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7 Ways to Optimize Content for Social Sharing

7 Ways to Optimize Content for Social Sharing | Social Media for Promotion & marketing | Scoop.it
Social media can be a very valuable tool for promoting content.
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Social Media for Promotion & marketing
Topics on Social Media and its effectiveness for authors in promotion and marketing
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HOW TO: Archive Twitter Search Results in a Google Spreadsheet (and Analyze Them!)

HOW TO: Archive Twitter Search Results in a Google Spreadsheet (and Analyze Them!) | Social Media for Promotion & marketing | Scoop.it

From the article:

"I find Twitter the most essential social media tool for Internet Marketers on many levels, mainly because of its search API. Unlike Facebook's and Google Plus's non-existent search options, Twitter makes it easy to go through the huge amounts of updates being published every minute and find those which are relevant (and important) to your brand.

 

Twitter search is priceless for various tasks:

 

- Track updates from any niche conference or event (through the official hashtag). In this particular case, archiving is very essential because your archive will let you find testimonials for your next event or quotes for your event coverage, etc.
- Monitor most recent link building opportunities. I for one use Twitter search to instantly react to niche guest posting invites;
- Monitor your own brand mentions (both linked and unlinked). Here's one post I did previously on awesome Twitter search operators that let you filter out all the clutter and track only very essential brand mentions (for example, filter out Twitter updates that contain links and only listen to "real" conversations);
- Keep an eye on your competitors and how they are doing on Twitter (for example, find negative mentions and be there to offer a better alternative)
- Identify active users and influencers within your niche (and get connected to them).

 

The free Google Spreadsheet I am reviewing in this article can help you with all the above tasks: it collects tweets, archives them and lets you analyze them! [..]"

 

Read the entire article: http://www.seomoz.org/ugc/how-to-archive-twitter-search-results-in-a-google-spreadsheet-and-analyze-them

 


Via Flavian Mihai, donhornsby, Chuck Bartok
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Beth Kanter's comment, April 13, 2012 12:46 PM
Robin, terrific article. I've been using rowfeeder for this task (not free) and use it to capture tweets after I do presentations (http://www.bethkanter.org/data-viz-12ntc/) - now wondering what rowfeeder offers over the method mentioned in the post?
Robin Good's comment, April 13, 2012 2:33 PM
Hey Beth, I have been using that too, and was wondering the same. let's see who discovers it first! ;-)
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Gen. Colin Powell stresses potential success, dangers of social media - ZDNet

Gen. Colin Powell stresses potential success, dangers of social media - ZDNet | Social Media for Promotion & marketing | Scoop.it
ComputingGen.Colin Powell stresses potential success, dangers of social mediaZDNetSAN FRANCISCO -- Salesforce.com CEO Marc Benioff welcomed General Electric CEO Jeff Immelt and General Colin Powell in front a packed keynote hall on Thursday afternoon...
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FB fans aren’t seeing your posts (and how to fix it) | The Always Upward Blog

FB fans aren’t seeing your posts (and how to fix it) | The Always Upward Blog | Social Media for Promotion & marketing | Scoop.it

Isn't Facebook supposed to be the magical tool that levels the playing field for small business, non-profits, and grass roots movements?
++++++++++++++++++

Read this to increase your traffic..and share with fans


Via Chuck Bartok
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Top 5 Book Marketing Tips to Boost Your Sales This Summer « Self ...

Top 5 Book Marketing Tips to Boost Your Sales This Summer « Self ... | Social Media for Promotion & marketing | Scoop.it
The first “official” day of summer was yesterday, June 20. Kids are out of school. Vacations are planned. How can you tap into this busy summer beach reading season? Here are a few book marketing tips for finding new ...
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New Social Media Site SpoonerSpot is Live and Still Working on ... - Seattle Post Intelligencer

New Social Media Site SpoonerSpot is Live and Still Working on ... - Seattle Post Intelligencer | Social Media for Promotion & marketing | Scoop.it
New Social Media Site SpoonerSpot is Live and Still Working on ...Seattle Post IntelligencerUsers of SpoonerSpot range from personal users, Spotting everything from the locations of their first school to the place where they met their spouse, ...and...
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New La. law: Sex offenders must list status on Facebook, other ... - CNN

New La. law: Sex offenders must list status on Facebook, other ... - CNN | Social Media for Promotion & marketing | Scoop.it
Cleveland News - Fox 8New La.law: Sex offenders must list status on Facebook, other ...CNNA new Louisiana law requires sex offenders and child predators to state that criminal status on their social networking pages.Law: Sex Offenders Must List Status...
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What is this price fixing lawsuit about anyway? A Q&A

I’ve talked to several readers about the price fixing lawsuit and people have a lot of questions. I thought I could provide a few answers here to help clarify matters. If you have a question, drop a line in the comments.

