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How content engineering can drive more likes and comments on Facebook: 8 scientific insights | finn

How content engineering can drive more likes and comments on Facebook: 8 scientific insights | finn | Social Media For the Time-Strapped | Scoop.it
Researchers analysed more than 100 000 posts made by more than 800 companies. Here are 8 surprising insights from their research that show how content engineering can drive more likes and comments.

Via Deborah Spector
Tara Verner's insight:

Useful tips on how to get Likes on Facebook; differences between Facebook and social media. It is nice to see some of our findings mirrored here and on a broader scale.

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Deborah Spector's curator insight, November 15, 2013 4:16 PM

Very timely guide to the intricacies involved in getting more likes on Facebook. The post also covers some of the differences in what works and doesn't work on Facebook & Twitter.

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How to showcase reviews in social media for impact

How to showcase reviews in social media for impact | Social Media For the Time-Strapped | Scoop.it

http://greatnonprofits.org/nonprofitnews/leveraging-social-media-to-showcase-impact-in-the-nonprofit-sector/

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Rescooped by Tara Verner from Nonprofits & Social Media
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Social Media Housekeeping Tips for Nonprofits

Social Media Housekeeping Tips for Nonprofits | Social Media For the Time-Strapped | Scoop.it
Try these easy-to-implement social media tips to help clean up your nonprofit's social media profiles.

Via Julia Campbell
Tara Verner's insight:

Quick tips for social media clean-up.

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Rescooped by Tara Verner from Pinterest & Instagram for Nonprofits
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10 Amazing Nonprofits to Follow on Instagram

10 Amazing Nonprofits to Follow on Instagram | Social Media For the Time-Strapped | Scoop.it
Photos. Everyone loves them. This simple fact is why Instagram exists, and it’s also why this photo- and video-sharing app has been one of the most popular social networking services on the mar

Via Julia Campbell
Tara Verner's insight:

The imagery here is beautiful. Check out these 10 amazing nonprofits to follow on Instagram.

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Rescooped by Tara Verner from Pinterest & Instagram for Nonprofits
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Guide to Using Pinterest for Nonprofits & Social Good

Guide to Using Pinterest for Nonprofits & Social Good | Social Media For the Time-Strapped | Scoop.it
A comprehensive guide on how and when to use Pinterest for nonprofits and social good projects.

Via Julia Campbell
Tara Verner's insight:

Curious on why or how to use Pinterest as a nonprofit? Then check this out.

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INFOGRAPHIC: A Recipe for Successful Nonprofit Social Media Marketing

INFOGRAPHIC: A Recipe for Successful Nonprofit Social Media Marketing | Social Media For the Time-Strapped | Scoop.it
Use these guidelines to engage your supporters across all your social media channels and ensure nonprofit social media marketing success.

Via Julia Campbell
Tara Verner's insight:

Simple but useful tips on how to leverage social media. Makes sense to me!

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Rescooped by Tara Verner from Social Media for nonprofits
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What Type of Social Sharer Are You? - Nonprofit Hub

What Type of Social Sharer Are You? - Nonprofit Hub | Social Media For the Time-Strapped | Scoop.it
There are many types of social sharers. There are those who post everything on Facebook. You know who their celebrity boyfriend is, what career they...

Via Deborah Spector
Tara Verner's insight:

As in all marketing, there are various targets and people behave in different ways. Review this infographic to get a sense of different types of social media consumers, and then tell me who you are!

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Deborah Spector's curator insight, April 7, 11:17 AM

This infographic  illustrates the psychology of sharing. We're learning more and more about the effects of psychology on marketing communications, social media and fundraising.

 

Really well done!

Rescooped by Tara Verner from Social Media for nonprofits
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3 Things To Do Instead of Facebook Marketing in 2014

3 Things To Do Instead of Facebook Marketing in 2014 | Social Media For the Time-Strapped | Scoop.it
Organic reach is down dramatically. Here are 3 things that your organization can focus on in 2014 instead of Facebook marketing.

