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Google now, le futur Internet de séjour ? « etourisme.info

Google now, le futur Internet de séjour ? « etourisme.info | eT-Marketing - Digital world for Tourism | Scoop.it

On le sait, Google s'est lancé à l'assaut d'Apple et de son iOS pour Ipads et Iphones...Mercredi dernier le géant de Mountain View a présenté la nouvelle version 4.1 d'Android, son système d'exploitation open source pour smartphones et tablettes...

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eT-Marketing - Digital world for Tourism
The digital world @ the Service Of Tourism. Context: Hotels, Holiday Renting, Serviced Apartments, Hostels, DMC, Restaurants, MICE, Tours, Cruises. Topics: Social Media, Online Distribution, Metasearch, CRM, Big Data, Paid media, Owned Media and Earned Media, Apps and Platforms.
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Rescooped by Olivier P. Soares from Online Marketing Case Studies
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How To Use Images To Skyrocket Your Blog Traffic: A Case Study Of 100 Million Articles

How To Use Images To Skyrocket Your Blog Traffic: A Case Study Of 100 Million Articles | eT-Marketing - Digital world for Tourism | Scoop.it

Data-driven proof images massively drive blog traffic.


Via Pedro Da Silva
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Why your hotel needs service on-demand

Why your hotel needs service on-demand | eT-Marketing - Digital world for Tourism | Scoop.it
Rather than diminishing hospitality traditions, on-demand mobile services can bring unprecedented convenience, customisation, and comfort to guests while increasing efficiency, feedback, and morale for staff—all of which translate to higher revenue.

Via Roland Schegg, Luis Costa
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Clock Software's curator insight, June 24, 2:14 AM

Opening a dedicated channel for guests to request, consume and pay for services whenever they need is what can make the difference from failure to success. Hotels that embrace digital technology to facilitate the always connected traveller in interacting with staff and consuming services are bound to experience revenue and loyalty growth, while those who ignore the trend are in great risk of losing business.

SnapShot Travel's curator insight, June 26, 8:53 AM

Study the term "convenience", it is a driving force marketers and hoteliers must not only understand, but in the end condone. 

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Hôtellerie : vers la fin de la parité tarifaire

Hôtellerie : vers la fin de la parité tarifaire | eT-Marketing - Digital world for Tourism | Scoop.it
lechotouristique.com -
C’est un des bouleversements majeurs de l’année 2014, dans l’industrie hôtelière. Les députés ont...
Olivier P. Soares's insight:

De facto, em França foi anunciado o princípio do fim da obrigação de paridade de preços entre os hoteleiros e as OTAs. 

Aprovada a lei (no parlamento), os dados estão agira lancados para outros países seguirem o (bom) exemplo. 

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Website, GDS and OTA: the right mix in distribution channel investments - eHotelier

Website, GDS and OTA: the right mix in distribution channel investments - eHotelier | eT-Marketing - Digital world for Tourism | Scoop.it
Hotels need to understand and appropriately invest in all three online distribution channels to retain guests, improve hotel positioning, and gain a competitive advantage.
Olivier P. Soares's insight:

Use all distribution channel well ! Find out why and how. 

Each online distribution channel plays a different role in the hotel’s marketing program: the hotel website reflects and emphasizes the hotel’s image and competitive edge; OTAs can boost occupancy in need periods and help diversify a hotel’s client base by introducing guests that otherwise might not have considered staying at that particular hotel; and the GDS connects hotels with consortia, which are global associations of travel agents that provide hotels primarily with major sources of corporate business.

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La quatrième révolution digitale dans l’industrie du voyage

La quatrième révolution digitale dans l’industrie du voyage | eT-Marketing - Digital world for Tourism | Scoop.it

Via Murice Rodolphe
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Eve-Line Boulle's curator insight, June 5, 7:16 AM

"La quatrième révolution digitale dans l’industrie du voyage a déjà commencé. En 2015, les forces perturbatrices entreront en résonance et viendront complètement ébranler, de nouveau, l’écosystème du Voyage."

Jérôme Chambard's curator insight, June 8, 5:29 AM

Où on voit bien qu'il faut ré-inventer les business model, bien au delà de l'utilisation des canaux digitaux en eux-même.

