eT-Marketing - Di...
Follow
Find
4.3K views | +0 today
 
eT-Marketing - Digital world for Tourism
The digital world @ the Service Of Tourism. Context: Hotels, Holiday Renting, Serviced Apartments, Hostels, DMC, Restaurants, MICE, Tours, Cruises. Topics: Social Media, Online Distribution, Metasearch, CRM, Big Data, Paid media, Owned Media and Earned Media, Apps and Platforms.
Your new post is loading...
Your new post is loading...
Rescooped by Olivier P. Soares from Destination marketing
Scoop.it!

Webdesign et Vidéo touristique => Le meilleur de 2014 !

Webdesign et Vidéo touristique => Le meilleur de 2014 ! | eT-Marketing - Digital world for Tourism | Scoop.it

Chaque mois, Le Weboskop prend plaisir à vous compiler un Best Of des meilleures vidéos ainsi qu’une sélection des sites web de destinations touristiques fraîchement débarqués sur la toile. Il vous propose de retrouver ici une sélection internationale de la crème « Webdesign et Vidéo » des destinations touristiques pour cette année 2014. De quoi vous donner de l’inspiration pour vos projets en 2015. 

 

*Best of Webdesign 2014

Mobile menu, Flat & minimal design, Monopage, Responsive, Image first, Webfonts, Parallax, Fullscreen design, Sticky menu, Grids, Art GIFs, Vintage…

*Best of Vidéo 2014

Les critères de sélection pour réaliser ce Best Of de fin d’année sont assez subjectifs et difficiles à retranscrire… Ils sont fortement liés à la capacité qu’a une vidéo à susciter émotion et immersion lors du visionnage.


Via Julien Dos Reis Pedro
more...
No comment yet.
Rescooped by Olivier P. Soares from Sharing Economy & Travel
Scoop.it!

TravelStarter beta is LIVE!

TravelStarter beta is LIVE! | eT-Marketing - Digital world for Tourism | Scoop.it

TravelStarter is launching public beta! 

It is a worldwide crowdfunding platform for tourism. It’s a two way street:

1) It helps local entrepreneurs get their tourism business off the ground, and 2) it offers travelers a chance to help and meet creative locals at their favorite destinations.


Via Julien Dos Reis Pedro
more...
liseeng's curator insight, December 4, 11:23 AM

Interesting opportunities ahead! 

Rescooped by Olivier P. Soares from Destination marketing
Scoop.it!

Australia is the most popular country on Instagram!

Australia is the most popular country on Instagram! | eT-Marketing - Digital world for Tourism | Scoop.it

Australia has a new claim to fame: being the most popular country in the world on Instagram.

The official tourism Australia page @Australia has just amassed over one million followers, making it easily the most followed national destination page in the world.

The page, which is run by a small team of social media experts, has blown the completion out of the water, with it's British counterpart carrying only 131,000 followers, and the New Zealand account having only 30,000.

It features stunning images of quintessentially Australian icons like Kangaroos, Koalas and distinctly rugged landscapes, with many of the images garnering over 50,000 likes.

 

Tourism Australia's social media team has published a presentation outlining how it uses its @Australia Instagram page to inspire the world to travel to and through Australia. This can be viewed at http://www.slideshare.net/TourismAustralia


Via Julien Dos Reis Pedro
Olivier P. Soares's insight:

Excellent presentation of Australia's presence and success on instagram.

more...
Michael Mazo's curator insight, December 15, 4:46 PM

In the face of social media, we begin to see more and more people using these services to communicate and tell the world a little something about themselves. Social media sites like instagram has slowly been gaining popularity over bigger sites like Facebook and twitter. This article was interesting to me because i wouldn't have expected that the instagram fan base would have selected Australia as their favorite for scenic photos and unique wild life. Although after seeing the pictures and cultural diversity I myself can not disagree 

Jake Red Dorman's curator insight, December 16, 12:15 AM

Some of the land scape pictures on this Instagram page make it easy to see why it is the most popular country on Instagram. The wild life also make this place look like an incredible place to visit. I also notices the different types of trees there. If I were to just look at this page not knowing that this was all in the same country, I would not say that most of these pictures were taken place.

