In my job, I see a lot of business owners who have accounts with all the major social media platforms, but aren't seeing the results that they had hoped. They believe the hype, that with a very limited outlay, they can expect a ...
The 8 Step Approach to Successful Content Marketing by Douglas Karr on Marketing Technology Blog
Vertical Measures has developed an 8-step approach for developing a successful content marketing project that includes strategy development, ideation, content creation, optimization, content promotion, distribution, lead nurturing and measurement. Viewing this content marketing as a cohesive strategy throughout the customer lifecycle is imperative because it aligns the content with the stage or intent that the visitor to your site and ensures there’s a path to conversion.+
Content creation is on the rise. With nearly 50% of companies now having content marketing strategies and costing 62% less than traditional marketing, creating original contnet can be a lot to take on. A solid team, ste plan, and good knowledge of your industry can be a fun and rewarding way to create successful content!
This is a great infographic that provides a solid approach for companies with content departments or outsourced resources to ensure there’s alignment and process to the means they’re researching, developing, executing, promoting and measuring their content productivity and return on investment.+
Thanks to the Internet, the age-old art of content marketing is evolving. The information superhighway has become one of the most powerful platforms for marketing, and marketers have learned that it’s not enough to embrace industry trends as they become popular.
11 Easy Social Media Tips and Tricks By Chris Abraham This week I am going to just take it back to basics.Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting,...
The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube.
Free Content Marketing Tools For Better Looking Content Business 2 Community I run content marketing for a startup. I love the fast-paced, open-minded environment of a startup, and I'm learning more everyday.
exchange4media.com Social listening: Is it making or breaking your brand's digital strategy? exchange4media.com When it comes to social listening, most brands focus on two key areas -keyword searches and what people are talking about their own brand.
Customer experience - The better the experience the greater the success of your company. Social media’s impact on your customer is immediate, and when exec.... (Why your online customer experience matters?
Make yourself relevant to your social network. This means that you should be able to provide helpful information to your followers and able to offer solutions to the common issues they need an answer to.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.