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Las 10 mejores marcas hoteleras de lujo en el entorno digital

Las 10 mejores marcas hoteleras de lujo en el entorno digital | eT-Marketing - Digital world for Tourism | Scoop.it
Diario online de tecnología aplicada al turismo
Olivier P. Soares's insight:

Current valuation of leading travel agencies versus Hotel group => Surprise (or not), Airbnb comes in 4th, ahead of Starwood, Expedia or Tripadvisor....  Hoteliers, watch out !

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Rescooped by Olivier P. Soares from Tourisme Tendances
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Booking.com Finally Enters the Corporate Travel Business

Booking.com Finally Enters the Corporate Travel Business | eT-Marketing - Digital world for Tourism | Scoop.it
“ With millions of business travelers already using its websites to book hotels, Booking.com decided to finally seize the opportunity and has quietly launche”
Via Federico Lucchini, Luis Costa, Arnaud Desmarest & Pierre Le Moël
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How top travel brands on social media perform on Pinterest, Vine and Tumblr

How top travel brands on social media perform on Pinterest, Vine and Tumblr | eT-Marketing - Digital world for Tourism | Scoop.it

Any travel brand that expects to do well on social media has a strong presence on at least half of the Facebook, Instagram, Twitter and YouTube platforms. Skift took a look at the brands that drive the highest social activity within the most active social sectors, and compared what they are doing on image-dependent platforms like Pinterest, Vine and Tumblr. Of the top five airline, booking sites, destinations, hotels and media brands, Skift found that 75% are on Pinterest, 70% are on Vine, and 30% are on Tumblr. The top five destination travel brands by followers are:


  1. Walt Disney Resorts
  2. Tourism Australia
  3. Visit Philly
  4. U.S. Department of the Interior
  5. Tourism and Events Queensland


Click here to view the top media brands, airlines, booking sites and hotel brands by followers.


Via Tourism Australia
Olivier P. Soares's insight:

Some good examples of travel companies using social media channels for their own and rightful purposes.


What can we learn from this ?

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Les immanquables du tourisme's curator insight, April 12, 4:08 AM

L'importance des réseaux sociaux pour les organisations touristiques 

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Marriott Launches Digital Travel and Lifestyle Publication

Marriott Launches Digital Travel and Lifestyle Publication | eT-Marketing - Digital world for Tourism | Scoop.it
travelers begin their planning process by researching destinations and the best ways to experience them before seeking out hotel
Olivier P. Soares's insight:

Very interesting move from Marriot to help travelers begin their planning process by researching destinations and the best ways to experience them before seeking out hotel.

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Hospitality Net - Accor launches its Accorhotels app for Apple Watch™

Hospitality Net - Accor launches its Accorhotels app for Apple Watch™ | eT-Marketing - Digital world for Tourism | Scoop.it
From the end of April, Accor will offer guests an Accorhotels iOS app for Apple Watch™, which is to be released soon.
Olivier P. Soares's insight:

Day after Apple Watch, Accor and EasyJet launch their app for the watch !  First of many ?

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Rescooped by Olivier P. Soares from ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
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The Marketing Department of the Future

The Marketing Department of the Future | eT-Marketing - Digital world for Tourism | Scoop.it
The rapid incorporation of digital approaches has made marketing an industry of silos. It's time to rethink the way we build our teams and our skill sets to break those walls apart.

Via ALBERTO CORRERA
Olivier P. Soares's insight:

Excelent Thinking process to integrate online and offline functions in marketing

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Keywords – Are They Still Relevant for 2015 Hotel Marketing? - Hospitality Net

Keywords – Are They Still Relevant for 2015 Hotel Marketing? - Hospitality Net | eT-Marketing - Digital world for Tourism | Scoop.it
Search engines are branching their focus out of just using keywords to provide the best search experience to their users. However, this doesn't mean that keyword strategy for SEO is no longer important and should be forgotten.
Olivier P. Soares's insight:

Long live SEO for hotel marketing !  Simple rules to follow to improve results.

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Rescooped by Olivier P. Soares from Marketing Revolution
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168 Case Studies On Generating Traffic From 124 Experts

168 Case Studies On Generating Traffic From 124 Experts | eT-Marketing - Digital world for Tourism | Scoop.it

Step by step, detailed case studies on getting traffic from Neil Patel, Jeff Bullas, Jon Morrow and many more.


