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Social Media tools and strategies for Small Business Owners
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Dotty Scott
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Scooped by Dotty Scott onto Social Media for Small Business Owners |
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Measure social media: learn simple strategies to incorporate into your social media campaigns and see if you’re achieving your objectives.
Dotty Scott's insight:
I like the third strategy. Delete the scoop?
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Social Media Engagement: learn to craft calls to action that get your social community to do what you’d like them to and get the results you want. Delete the scoop?
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An Authority on Google+ has a serious advantage when it comes to ranking well for content in search engines. Learn how much of an impact in this case study
Dotty Scott's insight:
Do you have a Google + business page yet? Delete the scoop?
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Do you have a YouTube channel? Here's the secret URL that will dramatically boost the number of subscriptions to your channel you get. Via Jose Jimenez
Dotty Scott's insight:
Great find - I will start using it too. 
Jose Jimenez's comment,
April 24, 12:03 PM
Hi Dotty and thanks for the heads up. Being a Chrome user I wasn't aware of this.
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Think you’ve got the social media thing down at your business? Think you’re squeezing every last bit of benefit by utilizing online marketing across a variety of social platforms? Think again. Because there’s no way you’re getting the most bang for your social media buck if you’re only using it for marketing.
Hootsuite CEO Ryan Holmes tells Fast Company that according to a McKinsey report, social technologies have an untapped business value of $1.3 trillion.
“And most of that comes from improved office productivity,” says Holmes. “In the year ahead, expect enterprises to embrace social media tools – including internal networks, real-time chats and wikis – for uses that go way beyond the familiar applications for marketing and community building.” Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith Delete the scoop?
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Turning blogging into a consulting job: read how a mother of three stays on top of the changing world of social while managing her busy home life and clients. Delete the scoop?
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Social media measurement: learn about five platforms to help you measure your social media efforts.
Dotty Scott's insight:
Various Premium Social Media monitoring tools, Delete the scoop?
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Dotty Scott's insight:
Are you using Pinterest yet? Delete the scoop?
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Have you made any of these mistakes? If so, you're not benefitting from Pinterest as much you could be. Via Stan Smith
Dotty Scott's insight:
Having a strategy is very important. Pinning from your site is important as well. I do not agree with the idea that pinning from your site is boring. Unless you site is boring - and that in another whole issue. If you have a blog you should be using the photos there first then pinning from the post. 
Brian Yanish - MarketingHits.com's curator insight,
March 21, 1:37 PM
Great points on the seven biggest mistakes for marketing on Pinterest: 1. Starting out without a strategy. 2. Using lackluster graphics. 3. Being boring. 4. Leaving boards unchanged for too long. 5. Using representatives who don't understand the brand. 6. Forgetting your audience. 7. Ignoring the competition. Delete the scoop?
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YouTube One Channel is now allowing us to brand our YourTube Channels for our business across all devices. The new graphic is designed to show your branding.
Dotty Scott's insight:
An explanation of the new Channel Art for YouTube One Channel upgrade. Delete the scoop?
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LinkedIn Company Pages: Here's how a number of larger brands are creatively using their LinkedIn company pages, and some of them are doing cool things. Delete the scoop?
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Last week was a time of major announcements in the social media world. Google+ profiles and pages got a new look and Facebook introduced its revamped News Feed.
But it was not all. The new YouTube Channels are officially here! Today, I spent a couple of hours looking around YouTube, editing my profile, and taking screenshots.
Google outdid itself. The new channels are sleek, and more interactive and engaging than ever! Plus, they have been optimized to fit all screens (laptops, phones, tablets, TVs). Via Cendrine Marrouat - www.cendrinemarrouat.com 
AlGonzalezinfo's curator insight,
March 15, 5:48 AM
Fantastic resource for those of us working on developing a quality Youtube channnel for our business. Delete the scoop?
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New Google Cover Images are very dynamic. They accommodate for all viewing devices from Smart Phones to TV's. Make sure to get yours redone soon. Delete the scoop?
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The benefits to Social Equity derived from the impact social media has on your brand can be immense. Read more in this week's Social Equity segment! Via Stan Smith Delete the scoop?
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Learn about LinkedIn's new Contacts tool and how you can benefit from it in managing your marketing relationships.
Dotty Scott's insight:
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Learn about the changes coming to the mobile version of your Facebook business page -- and what you need to know.
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Another reason to collect FB Reviews Delete the scoop?
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Several months ago my author photo stopped showing on my articles in the Google search results. I double checked all of my settings several times and they
Dotty Scott's insight:
It matters what image you use. I would not have thought B&W would matter. I do see why not-full-face would matter. Delete the scoop?
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Dotty Scott's insight:
I think there is way more value in a Google+ account than mentioned here. I have seen some VERY POOR websites rank well with the help of a Google+ account. 
Vinod Poyilath's curator insight,
March 29, 10:44 AM
Interesting stats there... Google+ being more popular in the BRIC countries.. means HUGE potential, and obviously for Indian entrepreneurs, another great tool to leverage. Interestingly, I don't see that being done enough!!
And looking at where it is going, the first page results are increasingly getting hijacked by Google local listings, which is both good and bad; good that your results for local searches come with maps and all contact info in one glance, and you can rank on front page with literally no SEO; bad that it becomes hard for a site with no brick and mortar office to rank for such local search terms. Delete the scoop?
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Quozio is a website that makes creating attractive quotes very easy. Get your Quote, let the program dress it up! AskDotty.com! 
Sandi Cornez's curator insight,
March 25, 6:13 PM
This little site is great. I just tried it. Your quotes look so professional. I helps to keep you zestfully alive for another day. Delete the scoop?
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See Facebook's latest update, allowing CTAs to be present in your cover photos. Delete the scoop?
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Visual Social Media Marketing: learn how to share more visual content and create a visual conversation with your audience. Delete the scoop?
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Check out this list of hot social media tools to stay focused on in the year 2013. Delete the scoop?
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SlideShare for lead generation: Here's how to use SlideShare as part of your visual content marketing strategy. Delete the scoop?
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Blog post at Make Money Blogging : For some, social media marketing ends in disaster. With the social site flexing it's biceps and spitting a wad of chewing tobacco out of[..] Via The Fish Firm 
Sushil Pershad's curator insight,
March 4, 12:40 AM
Why Should Free Marketing Be Allowed On Social Media 
Sowing Seeds For Success 's comment,
March 5, 7:26 PM
I don't think privatizing social media outlets would be attractive to the public. The free speech and freedom to share, has made social media a forum of global access.
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This is a very sound strategy that I have been using for a while.