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9 Ways Social Media Marketing Will Change in 2014

9 Ways Social Media Marketing Will Change in 2014 | Social Media & PR | Scoop.it
We asked nine successful entrepreneurs how they are planning on altering their social media marketing strategies in the next six months.
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19 Visual Social Media Secrets from the Pros [SlideShare]

19 Visual Social Media Secrets from the Pros [SlideShare] | Social Media & PR | Scoop.it

Is your brand telling visual stories?  Are you empowering your fans to create and share visual content for you?

 

Brands who create and curate visual content are seeing wider reach, more shares and traffic to their real or virtual doorstep.

 

We asked 19 Visual Social Media Experts to give us their Top Visual Content Secrets - here is what they shared with us (featuring a cool SlideShare)....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 16, 2:55 AM

This is recommended reading for bloggers, marketers, PR and content marketing pros.  10/10

Hsin-Ju Tsai's curator insight, August 16, 8:46 AM

Visual social media is getting popular these days. Many blogger love to share a short video to tell story. The main point for visual social media is to make sure video is suitable for platform and followers are able to share it. @Ashleigh Ali

Jeff Domansky's curator insight, August 16, 8:05 PM

A must-read and excellent resource. Highly recommended 10/10.

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Integrating Print Signage and Social Media to Extend Your Marketing Reach

Integrating Print Signage and Social Media to Extend Your Marketing Reach | Social Media & PR | Scoop.it
How do you turn your business signage and social media into the perfect tag-team? There’s a lot more to the strategy than tacking an array of social media icons onto your printed advertisements.
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How to Craft a Social Media Policy

How to Craft a Social Media Policy | Social Media & PR | Scoop.it
Social media policies don't need to be long documents filled with legalese. However, you do need to take the time to write a policy that protects your brand while empowering employees to communicate on today's most popular mediums. Here are four tips to get you started.
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Amplifying social media for brands

Amplifying social media for brands | Social Media & PR | Scoop.it
Social media amplifies the conversation and feelings around any subject, be it personal or a brand. Think of the collective sadness felt the world over when Robin Williams died this week. Or the hatred that spews forth when those with opposing beliefs clash.
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The Perfect On-site Instagram Post

The Perfect On-site Instagram Post | Social Media & PR | Scoop.it
Success on Instagram is more than choosing the perfect filter.
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How To Put The 'me' In Social Media | LinkedIn

How To Put The 'me' In Social Media | LinkedIn | Social Media & PR | Scoop.it
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A Smart Social Media Strategy is all about Teamwork

A Smart Social Media Strategy is all about Teamwork | Social Media & PR | Scoop.it
When you have a personal account on Facebook, Twitter, Instagram, or another popular social media website, it’s okay to let it languish when you don’t have time to groom it. Business accounts are an
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Social Media Over The Past Decade | HubSpot

Social Media Over The Past Decade | HubSpot | Social Media & PR | Scoop.it

...To think of what “might be” a few years from now is barely fathomable but really exciting! I remember listening to the keynote speaker at the 1990 Seybold Conference talk about how books in the future would be enjoyed on electronic readers, and thinking, “not in my lifetime would electronic readers replace printed books.” We all know how that turned out.


Let’s go back and hit the high points from the past ten years. Below is a visual infographic timeline followed by a more detailed look at each year! Pay close attention to the ones that were launched in 2012; some of them have a lot of potential to be game changers!


Via Jeff Domansky
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Meredith Tong's curator insight, August 10, 9:17 PM

look how many apps have been made from 2004 to the present!!!

 

Jeff Domansky's curator insight, August 16, 9:07 PM

Great way to look at the history of social media.

Ken Morrison's curator insight, August 16, 9:40 PM
When did you jump in?
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7 Ways Successful Businesses Use Pinterest

7 Ways Successful Businesses Use Pinterest | Social Media & PR | Scoop.it
Studies show 47% of online buyers in the U.S. have made a purchase based on something they saw on Pinterest. Successful businesses use Pinterest .
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Social Media Strategy: How Much Time Should Planning Take?