Amanda Morgan's curator insight, December 16, 10:12 PM

It is not surprising that Australia is the most popular country on instagram with all of its amazing sites and beautiful attractions.  Social media is becoming increasingly influential and virtual seeing the world through a cell phone suddenly makes it smaller, while it also advertises for  tourism.

Scooped by Olivier P. Soares
Scoop.it!

Generations Riviera Maya: The first digital hotel in the Caribbean - YouTube

Olivier P. Soares's insight:

Great video showcase of the 1st digital hotel in the Carribeans.

more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

Hotel Brands Underutilize Google Local Carousel | L2's The Daily

Hotel Brands Underutilize Google Local Carousel | L2's The Daily | eT-Marketing - Digital world for Tourism | Scoop.it
Thirty-three percent of travel and hospitality related searches bring up the Carousel, but prestige hotels are not taking full advantage of the feature. The average Carousel position among brands in the Digital IQ Index®: ...
Olivier P. Soares's insight:

More on the Google Hotel Finder evolution.

more...
No comment yet.
Rescooped by Olivier P. Soares from Travel Tech and Innovation
Scoop.it!

Top 6 Disruptive Marketing Trends for 2015 #strategiedigitale

Top 6 Disruptive Marketing Trends for 2015 #strategiedigitale | eT-Marketing - Digital world for Tourism | Scoop.it
Sharing will be at the epicenter in 2015.

Via Guillaume Dardier, Luis Costa
Olivier P. Soares's insight:

Disruptive trends predicted for 2015 in marketing

more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

Hospitality Net - Melia Hotels International creates Meliá Digital to lead the digital transformation of the company

Hospitality Net - Melia Hotels International creates Meliá Digital to lead the digital transformation of the company | eT-Marketing - Digital world for Tourism | Scoop.it
The digital challenge is transforming the way companies interact with their customers, and especially in travel and hospitality, where the new digital paradigm plays an even greater role. According to Google, in summer 2014, more than half of the searches related to travel and tourism in Spain were made through mobile devices.
Olivier P. Soares's insight:

Inevitable evolution
The objective is that by 2017, 40% of Company revenues come from its direct sales channels, particularly from members of its Melia Rewards loyalty programme. In parallel, other channels are also expected to grow and contribute the remaining 60% of revenues. All in all, in 2015 online channels in general (direct channels, Online Travel Agencies and Online Tour Operators) will already surpass offline or more traditional channels.

more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

20 Social Media Contest Ideas to Promote Your Hotel

20 Social Media Contest Ideas to Promote Your Hotel | eT-Marketing - Digital world for Tourism | Scoop.it
Can't think of how to drive traffic to your social media? Learn the best ways to promote, engage and build social presence. See 20 ideas here
Olivier P. Soares's insight:

Some great tips on how to use social media contest and actionable events to promote your hotel. 

more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

Why People Share: The Psychology of Social Sharing - CoSchedule

Why People Share: The Psychology of Social Sharing  - CoSchedule | eT-Marketing - Digital world for Tourism | Scoop.it
How do you get more people to share your content? It’s a simple question that lacks a simple answer. But, perhaps it’s not as complicated as you think. In a …
Olivier P. Soares's insight:
Fascinating article to help you understanding why people share, so you can better assess your own content, and its ability to result in sustainable growth and traffic to your blog.
more...
No comment yet.
Rescooped by Olivier P. Soares from Hotel Marketing
Scoop.it!

A short guide to Facebook marketing for hotels

A short guide to Facebook marketing for hotels | eT-Marketing - Digital world for Tourism | Scoop.it
A guide to understanding Facebook's new changes for business and how to adjust your hotel's social media marketing strategy accordingly.

Via WIHPhotel
more...
WIHPhotel's curator insight, November 27, 9:27 AM

Great tips for hotels wondering how to make their Facebook page more efficient, with examples and tricks. 

Scooped by Olivier P. Soares
Scoop.it!

Europe takes digital steps to improve competitiveness

Europe takes digital steps to improve competitiveness | eT-Marketing - Digital world for Tourism | Scoop.it
VisitEurope has developed a new website has part of the region's bid to stay front of mind with tourists in an increasingly competitive landscape
more...
No comment yet.
Rescooped by Olivier P. Soares from ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
Scoop.it!

