Here’s a question for you: how can B2B marketers be so gung-ho about content marketing, but still seem so lukewarm on social media? Isn't social media the “marketing” in content marketing?
In my experience, B2B marketers still rely way too much on their in-house mailing list to turn content marketing into downloads, subscriptions and registrations. The result? Few, if any, “net new leads.”
Sure, lead scores go up for those in the database that engage with your content and that’s a good thing. I’m a big believer in lead nurturing and fresh, relevant content helps with that, but still … where are the net new leads?...
Here are 5 reasons why B2B marketers are failing to generate content marketing results with social media (and what you can do about it)...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.