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Social Media for Small Business Owners
Social Media tools and strategies for Small Business Owners
Curated by Dotty Scott
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Haters: How to Deal With Haters and Trolls of Your Business |

Haters: How to Deal With Haters and Trolls of Your Business | | Social Media for Small Business Owners | Scoop.it
Social Media Marketing Podcast 91, in this episode Marcus Sheridan shares the various types of critics that you might attract, and how to deal with them.
Dotty Scott's insight:

This is a great perspective on the trolls and haters out there.

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Help people pursue their interests

Help people pursue their interests | Social Media for Small Business Owners | Scoop.it
Help people pursue their interests
Dotty Scott's insight:

Are you using Pinterest yet?

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Twitter's New Profile Layout Is Here: What You Need to Know

Twitter's New Profile Layout Is Here: What You Need to Know | Social Media for Small Business Owners | Scoop.it
The new Twitter profile designs are here. Here's what you need to know.
Dotty Scott's insight:

My Twitter profile has changes - have you checked yours?

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7 Facebook Marketing "Tips" and "Tricks" That Don't Actually Work

7 Facebook Marketing "Tips" and "Tricks" That Don't Actually Work | Social Media for Small Business Owners | Scoop.it
Don't be duped into trying these Facebook tricks -- you could hurt your Page more than you help it.
Dotty Scott's insight:

I agree with all of these - was not aware of the tagging other businesses one.

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How to Use Facebook to Drive Traffic to Your Website, Get Customers

How to Use Facebook to Drive Traffic to Your Website, Get Customers | Social Media for Small Business Owners | Scoop.it
Want to use Facebook to drive traffic to your website & make more sales? Then you need to start "Chumming the Waters". This infographic shows you how.
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New Facebook Marketing Research Shows What Works

New Facebook Marketing Research Shows What Works | Social Media for Small Business Owners | Scoop.it
The latest research on Facebook marketing shows interesting trends and opportunities. Use this to update your Facebook marketing with the latest findings.
Dotty Scott's insight:

Makes sense that paid ads work for exposure but not promotional.

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Social Equity: The Effect of Social Media on Your Brand - t2Social

Social Equity: The Effect of Social Media on Your Brand - t2Social | Social Media for Small Business Owners | Scoop.it
The benefits to Social Equity derived from the impact social media has on your brand can be immense. Read more in this week's Social Equity segment!
Dotty Scott's insight:

Some great points for using Social Media

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How Constant Contact Uses Pinterest to Reach a B2B Market

How Constant Contact Uses Pinterest to Reach a B2B Market | Social Media for Small Business Owners | Scoop.it
Would you like to know how a B2B company can use social media? Here's how Constant Contact uses Pinterest successfully for their business.
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Twitter Analytics: 3 Tools that Track and Measure Your Success

Twitter Analytics: 3 Tools that Track and Measure Your Success | Social Media for Small Business Owners | Scoop.it

Every business should be tapping into Twitter’s enormous potential for increasing brand authority and gaining qualified leads especially of people with a need for your product or service.


There are currently more than 1 million Twitter apps and using the right ones will increase your chances of success with this unique social network. There are Twitter tools that help promote your blog, other tools that manage your time on Twitter and of-course tools for measurement and metrics.You can track, monitor and measure your progress with several tools such as Twitter Counterand Twitonomy. Here are 3 of my favorite Twitter tools...


Via Jeff Domansky
Dotty Scott's insight:

I will be looking into these tools...stay tuned.

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Jeff Domansky's curator insight, September 24, 2013 11:00 AM

Three Twitter tools you will definitely use: Twitter Analytics, Followerwonk and Commun.it.

UnkleFrank's curator insight, September 24, 2013 11:03 AM

For all you Twitter marketing maniacs! Very nicely done article explaining what's what. Highly recommended.

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Facebook Results | Get Better Facebook Engagement | AskDotty

Facebook Results | Get Better Facebook Engagement | AskDotty | Social Media for Small Business Owners | Scoop.it
Facebook results are important if you are wanting website traffic or sales from Facebook. LikeAlyzer will give you ideas of what you can do better in FB.
Dotty Scott's insight:

 

what do you guys think about this tool?

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Social Media Automation | If This Then That | 360-607-4767

Social Media Automation | If This Then That | 360-607-4767 | Social Media for Small Business Owners | Scoop.it
Social Media automation tool called If This Then That is very easy to use. Set up your Triggers and your Then actions and leave it to run!
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Facebook Finally Introduces Embedded Posts: What You Need to Know

Facebook Finally Introduces Embedded Posts: What You Need to Know | Social Media for Small Business Owners | Scoop.it
Learn more about Facebook's brand new embed feature, and get some ideas for using it in your marketing content.
Dotty Scott's insight:

Hope this is available soon...

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Add a Twitter testimonial box to your website or blog in 6 easy steps

Add a Twitter testimonial box to your website or blog in 6 easy steps | Social Media for Small Business Owners | Scoop.it
The other day, a reader of this blog emailed me because they wanted to know how to display testimonials from Twitter users on their site. Great question! More and more companies use this technique ...