Via Esther Coronel De Iberkleid
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5 SEO Strategies to Increase Search Rankings, Traffic and Conversion

5 SEO Strategies to Increase Search Rankings, Traffic and Conversion | eT-Marketing - Digital world for Tourism | Scoop.it

'No matter how digital marketing evolves, SEO will still be a vital part of your grand marketing strategy. If you want to increase your search engine rankings, organic traffic and conversion rate, here are 5 SEO strategies that will make Google and other search engines love you more'.

 Read More: http://optixor.com/seo-strategies-to-increase-search-rankings-traffic-and-conversion/


Via Antonino Militello, Luis Costa
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Marco Favero's curator insight, June 24, 11:19 AM

aggiungi la tua intuizione ...

donhornsby's curator insight, June 25, 8:53 AM

(From the article): Here are some tips on how to combine great content, conversation and relationship to form a powerful SEO campaign.

Reply comments in your blog posts or in your guest blog posts to keep the discussions alive.Reply comments and feedback on the links from your site that you shared in social media to increase engagements.Leave engaging comments on related blog posts. Use your real name and start connecting with the authors and bloggers.Join related groups and online communities to exchange ideas, learn from the members, and start making close connections. Consider making collaborative content with your connections.Reach out people (influencers and potential customers) whom you think will find your content useful.Recognize worthy people (top people in your industry) in your content or blog posts.Focus on building friendships with the people in your industry instead of focusing on building inbound links.
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Infographie : le parcours d'achat des Français pour les vacances d'été

Infographie : le parcours d'achat des Français pour les vacances d'été | eT-Marketing - Digital world for Tourism | Scoop.it
40% des Français qui partent en vacances d'été réservent leur séjour directement sur le site Internet d'un prestataire, selon une étude d'Oney.

Via Nicolas Graeff
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Mathieu VADOT's curator insight, June 22, 6:32 AM

Super infographie sur le processus d'achat de produits touristiques. Tout est là !

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Claves para una comercialización hotelera online de éxito | Hoteles

Claves para una comercialización hotelera online de éxito | Hoteles | eT-Marketing - Digital world for Tourism | Scoop.it
Estudio de Sabre Hospitality Solutions y PSFK Labs. Claves para una comercialización hotelera online de éxito. Las marcas han de aplicar una política de paciencia cero. Hosteltur, portal líder en noticias sobre turismo.
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New Zealand DMO Launches Instagram Campaign | Digital Tourism Think Tank

New Zealand DMO Launches Instagram Campaign | Digital Tourism Think Tank | eT-Marketing - Digital world for Tourism | Scoop.it

Personnel from the New Zealand tourist board have recently become bloggers and Instagramers in a digital campaign which is particularly aimed at Australians. The message behind this marketing push is to entice Australians to cross the Tasman and spend a winter weekend in Christchurch and Canterbury; two important cities in neighbouring New Zealand.

Olivier P. Soares's insight:

Finally a good case study of Instagram campaign within the travel industry !

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Booking.com: Paridade e critérios em foco no almoço da AHP

Booking.com: Paridade e critérios em foco no almoço da AHP | eT-Marketing - Digital world for Tourism | Scoop.it
Louise Lijmbach e Ricardo Afonso convidados do mês de Junho.

 
Olivier P. Soares's insight:

A nova cláusula de paridade de preços vai ser uma realidade (também) em Portugal disse a responsável pelo booking.com em Portugal, Louise Lijmbach.
A questão agora, falta saber quando !

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Content Curation Lands on Google+: Introducing Collections

Content Curation Lands on Google+: Introducing Collections | eT-Marketing - Digital world for Tourism | Scoop.it

Via Robin Good
Olivier P. Soares's insight:

Very interesting solution from Google+ for hospitality pages ! Can organize content into collections to highlight and organize content by categories, for example F&B, rooms, activities, events, etc...

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Fotografie Turismo Italia's curator insight, May 7, 4:13 AM

Un modo per gestire i contenuti per argomento con Google+

Nick Truch's curator insight, May 11, 7:36 AM

Une approche bigrement intéressante qui pourrait redonner de l'intérêt à Google+

Nancy White's curator insight, May 12, 5:38 PM

Excited to see how we might be able to set this up in our GAFE space - students already have accounts, so this is a natural fit to facilitate student curation!