Via Julia Campbell, Deborah Spector
Tara Verner's insight:

Just think today about 2.5% of Facebook posts are seen by your users, according to an analysis done by Ignite Social Media. That means for every 100 fans your Page has, only about 2 or 3 of them will see your posts at any given time. Start diversifying.

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Deborah Spector's curator insight, January 4, 9:55 AM

Have you noticed that fewer and fewer of your Facebook friends are seeing and responding to your posts? This post has some excellent suggestions on how to diversify and increase your marketing initiatives.

Rescooped by Tara Verner from Social Media for nonprofits
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10 social media marketing trends to watch in 2014

10 social media marketing trends to watch in 2014 | Social Media For the Time-Strapped | Scoop.it

The age of innocence is over. Social media is moving from adolescence to post pubescent, facial hair growing adulthood.


Via Kamal Bennani, Deborah Spector
Tara Verner's insight:

Check out the coming trends in social media marketing. Make sure you have a plan and know what the trends are so you're not left behind.  

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Deborah Spector's curator insight, February 19, 9:19 AM

Heads up nonprofits! Social media is here to stay and is increasingly important tool for your marketing communications. The trends discussed in this post have a lot of relevance to your organization. Please let me know what you think.

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Can’t Keep Up? 6 Ways to Get More Out of Twitter In Less Time

Can’t Keep Up? 6 Ways to Get More Out of Twitter In Less Time | Social Media For the Time-Strapped | Scoop.it
Twitter is the 2nd most important social media tool for nonprofits. Here are my top 6 ways to get more out of Twitter in less time.

Via Julia Campbell
Tara Verner's insight:

Simple tips here to save time on twitter. Some I agree with; others I"m not ready to try. But starting to use Buffer is among the top I want to do.

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Confessions of Big Brand Social Media Managers - Digiday

Economic Times
Confessions of Big Brand Social Media Managers
Digiday
Type “social media” into any online jobs board, and you will get thousands of job postings for social media managers, community managers, social media “rockstars” and so on.
Tara Verner's insight:

Hear what Big Brand Social Media Managers have to say about what they really think of the profession.

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Taking the Wheel on Social Media Sunday - Huffington Post

Taking the Wheel on Social Media Sunday - Huffington Post | Social Media For the Time-Strapped | Scoop.it
Taking the Wheel on Social Media Sunday Huffington Post For millions of Americans, Big Game Sunday is a time to get together with family and friends, fight over the last chicken wing, root for your favorite team, and of course, shush everybody once...
Tara Verner's insight:

In today's world marketing extends beyond the "event". This is good in that the conversation continues; but it also means you have to be at the ready for the conversation to continue.

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Mom Creates Facebook Page to Solicit Birthday Wishes for Friendless Son - ABC News (blog)

Mom Creates Facebook Page to Solicit Birthday Wishes for Friendless Son - ABC News (blog) | Social Media For the Time-Strapped | Scoop.it
Metro Mom Creates Facebook Page to Solicit Birthday Wishes for Friendless Son ABC News (blog) When a Michigan mom heard her 10-year-old son say he didn't want a birthday party because he didn't have any friends to invite, her surprise solution went...
Tara Verner's insight:

Mom uses Facebook for good. Her son feared he had no friends to invite to his birthday so she created a Facebook page inviting her friends who knew him well. Answer -- 18,000 friends to invite. Wow, now that's using social media for good.

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Twitter's Testing a Major Redesign (That Lifts From Facebook and ...

Twitter's Testing a Major Redesign (That Lifts From Facebook and ... | Social Media For the Time-Strapped | Scoop.it
... looks like an even bigger change is in the works, according to Mashable. Apparently, a select few are being made privy to a new Twitter profile design that looks like the bastard child of Pinterest and Facebook's unholy union.
Tara Verner's insight:

Learn more about Twitter's Redesign Testing; Lifting a page out of the Facebook and Pinterest book.

