Social Media Ideas for the Small Business
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Using Scoopit For Personal Branding and Online Reputation Management (ORM)

Using Scoopit For Personal Branding and Online Reputation Management (ORM) | Social Media Ideas for the Small Business | Scoop.it

I've been a Scoopiteer since Marc and Guilluame were kind enough to let me drive their very cool new car. Like many Internet marketers I have more and more content generating less and less control. 

The more content I add the more difficult it gets to keep up with. I've been wondering how to collect and watch my personal brand. Google Authorship has the promise of a collective personal "commons", but actually using authorship to help with such a practical application today feels remote.

Instead I've reorganized my Thank You feed for personal brand management. The mission is simple - create a single feed with the "best of" content from 5 blogs, 4 Twitter feeds, Google Plus, Storify, Facebook and Twitter. 

Think of the numbers. I create or curate over 50 posts a day and typically write at least 1,000 words. Translation: almost 400,000 words and 20,000 posts to keep up with each year. And I am by no means a PRO at this. Imagine what Michele Smorgon or Robin Good are managing (many multiples of Martin W. Smith). 

Scoop.it As Personal Branding ORM Solution
Scoopit can help. I changed all the sources to this feed (will rename it soon) to RSS feeds from the digital properties I contribute to regularly. I cleaned out ALL OTHER SOURCES. 

1. Change "Sources" To Feeds From Your Content.

I also changed the keywords to my name or social media synonyms such as @ScentTrail and @StoryofCancer.  These changes set up Scoopit so it watches my back, helps this feed curate from across time and many digital properties and catches reactions and content evolution. 

2. Change Keyords To Ones Relevant to You (your name, social names, etc.).


Via Martin (Marty) Smith
Valerie van S's insight:

Great article if you are wondering about how to make Scoopit work for you.  

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Carlos Polaino Jiménez's curator insight, March 20, 2014 10:43 AM

Curation perfecta para quienes están en la fase de creación i estabilización  de un Online Reputation. Y a no olvidar por un Community Magager. 

WebMarketingStore's comment, May 9, 2014 12:55 AM
Smart approach to ORM ~ I like!
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Social Media Ideas for the Small Business
How social media can help a smaller business connect to the outside world. Looking at all platforms and ideas to grow a small business. #twitter #pinterest #facebook #google+ #blogging
Curated by Valerie van S
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Don't Like Klout? 12 Other Ways to Track Social Media Influence

Don't Like Klout? 12 Other Ways to Track Social Media Influence | Social Media Ideas for the Small Business | Scoop.it
Klout isn't the only game in town to track social media influence. Here are some Klout alternatives to measure influence and engagement on social media.
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Turn your Google+ stream into a blog with +Plusses

Turn your Google+ stream into a blog with +Plusses | Social Media Ideas for the Small Business | Scoop.it
If you love Google+, here is a service that will make you love it even more: +Plusses.
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, March 31, 2014 10:26 PM


Simple to use and offers an alternative to your visitors. Not everyone is on Google+, after all!

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25+ tools to make the most of Pinterest

25+ tools to make the most of Pinterest | Social Media Ideas for the Small Business | Scoop.it
According to a recent Piqora study, an item shared on Pinterest generates 78 cents in sales. Half of orders also happen after 2 and a half months of pinning. Another interesting number: On average, pins are 100 times more viral than Tweets! Pretty incredible, right?
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Alfredo Corell's curator insight, April 6, 2014 12:59 AM

A new compilation of tools to make the most of your pinterest boards

sarah's curator insight, April 6, 2014 9:42 AM

intéressant,pour mieux exploiter les tableaux.

Pawan Webworld's curator insight, April 12, 2014 1:25 PM

Expert Web World provide excellent, effective and affordable service in search engine optimization to get your website in top 10 result in Google, Yahoo and Bing search engine. We worked in the field of SEO, SEM, link building, social bookmarking, traffic generation, top Google ranking, market research, internet marketing, email marketing, content writing. Our main objective is to full-fill the clients requirement and achieve desire goal with in a specific time period. As SEO company in India we believe in quality, effective, affordable work and deliver best to each client as compare to other SEO company in India. Clients satisfaction is our success. After designing and developing the website we submit the website in search engines for basic optimization of website which is free with every web project. It will boost the website traffic and gives you more sales and customer. We try to put your website in 10 slots of first page of google and increase the traffic of visitor in your website. From the start to end we take care of SEO guideline and fixes all bugs in development process. Lots of clients get exceptional results from our proficiency, and your business will too.

