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Social Media for Small Business Owners
Social Media tools and strategies for Small Business Owners
Curated by Dotty Scott
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17 Ways Marketers Can Leverage Facebook Graph Search | Social Media Examiner

17 Ways Marketers Can Leverage Facebook Graph Search | Social Media Examiner | Social Media for Small Business Owners | Scoop.it
Use Facebook Graph Search to perform focused searches that will return better, more accurate search results that can be of real use to your business.
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The 2013 Google+ Marketing Guide | KISSmetrics

The 2013 Google+ Marketing Guide | KISSmetrics | Social Media for Small Business Owners | Scoop.it

Excerpted from the article by Kristi Hines on KISSmetrics:
"Since its launch in 2011, Google+ has been growing non-stop and now has 359 million active users according to Business Insider. There also have been a lot of changes made in their platform during that time. In this post, we’re going to look at everything you need in order to have a successful Google+ experience.

[The article is analyzed into these following sections]
- Setting up Your Personal Profile
***Cover
***Photo
***Story
***Work
***Places
***Basic and Contact Information
***Links

- Building Authorship Authority
- Setting up Your Page
- Getting Local
- Planning Your Google+ Content Strategy
- Building an Audience
- Using Google+ Communities
- Hanging Out
- Integration with YouTube
- Enhancing Your Website with Google+
- Exploring the Top Tools
- Analyzing Your Results..."

Each section is analyzed with more information and useful tips. Read full original article here:
http://blog.kissmetrics.com/2013-google-plus-guide/

 


Via Giuseppe Mauriello
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Jon Turino's curator insight, July 19, 2013 9:17 PM

Give this one a read.

Andrew Earnshaw's curator insight, September 20, 2013 3:37 PM

I posted an article about how google delivers is SEO results and google + ranked very high. So we ought to understand this better.

Rescooped by Dotty Scott from Social Media, SEO, Mobile, Digital Marketing
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Pinterest SEO: A Guide for Businesses

Pinterest SEO: A Guide for Businesses | Social Media for Small Business Owners | Scoop.it

70% of people on Pinterest use it to get inspiration on what to buy. This compares with only 17% of Facebook users who do the same. Getting your product on this site provides an amazing opportunity to get your products known, loved, shared, and bought. But you need to get found to get noticed.


Via Kamal Bennani
Dotty Scott's insight:

All these points are worth going through and setting on your Pinterest account.

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Scott Armstrong's curator insight, July 19, 2013 10:00 AM

15 practical tips.  Not all B2B relevant but a useful read!

Alexander Abramov's curator insight, July 20, 2013 9:38 AM

#Pinterest #SEO: A Guide for Businesses by @Wishpond #b2c #vk #b24

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How to Use Facebook Insights to Grow Your Presence | Constant Contact Blogs

How to Use Facebook Insights to Grow Your Presence | Constant Contact Blogs | Social Media for Small Business Owners | Scoop.it
Did you know, by using a Facebook Page as opposed to a personal profile, you receive a free analytics tool provided by Facebook? This tool is referred t
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How To Blog | Blog Promotion with Social Media

How To Blog | Blog Promotion with Social Media | Social Media for Small Business Owners | Scoop.it
How to blog: what to do after you finish your blog post and get readers. Using Social Media sharing to promote your blog post.
Dotty Scott's insight:

If you are not Kick-Starting your blog posts in Social Media you are missing out!

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Jon Turino's curator insight, June 26, 2013 6:00 PM

Another good catch by Dotty.

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How To Build Your Pinterest Strategy - Write On Track

How To Build Your Pinterest Strategy - Write On Track | Social Media for Small Business Owners | Scoop.it
Are you using Pinterest but not sure if you are using it properly. Here's some tips on how to create a Pinterest strategy for your business to ensure successful pinning.

Via Kelly Lieberman
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Laura Brown's comment, June 5, 2013 3:51 PM
I like Pinterest but it is all image based. I find too many images which lead to link rot too - that especially discourages me from using Pinterest. Finding an image for a craft project or other idea and then finding it leads to a dead link is just a waste of my time.
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Google Launches Dramatic Redesign of Google+, Emphasizing Context and Content Discovery

Google Launches Dramatic Redesign of Google+, Emphasizing Context and Content Discovery | Social Media for Small Business Owners | Scoop.it
With Google+ sporting a brand new look, here's how marketers should adapt their playbook.
Dotty Scott's insight:

I am loving the new design.

