Canadian executives question benefits of social media The Globe and Mail Many Canadian executives have dipped their toes into social media, but only a small portion are taking the plunge in a wholehearted way.
3 Facebook Targeting Options Marketers Need to Know. By Kandice Linwright Published June 26, 2014 Printer-Friendly · social media how to Do you want to lower your Facebook ad costs and increase conversions?
'Social media isn't free', says Mondelez digital head Marketing Week Speaking at Marketing Week Live, Carter argued that FMCG companies like Mondelez should primarily treat social media like a broadcast channel, rather than a tool to build advocacy...
Mobile Commerce Press Social media marketing on Facebook and Twitter isn't all it's cracked up to be Mobile Commerce Press Gallup has recently released the results of a social media marketing study that has suggested that this advertising channel...
NPR (blog) Quit Social Media, Save Your Marriage? NPR (blog) As usage of the social media site rose across 43 states, they found that a 20 percent bump in Facebook use equated with a greater-than-2 percent bump in divorce rates between 2008 and 2010.
Social Media Helping Level the Playing Field for Craft Breweries iMedia Connection (blog) The company provides on- and off-premise accounts with time- and money-saving tools that automatically update beverage inventory on social media channels,...
How to Listen RadioFreeEurope/RadioLiberty Since mass pro-EU protests began last December in Kyiv, supporters of the pro-Western Euromaidan movement have used English-language social media to spread their message.
5 Tips to Ensure Your Social Marketing Doesn't Make You Look Like a Zombie Business 2 Community 5 Tips to Ensure Your Social Marketing Doesn't Make You Look Like a Zombie Are you struggling to maintain a consistent social marketing presence across...
Fast Company The Art Of Self&Promotion On Social Media Fast Company Introduced by TA McCann from Gist.com, the 5-3-2 rule of social media sharing aims for a blend of your content, others' content, and personal updates.
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