The Social Media Scoop from Stefanie Blackburn
465 views | +0 today
 
Rescooped by Stefanie Blackburn from Everything Pinterest
onto The Social Media Scoop from Stefanie Blackburn
Scoop.it!

Pinterest-Inspired Parties- All Supplies Included

Pinterest-Inspired Parties- All Supplies Included | The Social Media Scoop from Stefanie Blackburn | Scoop.it
Allie Mac Kay was live with the owner of Fashion Camp OC, Erin Bianchi to talk about the latest trend, pinterest-inspired parties and how you can sign up to some of the upcoming classes.

Via Allison Tyler
Stefanie Blackburn's insight:

What a great idea -- time to take your Pinterest finds to the next level and actually create the items you find.

more...
No comment yet.
The Social Media Scoop from Stefanie Blackburn
Stay on top of the latest Social Media news and happenings for tools such as Facebook, Twitter, LinkedIn, Pinterest and YouTube as well as emerging tools. Learn how you can use these to grow your brand and business
Your new post is loading...
Your new post is loading...
Scooped by Stefanie Blackburn
Scoop.it!

How to Use Social Listening to Improve Your Landing Pages

How to Use Social Listening to Improve Your Landing Pages | The Social Media Scoop from Stefanie Blackburn | Scoop.it
Learn how to use social listening tools, monitor keywords, and respond to customers on Facebook, Twitter, and Instagram to optimize your landing pages.
Stefanie Blackburn's insight:
Are you using Social Listening when it comes to improving your landing pages and ultimately your conversion? If not you really should begin to take advantage of it
more...
No comment yet.
Rescooped by Stefanie Blackburn from The MarTech Digest
Scoop.it!

How to Write Effective CTAs on Social Media: A Guide for Marketers -Hootsuite

How to Write Effective CTAs on Social Media: A Guide for Marketers -Hootsuite | The Social Media Scoop from Stefanie Blackburn | Scoop.it
1. Customize CTAs for each platform
2. Use actionable language
3. Have a clear value proposition
4. Be consistent with your tone
5. Forget the jargon
6. Lead into it
7. Tap into human emotion
8. Make it easy for the reader
9. Align CTA copy with landing page copy
10. Make it easy for your followers to get in touch
11. Test different CTAs
12. Be a call to action, not a whisper
13. Use ‘you’ and ‘your’

Via marketingIO
more...
marketingIO's curator insight, December 16, 2016 11:03 AM

No doubt!

 

marketingIO.com bridges the gap between your MarTech and your in-house experience. Contact us. #MarTech #DigitalMarketing

Scooped by Stefanie Blackburn
Scoop.it!

Introducing Saved Posts

Introducing Saved Posts | The Social Media Scoop from Stefanie Blackburn | Scoop.it
Starting today, you can save posts you’d like to revisit later.



Now you’ll see a new bookmark icon underneath posts in your feed. Simply tap it to save a post to a new, private tab on your profile. There you can see all the posts you’ve saved — and they’re only visible to you.



When you stumble upon a funny video you want to remember, a new outfit you like or even inspiration for an upcoming vacation, you can now keep track of favorite posts right from your profile.







To learn more about saved posts, check out the Instagram Help Center.



Saved posts are part of Instagram version 10.2, available today for iOS in the Apple App Store and for Android in Google Play.
Stefanie Blackburn's insight:
This is really a handy tool to be able to save a post and revisit later.  
more...
No comment yet.
Scooped by Stefanie Blackburn
Scoop.it!

22 Best Social Media Books of 2013 & 2014 Reading List

22 Best Social Media Books of 2013 & 2014 Reading List | The Social Media Scoop from Stefanie Blackburn | Scoop.it
It's back to school time, and here is your social media books reading list, comprised of the best social media books from 2013 and 2014!
Stefanie Blackburn's insight:

This is a great list of books to read on Social Medial!!  There is still time to finish the list before 2015.

more...
No comment yet.
Scooped by Stefanie Blackburn
Scoop.it!

