Communication in Business
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Communication in Business
Communication in Business - creating and telling stories that impress
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Wanted! Research into slugs, thistles, TB and much more | OGA - Organic Growers Alliance

Wanted! Research into slugs, thistles, TB and much more | OGA - Organic Growers Alliance | Communication in Business | Scoop.it
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Interesting set of research projects in UK via Soil Association

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Everything you need to know about Google + Communities

Everything you need to know about Google + Communities | Communication in Business | Scoop.it
It really has been a long time coming for Google to launch their Google + “Communities”. It’s hard to believe that it took them more than a year to come u ...
AlanRae's insight:

Interesting post on the basics of Google + communities from my friend Lilach Bullock

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Plus-One This: Proof That Google Plus Will Prevail

Plus-One This: Proof That Google Plus Will Prevail | Communication in Business | Scoop.it
Remember when Google Plus “flopped"? Well, it didn’t.
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c

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Return to relentless customer focus in 2013?

Return to relentless customer focus in 2013? | Communication in Business | Scoop.it
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We seem to have a litany of customer focus posts this morning - no doubt due to everyone's dismal Xmas present experiences ;)   Here's some food for thought from my old chum Anne Marie McEwan

 

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14 Ways to Link Social and SEO | ClickZ

14 Ways to Link Social and SEO | ClickZ | Communication in Business | Scoop.it

Social media marketing and SEO are attached at the hip and should always be run in tandem and concurrently. Another Useful article about how properly tagged social media activity is now as important as linking strategy for effective SEO

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Inside the Secret World of the Data Crunchers Who Helped Obama Win | TIME.com

Inside the Secret World of the Data Crunchers Who Helped Obama Win | TIME.com | Communication in Business | Scoop.it

How Obama's Team used data to drive its use of Facebook and email to get the vote out where it mattered. Brand Obama 1 Republicans  0

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Leap! by Dudley Lynch – the psychology of communication. » Communication in Business

Leap! by Dudley Lynch – the psychology of communication. » Communication in Business | Communication in Business | Scoop.it

Leap! is the new book from Dudley Lynch author of Strategy of the Dolphin. He reviews what behaving like a dolphin means in this strange 21st Century in terms of being pragmatic, looking for things that work and maintaining resilience.

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The Statistics Behind B2B Social Media Marketing | Business 2 Community

The Statistics Behind B2B Social Media Marketing | Business 2 Community | Communication in Business | Scoop.it
The use of social media in B2B marketing has a chequered history.

 

This month's BrandWatch Blog on social marketing in B2B - do look at the original B2B barometer study

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Small_Business_Pulse_Preliminary_Results.pdf

Interesting research project from constant contacts that tells us what small businesses are doing about social media and also indicates that a business upturn is underway  in the US

 

However they still worry about cash flow and getting more business - same as it ever was and very much in line with our own findings

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The Statistics Behind B2B Social Media Marketing | Business 2 Community

The Statistics Behind B2B Social Media Marketing | Business 2 Community | Communication in Business | Scoop.it
The use of social media in B2B marketing has a chequered history.

 

This month's BrandWatch Blog on social marketing in B2B - do look at the original B2B barometer study

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Interflora SEO rankings penalised by Google as it loses top search spot

Interflora SEO rankings penalised by Google as it loses top search spot | Communication in Business | Scoop.it
Google has pulled the SEO ranking of Interflora for its own brand name as well as generic related topics such as ‘flowers’, ‘flower...
AlanRae's insight:

Blimey - is nothing sacred. Google punish interflora for their core business activities

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Thomas Power - Google+ - The Rise and Rise of Google+ 2011 to 2018 Having built and…

Thomas Power - Google+ - The Rise and Rise of Google+ 2011 to 2018 Having built and… | Communication in Business | Scoop.it
The Rise and Rise of Google+ 2011 to 2018

Having built and sold a social network, 1998-2011, I understand with deep insight and painful practical…
AlanRae's insight:

Well here's an interesting think piece from someone who's been mulling this over for ages. Well worth a read IMHO.

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13 Things Digital Marketers Should Master In #2013

13 Things Digital Marketers Should Master In #2013 | Communication in Business | Scoop.it
Last year I created a post about 12 Platforms That We Should Use in 2012 and my goodness what a difference a year makes.  So much has happened in the world of Digital Marketing in 2012, all pretty ...
AlanRae's insight:

Useful digital marketing review article via my friend Marieke @Hensel

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Why are companies grappling with basic customer service?

Why are companies grappling with basic customer service? | Communication in Business | Scoop.it
Adam Bender from Computerworld Australia recently reported on an event hosted by IPscape exploring the challenges companies continue to have delivering customer service that meets expectations. Wit...
AlanRae's insight:

Interesting article given ongoing struggle to get parcel delivered by #moltonbrown via #yodel since 19trh December

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The Ultimate Guide to Developing Powerful Social Signals For SEO | Mesmerised! Media

The Ultimate Guide to Developing Powerful Social Signals For SEO | Mesmerised! Media | Communication in Business | Scoop.it

Fascinating article about how properly tagged social media activity is becoming as important as well sited inbound links

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Creative DigiFest #SXSC 2 | Digital Economy USRG

Creative DigiFest #SXSC 2 | Digital Economy USRG | Communication in Business | Scoop.it

I'm giving a talk on social media for  small businesses here. If you're near Southampton on Thursday  come and visit

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Seller Central

One thing that motivates customers is independent verification of how well the company performs.

 

User reviews from Amazon are pretty good in this respect.

 

Here's an example of some embedded testimonials

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Corporate Social Media Marketing: Making The Case For A Local Social Strategy | Business 2 Community

Corporate Social Media Marketing: Making The Case For A Local Social Strategy | Business 2 Community | Communication in Business | Scoop.it

Making the Case for a Local Social Strategy.

 

Interesting article backing up some of our own findings about how important local business can be

 

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2012 Olympics: The Social Media Winners [INFOGRAPHIC]

2012 Olympics: The Social Media Winners [INFOGRAPHIC] | Communication in Business | Scoop.it
For months leading up to the 2012 Olympics in London, the event was hyped as the "world's first social Games." Now that the Olympics and all their athletic.

 

Interesting infographic about which athletes and sponsors got the most coverage

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Optimizing your website for short attention spans: six tips

Optimizing your website for short attention spans: six tips | Communication in Business | Scoop.it
Your company has invested a lot of time in building what you think is a great website. It's not only pretty, it's chock full of all the information about your products and services.

 

Good article about organising information

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