@RoomerTravelcloses $5M round, begins reselling hotel reservations on metasearch #startup

@RoomerTravelcloses $5M round, begins reselling hotel reservations on metasearch #startup | eT-Marketing - Digital world for Tourism | Scoop.it
“Roomer, the secondary market for non-refundable hotel reservations, has received a $5 million Series A investment round, led by venture fund Disruptive.”
Via ALBERTO CORRERA
more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

ehotelier - The future of the front desk

ehotelier - The future of the front desk | eT-Marketing - Digital world for Tourism | Scoop.it
Looking for the latest information and news on the hospitality and hotel industry from across the world? Get the latest industry news from eHotelier online.
more...
No comment yet.
Rescooped by Olivier P. Soares from Sharing Economy & Travel
Scoop.it!

Guide Like You launches a crowdfunding campaign

Guide Like You launches a crowdfunding campaign | eT-Marketing - Digital world for Tourism | Scoop.it

"When you visit a capital city, have you ever felt this frustration of being trapped, surrounded by tourists & paying over-priced food and drinks? And you know locals would never go there... Travel more intelligently with locals, meet a SmartGuide!"

 

Guide Like You - Travel more intelligently with locals

Crowdfunding campaign: http://bit.ly/1q71ZTc


Via Julien Dos Reis Pedro
more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

Booking.com offers concession in bid to end competition probes

Booking.com offers concession in bid to end competition probes | eT-Marketing - Digital world for Tourism | Scoop.it

BRUSSELS (Reuters) - Online travel agent booking.com has offered to scrap a practice which prevents hotels from giving discounts to its rivals, in a bid to end investigations bycompetition authorities

Olivier P. Soares's insight:

Booking.com latest move: not yet what hotels need, but closer to what we want. But where there's smoke....

more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

Amazon lancia la sua sfida nell'hotellerie

Amazon lancia la sua sfida nell'hotellerie | eT-Marketing - Digital world for Tourism | Scoop.it
A partire dal 1 gennaio 2015, Amazon lancia la sua sfida nell'hotellerie, diventando un vero canale di distribuzione on line, come Booking.com e Expedia.
Olivier P. Soares's insight:

New dancing partner in the OTA Ballroom of the travel industry palace.

Any thoughts on the foreseen Price parity rules from Amazon ?

more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

Digital competence is now determining hotel winners and losers

Digital competence is now determining hotel winners and losers | eT-Marketing - Digital world for Tourism | Scoop.it
For years the online travel market has been a boon for travelers looking for a hotel or flight. We all know that.
Olivier P. Soares's insight:

"For hotel brands, understanding technology and the surrounding ecosystem is not an upgrade, but a requisite"

more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

Twitter quiere acabar con el acoso

Twitter quiere acabar con el acoso | eT-Marketing - Digital world for Tourism | Scoop.it
La red social añade herramientas para denunciar y bloquear los insultos
Olivier P. Soares's insight:

A leap in Censorship or in quality ? 

more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

El 55% de las agencias de viajes que operan en España vende a través de las redes sociales, según una encuesta de Bookingfax

El 55% de las agencias de viajes que operan en España vende a través de las redes sociales, según una encuesta de Bookingfax | eT-Marketing - Digital world for Tourism | Scoop.it
El 82% de las agencias de viajes con presencia en España tiene perfil en las redes sociales, mientras que un 55% afirma haber realizado alguna venta a través del mismo. Un estudio de Bookingfax concluye que Facebook es la plataforma con mayor potencial, seguida a gran distancia por Twitter.
more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

THE FUTURE OF MOBILE: 2014 [SLIDE DECK]

THE FUTURE OF MOBILE: 2014 [SLIDE DECK] | eT-Marketing - Digital world for Tourism | Scoop.it
The mobile industry is shifting. Mobile revenue is moving into software and services.
Olivier P. Soares's insight:
Incredible 138 slides presentation on the present & future of mobile - lessons to learn from
more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

Top 7 Online Marketing Trends That Will Dominate 2015 - Forbes

Top 7 Online Marketing Trends That Will Dominate 2015 - Forbes | eT-Marketing - Digital world for Tourism | Scoop.it
Changes and advancements in the digital marketing field are accelerating, and it can be hard for the casual observer to keep up.
Olivier P. Soares's insight:

Content, content and... Native advertising ! Basically ? You guessed it: content will be (is) king. 

more...
No comment yet.
Rescooped by Olivier P. Soares from The Insight Files
Scoop.it!