7 Facebook Hacks to Make Your Website More Sharable

7 Facebook Hacks to Make Your Website More Sharable | The Social Media Scoop from Stefanie Blackburn | Scoop.it
How you reach people is not limited to your Facebook Page. You reach people with your e-mails, your YouTube videos, mentions in the local newspaper. And you reach people with your website content. Reaching people with your Facebook Page AND your website In the same way that people share your Facebook Page updates with their friends (via…
Stefanie Blackburn's insight:

Great info on how to improve your social integration with Facebook and your website 

more...
No comment yet.
Scooped by Stefanie Blackburn
Scoop.it!

How I Use Social Media To Drive Traffic to My Latest Blog Post

How I Use Social Media To Drive Traffic to My Latest Blog Post | The Social Media Scoop from Stefanie Blackburn | Scoop.it
Stefanie Blackburn's insight:

Social Media is a great way to promote your content.  This post does a great job of outlining a few steps to take to ensure your content is out there socially and hopefully the hits are coming back to your blog from the shares.

more...
No comment yet.
Scooped by Stefanie Blackburn
Scoop.it!

How to Use Twitter Hashtags as a Prospecting Tool |

How to Use Twitter Hashtags as a Prospecting Tool | | The Social Media Scoop from Stefanie Blackburn | Scoop.it
Discover how to choose relevant Twitter hashtags for your business, then use Twitter search to find conversations that put you in touch with prospects.
Stefanie Blackburn's insight:

Twitter is a great tool to use to target those that are either in the market for your product or service or who can be a great advocate for you.  It is often underutilized though.

 

This post does a great job of showing how to use hashtags to find those people and opportunities.

more...
No comment yet.
Scooped by Stefanie Blackburn
Scoop.it!

The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know

The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know | The Social Media Scoop from Stefanie Blackburn | Scoop.it
It's critical to reevaluate your social media strategy at least once a year, if not quarterly.
Stefanie Blackburn's insight:

Good Trends to follow this year 

more...
No comment yet.
Scooped by Stefanie Blackburn
Scoop.it!

48 Significant Social Media Facts, Figures and Statistics - Plus 7 Infographics

48 Significant Social Media Facts, Figures and Statistics - Plus 7 Infographics | The Social Media Scoop from Stefanie Blackburn | Scoop.it
The social media landscape changes rapidly and keeping up with the latest numbers is a challenge. Here are the latest facts figures and statistics from Facebook, Twitter, Pinterest, Instagram, Google+, YouTube and LinkedIn
Stefanie Blackburn's insight:

These are some great stats around social media sites 

more...
No comment yet.
Scooped by Stefanie Blackburn
Scoop.it!

5 Essential Steps to Success in Social Media Marketing - Jeffbullas's Blog

5 Essential Steps to Success in Social Media Marketing - Jeffbullas's Blog | The Social Media Scoop from Stefanie Blackburn | Scoop.it
Social media accounts for 27 percent of all time spent online. It must be part of your marketing. Here are the 5 steps to success in social media marketing
Stefanie Blackburn's insight:

Sometimes a plan for getting started can help - here are 5 steps that can help you build that plan when working with your social media

more...
No comment yet.
Scooped by Stefanie Blackburn
Scoop.it!

5 LinkedIn Marketing Tips to Optimize Your Social Media Success

5 LinkedIn Marketing Tips to Optimize Your Social Media Success | The Social Media Scoop from Stefanie Blackburn | Scoop.it
Image source: Slideshare Last week we published the first Social Media Marketing World conference eBook and while it's had over 15,000 views on Slideshare
Stefanie Blackburn's insight:

LinkedIn is a very powerful tool.  Lately there has been a lot of tips posted on how to really use it and this is another great set.

more...
No comment yet.
Scooped by Stefanie Blackburn
Scoop.it!

25 Social Media Tasks the Pros NEVER Forget

25 Social Media Tasks the Pros NEVER Forget | The Social Media Scoop from Stefanie Blackburn | Scoop.it
If you're taking the advice of this and most other internet marketing blogs and harnessing the power of social media this infographic from Top Dog Media is just for you. It gives you 25 tasks you s...
Stefanie Blackburn's insight:

This is a great infographic of things that you need to do daily to build up your social media presence!!!  #socialmedia

more...
No comment yet.
Scooped by Stefanie Blackburn
Scoop.it!

