The digital world @ the Service Of Tourism.
Hotels, Holiday Renting, Serviced Apartments, Hostels, DMC, Restaurants, MICE, Tours, Cruises.
Social Media, Online Distribution, Metasearch, CRM, Big Data, Paid media, Owned Media and Earned Media, Apps and Platforms.
Chaque mois, Le Weboskop prend plaisir à vous compiler un Best Of des meilleures vidéos ainsi qu’une sélection des sites web de destinations touristiques fraîchement débarqués sur la toile. Il vous propose de retrouver ici une sélection internationale de la crème « Webdesign et Vidéo » des destinations touristiques pour cette année 2014. De quoi vous donner de l’inspiration pour vos projets en 2015.
*Best of Webdesign 2014
Mobile menu, Flat & minimal design, Monopage, Responsive, Image first, Webfonts, Parallax, Fullscreen design, Sticky menu, Grids, Art GIFs, Vintage…
*Best of Vidéo 2014
Les critères de sélection pour réaliser ce Best Of de fin d’année sont assez subjectifs et difficiles à retranscrire… Ils sont fortement liés à la capacité qu’a une vidéo à susciter émotion et immersion lors du visionnage.
Australia has a new claim to fame: being the most popular country in the world on Instagram.
The official tourism Australia page @Australia has just amassed over one million followers, making it easily the most followed national destination page in the world.
The page, which is run by a small team of social media experts, has blown the completion out of the water, with it's British counterpart carrying only 131,000 followers, and the New Zealand account having only 30,000.
It features stunning images of quintessentially Australian icons like Kangaroos, Koalas and distinctly rugged landscapes, with many of the images garnering over 50,000 likes.
Tourism Australia's social media team has published a presentation outlining how it uses its @Australia Instagram page to inspire the world to travel to and through Australia. This can be viewed at http://www.slideshare.net/TourismAustralia
Thirty-three percent of travel and hospitality related searches bring up the Carousel, but prestige hotels are not taking full advantage of the feature. The average Carousel position among brands in the Digital IQ Index®: ...
The digital challenge is transforming the way companies interact with their customers, and especially in travel and hospitality, where the new digital paradigm plays an even greater role. According to Google, in summer 2014, more than half of the searches related to travel and tourism in Spain were made through mobile devices.
Olivier P. Soares's insight:
Inevitable evolution The objective is that by 2017, 40% of Company revenues come from its direct sales channels, particularly from members of its Melia Rewards loyalty programme. In parallel, other channels are also expected to grow and contribute the remaining 60% of revenues. All in all, in 2015 online channels in general (direct channels, Online Travel Agencies and Online Tour Operators) will already surpass offline or more traditional channels.
"When you visit a capital city, have you ever felt this frustration of being trapped, surrounded by tourists & paying over-priced food and drinks? And you know locals would never go there... Travel more intelligently with locals, meet a SmartGuide!"
Guide Like You - Travel more intelligently with locals
El 82% de las agencias de viajes con presencia en España tiene perfil en las redes sociales, mientras que un 55% afirma haber realizado alguna venta a través del mismo. Un estudio de Bookingfax concluye que Facebook es la plataforma con mayor potencial, seguida a gran distancia por Twitter.
2015 will be the tipping point: Half of digital travel researchers will check out flights, hotels and more not only on a desktop or laptop PC but also (or only) via mobile, eMarketer predicts. And smartphones are more commonly used for both researching and booking travel than tablets. Based on eMarketer's latest forecast of digital and mobile travel researching and booking, 128.8 million people in the US will research travel on the internet this year, or 63.0% of internet users. Of that group, 47.4% will do so via mobile. Meanwhile, 106.3 million people (52.0% of internet users) will actually book travel online, including 31.6% of the total who will book travel on their mobile devices.
Every year, mobile keeps on raising the bar higher. What I would like to know in these statistics is what is the actual share of travel booking that are performed by the big players (Priceline, world hotel chains..) compared to independent or small players.
This would be relevant and interesting stats to follow year on year.
TripAdvisor is now home to 190 million reviews – that’s a staggering amount of content.
Olivier P. Soares's insight:
brilliant idea and suggestion: actually using your customers’ exact words as the written content on your website – especially for headlines, subheads or other bits of copy that must snatch your prospects’ attention.
Earlier this year, Priceline (NASDAQ:PCLN) strengthened its commercial partnership (initiated in 2012) with Ctrip (NASDAQ:CTRP), the biggest Chinese online travel agency (OTA), by investing $500 million in the company.
Google Plus has more than one billion registered (and 359 million active) users, as well as some of the most business-friendly features of any social network, this is the time to start building out your business page.