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3 Strategies to Measure Your Social Media | Social Media Examiner

3 Strategies to Measure Your Social Media | Social Media Examiner | Social Media for Small Business Owners | Scoop.it
Measure social media: learn simple strategies to incorporate into your social media campaigns and see if you’re achieving your objectives.
Dotty Scott's insight:

I like the third strategy.

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How to Improve Your Social Media Calls to Action | Social Media Examiner

How to Improve Your Social Media Calls to Action | Social Media Examiner | Social Media for Small Business Owners | Scoop.it
Social Media Engagement: learn to craft calls to action that get your social community to do what you’d like them to and get the results you want.
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8 Reasons Why You Need to Establish Authority on Google+

8 Reasons Why You Need to Establish Authority on Google+ | Social Media for Small Business Owners | Scoop.it
An Authority on Google+ has a serious advantage when it comes to ranking well for content in search engines. Learn how much of an impact in this case study
Dotty Scott's insight:

Do you have a Google + business page yet?

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Rescooped by Dotty Scott from YouTube Hints, Tips & News
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YouTube Subscribe Button — Secret Link That'll Boost Your Subscribers

YouTube Subscribe Button — Secret Link That'll Boost Your Subscribers | Social Media for Small Business Owners | Scoop.it
Do you have a YouTube channel? Here's the secret URL that will dramatically boost the number of subscriptions to your channel you get.

Via Jose Jimenez
Dotty Scott's insight:

Great find - I will start using it too.

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Dotty Scott's comment, April 24, 2013 11:21 AM
This seems to only work in Chrome
Jose Jimenez's comment, April 24, 2013 12:03 PM
Hi Dotty and thanks for the heads up. Being a Chrome user I wasn't aware of this.
Ileane Smith's comment, April 24, 2013 1:10 PM
Thanks Dotty!
Rescooped by Dotty Scott from Social Marketing Revolution
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Untapped Enterprise Social Media Potential $1 - $3 Trillion Says Hootsuite CEO

Untapped Enterprise Social Media Potential $1 - $3 Trillion Says Hootsuite CEO | Social Media for Small Business Owners | Scoop.it

Think you’ve got the social media thing down at your business? Think you’re squeezing every last bit of benefit by utilizing online marketing across a variety of social platforms? Think again. Because there’s no way you’re getting the most bang for your social media buck if you’re only using it for marketing.

 

Hootsuite CEO Ryan Holmes tells Fast Company that according to a McKinsey report, social technologies have an untapped business value of $1.3 trillion.

 

“And most of that comes from improved office productivity,” says Holmes. “In the year ahead, expect enterprises to embrace social media tools – including internal networks, real-time chats and wikis – for uses that go way beyond the familiar applications for marketing and community building.”


Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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How Pinterest Helped a Mom Win Major Brands as Clients | Social Media Examiner

How Pinterest Helped a Mom Win Major Brands as Clients | Social Media Examiner | Social Media for Small Business Owners | Scoop.it
Turning blogging into a consulting job: read how a mother of three stays on top of the changing world of social while managing her busy home life and clients.
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Twitter Video | How to Create Your Twitter Video | AskDotty

Twitter Video | How to Create Your Twitter Video | AskDotty | Social Media for Small Business Owners | Scoop.it
A Twitter video can be used as a Twitter portrait or snapshot of your activity on Twitter. Great for highlighting followers and what you Tweet about.
Dotty Scott's insight:

This is so easy to do...

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Rescooped by Dotty Scott from YouTube Hints, Tips & News
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Make Yourself a YouTube Expert with these 13 Brilliant Tutorials

Make Yourself a YouTube Expert with these 13 Brilliant Tutorials | Social Media for Small Business Owners | Scoop.it
Is your business fully leveraging the power of YouTube? If not, then you NEED to read these 13 articles to help you become a YouTube Expert!

Via Jose Jimenez
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Jose Jimenez's comment, July 19, 2013 9:16 AM
Thanks. I've followed it and a few others :)
Jon Turino's curator insight, July 19, 2013 9:14 PM

This is a great resource. Thanks, Dotty, for scooping it.

