Social Media for SMBs & Early Stage Start-ups
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6 Best Practices for Creating a Content Marketing Strategy

Content marketing is the linchpin of demand creation –the link between brand awareness and lead generation.
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10 Ways to (Correctly) SEO Your Content - SEMrush Blog

10 Ways to (Correctly) SEO Your Content - SEMrush Blog | Social Media for SMBs & Early Stage Start-ups | Scoop.it
Julia Spence-McCoy shows you exactly how to correctly optimize your online content.
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2014 Social Media Image Size Cheat Sheet | Constant Contact Blogs

2014 Social Media Image Size Cheat Sheet | Constant Contact Blogs | Social Media for SMBs & Early Stage Start-ups | Scoop.it
It seems like every week, there’s a new example of how images can be used to improve your results on social media. One of the most recent examples is from

Via Xposedbydesign
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Xposedbydesign's curator insight, July 3, 2014 8:39 AM

 

Very useful until they redesign their sites

 

 

LETS BE SOCIAL:

@xposedbydesign on Twitter   

   http://facebook.com/xposedbydesign

 

 

MY T-SHIRT DESIGNS:

http://www.zazzle.com/Xposedbydesign*

 

 PINTEREST:

http://www.pinterest.com/xposedbydesign/worldly-pleasures/

 

LINKEDIN:

www.linkedin.com/in/davidrdesigns/

 

FACEBOOK:

http://facebook.com/xposedbydesign

 

EBAY TOP RATED SELLER:

http://www.ebay.com/usr/daveusave2

Rescooped by Deb Katz from Digital-News on Scoop.it today
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14 Fundamental Content Marketing Best Practices

14 Fundamental Content Marketing Best Practices | Social Media for SMBs & Early Stage Start-ups | Scoop.it
Content marketing isn’t new, and for modern marketers it’s the go-to digital strategy for driving new business, leads, and revenue into their coffers. 14 Fundamental Content Marketing Best Practi…

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14 Fundamental Content Marketing Best Practices
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Infographic: The essential social media strategy checklist - The Hub

Infographic: The essential social media strategy checklist - The Hub | Social Media for SMBs & Early Stage Start-ups | Scoop.it

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 

 


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Deb Katz's insight:

68% of employees think C-suite social media use makes a company honest and trustworthy.

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Why #Marketing with #Big #Data is an ongoing journey!

Why #Marketing with #Big #Data is an ongoing journey! | Social Media for SMBs & Early Stage Start-ups | Scoop.it
CMOs must help IT peers understand business challenges, and vision for how you will be engaging your customers in the future.

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Data gives marketers the power to move from campaign-based initiatives to personalized conversations with customers and potential customers.

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Orlando Delgado's curator insight, June 27, 2014 10:47 AM

making the best use f technology to engage with customers is only one aspect of the challenge of Big Data...

Orlando Delgado's curator insight, June 28, 2014 8:48 PM

The customers are driving the challenges that CMO's need to work out with IT to adapt the business model...

Orlando F Delgado's curator insight, December 15, 2014 10:57 AM

With the continued expansion of hand held and other devices, Big Data can only increase as well as the issue of how to make use of the huge volumes of information flowing fro consumers...

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Social Media Strategy Ideas for Small Businesses| Kristin HovdeSocial Media Today

Social Media Strategy Ideas for Small Businesses| Kristin HovdeSocial Media Today | Social Media for SMBs & Early Stage Start-ups | Scoop.it
These 5 social media tips will help lead your marketing strategy down the road to more brand awareness and communication among your customers.
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5 Social Media Strategy Ideas for Small Businesses

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Build Social Media Traffic – Engaging Top Influencers Is the Key

Build Social Media Traffic – Engaging Top Influencers Is the Key | Social Media for SMBs & Early Stage Start-ups | Scoop.it
Whether you are a blogger, internet marketer or a publisher, getting traffic to your site is an important driver to success.
Deb Katz's insight:

How to Engage Top Influencers in Your Space

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The Recipe for Perfect Social Media Posts [Infographic]

The Recipe for Perfect Social Media Posts [Infographic] | Social Media for SMBs & Early Stage Start-ups | Scoop.it
Check out this infographic on how to create the perfect post on 10 different social platforms: LinkedIn, your blog, YouTube, Facebook, Twitter, Pinterest, Google+, Instagram, Vine, and Tumblr.
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Why social media marketing can’t be ignored for your business?