Via Cendrine Marrouat - www.socialmediaslant.com, Jide Ogunsanya
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Cendrine Marrouat - www.socialmediaslant.com's comment, July 26, 2013 10:56 AM
Thank you for your comments! I'm glad you like my article.
Joan Stewart's comment, July 29, 2013 4:35 AM
Thanks Cendrine your article helps many folk in my circles, always good to refresh ones own sites as well.
Cendrine Marrouat - www.socialmediaslant.com's comment, July 29, 2013 12:12 PM
Happy to know that my article has helped people, Joan! I hope you visit the blog again soon. :-)
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6 Underused CTAs to Include in Your Email Marketing

6 Underused CTAs to Include in Your Email Marketing | Social Media for Small Business Owners | Scoop.it
Most email marketing forgets about these underused CTA types.
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Facebook Cracks Down on News Feed Spam From Brand Pages

Facebook Cracks Down on News Feed Spam From Brand Pages | Social Media for Small Business Owners | Scoop.it
Facebook announced it will be bringing the hammer down on News Feed spam. Here's how it affects your brand page.
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Pinterest Rich Pins | Premium Websites, LLC | 360-607-4767

Pinterest Rich Pins | Premium Websites, LLC | 360-607-4767 | Social Media for Small Business Owners | Scoop.it
Pinterest Rich Pins: Get control of your presence on Pinterest. Add the Rich Pins capability to your website to guarantee your links and descriptions.
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Why Google+ is Good For Business - and the Stats to Prove it [Infographic] - Unbounce

Why Google+ is Good For Business - and the Stats to Prove it [Infographic] - Unbounce | Social Media for Small Business Owners | Scoop.it
Google+ isn't an epic fail like buzz and wave - it's actually really useful, especially for marketing your business. Learn the stats that prove it.
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Google+ Custom URL | Claim your Vanity URL Now!

Google+ Custom URL | Claim your Vanity URL Now! | Social Media for Small Business Owners | Scoop.it
Google+ Custom URL's available Yesterday Google+ offered Custom URL's for some people who met the qualifications. These were offered for both personal profiles and Business Pages.
Dotty Scott's insight:

Have you claimed your Google+ Custom URL yet?

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8 Facebook Apps to Enhance Your Facebook Page

8 Facebook Apps to Enhance Your Facebook Page | Social Media for Small Business Owners | Scoop.it
Facebook custom tabs: review the top third-party Facebook apps for adding custom functionality to your Facebook page.
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How to Run a Facebook Timeline Promotion - 6 Tips for Success

How to Run a Facebook Timeline Promotion - 6 Tips for Success | Social Media for Small Business Owners | Scoop.it
Here's what you need to know before setting up a contest or promotion on your Facebook Page timeline.
Dotty Scott's insight:

For all of you that like FB contests

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Google Generated Pages | Are You a Dentist, Doctor, or Lawyer

Google Generated Pages | Are You a Dentist, Doctor, or Lawyer | Social Media for Small Business Owners | Scoop.it
Google generated pages sound like a good thing but come with many problems. You need to watch for your if you are a Dentist, Doctor, or Lawyer.
Dotty Scott's insight:

Something new to deal with if you are a Dentist, Doctor, or Lawyer.  I am sure Insurance agents are coming soon...

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Scheduling Facebook Posts | Premium Websites | AskDotty | 360-607-4767

Scheduling Facebook Posts | Premium Websites | AskDotty | 360-607-4767 | Social Media for Small Business Owners | Scoop.it
Scheduling Facebook posts is very easy within the Facebook page environment. Scheduling is a great time saver and makes you look very organized.
Dotty Scott's insight:

Are you using the Schedule feature yet?

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LinkedIn Tips for Small Business Owners | News | eZanga.com

LinkedIn Tips for Small Business Owners | News | eZanga.com | Social Media for Small Business Owners | Scoop.it
5 ways all small business owners should be using LinkedIn to advance their professional reputation as well as their overall business.
Dotty Scott's insight:

All very good suggestions.

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3 Unique Ways to Use Pinterest for Business | Social Media Examiner

3 Unique Ways to Use Pinterest for Business | Social Media Examiner | Social Media for Small Business Owners | Scoop.it
Pinterest strategy: Here's how to build a successful Pinterest presence based on your business goals.
Dotty Scott's insight:

How many times has your website been pined?

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Benefits of Social Media Marketing [Infographic]

Benefits of Social Media Marketing [Infographic] | Social Media for Small Business Owners | Scoop.it
Social media marketing facts, figures, and statistics are displayed in this handy infographic.

Via Herve Peitrequin, Neil Wilkins, Link4Lead, Martin (Marty) Smith
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Martin (Marty) Smith's comment, July 29, 2013 2:56 PM
Not sure I agree with Tim. Social is social. The fact that Pharma is all wound up on itself is more a reflection of pharma than the way the web works. Google makes no distinction betrween pharma content and any other type. Pharma is the one who binds itself up in knots, but universal content and social marketing axioms still apply.
Tim Mustill's comment, July 30, 2013 5:48 AM
I agree the axioms apply Martin but sadly, due to the self -inflicted knots you refer to and regulation there are some aspects of B2C that are just not practical for prescription medicines. Thankfully the barriers are slowly coming down with more big pharma embracing at least some elements of social media.
Martin (Marty) Smith's comment, July 30, 2013 6:03 AM
Well said Tim. Marty