 

http://www.expertwebworld.com/search-engine-optimization.html

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How to add social media icons to your Gmail signature - The Iconfinder Blog

How to add social media icons to your Gmail signature - The Iconfinder Blog | Social Media Ideas for the Small Business | Scoop.it
Having social media icons in your email signature is a clever way of linking to your Twitter, Facebook, and LinkedIn profiles. But how do you add these icons to your own signature in Gmail? This will guide you thru the process in 3 simple steps. Since Google does not host the images on their servers …
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Using Google+ To Grow Your Business

Using Google+ To Grow Your Business | Social Media Ideas for the Small Business | Scoop.it
INCREASING WEBSITE TRAFFIC AND CREATING MORE LEADS There are still many questions being asked by business owners about how to use Google+ effectively. Can you use it to increase your website traffic?…
Valerie van S's insight:

This is a very thorough article on G+

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5 Simple Cures to Work Smarter and Save Time

5 Simple Cures to Work Smarter and Save Time | Social Media Ideas for the Small Business | Scoop.it
If you don't have a structure to your day, you're wasting a good deal of it. Implement these time hacks and get more done.
Valerie van S's insight:

Work smarter..... great tips.

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Most Essential Social Media Tools

Most Essential Social Media Tools | Social Media Ideas for the Small Business | Scoop.it
Social media tools can provide anything from simple tracking systems to advanced data management. Knowing your social media goals and objectives will help...
Valerie van S's insight:

Tons of Social Media Tools to consider...

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How to use Google Calendar

How to use Google Calendar | Social Media Ideas for the Small Business | Scoop.it
Here is a complete guide to using your Google Calendar. A perfect way to keep yourself organized and connected to people, including work and at home.
Valerie van S's insight:

Great ideas for getting that Google Calendar to work for you.

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3 Powerful LinkedIn Profile Tips

3 Powerful LinkedIn Profile Tips | Social Media Ideas for the Small Business | Scoop.it
Whether you are looking for a job or new customers, your personal LinkedIn profile is an invaluable resource. To get the most out of LinkedIn, its important to go beyond the basics. Even when Linke...
Valerie van S's insight:

Powerful LinkedIn tips to consider - go beyond the basics!

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10 Simple Tips to Double your LinkedIn Connections

10 Simple Tips to Double your LinkedIn Connections | Social Media Ideas for the Small Business | Scoop.it
Valerie van S's insight:

These are great tips...

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26 Creative Ways Brands Use Facebook Status Updates |

26 Creative Ways Brands Use Facebook Status Updates | | Social Media Ideas for the Small Business | Scoop.it
Follow the lead of top brands who use a variety of Facebook status updates to increase engagement, build email lists and showcase fan content.
Valerie van S's insight:

Great advice if you use #facebook 

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Microsoft Launches Free OneNote for Mac and Windows

Microsoft Launches Free OneNote for Mac and Windows | Social Media Ideas for the Small Business | Scoop.it
Microsoft today revealed three major announcements regarding its OneNote offering: a free version of OneNote for Mac, a freemium version of OneNote for Win
Valerie van S's insight:

It is #free and can use with Feedly now.

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Show off your entire social media presence in one spot with Twine Social

Show off your entire social media presence in one spot with Twine Social | Social Media Ideas for the Small Business | Scoop.it
If you have followed me for a while, you know that I love featuring tools that help make your life easier. In the past, I interviewed Paul Berry and Tim Sae Koo, respectively the founder of RebelMouse and the CEO of Tint, two services that groups your content on social networks on a personal, embeddable personal hub page. If you are looking for a good alternative, let me introduce you to Twine Social!
Valerie van S's insight:

Oh - this looks very interesting...

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, April 8, 2014 12:39 AM


A great alternative to RebelMouse and Tint!

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Your Facebook Page may be better off without direct messages

Your Facebook Page may be better off without direct messages | Social Media Ideas for the Small Business | Scoop.it
Brands without the Message button on their Facebook Page receive an average of 991 questions on their Timeline, compared to 195 questions for those displaying the button.
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, March 26, 2014 7:23 PM


Not exactly surprising, is it? 