5 Perfect Headlines and Why They Work

5 Perfect Headlines and Why They Work | The Social Media Scoop from Stefanie Blackburn | Scoop.it
The headline is the first and sometimes only impression that you make upon a reader. If your headline isn’t catchy enough to hold a reader’s interest then they will move on and read something else. You have one shot to get it right and keep people reading. 1. 5 Things You MUST Know About (Insert […]
Stefanie Blackburn's insight:

This is a great read from @shoemoney on headlines and why they work.  In my opinion the headlines that he shares are also great at giving ideas for some blog posts.

more...
No comment yet.
Rescooped by Stefanie Blackburn from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

6 Tools to Help Create Video Content for Your Business

6 Tools to Help Create Video Content for Your Business | The Social Media Scoop from Stefanie Blackburn | Scoop.it
Here are six video creation tools to help you get started and maximize your video efforts.

Via Kamal Bennani
Stefanie Blackburn's insight:
Video can be so powerful.  These are some great tools to help in creating the needed video content.
more...
David Picard Roussel's curator insight, December 16, 2016 8:00 AM

Pratiquez pratiquez pratiquez! C'est la clé pour les vidéos!

Rescooped by Stefanie Blackburn from Public Relations & Social Marketing Insight
Scoop.it!

How to Use Social Listening to Improve Your Landing Pages

How to Use Social Listening to Improve Your Landing Pages | The Social Media Scoop from Stefanie Blackburn | Scoop.it

A successful landing page is a combination of many different factors. Colors, copywriting, layout, and the quality of your traffic all play a role in how well your landing page converts. You can, and should, implement proven copywriting tactics, psychological principles, and other well-known techniques to boost your chances of convincing visitors to take action.


There are also a few lesser-known persuasive elements worth adding to your landing page. They’re powerful, and they’re hiding in a place that few people think to look: Social media.


The magic of social listeningSocial listening is all about using social media to learn more about your audience. You’re “listening” to the conversations going on about your brand and industry on social media, and turning them into actionable steps that improve your marketing efforts....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, December 19, 2016 2:30 AM

Learn how to use social listening tools, monitor keywords, and respond to customers on Facebook, Twitter, and Instagram to optimize your landing pages.

Scooped by Stefanie Blackburn
Scoop.it!

Instagram Blog

Instagram Blog | The Social Media Scoop from Stefanie Blackburn | Scoop.it
The Week on Instagram | 265



News




AOL: 2016 in review: Pups that stole our hearts on Instagram this year




Journalism: ‘Visitors in another realm’: How Fusion, CNN and Mic use video on Instagram




PopSugar: Instagram’s New Offices Are Selfie Heaven



Get Involved




Weekend Hashtag Project: #WHPboomerangoftheyear. View photos from the last project, #WHPframeit.



Around the Community




600 Million and Counting


Introducing Saved Posts


New Ways to Share in the Moment
more...
No comment yet.
Scooped by Stefanie Blackburn
Scoop.it!

25 of the Best Newsletters and Tools to Discover Shareable Content

25 of the Best Newsletters and Tools to Discover Shareable Content | The Social Media Scoop from Stefanie Blackburn | Scoop.it
A huge list of sources for shareable content that your followers will love. Always have amazing stories on hand to share.
Stefanie Blackburn's insight:

Sharing great content is a huge part of a a successful online marketing strategy, both your own and others content.  This is a great list that Buffer has put together with several sources to find and source great content.

 

You want to ensure to sprinkle your own content in there too, but you also want to share so be sure to check out this list for great resources.

more...
No comment yet.
Scooped by Stefanie Blackburn
Scoop.it!

