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Social Media 2013: User Demographics for Facebook, Twitter, Pinterest & Instagram [INFOGRAPHIC]

Social Media 2013: User Demographics for Facebook, Twitter, Pinterest & Instagram [INFOGRAPHIC] | Social Media the Business tools of doing business | Scoop.it

Those good people at the Pew Research Centre recently updated their annual look at who is using social media, discovering that 16 percent of U.S. internet users are now active on Twitter.


But what about some of the other major social platforms? Aside from Twitter, who exactly is using Facebook, Pinterest, Instagram and Tumblr?

This infographic (courtesy of Adweek) takes Pew’s data and represents it all in a pleasing visual form; view key takeaways at the article link.


Via Lauren Moss
eileenludwig's insight:

Charts help you see the big picture of social media for your business

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Henri Guérin's curator insight, March 22, 2013 8:46 AM

Profilage des usagers des réseaux en infographie. Bien fait.

 

Joshua OCock's curator insight, March 27, 2013 7:02 AM

Very interesting - but I'm not sure things will stay this way for long..

ccafaro1's comment, April 28, 2013 12:32 PM
objective profile at moment. Good.
Social Media the Business tools of doing business
Businesses differ but the tools are the same. Find ways to utilize the tools for your benefit of increasing relationships and growth
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Rescooped by eileenludwig from visualizing social media
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Social Media 2013: User Demographics for Facebook, Twitter, Pinterest & Instagram [INFOGRAPHIC]

Social Media 2013: User Demographics for Facebook, Twitter, Pinterest & Instagram [INFOGRAPHIC] | Social Media the Business tools of doing business | Scoop.it

Those good people at the Pew Research Centre recently updated their annual look at who is using social media, discovering that 16 percent of U.S. internet users are now active on Twitter.


But what about some of the other major social platforms? Aside from Twitter, who exactly is using Facebook, Pinterest, Instagram and Tumblr?

This infographic (courtesy of Adweek) takes Pew’s data and represents it all in a pleasing visual form; view key takeaways at the article link.


Via Lauren Moss
eileenludwig's insight:

Charts help you see the big picture of social media for your business

more...
Henri Guérin's curator insight, March 22, 2013 8:46 AM

Profilage des usagers des réseaux en infographie. Bien fait.

 

Joshua OCock's curator insight, March 27, 2013 7:02 AM

Very interesting - but I'm not sure things will stay this way for long..

ccafaro1's comment, April 28, 2013 12:32 PM
objective profile at moment. Good.
Rescooped by eileenludwig from Integrated Brand Communications
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3 Non-Profits Who Shine on Social Media

3 Non-Profits Who Shine on Social Media | Social Media the Business tools of doing business | Scoop.it

Much like any other business, today’s non-profits are using social media to connect with supporters and donors. According to [ed: possibly slightly dubious] research collected for this recent infographic, 98% of non-profits are on Facebook and 74% are on Twitter.

 

Social media allows for much more than collecting donations; savvy non-profits are also using social channels to attract new supporters, raise awareness around issues, and put pressure on politicians and corporations. Here are three examples of non-profits that use social media successfully to further their cause…

 


Via Russ Merz, Ph.D.
eileenludwig's insight:

Non-Profits use twitter and Facebook to communicate with donors and supporters

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Know Your 4 Ps to Integrate Traditional and Social Media Marketing

Know Your 4 Ps to Integrate Traditional and Social Media Marketing | Social Media the Business tools of doing business | Scoop.it

POSHGLAM.com founder and Young Entrepreneur Council member Kimberly E. Stone offers 3 tips to help you integrate traditional and social media marketing techniques.

eileenludwig's insight:

The four Ps - price, product, placement and promotion with visuals help to see how everything works and builds your brand - Build the Business takes understanding the business

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Elizabeth Anne Dale's curator insight, August 20, 2013 2:34 AM

This article looks in to understanding that an integrated approach to marketing is important as it generates better results. The article demonstrates that you cannot soley rely on traditional media, nor on social media, that a combined approach works much better, and allows for marketing communications to be much stronger, have more effect, and allow the consumer to relate, and to have two way communications with a company. The author also talks about tailoring each marketing message, depending on what media you are using, and I think this is really important. If a company sounds too stiff and formal through a medium like facebook, it can be boring for their customers, making it impossible for them to relate with the company, as they simply sound like a corporate robot.

Hannah Joy Gaisford's comment, August 20, 2013 3:21 AM
A very interesting article I like Elizabeth's comment that if a company is too stiff and formal over facebook it can be boring and unrelatable for their customers. I definitely agree that companies should be personal and friendly over a social media platform especially one like facebook
Analay Malamala's comment, August 20, 2013 6:32 AM
I agree with Elizabeth's insight, communication is much stronger when there is a combined approach to communicating through different media channels. I also agree that tailoring each message depending on the media platform used is very important because I think that as a consumer, I would want to receive messages from my trusted brand that communicates to me in ways that I can understand and relate to, that creates an interest within me about my trusted brand and that it also asserts me of the identity that I have created for myself with the brand. Companies and brands do need to get personal because we as consumers enjoy it when the focus is on us and our voices are heard etc social media like facebook is an interaction platform, there's no time for boring and robotic forms of engagement. Great read though Elizabeth.