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The Bookshelf Muse: Random Acts of Kindness Day 5: Giving Back To Writers

The Bookshelf Muse: Random Acts of Kindness Day 5: Giving Back To Writers | Social Media for Promotion & marketing | Scoop.it

WOW! The time has flown past and here we stand at the weekend's doorway! Have no fear, RAOK Week is still underway, and will continue through Sunday. Every day we see more and more Random Acts of Kindness, and writers everywhere are realizing just how much they are appreciated by others.

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Ryan Field: "Fifty Shades of Grey" Library Troubles

Ryan Field: "Fifty Shades of Grey" Library Troubles | Social Media for Promotion & marketing | Scoop.it

It seems there's now a controversy regarding that lovable, sometimes laughable, and always fascinating phenomenon called "Fifty Shades of Grey" that's taken almost everyone in publishing by absolute surprise. I read it and talked about it a few times. I liked it, too. Though I don't have any strong opinions about the writing because I see writing changing and evolving ALL the time these days...in other words, readers seem to LIKE certain things that wouldn't have been done ten or twenty years ago...I did enjoy the camp and the basic storyline in FSOG. For me, it was fun.

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Facebook, Twitter, other social media are brain candy,

Facebook, Twitter, other social media are brain candy, | Social Media for Promotion & marketing | Scoop.it
Researchers at Harvard have gotten to the bottom of why so many of us are compelled to share our every thought, movement, like and want through mediums like Twitter , Facebook , Foursquare , Instagram and Pinterest.
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I Clicked LIKE Don't Blow it! - 23 Tips to Engage Me After Facebook Like | The Marketing Nut

I Clicked LIKE Don't Blow it! - 23 Tips to Engage Me After Facebook Like | The Marketing Nut | Social Media for Promotion & marketing | Scoop.it
I clicked your like button. I may have been excited, simply curious or half asleep. 95% of people never return to the Facebook page after clicking like.
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12 Most Eye-Catching Places to Promote Your Facebook Business Page | 12 Most

12 Most Eye-Catching Places to Promote Your Facebook Business Page | 12 Most | Social Media for Promotion & marketing | Scoop.it
12 Most Weekly Writer Doug Rice pontificates on the Eye-Catching Places to Promote Your Facebook Business Page.
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Tweet Smarter not Harder – Part Two

Tweet Smarter not Harder – Part Two | Social Media for Promotion & marketing | Scoop.it
Introduction If you read Part One of this series, you recall I discussed targeting and third-party applications to save you time and help you market you business and product or service more effecti...
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Facebook Continues LGBT Support With Spirit Day Promotion ...

Facebook Continues LGBT Support With Spirit Day Promotion ... | Social Media for Promotion & marketing | Scoop.it
Facebook Continues LGBT Support With Spirit Day Promotion. Facebook continues to be one of the most LGBT-friendly companies around, as they have once again thrown their support behind Spirit Day. The event, which ...
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The ugly side of social media | Ask Aaron Lee

There is an ugly side to all parts and walks in life, whether it's business, personal or social media.
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How To Have Multiple Authors On Blogger Blogs 2012

How To Have Multiple Authors On Blogger Blogs 2012 | Social Media for Promotion & marketing | Scoop.it
How To Have Multiple Authors On Blogger Blogs 2012 | How To run a group blog on Blogger | How to invite new authors and admins on Blogger blogs.
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6 Ways to Gamify Your Facebook Marketing

6 Ways to Gamify Your Facebook Marketing | Social Media for Promotion & marketing | Scoop.it
As marketing on Facebook pages grows, so does the interest in using gamification. Here are six ways to use it.
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Social media helping autistic children 'navigate the world' - Globe and Mail