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Rescooped by Tara Verner from Social Media for Nonprofits
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22 Killer Social Media Marketing Resources

22 Killer Social Media Marketing Resources | Social Media For the Time-Strapped | Scoop.it

ThCheck out this list of 22 social media marketing resources to get the most fans, followers, and impressions for your efforts!


Via Deborah Spector, Tara Verner
Tara Verner's insight:

This is possibly the most helpful article I've read on social media tools and resources. I wanted to start using some of these tools immediately!

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Deborah Spector's curator insight, May 19, 3:48 PM

This is a fabulous list of resources. They will make a world of difference in your social media marketing efforts.

Tara Verner's curator insight, May 20, 11:42 AM

Check out 22 social media marketing resources designed to enhance your social (media) appeal and ensure you get the most fans, followers, and impressions for your efforts

Tara Verner's curator insight, May 20, 11:48 AM

Great list of 22 social media marketing tools. I'll try one today!

Rescooped by Tara Verner from Social Media for nonprofits
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22 Killer Social Media Marketing Resources

22 Killer Social Media Marketing Resources | Social Media For the Time-Strapped | Scoop.it
Check out this list of 22 social media marketing resources to get the most fans, followers, and impressions for your efforts!

Via Deborah Spector
Tara Verner's insight:

Great list of 22 social media marketing tools. I'll try one today!

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Deborah Spector's curator insight, May 19, 3:48 PM

This is a fabulous list of resources. They will make a world of difference in your social media marketing efforts.

Tara Verner's curator insight, May 20, 11:42 AM

Check out 22 social media marketing resources designed to enhance your social (media) appeal and ensure you get the most fans, followers, and impressions for your efforts

Tara Verner's curator insight, May 30, 3:53 PM

This is possibly the most helpful article I've read on social media tools and resources. I wanted to start using some of these tools immediately!

Rescooped by Tara Verner from Pinterest & Instagram for Nonprofits
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7 Ways Nonprofits Can Use Pinterest Group Boards

7 Ways Nonprofits Can Use Pinterest Group Boards | Social Media For the Time-Strapped | Scoop.it
Want to join existing Pinterest Group Boards or create your own? Here are 7 tips for how your nonprofit can use Group Boards.

Via Julia Campbell
Tara Verner's insight:

7 really clever ways to use Pinterest if you're a nonprofits. Seriously, I have not done some of these or even thought of them!

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Rescooped by Tara Verner from Nonprofits & Social Media
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3 Time Saving Tips for Nonprofit Social Media Marketing

3 Time Saving Tips for Nonprofit Social Media Marketing | Social Media For the Time-Strapped | Scoop.it
Time is a valuable resource for nonprofits. Use these three tips to help streamline your team’s nonprofit social media strategy.

Via Julia Campbell
Tara Verner's insight:

The best tip here: schedule Google alerts around key phrases you care about to find content to curate.

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Vine follows Instagram, now lets you send direct video messages

Vine follows Instagram, now lets you send direct video messages | Social Media For the Time-Strapped | Scoop.it
Facebook and Twitter battle it out via their photo/video standalone apps.

Via Julia Campbell
Tara Verner's insight:

Now you can send direct video message with Vine.

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Rescooped by Tara Verner from Social Media for nonprofits
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How content engineering can drive more likes and comments on Facebook: 8 scientific insights | finn

How content engineering can drive more likes and comments on Facebook: 8 scientific insights | finn | Social Media For the Time-Strapped | Scoop.it
Researchers analysed more than 100 000 posts made by more than 800 companies. Here are 8 surprising insights from their research that show how content engineering can drive more likes and comments.

Via Deborah Spector
Tara Verner's insight:

Useful tips on how to get Likes on Facebook; differences between Facebook and social media. It is nice to see some of our findings mirrored here and on a broader scale.

more...
Deborah Spector's curator insight, November 15, 2013 4:16 PM

Very timely guide to the intricacies involved in getting more likes on Facebook. The post also covers some of the differences in what works and doesn't work on Facebook & Twitter.

