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Social Media for Small Business Owners
Social Media tools and strategies for Small Business Owners
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Benefits of Social Media Marketing [Infographic]

Benefits of Social Media Marketing [Infographic] | Social Media for Small Business Owners | Scoop.it
Social media marketing facts, figures, and statistics are displayed in this handy infographic.

Via Herve Peitrequin, Neil Wilkins, Link4Lead, Martin (Marty) Smith
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Martin (Marty) Smith's comment, July 29, 2013 5:56 PM
Not sure I agree with Tim. Social is social. The fact that Pharma is all wound up on itself is more a reflection of pharma than the way the web works. Google makes no distinction betrween pharma content and any other type. Pharma is the one who binds itself up in knots, but universal content and social marketing axioms still apply.
Tim Mustill's comment, July 30, 2013 8:48 AM
I agree the axioms apply Martin but sadly, due to the self -inflicted knots you refer to and regulation there are some aspects of B2C that are just not practical for prescription medicines. Thankfully the barriers are slowly coming down with more big pharma embracing at least some elements of social media.
Martin (Marty) Smith's comment, July 30, 2013 9:03 AM
Well said Tim. Marty
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Untapped Enterprise Social Media Potential $1 - $3 Trillion Says Hootsuite CEO

Untapped Enterprise Social Media Potential $1 - $3 Trillion Says Hootsuite CEO | Social Media for Small Business Owners | Scoop.it

Think you’ve got the social media thing down at your business? Think you’re squeezing every last bit of benefit by utilizing online marketing across a variety of social platforms? Think again. Because there’s no way you’re getting the most bang for your social media buck if you’re only using it for marketing.

 

Hootsuite CEO Ryan Holmes tells Fast Company that according to a McKinsey report, social technologies have an untapped business value of $1.3 trillion.

 

“And most of that comes from improved office productivity,” says Holmes. “In the year ahead, expect enterprises to embrace social media tools – including internal networks, real-time chats and wikis – for uses that go way beyond the familiar applications for marketing and community building.”


Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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