Delighting People in 140 Characters: An Inside Look at JetBlue's Customer Service Success

Delighting People in 140 Characters: An Inside Look at JetBlue's Customer Service Success | The Social Media Scoop from Stefanie Blackburn | Scoop.it
Get a behind-the-scenes look at JetBlue's famous social media customer service experience.
Stefanie Blackburn's insight:

Are you confused on the best way of using Twitter in your business?  Customer Service is a great way to use Twitter.  One company that is in the forefront with this is JetBlue.  This post shows some things that JetBlue does to really nail how to use Twitter for this purpose.

 

They respond quickly online and they even take it a step further and reach out in person when they can.

more...
No comment yet.
Scooped by Stefanie Blackburn
Scoop.it!

12 Resources to Improve Your LinkedIn Profile |

12 Resources to Improve Your LinkedIn Profile | | The Social Media Scoop from Stefanie Blackburn | Scoop.it
A collection of expert articles to help you make the most of your LinkedIn Profile by refining your headline, summary, work history, endorsements and more.
Stefanie Blackburn's insight:

Great tips on improving your LinkedIn Profile.

 

With it being Spring Time it is a great time to spend some time on your social media profiles and make sure they are in tip top shape.  ( I have this on my calendar for this month).

more...
No comment yet.
Scooped by Stefanie Blackburn
Scoop.it!

How To Stop People From Congratulating You Every Time You Tweak Your LinkedIn Profile

How To Stop People From Congratulating You Every Time You Tweak Your LinkedIn Profile | The Social Media Scoop from Stefanie Blackburn | Scoop.it
When you don't want the whole world to know that you've tweaked your job title.
Stefanie Blackburn's insight:

Great tips to keep in mind while updating your profile on LinkedIn this spring :)

more...
No comment yet.
Scooped by Stefanie Blackburn
Scoop.it!

How To Download All Your Personal Data From Facebook

How To Download All Your Personal Data From Facebook | The Social Media Scoop from Stefanie Blackburn | Scoop.it
Use this feature to download all your personal information from Facebook.
Stefanie Blackburn's insight:

Very useful info to grab your data from Facebook 

more...
No comment yet.
Scooped by Stefanie Blackburn
Scoop.it!

These 7 Tips Will Supercharge Your Social Media Strategies

These 7 Tips Will Supercharge Your Social Media Strategies | The Social Media Scoop from Stefanie Blackburn | Scoop.it
Move beyond brand exposure to real business benefits and supercharge your social media strategies with these actionable tips.
Stefanie Blackburn's insight:

Great tips for supercharging your social media strategies !!!

more...
No comment yet.
Scooped by Stefanie Blackburn
Scoop.it!

10 Ways to Get More Twitter Followers - Jeffbullas's Blog

10 Ways to Get More Twitter Followers - Jeffbullas's Blog | The Social Media Scoop from Stefanie Blackburn | Scoop.it
Twitter is starting to gain momentum as marketers realise it is a powerful platform for distributing content. So how do you get more Twitter followers
Stefanie Blackburn's insight:

Thanks Jeff Bullas for sharing great tips on growing your twitter followers.  Twitter can really be an effective powerful way to grow your exposure and reach.

more...
No comment yet.
Scooped by Stefanie Blackburn
Scoop.it!

Riding the Waves of Social Media - 38 Tips from the Pros #SMMW14 eBook

Riding the Social Media Waves is a conference eBook from Social Media Examiner and TopRank Marketing. It includes 38 tips from top social media experts and s...
Stefanie Blackburn's insight:

Worth the read to grab some great tips from some of the social media pros (#socialmedia)

more...
No comment yet.
Scooped by Stefanie Blackburn
Scoop.it!

How To Nab A Job Using LinkedIn's "Who's Viewed Your Profile"

How To Nab A Job Using LinkedIn's "Who's Viewed Your Profile" | The Social Media Scoop from Stefanie Blackburn | Scoop.it
If you're looking for new job opportunities, you already know how important it is to have eyes on your LinkedIn profile. Now the networking site's new...
Stefanie Blackburn's insight:

If you are a job seeker or even looking for more consulting work LinkedIn is a wonderful tool for you to be using.  There have been a lot of redesigns lately that if you take advantage of can also provide you an edge.  If you haven't taken time to look at the who's viewed your profile this is one of them.

more...
No comment yet.