Rescooped by Tara Verner from Social Media for nonprofits
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8 Random But Useful Social Media Tips for Nonprofits

8 Random But Useful Social Media Tips for Nonprofits | Social Media For the Time-Strapped | Scoop.it
For nonprofit admins that do not have the time to regularly research social media trends, it can be a battle to stay ahead of the learning curve. In addition to the time required to create content ...

Via Deborah Spector
Tara Verner's insight:

These are simple, easy and actionable. I took about 30 seconds to activate one of these useful tips. You should to.

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Deborah Spector's curator insight, February 2, 6:36 AM

These are simple and easy to institute tips that will have a positive impact on NPO social media.

Rescooped by Tara Verner from Social Media for nonprofits
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The Best Times to Post on Facebook | Social Media Today

The Best Times to Post on Facebook | Social Media Today | Social Media For the Time-Strapped | Scoop.it
Many studies claim to know the best time or day to post on Facebook -- but most of these studies conflict with one another.

Via Deborah Spector
Tara Verner's insight:

The best time to post on Facebook - depends on the patterns of your target as to when they'd be most apt to read. Ironically some first thing in the morning but not during the work day. 

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Deborah Spector's curator insight, March 7, 8:21 PM

Interesting insights and suggestions as to when to post on Facebook. The answers hings on the 1st rule of nonprofit marketing!

Rescooped by Tara Verner from Infotention
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The beginner's guide to putting the internet to work for you: How to easily save 60 minutes every day - - The Buffer Blog

The beginner's guide to putting the internet to work for you: How to easily save 60 minutes every day - - The Buffer Blog | Social Media For the Time-Strapped | Scoop.it
One of the most fun and useful things I’ve been doing lately is automating small processes I do all the time. It took me a while to work up the courage to dive into automation, as it always seemed like a really difficult, technical thing to do, which should be left to programmers. Luckily, there [...]

Via Howard Rheingold
Tara Verner's insight:

Get some handy tips on how to automate every day tasks with online tools.

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Howard Rheingold's curator insight, February 18, 4:59 PM

Automating repetitive processes, including those you use to seek, filter, tag, store, and retrieve information, can be a useful infotention practice. I've Scooped IFTTT before. This blog post is by social media management service Buffer, so the examples are Buffer-centric, but any of these automation tools can be applied to a variety of platforms, services, and practices.

Paula Silva's comment, March 3, 11:39 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
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One million broadcasters strong, Twitch surpasses Facebook in peak traffic - The Verge

One million broadcasters strong, Twitch surpasses Facebook in peak traffic - The Verge | Social Media For the Time-Strapped | Scoop.it
The Verge
One million broadcasters strong, Twitch surpasses Facebook in peak traffic
The Verge
Netflix, Google, Apple, Twitch. Which one of these companies doesn't fit with the others?
Tara Verner's insight:
Twitch surpasses Facebook in peak traffic...who knew.
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Topher Grace shuns social media for new website - USA TODAY

Topher Grace shuns social media for new website - USA TODAY | Social Media For the Time-Strapped | Scoop.it
Topher Grace shuns social media for new website
USA TODAY
BEVERLY HILLS, Calif. — Actor Topher Grace wants to reach out to the online world, but he doesn't feel comfortable tweeting and Facebooking.
Tara Verner's insight:

Topher Grace starts Cereal Prize to share nuggets he loves without the bounds and confines he finds with other social media channels.

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The 25 Hottest Skills That Got People Hired in 2013 ... - LinkedIn Blog

The 25 Hottest Skills That Got People Hired in 2013 ... - LinkedIn Blog | Social Media For the Time-Strapped | Scoop.it
Our approach involved analyzing the skills and employment history of more than 259 million LinkedIn members' profiles. Expertise (skills) and experience (work history) represent the primary components of professional ...
Tara Verner's insight:

Social Media and many other digital skills top the list of hot skillsets needed as analyzed using over 259 million LinkedIn profiles. Time to dust off those social skills.  ;)

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