Travis Ross's curator insight, July 21, 2013 8:30 PM

Nice group of tutorials! Excellent resource!

 

5 out of 5 stars!

Rescooped by Dotty Scott from Small business survival
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TIPS - How to Optimize Your Facebook Page |

TIPS - How to Optimize Your Facebook Page | | Social Media for Small Business Owners | Scoop.it
Not only will these social media optimization tips help improve your visibility in Facebook's Graph Search, they'll help users find your info easily & quickly.

Via Peg Corwin, Jim White
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Peg Corwin's curator insight, July 9, 2013 8:06 AM

Key points to get found in Facebook Graph Search:


  • Use a recognizable profile picture
  • Complete all applicable sections, especially categories, topics and contact information. 
  • Add URLS where it makes sense, like Products
  • For brick-and-mortar businesses, link your page to your location, to your Facebook Place


Quote:

"As with any social media profile, the more information you add, the more information users can find"

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6 Ways Businesses Use Facebook Apps | Social Media Examiner

6 Ways Businesses Use Facebook Apps | Social Media Examiner | Social Media for Small Business Owners | Scoop.it
Facebook apps: How to create stronger ties with customers and increase the lines of communication using custom tab apps.
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LinkedIn Profile Notifications | Turn On/Off | Premium Websites

LinkedIn Profile Notifications | Turn On/Off | Premium Websites | Social Media for Small Business Owners | Scoop.it
LinkedIn Profile Notifications ~ You are sending a notification for everything you change. That can be overwhelming in the notification department!
Dotty Scott's insight:

Is your LinkedIn profile up to date?  Check out this tip before doing massive updating to your profile.

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Jon Turino's curator insight, June 19, 2013 4:36 PM

Dotty always finds good stuff for us. Thanks Dotty!

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26 Ways to Create Social Media Engagement With Content Marketing | Social Media Examiner

26 Ways to Create Social Media Engagement With Content Marketing | Social Media Examiner | Social Media for Small Business Owners | Scoop.it
Social Media Engagement: how to use content to nurture engagement with your audience in a way that's easy and manageable.
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8 Data-Based Tips for Optimizing Your Content on Pinterest and Instagram

8 Data-Based Tips for Optimizing Your Content on Pinterest and Instagram | Social Media for Small Business Owners | Scoop.it
If improving your presence on Pinterest and Instagram is your intent, check out this data to optimize your visual content.
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Rescooped by Dotty Scott from The Perfect Storm Team
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Social Equity: The Effect of Social Media on Your Brand

Social Equity: The Effect of Social Media on Your Brand | Social Media for Small Business Owners | Scoop.it
The benefits to Social Equity derived from the impact social media has on your brand can be immense. Read more in this week's Social Equity segment!

Via Stan Smith
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LinkedIn Launches New Contacts Tool to Make Relationship Management Easier

LinkedIn Launches New Contacts Tool to Make Relationship Management Easier | Social Media for Small Business Owners | Scoop.it
Learn about LinkedIn's new Contacts tool and how you can benefit from it in managing your marketing relationships.
Dotty Scott's insight:

I requested to be on the trial list

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Facebook Launches New Mobile Design for Business Pages

Facebook Launches New Mobile Design for Business Pages | Social Media for Small Business Owners | Scoop.it
Learn about the changes coming to the mobile version of your Facebook business page -- and what you need to know.
Dotty Scott's insight:

Another reason to collect FB Reviews

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Authorship Brownouts Due to

Authorship Brownouts Due to | Social Media for Small Business Owners | Scoop.it
Several months ago my author photo stopped showing on my articles in the Google search results. I double checked all of my settings several times and they
Dotty Scott's insight:

It matters what image you use. I would not have thought B&W would matter.  I do see why not-full-face would matter.

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Who Needs Photoshop? • Your Online Marketing Answer

Who Needs Photoshop? • Your Online Marketing Answer | Social Media for Small Business Owners | Scoop.it
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Ockert Pretorius's comment, April 13, 2013 4:08 PM
This link does not work. What program is its?
Dotty Scott's comment, April 13, 2013 8:57 PM
It is the Google+ editor