Rescooped by Olivier P. Soares from Le tourisme pour les pros
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Booking.com plie dans son bras de fer face aux hôteliers

Booking.com plie dans son bras de fer face aux hôteliers | eT-Marketing - Digital world for Tourism | Scoop.it
Booking.com s'incline face aux hôteliers indépendants et face au groupe Accor. L'éditeur de cette plate-forme de réservation en ligne d'hébergements vient de s'engager auprès de l'Autorité de

Via Gengembre Dominique
Olivier P. Soares's insight:

Em França os hoteleiros juntos com a autoridade da concorrência já conseguiram chegar a um acordo com a Booking.com para reduzir (fortemente) as restrições tarifárias e de disponibilidade. Não só no site mesmo da Booking, bem como dos seus parceiros. 

Um passo em frente, que irá com certeza repetir-se em outros países da comunidade europeia... Pena que em Portugal, os hotéis não percebam ainda a força que podem ter quando se juntam para um objectivo comum. 

Entretanto, é continuar a desenvolver trabalho em canal directo !

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Time for airlines to rethink their social media marketing

Time for airlines to rethink their social media marketing | eT-Marketing - Digital world for Tourism | Scoop.it
Marketers have long extolled the benefits of social media marketing. But, as the potential for organic reach fades, brands will have to invest in social media to reach customers

Via Wendy Forbes
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Rescooped by Olivier P. Soares from Designing services
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Social tourism marketing: power of in-tweet: why loosing 50% visitors?

Social tourism marketing: power of in-tweet: why loosing 50% visitors? | eT-Marketing - Digital world for Tourism | Scoop.it
With decreasing attention span of online audiences it is all about fast, effective and effortless content consumption. In-tweet services and options meet this challenge. Here are examples on using in-tweet slides, video and twitter cards in tourism marketing - with very encouraging analytics results. Plus: some research on how greater players use it and on options to come very soon.In a recent post I wrote about in-tweet slides from SlideShare to increase awareness. In the meantime, we posted several presentations for hotels and vacation providers in Germany and for a Germany travel agency on

Via Fred Zimny
Olivier P. Soares's insight:

Excellent usage examples of Twitter and Twitter cards in the hospitality sector !

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Google City Searches Now Include Hotel Booking Info In Knowledge Graph

Google City Searches Now Include Hotel Booking Info In Knowledge Graph | eT-Marketing - Digital world for Tourism | Scoop.it
Average star rating and costs for city hotels are listed, along with "View hotels" link that delivers results page for hotels in the relevant city.
Olivier P. Soares's insight:
Another very important reason why hotels need to pay attention to google hotel finder !
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Hotel Digital Strategy - Artigo na revista Hotelaria

Hotel Digital Strategy - Artigo na revista Hotelaria | eT-Marketing - Digital world for Tourism | Scoop.it
Balanço, Tendências e Lições de uma loja de sapatos...Início do ano !Não o ano lectivo, mas o verdadeiro. Aquele que começa com boas (ou más) resoluções. Para nós no turismo, é o reconforto de saber que sempre temos a FITUR e a BTL para rever amigos, e quiçá, se tiver que ser, fazer ou desfazer alguns negócios. Sinto, ano após ano, que o real valor destas feiras é recolher opiniões de quem também está nas trincheiras, perceber tendências do que a&iac
Olivier P. Soares's insight:

"....Estou convicto que, desde os primórdios da gestão, a melhor estratégia para aumentar preços é aumentar a procura !  Melhor que essa táctica limitada, implemente ou melhore a sua estratégia de captação de trafego para a sua marca.  Faça-o à sério, faça disso uma prioridade."

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Top 5 Digital Marketing Tips in 2015 for the Travel Industry

Top 5 Digital Marketing Tips in 2015 for the Travel Industry | eT-Marketing - Digital world for Tourism | Scoop.it
Learn best practices in digital marketing for the travel and hospitality industry in 2015
Olivier P. Soares's insight:

WEBSITE + SEO + SEM + Email Marketing and your own special sauce.

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