"I find Twitter the most essential social media tool for Internet Marketers on many levels, mainly because of its search API. Unlike Facebook's and Google Plus's non-existent search options, Twitter makes it easy to go through the huge amounts of updates being published every minute and find those which are relevant (and important) to your brand.
Twitter search is priceless for various tasks:
- Track updates from any niche conference or event (through the official hashtag). In this particular case, archiving is very essential because your archive will let you find testimonials for your next event or quotes for your event coverage, etc. - Monitor most recent link building opportunities. I for one use Twitter search to instantly react to niche guest posting invites; - Monitor your own brand mentions (both linked and unlinked). Here's one post I did previously on awesome Twitter search operators that let you filter out all the clutter and track only very essential brand mentions (for example, filter out Twitter updates that contain links and only listen to "real" conversations); - Keep an eye on your competitors and how they are doing on Twitter (for example, find negative mentions and be there to offer a better alternative) - Identify active users and influencers within your niche (and get connected to them).
The free Google Spreadsheet I am reviewing in this article can help you with all the above tasks: it collects tweets, archives them and lets you analyze them! [..]"
ComputingGen.Colin Powell stresses potential success, dangers of social mediaZDNetSAN FRANCISCO -- Salesforce.com CEO Marc Benioff welcomed General Electric CEO Jeff Immelt and General Colin Powell in front a packed keynote hall on Thursday afternoon...
The first “official” day of summer was yesterday, June 20. Kids are out of school. Vacations are planned. How can you tap into this busy summer beach reading season? Here are a few book marketing tips for finding new ...
New Social Media Site SpoonerSpot is Live and Still Working on ...Seattle Post IntelligencerUsers of SpoonerSpot range from personal users, Spotting everything from the locations of their first school to the place where they met their spouse, ...and...
Cleveland News - Fox 8New La.law: Sex offenders must list status on Facebook, other ...CNNA new Louisiana law requires sex offenders and child predators to state that criminal status on their social networking pages.Law: Sex Offenders Must List Status...
I’ve talked to several readers about the price fixing lawsuit and people have a lot of questions. I thought I could provide a few answers here to help clarify matters. If you have a question, drop a line in the comments.
WOW! The time has flown past and here we stand at the weekend's doorway! Have no fear, RAOK Week is still underway, and will continue through Sunday. Every day we see more and more Random Acts of Kindness, and writers everywhere are realizing just how much they are appreciated by others.
It seems there's now a controversy regarding that lovable, sometimes laughable, and always fascinating phenomenon called "Fifty Shades of Grey" that's taken almost everyone in publishing by absolute surprise. I read it and talked about it a few times. I liked it, too. Though I don't have any strong opinions about the writing because I see writing changing and evolving ALL the time these days...in other words, readers seem to LIKE certain things that wouldn't have been done ten or twenty years ago...I did enjoy the camp and the basic storyline in FSOG. For me, it was fun.
Researchers at Harvard have gotten to the bottom of why so many of us are compelled to share our every thought, movement, like and want through mediums like Twitter , Facebook , Foursquare , Instagram and Pinterest.
Facebook Continues LGBT Support With Spirit Day Promotion. Facebook continues to be one of the most LGBT-friendly companies around, as they have once again thrown their support behind Spirit Day. The event, which ...
Globe and MailSocial media helping autistic children 'navigate the world'Globe and MailOne theory posits that there is something about technology that is better able to interact with autistic children than face-to-face contact.
Nothing like a book contract to make you suddenly aware of the need to think about marketing. Before the release of my first novel, The Soul Saver, I started questioning if current marketing trends in the Christian publishing industry were working. The big picture out there can be quite overwhelming, like a megastore with more choices in products than I have years to live (don’t ask how old I am).
My questions put me on a journey that’s now led to multiple areas of intentional marketing—intentional as opposed to just doing what everyone else is doing. With every marketing avenue we consider, we need to ask why and will it be effective for our particular book/brand/ministry.
By promotion, I’m not talking about spamming your twitter followers with repeated “buy my book” messages, I’m talking about creating a professional, consistent, and appealing online presence across multiple sites for you as an author and your books.
A simple guide to understanding how to effectively use Twitter hashtags in marketing and how you shouldn't! [note mg]
Every time we host live webinars (and as this long list suggests, that is quite often), quite a few attendees get confused about what to do with the hashtag we provide. What is it? What does it do? How do you create one? Let me explain!
What is a hashtag?
A Twitter hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #inboundchat and #ILoveChocolate are both hashtags.
What does a hashtag do?
A Twitter hashtag ties the conversations of different users into one stream, which you can find by searching the hastag in Twitter Search or by using a third-party monitoring tool such as HootSuite.