Why social media marketing can’t be ignored for your business? | Social Media for SMBs & Early Stage Start-ups | Scoop.it
Literally, I have thousands of reasons to tell you that why small businesses needed to adopt social media marketing?
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10 Reasons Why SMBs Can't Ignore Social Media

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6 Lessons from Our Best Performing Posts

6 Lessons from Our Best Performing Posts | Social Media for SMBs & Early Stage Start-ups | Scoop.it
Every content marketing program is going to have hits and misses.
Deb Katz's insight:

Be sure and read to the end...

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How do you choose the right social media platform for your business ...

How do you choose the right social media platform for your business ... | Social Media for SMBs & Early Stage Start-ups | Scoop.it
In my job, I see a lot of business owners who have accounts with all the major social media platforms, but aren't seeing the results that they had hoped. They believe the hype, that with a very limited outlay, they can expect a ...
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Best Social Media Management Apps for business @ Weeder

Best Social Media Management Apps for business http://t.co/rnc7iJ0LVO #tech
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Great list of Social Media Management Apps

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8 Ways to Motivate Your Followers to Amplify Your Content Marketing - Jeffbullas's Blog

8 Ways to Motivate Your Followers to Amplify Your Content Marketing - Jeffbullas's Blog | Social Media for SMBs & Early Stage Start-ups | Scoop.it
User Generated Content (UGC) is the Holy Grail of social media and content marketing. Here are 8 Tips for motivating your fans to create and share content.
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The Importance And Challenges Of Social Media Content Curation [SURVEY REPORT]

The Importance And Challenges Of Social Media Content Curation  [SURVEY REPORT] | Social Media for SMBs & Early Stage Start-ups | Scoop.it
This is our second blog post about the results of a large social media marketing survey we connected with hundreds social media marketers, brands and agencies.  We first wrote about the time requir...
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6 Steps to Measure Social Media ROI

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The 8 Step Approach to Successful Content Marketing - Marketing Technology Blog

The 8 Step Approach to Successful Content Marketing - Marketing Technology Blog | Social Media for SMBs & Early Stage Start-ups | Scoop.it

The 8 Step Approach to Successful Content Marketing by Douglas Karr on Marketing Technology Blog

 

Vertical Measures has developed an 8-step approach for developing a successful content marketing project that includes strategy development, ideation, content creation, optimization, content promotion, distribution, lead nurturing and measurement. Viewing this content marketing as a cohesive strategy throughout the customer lifecycle is imperative because it aligns the content with the stage or intent that the visitor to your site and ensures there’s a path to conversion.+

Content creation is on the rise. With nearly 50% of companies now having content marketing strategies and costing 62% less than traditional marketing, creating original contnet can be a lot to take on. A solid team, ste plan, and good knowledge of your industry can be a fun and rewarding way to create successful content!

This is a great infographic that provides a solid approach for companies with content departments or outsourced resources to ensure there’s alignment and process to the means they’re researching, developing, executing, promoting and measuring their content productivity and return on investment.+

 

 

 



Read more: The 8 Step Approach to Successful Content Marketing | Marketing Technology Blog http://www.marketingtechblog.com/content-marketing-steps/#ixzz36AvpbtSf ;
Under Creative Commons License: Attribution 
Follow us: @mktgtechblog on Twitter | marketingtechnology on Facebook


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, June 30, 2014 9:28 PM

A nice summary of the #contentmaketing process. The guidelines are high level and will need to be modified  to meet each #brand situation. However, despite the value of a quality process, #brandmanagers should not confuse the quality of the process with quality of the content, because at the end of the day, content quality is probably the strongest determinant of performance.