Social Media Strategy: How Much Time Should Planning Take? | Social Media & PR | Scoop.it
Does juggling social media management along with an armful of other task sound familiar to you? Here are some tips on how to spend your time wisely.

Via Brian Yanish - MarketingHits.com
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Students Are The New Digital Influencers

Students Are The New Digital Influencers | Social Media & PR | Scoop.it
It was June. My eighth grade classroom was sweltering with the early summer heat and 32 anxious students ready to bolt through the doors towards graduation. But we weren’t discussing the graduation...

Via Tom D'Amico (@TDOttawa)
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Elizabeth Hutchinson's curator insight, August 4, 1:26 AM

It is really important to teach students the skill of using social media correctly. 

shawn pomatto's curator insight, August 4, 11:57 PM

the wave of technology is upon us! 

Jan MacWatters's curator insight, August 5, 6:31 AM

Good information on how students  are using the available technologies.

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5 Tips to Help You Rock Your Next Trade Show

5 Tips to Help You Rock Your Next Trade Show | Social Media & PR | Scoop.it
Over the last few years I have participated as a vendor in trade shows, running the social media for trade shows, as well as a slew of event marketing events, such as the Center of the Universe
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Tracking PR and Communications Marketing in Social Media

Tracking PR and Communications Marketing in Social Media | Social Media & PR | Scoop.it
The public relations shift into social media marketing is important. I wrote about this in my Huffington Post Media blog. Richard Edelman calls this brave new world "communications marketing" as a
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12 Twitter Marketing Tips From the Pros |

12 Twitter Marketing Tips From the Pros | | Social Media & PR | Scoop.it
Here are the latest Twitter marketing tips from pros. Use these to make a difference in your Twitter marketing today.
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The 6 Critical Types of Social Media Comments You Must Plan For

The 6 Critical Types of Social Media Comments You Must Plan For | Social Media & PR | Scoop.it
Potential for damage in social media comes from the unknowable scenario, the wild card. What are the key types of social media comments you must plan for
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Amplifying social media for brands

Amplifying social media for brands | Social Media & PR | Scoop.it
Social media amplifies the conversation and feelings around any subject, be it personal or a brand. Think of the collective sadness felt the world over when Robin Williams died this week. Or the hatred that spews forth when those with opposing beliefs clash.
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Ideas, Tips and Tricks for Managing Your Time on Social Media | LinkedIn

Ideas, Tips and Tricks for Managing Your Time on Social Media | LinkedIn | Social Media & PR | Scoop.it
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7 benefits of using social polling -- 1World Online Blog

7 benefits of using social polling -- 1World Online Blog | Social Media & PR | Scoop.it
Looking for ways to buff up your strategy towards social media? Try social polling! Social polling is a fun and useful tool that will not only fill up that sad and empty white space on your web page, but also give you the information you want from the audience that wants you. Not yet convinced? Below are 7 key benefits you can get from social polling. Let’s face it, time is an important asset- a limited asset, and when you want feedback, you want it now. Why waste your audience’s time, let alone your own, through dreading emails and solicit calls? Incorporating social polling allows you to gain the feedback you need all through the click of a button. Set up the questions you want answered, provide a few options to choose from, and fín. Now sit back, relax, and enjoy the breeze. Humans are social creatures- we’ve all heard of this, and the neat thing about the Internet is that we can build relationships wherever and whenever. Through social polling, your audience can choose to engage as well as analyze conversations that have built up around your service. As you gain more positive feedback, your credibility will increase in the perceptions of your audience and the more you engage with them, the more loyal they’ll be towards you. If you’re having trouble thinking of ideas for content to post on your site, social polling has you covered. It doesn’t just provide you with the polls, but it also gives you the facts and figures you need to make a nice display of the results. Examples of this could be things like infographics or snapshots. Think about it, for every one poll you make, you receive two pieces of content- that’s what we call killing two birds with one stone....
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In-house versus social media agency – an answer at last?

