finder testé pour vous

Google Hotel Finder testé pour vous | Social Media and Online channels for Tourism 2.0 | Scoop.it

France 3 Google Hotel Finder testé pour vous France 3 Hotel marketing, un site de conseils pour les hôteliers se frotte les mains.


Via Thomas Yung
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TripAdvisor TripBarometer

TripAdvisor TripBarometer | Social Media and Online channels for Tourism 2.0 | Scoop.it
Check out #TripBarometer by @TripAdvisor: the world’s largest accommodation and traveler survey, revealing this year’s top travel trends.
Olivier P. Soares's insight:

Great and thorough study on travelers top trends and behaviours !

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Social Media Infographic 2013 : Which platform is growing the fastest?

Social Media Infographic 2013 : Which platform is growing the fastest? | Social Media and Online channels for Tourism 2.0 | Scoop.it

What is the most popular social network and which platform is growing the fastest? Find more of the latest facts infographic and figures about social media in 2013.


Via Lauren Moss
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Halina Ostańkowicz-Bazan's curator insight, December 8, 2013 7:08 AM

Thank you for sharing.

Stéphane Hardel's curator insight, December 15, 2013 3:15 AM

C'est qui qui score le mieux ? Back to le monde impitoyable des médias sociaux

Brian S's curator insight, March 21, 2:55 AM

Things are definitely changing with respect to how people use the World Wide Web!

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Chineses são quem mais reserva viagens por smartphone - Ambitur

Chineses são quem mais reserva viagens por smartphone - Ambitur | Social Media and Online channels for Tourism 2.0 | Scoop.it
Olivier P. Soares's insight:

Os Chineses estão no topo da lista de reservas turísticas por smartphone ou tablet, de acordo com os dados divulgados recentemente pela consultora IPK International, durante o 21º Fórum World Travel Monitor da IPK, que se realizou de 29 a 30 de Outubro, em Pisa. A China está em 1º lugar, com 4%, seguindo-se os EUA, Japão e Europa, cada um com 2% das viagens reservadas com telemóvel.

 

 
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Destinate - Understanding the Value of the Traveller

Destinate - Understanding the Value of the Traveller | Social Media and Online channels for Tourism 2.0 | Scoop.it
Hexagonal - Clean Multipurpose Responsive Website
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NatWest BigHospitality round table on branded independent and OTAs

NatWest BigHospitality round table on branded independent and OTAs | Social Media and Online channels for Tourism 2.0 | Scoop.it
Hotel groups are starting to fight back against the power of Online Travel Agencies (OTAs) by demanding fairer play on pricing, improving the booking systems on their own websites and introducing black-out dates.
Olivier P. Soares's insight:

Are they really fighting back ? Let's hope that at least they are realizing that the direct channel is the one that needs nurturing,  and requires "protection". 

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How to Get More Positive Customer Reviews, Using Get Five Stars - Small Business Trends

How to Get More Positive Customer Reviews, Using Get Five Stars - Small Business Trends | Social Media and Online channels for Tourism 2.0 | Scoop.it
How to Get More Positive Customer Reviews, Using Get Five Stars
Small Business Trends
Online reviews have become important — and positive reviews are crucial for businesses. Two customer review trends are important to know.
Olivier P. Soares's insight:

Very, very interesting app to leverage gathering of reviews with (legitimate) customers, and subsequent process of directing the customers to further publish their feedback on the most relevant review platforms (Google, Tripadvisor, etc...)

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Total Hotel Revenue Management, by Sheryl E. Kimes

Total Hotel Revenue Management, by Sheryl E. Kimes | Social Media and Online channels for Tourism 2.0 | Scoop.it
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Les coûts de distribution des hôteliers dérapent

Les coûts de distribution des hôteliers dérapent | Social Media and Online channels for Tourism 2.0 | Scoop.it
lechotouristique.com -
Avec la montée en puissance des grandes centrales de réservations hôtelières, les frais de distribution explosent chez les...

Via Thomas Yung
Olivier P. Soares's insight:

Despite of knowing what needs to be done, the fact is that hoteliers keep on driving their distribution costs upwards.... past the dependecy levels.

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WIT - WEB IN TRAVEL : Airbnb poised to build up brand and supply pipeline in Asia

WIT - WEB IN TRAVEL : Airbnb poised to build up brand and supply pipeline in Asia | Social Media and Online channels for Tourism 2.0 | Scoop.it
Olivier P. Soares's insight:

Very interesting story from Airbnb that should remind Hotelierss the importance of listening to clients needs AND segmentation / profiling.

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E-tourisme : comment améliorer son référencement naturel sur Google ?