Social media helping autistic children 'navigate the world' - Globe and Mail | Social Media for Promotion & marketing | Scoop.it
Globe and MailSocial media helping autistic children 'navigate the world'Globe and MailOne theory posits that there is something about technology that is better able to interact with autistic children than face-to-face contact.
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Social media a godsend for those with rare diseases - Bend Bulletin

Social media a godsend for those with rare diseases - Bend Bulletin | Social Media for Promotion & marketing | Scoop.it
Social media a godsend for those with rare diseasesBend BulletinCHICAGO — Deb McGarry had just delivered the eulogy at her grandmother's funeral when pain shot through her chest.
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BREAKING: Google Makes Search Smarter And SEO Harder

BREAKING: Google Makes Search Smarter And SEO Harder | Social Media for Promotion & marketing | Scoop.it
Earlier today Google began rolling out a huge update to it’s search engine - the Knowledge Graph.
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Rooted Marketing: Building Marketing Tools into Your Story | Rachelle Gardner

Rooted Marketing: Building Marketing Tools into Your Story | Rachelle Gardner | Social Media for Promotion & marketing | Scoop.it

Guest blogger: Dineen A. Miller

 

Nothing like a book contract to make you suddenly aware of the need to think about marketing. Before the release of my first novel, The Soul Saver, I started questioning if current marketing trends in the Christian publishing industry were working. The big picture out there can be quite overwhelming, like a megastore with more choices in products than I have years to live (don’t ask how old I am).

 

My questions put me on a journey that’s now led to multiple areas of intentional marketing—intentional as opposed to just doing what everyone else is doing. With every marketing avenue we consider, we need to ask why and will it be effective for our particular book/brand/ministry.

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Savvy Authors - A Social Media Checklist by Laura Kaye

Savvy Authors - A Social Media Checklist by Laura Kaye | Social Media for Promotion & marketing | Scoop.it
By promotion, I’m not talking about spamming your twitter followers with repeated “buy my book” messages, I’m talking about creating a professional, consistent, and appealing online presence across multiple sites for you as an author and your books.
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7 Ways to Optimize Content for Social Sharing

7 Ways to Optimize Content for Social Sharing | Social Media for Promotion & marketing | Scoop.it
Social media can be a very valuable tool for promoting content.
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The Brand-Building Power of Google+: 10 Ways to Use It Effectively | Social Media Management | Social Media Content Manager | Social Media Marketing | Social Media Strategist | Social Media Branding |

The Brand-Building Power of Google+: 10 Ways to Use It Effectively | Social Media Management | Social Media Content Manager | Social Media Marketing | Social Media Strategist | Social Media Branding | | Social Media for Promotion & marketing | Scoop.it
Truth be told, Google+ is gaining momentum and every business will want to take advantage of this new platform that will help you build your brand.
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Tweet Smarter not Harder – Part One

Tweet Smarter not Harder – Part One | Social Media for Promotion & marketing | Scoop.it
Introduction I adore Twitter. I discovered Twitter in 2009 and found it to be much more efficacious when it came to interacting socially with my blog followers than Facebook. I’d started my humor...
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How to Use Hashtags on Twitter: A Simple Guide for Marketers

How to Use Hashtags on Twitter: A Simple Guide for Marketers | Social Media for Promotion & marketing | Scoop.it

A simple guide to understanding how to effectively use Twitter hashtags in marketing and how you shouldn't! [note mg]

 

Every time we host live webinars (and as this long list suggests, that is quite often), quite a few attendees get confused about what to do with the hashtag we provide. What is it? What does it do? How do you create one? Let me explain!

 

What is a hashtag?

 

A Twitter hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #inboundchat and #ILoveChocolate are both hashtags.

 

What does a hashtag do?

 

A Twitter hashtag ties the conversations of different users into one stream, which you can find by searching the hastag in Twitter Search or by using a third-party monitoring tool such as HootSuite.

 

Read more: http://bit.ly/K8LKcQ


Via Martin Gysler
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angel Graham's comment, May 8, 2012 7:26 PM
I need to learn more about hashtags and twitter. This should help out a bit more. I'm learning to use a few. Thank you.
Martin Gysler's comment, May 9, 2012 5:20 AM
It's my pleasure Angel! Using Hashtags is finally simple, which is sometimes difficult is to remember to include them in posts ... :)