Majority of digital travel researchers will be mobile by next year

Majority of digital travel researchers will be mobile by next year | eT-Marketing - Digital world for Tourism | Scoop.it

2015 will be the tipping point: Half of digital travel researchers will check out flights, hotels and more not only on a desktop or laptop PC but also (or only) via mobile, eMarketer predicts. And smartphones are more commonly used for both researching and booking travel than tablets. Based on eMarketer's latest forecast of digital and mobile travel researching and booking, 128.8 million people in the US will research travel on the internet this year, or 63.0% of internet users. Of that group, 47.4% will do so via mobile. Meanwhile, 106.3 million people (52.0% of internet users) will actually book travel online, including 31.6% of the total who will book travel on their mobile devices.


Via Andrea Rossi, Tourism Australia
Olivier P. Soares's insight:

Every year, mobile keeps on raising the bar higher.  What I would like to know in these statistics is what is the actual share of travel booking that are performed by the big players (Priceline, world hotel chains..) compared to independent or small players. 

This would be relevant and interesting stats to follow year on year.


Anyone can point me to any study as sort ?

more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

Beyond user reviews - how to boost conversions by mining TripAdvisor

Beyond user reviews - how to boost conversions by mining TripAdvisor | eT-Marketing - Digital world for Tourism | Scoop.it
TripAdvisor is now home to 190 million reviews – that’s a staggering amount of content.
Olivier P. Soares's insight:

brilliant idea and suggestion: actually using your customers’ exact words as the written content on your website – especially for headlines, subheads or other bits of copy that must snatch your prospects’ attention. 

more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

Priceline's OTA Dominance To Be Reinforced By An Expanded Partnership With ... - Trefis

Priceline's OTA Dominance To Be Reinforced By An Expanded Partnership With ... - Trefis | eT-Marketing - Digital world for Tourism | Scoop.it
Earlier this year, Priceline (NASDAQ:PCLN) strengthened its commercial partnership (initiated in 2012) with Ctrip (NASDAQ:CTRP), the biggest Chinese online travel agency (OTA), by investing $500 million in the company.
Olivier P. Soares's insight:
The big ones keep on getting bigger !
more...
No comment yet.
Rescooped by Olivier P. Soares from The Marketing Technology Alert
Scoop.it!

20+ Awesome Ways to Get More Followers for Your Google Plus Business Page

20+ Awesome Ways to Get More Followers for Your Google Plus Business Page | eT-Marketing - Digital world for Tourism | Scoop.it
Google Plus has more than one billion registered (and 359 million active) users, as well as some of the most business-friendly features of any social network, this is the time to start building out your business page.

Via iNeoMarketing
more...
iNeoMarketing's curator insight, April 6, 8:19 PM

If interested in more information on any of these 20, please click through.

Rachael Johnston's curator insight, December 7, 10:38 PM

This article gives tips on how to increase your Google+ followers, some of which I agree with and some I do not. A lot of the tips are the same as all the other platforms (consistency, share others content, share revenant/interesting information, etc) but some tips are very helpful.

Add your Google+ account to your email signature. Might be ether to make it an icon and have it linked to all your profiles.

I don't think you should just randomly ask other users to share your content. This has been said in many other articles I have read as something not to do, and I agree.

It's a good idea to train an employee to run your Google+ account. It's important to stay consistent and for this reason it's a good idea to have someone else who can keep up your account if you're busy or unable to. 

Join communities relevant to your niche. This can help you become part of conversations that can lead to potential new followers. This is a great way to ensure you are involved in current conversations that you can add valuable comments to.

Google Ripples is definitely a tool that seems worth checking out if your business is active on Google+. This tool helps you find influencers within your industry who have a wide reach. This sounds really useful. You can also use this to find someone to become allies with, which can be very effective in online marketing, as I explained in another recent post.