E-tourisme : comment améliorer son référencement naturel sur Google ? | Social Media and Online channels for Tourism 2.0 | Scoop.it
Lors du Forum du Tourisme numérique à Deauville, l'agence web CINS, spécialisée dans la création de site Internet, a animé un atelier sur le référencement naturel (SEO). Quels sont les points clés d’un référencement naturel réussi ? Quels sont les outils disponibles pour assurer une visibilité...
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Retailers Seek Partners in Social Networks

Retailers Seek Partners in Social Networks | Social Media and Online channels for Tourism 2.0 | Scoop.it
Brick and mortar stores like Target and Walmart are engaging heavily with social networks, notably Pinterest, to clinch holiday sales.
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Google llega a la planificación de viajes con Tour Builder | TecnoHotel

Google llega a la planificación de viajes con Tour Builder | TecnoHotel | Social Media and Online channels for Tourism 2.0 | Scoop.it
Olivier P. Soares's insight:

Google extends it's reach in the travel industry !!!

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Google Hotel Finder goes mobile

Google Hotel Finder goes mobile | Social Media and Online channels for Tourism 2.0 | Scoop.it

All you need to do is go to google.com/hotels directly on your smart phone and search for your destination. Listings will come up almost immediately, giving you the ability to filter the search results by price, hotel class, user rating and distance.

 

 

Published since 1997, HOTELMARKETING.COM is the Internet hotel marketing magazine for hotel marketers, hoteliers and online travel marketers.


Via Luis Costa
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Las mejores soluciones de Revenue Management | TecnoHotel

Las mejores soluciones de Revenue Management | TecnoHotel | Social Media and Online channels for Tourism 2.0 | Scoop.it
Olivier P. Soares's insight:

Excelentes referências de ferramentas e empresas para soluções de Revenue management. 

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Here's how the OTAs are outspending hotel brands on paid search

Here's how the OTAs are outspending hotel brands on paid search | Social Media and Online channels for Tourism 2.0 | Scoop.it
Expedia, Booking.com, Kayak and Hotels.com are prolific spenders on paid search. So how does this ad spend play out across all search engines?
Olivier P. Soares's insight:
Interesting to note the singular performance of the mobile channel, which proves to be a real opportunity for independent hotels.
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Treating Meta Search Marketing as a Distribution Channel Results in Loss of Direct Revenues for Hoteliers : HeBS Blog

Treating Meta Search Marketing as a Distribution Channel Results in Loss of Direct Revenues for Hoteliers : HeBS Blog | Social Media and Online channels for Tourism 2.0 | Scoop.it
www.hebsdigital.com
Olivier P. Soares's insight:

Excellent article which highlights the role played by meta search, how they are essential in product visibility, and a solid tool to leverage against OTA (assuming you are looking at it as a hotelier). Again, google hotel finder is a key driver...

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The Hotel Traveler's Road to Decision 2012 – Think Insights – Google

The Hotel Traveler's Road to Decision 2012 – Think Insights – Google | Social Media and Online channels for Tourism 2.0 | Scoop.it
What's a traveler's path to purchase when booking hotels? Google teamed up with OTX to conduct a study of business, leisure, and affluent travelers.
Olivier P. Soares's insight:

Is it 100% objective ?  Maybe not, but the study highlights key findings that are relevant.

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Peek Helps You Plan Your Dream Vacation

Peek Helps You Plan Your Dream Vacation | Social Media and Online channels for Tourism 2.0 | Scoop.it
Peek.com is OpenTable for the activities market.
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Google Hotel Finder: aspectos a tener en cuenta para nuestro Hotel - Pedro López Sánchez

Google Hotel Finder: aspectos a tener en cuenta para nuestro Hotel - Pedro López Sánchez | Social Media and Online channels for Tourism 2.0 | Scoop.it
Google Hotel Finder será un canal fundamental para la comercialización hotelera y tenemos que saber controlar este canal por el bien de nuestro Hotel
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Google's Travel Efforts Are All Converging on One Killer Product: Google Maps

Google's Travel Efforts Are All Converging on One Killer Product: Google Maps | Social Media and Online channels for Tourism 2.0 | Scoop.it
Even as Apple has been trying to rework its maps efforts — with a radical new redesign for iOS 7 and Hopstop acquisition — Google has been consistently adding features in its Google ...

Via clement thirode
Olivier P. Soares's insight:

Google & travel are decisevely becomingthe new bread & butter: Inseparable !

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An Introduction to Facebook's New Page Insights

An Introduction to Facebook's New Page Insights | Social Media and Online channels for Tourism 2.0 | Scoop.it
Facebook Page Insights is where page managers go to get key page performance metrics. There's a lot of data just waiting to be uncovered in the newest version of Facebook's analytics. Get familiar with the metrics you can track in this guide.

Via Luis Costa
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