Caroline Dinouard's curator insight, March 27, 2014 8:44 AM

Facebook page without Message Button is good for interaction with customers but if a client need to give you personal informations, he may feel lost. So, brands have to complete their profils with a dedicated email for social media

Cendrine Marrouat - cendrinemarrouat.com's comment, April 2, 2014 5:11 AM
@M. Philip Oliver You are welcome!
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What to Do When Social Media Is Not Working For Your Business | Social Media Examiner

What to Do When Social Media Is Not Working For Your Business | Social Media Examiner | Social Media Ideas for the Small Business | Scoop.it
What to do when social media is not working. Reevaluate your social media tactics with these tips to find and engage with your audience on social media.

Via Ivo Nový
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How to Add Social Media Icons for Email Signature in Outlook?

How to Add Social Media Icons for Email Signature in Outlook? | Social Media Ideas for the Small Business | Scoop.it
We introduce detailed steps of how to add social media icons for email signature in outlook so that all outgoing messages can be automatically added your social media account information.
Valerie van S's insight:

Here is how to add social media icons to your signature in Outlook. #socialmedia

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Flowdock Features: Chat, Team Activity Stream, Mobile Apps And Much More

Flowdock Features: Chat, Team Activity Stream, Mobile Apps And Much More | Social Media Ideas for the Small Business | Scoop.it
Valerie van S's insight:

Flowdock looks like a great tool to keep teams on track

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How to Increase Fan Engagement on Your Facebook Page

How to Increase Fan Engagement on Your Facebook Page | Social Media Ideas for the Small Business | Scoop.it
Facebook's organic reach has drastically declined.  That's a fact. When reach declines, it often feels impossible to get your fans to engage with you on your Facebook Page. It's really a Catch 22: ...
Valerie van S's insight:

Great article if you want to get those fans engaged!

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10 Gmail Hacks to Help You Master Your Inbox

10 Gmail Hacks to Help You Master Your Inbox | Social Media Ideas for the Small Business | Scoop.it
Here are 10 tips and tricks to make you a Gmail whiz.
Valerie van S's insight:

These are some great tips to help make you a power user on Gmail by +Yohana Desta

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How to Build a Content Calendar (Plus a Free Template for 2014)

How to Build a Content Calendar (Plus a Free Template for 2014) | Social Media Ideas for the Small Business | Scoop.it
Creating a content calendar for your company from scratch is one of those tasks that seems ridiculously complicated at the outset but which, with a systematic approach and no scruples about stealing other people’s methods, can actually be fairly straightforward. Use this free template to learn how to build a content calendar for your 2014 content marketing success.
Valerie van S's insight:

Awesome calendar for content

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The Ultimate Guide on How to Use Asana to Become a Productivity and Task Management Genius | The Suitcase Entrepreneur

The Ultimate Guide on How to Use Asana to Become a Productivity and Task Management Genius | The Suitcase Entrepreneur | Social Media Ideas for the Small Business | Scoop.it
“If it’s not in Asana, it’s not going to happen.” So said the founder of the online task management system that has literally transformed my life and busines
Valerie van S's insight:

Asana - looks like a fabulous productivity tool for virtual teams. Give it a spin. #productivity #timemanagement #free

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Tips for your Google+ Business Page

Tips for your Google+ Business Page | Social Media Ideas for the Small Business | Scoop.it
Valerie van S's insight:

Excellent article on Google+ tips for business

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Is Twitter Getting Rid of @-Replies and Hashtags?

Is Twitter Getting Rid of @-Replies and Hashtags? | Social Media Ideas for the Small Business | Scoop.it
Twitter's head of news may leaked information about the platform's biggest changes to come during an event this week.
Valerie van S's insight:

Hmm, what is #Twitter up to now?

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Twitter Tips for Beginners: Everything I Wish I Knew When I Started

Twitter Tips for Beginners: Everything I Wish I Knew When I Started | Social Media Ideas for the Small Business | Scoop.it
A collection of Twitter tips for beginners, including who to follow, how to engage, and many ways to make the most of your time.
Valerie van S's insight:

Newbie or not great #twitter advice

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