Social Media for Small Business
0 view | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Jessica Foote from Business Improvement
Scoop.it!

Top Eight Small Business Marketing Tips

Top Eight Small Business Marketing Tips | Social Media for Small Business | Scoop.it

Via Daniel Watson
more...
CAEXI BEST's curator insight, May 19, 2013 8:58 PM
Top huit petits Conseils Marketing Business
Phil Lauterjung's curator insight, June 11, 2013 10:35 AM

add your insight...

 
Rescooped by Jessica Foote from Facebook for Business Marketing
Scoop.it!

60 DAY TEST - How to Convince Your Skeptical Boss That Facebook Marketing Works

60 DAY TEST - How to Convince Your Skeptical Boss That Facebook Marketing Works | Social Media for Small Business | Scoop.it
Facebook for business: Here's how you can show the value Facebook to your client or business, and how they can get the most out of it.

Via Peg Corwin
more...
Peg Corwin's curator insight, June 5, 2013 7:23 AM

The steps to make a case for Facebook marketing are to:

  • assess your goals,
  • do your homework (find case studies of competitors),
  • focus on opportunities,
  • be honest about potential risks,
  • estimate the costs of creating and maintinaing a page,
  • suggest a 60 day trial, and
  • summarize results


"At the start of the trial period, you will provide them with:

  • An outline that will include several realistic goals. Goals could include a 20% increase in the number of fans who engage with the Page by commenting and sharing (remember that fans who engage are more valuable than those who merely like a page), or a certain number of sales that result from a promoted deal.
  • A commitment to post a specific number of times per day or week.
  • A style guide for the Facebook Page, that should include suggested cover and profile photos, copy and voice. For example, do you want to be casual, informative or formal? Funny, conversational or journalistic? These details should be spelled out in a style guide."


This is also a great plan for a small business to explore the value of Facebook marketing, although of course the real benefits come with engagement over time.

Rescooped by Jessica Foote from Facebook for Business Marketing
Scoop.it!

The Seven Deadly Social Media Sins

An impactful approach to the Seven Deadly Sins you and your Brand should avoid on Social Media! From a humoristic approach to a modern-life analogy for Social M

Via Peg Corwin
more...
Peg Corwin's curator insight, June 6, 2013 7:33 AM

See how the sins of gluttony sloth, greed wrath, lust, envy, pride apply to your social media activities.


Great visuals in these slides.

Rescooped by Jessica Foote from LatinWeb Digital
Scoop.it!

5 Great Ways To Get Big Results From Small Marketing Budgets - Business 2 Community

5 Great Ways To Get Big Results From Small Marketing Budgets - Business 2 Community | Social Media for Small Business | Scoop.it
5 Great Ways To Get Big Results From Small Marketing Budgets http://t.co/v8XRvtFLMu
Via LatinWeb Digital
more...
No comment yet.
Rescooped by Jessica Foote from Facebook for Business Marketing
Scoop.it!

INFOGRAPHIC: 7 Types Of Facebook Fans (And How To Make The Most Of Them) - AllFacebook

INFOGRAPHIC: 7 Types Of Facebook Fans (And How To Make The Most Of Them) - AllFacebook | Social Media for Small Business | Scoop.it
Not all Facebook fans are equal. Some absolutely love your page and want to sing your products' praises all over the place. Some just want to stay informed.

Via Peg Corwin
more...
Peg Corwin's curator insight, June 4, 2013 6:08 PM

7 types and the RX


  1. Quiet follower - appealing content and strong Calls to Action
  2. Casual liker - create posts on products/services to share 
  3. Seeker - offer deals and special
  4. Unhappy customer - monitor and respond to negative posts
  5. Ranter - keep a cool head and ignore irrelevant conversations
  6. Cheerleader - be sure content is worth cheering about
  7. Loyal fan - appreciate loyal fans with gifts and positive comments