In-house versus social media agency – an answer at last? | Social Media & PR | Scoop.it
In-house or agency? It’s a debate that’s raged for as long as specialist social media consultancies have existed. But which one is best? Nike is an example of an organisation which very publicly
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10 of the Best Social Media SlideShares from 2014

10 of the Best Social Media SlideShares from 2014 | Social Media & PR | Scoop.it
Here are 10 awesome SlideShare presentations, all having to do with social media. You’ll find strategies, big-picture ideas, stats, research, and more.

Via Tom D'Amico (@TDOttawa)
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Jan MacWatters's curator insight, August 10, 10:43 PM

Some good ideas here. .  if you work with or use social media. 

 

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The Future of Social Media Content Strategy is Really Déjà Vu

The Future of Social Media Content Strategy is Really Déjà Vu | Social Media & PR | Scoop.it
To understand the future, social media marketers need to stop looking at the present and wringing their hands over the ever-changing landscape. The key to the future of social media content strateg...
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Why do people share food photographs via social media channels?

"The psychology of sharing food experiences and photos via social networks launched at Social Media Week London. This is the first stage of a piece of research …"


Via Leona Ungerer
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[Cheat Sheet] What and How Often Should You Post on Social Media?

[Cheat Sheet] What and How Often Should You Post on Social Media? | Social Media & PR | Scoop.it
When I’m hosting Constant Contact’s social media webinars, I get a lot of questions from small businesses and nonprofits on social media best practices.

Via Brian Yanish - MarketingHits.com
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Ivo Kleber's curator insight, August 4, 10:42 AM

When I’m hosting Constant Contact’s social media webinars, I get a lot of questions from small businesses and nonprofits on social media best practices.

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Communicating with parents in the digital world

Communicating with parents in the digital world | Social Media & PR | Scoop.it
This post was written by Erin Dye, a ClassDojo Thought Partner who works in professional development at Green Light Learning





Gone are the days when you only had access to parents via one-way monthly newsletters or twice-a-year parent teacher conferences. Thanks to technology you can easily keep in touch with your students’ parents all year-round.


Here are some tips to get your communicating with parents in the digital world: 





Keep a Class Blog


Rather than sending home a monthly or weekly newsletter to parents that might never make it out of the bottom of your students’ backpacks, try starting a class blog. Set a schedule for posting and share that schedule with parents. Allow moderated comments on the posts to get parents involved with the classroom.


Have your students do most of the blogging. Assign one student a week to be the class chronicler. Have that student take photos, record interviews with other students, and summarize what the class learned. Weebly is an easy platform for students of all ages to use.     


Get your class blog linked to your school’s homepage to show all the exciting work your class is doing!


Use a Messaging Service


Sending individual texts or emails to parents is time consuming and not very private. Let a messaging service, such as ClassDojo Messenger, do all the work for you. Once students and parents opt into the system, it allows you to easily send text message blasts to update all parents at once, or you can privately message them to keep them up-to-date on their child’s progress. You don’t see their phone numbers and they don’t see yours. This is a great option for families who may not have home Internet but do have smartphones.


Set Up a Class Social Media Account


If parents don’t want to have their phones buzzing all the time, consider starting a class Twitter account or Facebook page. You can use the page to share updates, photos, and links to student work. If your students are under 13, be sure to set the account to private. To view the page, all parents will need to have Twitter or Facebook accounts (many of them probably already do). Before setting up any class social media accounts, review your school’s Privacy Policy and check with administrators.


Make Parents Feel Welcome


Let parents know that your classroom is a welcome space for them. Consider inviting parents to your classroom on days when students are giving presentations or sharing projects. Working parents can use Skype or Google Hangouts to visit virtually.

Via Tom D'Amico (@TDOttawa)
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Audrey Menard's curator insight, August 3, 5:20 PM

Great ideas!

Colette Cole-Saner's curator insight, August 4, 9:53 AM

For beginners, many good suggestions are offered to optimize communication.

Brandon Enos's curator insight, August 4, 3:18 PM

Great article for teachers.

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Why You Clicked on That Tweet

Why You Clicked on That Tweet | Social Media & PR | Scoop.it
What does the academic field that has brought us Freudian theories have to do with the social network that popularized hashtags and play-by-play updates of Sunday brunches?
More than you would
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