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3 Essentials to Increasing Customer Engagement

3 Essentials to Increasing Customer Engagement | Social Media for SMBs & Early Stage Start-ups | Scoop.it
It’s been said before: Brands are missing the mark when it comes to engaging customers in a meaningful way. What remains unclear for many marketers is how to be successful.

Via Laura Armbruster
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Laura Armbruster's curator insight, June 30, 2014 8:05 AM

Micro-content is a great way to engage. Is micro-content part of your overall content strategy?

LuceCEM's curator insight, July 1, 2014 7:39 AM

From the very first customer experience online or offline 
positive customer engagement is one of the most important elements of brand success. 

Rescooped by Deb Katz from Digital-News on Scoop.it today
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Content Marketing for the Future | Social Media Today

Content Marketing for the Future | Social Media Today | Social Media for SMBs & Early Stage Start-ups | Scoop.it
Thanks to the Internet, the age-old art of content marketing is evolving. The information superhighway has become one of the most powerful platforms for marketing, and marketers have learned that it’s not enough to embrace industry trends as they become popular.

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11 Easy Social Media Tips and Tricks - The Social Media Monthly

11 Easy Social Media Tips and Tricks - The Social Media Monthly | Social Media for SMBs & Early Stage Start-ups | Scoop.it

11 Easy Social Media Tips and Tricks By Chris Abraham This week I am going to just take it back to basics.Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting,...

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11 Easy Social Media Tips and Tricks

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Social Media Marketing Tips 2014: A visual guide to best practices on Facebook, Twitter, Google+ and more

Social Media Marketing Tips 2014: A visual guide to best practices on Facebook, Twitter, Google+ and more | Social Media for SMBs & Early Stage Start-ups | Scoop.it

The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube.

See what they found at the link...


Via Lauren Moss
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Issy Wiggins's curator insight, June 24, 2014 10:26 AM

#socialmediatips

Sophie Undreiner's curator insight, June 25, 2014 5:02 AM

tres jolie infographie suur l'état des social medias....

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Free Content Marketing Tools For Better Looking Content - Business 2 Community

Free Content Marketing Tools For Better Looking Content
Business 2 Community
I run content marketing for a startup. I love the fast-paced, open-minded environment of a startup, and I'm learning more everyday.
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6 Free Content Marketing Tools for SMBs

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Social listening: Is it making or breaking your brand's digital strategy? - exchange4media.com

Social listening: Is it making or breaking your brand's digital strategy? - exchange4media.com | Social Media for SMBs & Early Stage Start-ups | Scoop.it
exchange4media.com
Social listening: Is it making or breaking your brand's digital strategy?
exchange4media.com
When it comes to social listening, most brands focus on two key areas -keyword searches and what people are talking about their own brand.
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8 Social Media Listening Tips

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Six Key Aspects to Inbound Marketing ROI: Part 5 Customer Experience

Six Key Aspects to Inbound Marketing ROI: Part 5 Customer Experience | Social Media for SMBs & Early Stage Start-ups | Scoop.it
Customer experience - The better the experience the greater the success of your company. Social media’s impact on your customer is immediate, and when exec.... (Why your online customer experience matters?
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How to make the most of social media for your s...

How to make the most of social media for your s... | Social Media for SMBs & Early Stage Start-ups | Scoop.it
From Twitter to Pinterest, the digital landscape has never been richer, but challenges can also arise for SMEs when using these online platforms which may not have been anticipated.
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Social Media Influence | Social Media Today

Social Media Influence | Social Media Today | Social Media for SMBs & Early Stage Start-ups | Scoop.it
Make yourself relevant to your social network. This means that you should be able to provide helpful information to your followers and able to offer solutions to the common issues they need an answer to.
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