The Australian Defence Force requires the services of physiotherapists for a range of services, which, depending on the type of employment, can include clinical, managerial and rehabilitation work. Some physiotherapists can ...
Musculoskeletal D Pain for PT isorder among Physiotherapists is an evolving area of concern as Physiotherapists spend most of their manual effort for their treatment purpose. Be it shifting the patient from one position to other ...
LinkedIn can be a very valuable tool for your business but are you using the right management tools?
I meet so many people that say they don’t get benefit from LinkedIn but when I ask them what time they are investing in LinkedIn, the answer is usually none! If you invest some time in LinkedIn it can be very beneficial to your business.In this article we outline 3 tools that will really help you grow your presence on LinkedIn...
Back in 2010 when social media marketing was still in its infancy our former research director Jake Hird rounded up more than 20 mind-blowing stats that gave an overview of how the industry was progressing.
New Website Tracks Sickness Via Social Media CBS 11 Just as weathermen use multiple high-tech radar scans of the skies for indicators of bad weather, a new website called SickWeather.com scans social media networks for indicators of illness,...
If we can track sickness via #social media.... we can track injuries, post surgical outcomes, well ness, etc...The possiblities? Endless?
If you have chronic pain in your knees, if they “snap, crackle, and pop” when you bend or extend them, or if they tend to hyperextend, you may have improper tracking or “dislocation” of the kneecap. This misalignment causes the most common kind of chronic knee pain and damage to the knee joint, which develop slowly over time.
Is social media a time suck or a useful way to attract new patients? Physicians regularly debate this and in lieu of the HIPAA guidelines that went into full effect this week people are unsure about what’s safe to post and how to use social media effectively for business.
But a study conducted by the American Medical Association said that nearly 25% of patients report using social media to manage their health care. That number seems to be growing as more patients use technology to discuss and manage their health care.
Here are some guidelines that require minimal time with maximal benefit.
Pick no more than two platforms. Pick one or two social networks that appeal to you the most. Generally, the ones that offer the best return are Twitter, Facebook and LinkedIn.
Spend a few minutes sprucing up your presence. Upload an avatar picture, add a background image, make sure they reflect the image you project to your patients. A headshot is always more appealing to the consumer than a logo.
Use social media for listening. By following certain accounts you can keep a tab on things such as …
Community goings-on: stay in touch with what’s happening in your geographic area.Research entities: tracking JAMA or NIH will keep you up to date with the latest news and research.Local medical and business news: follow prominent doctors in your area and/or hospitals and medical practice to see what your peers are doing.Track your reputation online: More patients have access to rate-your-doctor sites and you should know what they’re saying about your practice.
Become a thought leader. Share information with your audience that is useful to them. One physician said, “I’ve had many new patients tell me they selected my practice because they saw our Facebook page and thought we seemed very “progressive.”’
Give your patients practice updates. Letting them know the flu vaccines are in, who is on call for the weekend, or that office hours have changed. It’s a way for you to share information with your patients that’s easy for them to check.
Develop a network of physicians. Discover colleagues inside and outside of your regional circles. You could develop a referral network, share research and even connect socially “in real life” both in your community and at conferences.
Staying on the right side of HIPAA
If you do decide to bring your practice onto social media you’ll have to follow HIPAA guidelines. Have an office policy about what is and isn’t ok to discuss online with all your employees. This should include private messaging of patient care for any social networks. This will keep your employees educated and give you some legal cover in case an incident ever crops up.
As one doctor put it, “All of my employees are on Facebook. As am I. Not once ever do they or we discuss patients on Facebook. Trust me, when they’re out of the office, the last thing they want to do is discuss patients … They all know that office stuff and patient information on social media is completely off limits. It is definitely a HIPAA violation, and inappropriate sharing of that information is grounds for dismissal.”
Energize Physician Advocacy
We can change policies if we advocate as a group. From controversial issues such as the ACA to supporting non-profit organizations like Floating Doctors, physicians as a group accomplish amazing feats when we band together in the social web to amplify our voices. Participating privately on Sermo and in public social media isn’t just about connecting; together, we affect healthcare for millions of people and get back to the basics of global healthcare delivery.
The Industry Agrees
A research article published last August in the Journal of the American Medical Association acknowledges that many physicians are discouraged from being on social media because of potential HIPAA issues and also to avoid having patients contact them through a public venue.
The researchers suggested incorporating social media training into medical education and professionalism curricula, otherwise “the potential benefits of social media will remain unrealized.”
Perhaps we’ll see CES curricula developed over the next few years that will assist physicians to appropriately and effectively be online.
How Much Time Does It Take
As with everything, the more you put in, the more you get back. At a minimum, try to get online weekly for 10 to 20 minutes. Here are some guidelines:
Minimum: Ten minutes once per week to check your streams and post something useful to your patients.Even Better: Ten minutes once a day to read through your streams, interact with colleagues, read the latest research and interact appropriately with patients.Optimal: As above but ten minutes twice a day, once in the morning and once in the afternoon/evening.
Give it a solid 30 days before you start to see good results, it will be within two weeks if you try the optimal level. Have you tried using social media for your practice? What were some of the pitfalls? Did you have any successes?
We are living in the digital era and social media is undoubtedly integrated to our daily life, so much so that, seeing this trend from a funny perspective, one can say that people check their pers (1 million accounts are added to twitter every day.
At present, Canada is home to somewhere around 20,000 licensed physiotherapists. These very skilled healthcare specialists have to be licensed for employment in Canada, which implies they've passed physiotherapy ...
It’s time to zero in on your social media strategy and determine if you’re having an identity crisis (online, of course). Do you think your digital strategy is healthy or lingering on life support?
Your messaging must be:
The Big Picture
Keep in mind that strategy is the big picture and tactics are the everyday activities to help you achieve success in your big picture (vision).
Do you have a written vision of what you want to achieve and why it’s important to you?
This is not about money. It’s about doing work and providing products and services that you are genuinely passionate about. Don’t panic; you won’t need a 63-page business plan. A few lines can provide clarity and a foundation for our next steps.
Does your staff know your vision? Are they enthusiastic and fully committed to it? Do they use the same verbiage and language in describing the company as the CEO?
Have you identified your niche, ideal client, and target market? Do you know their specific challenges, needs, and problems AND how your company can solve them? Which Twitter chats and LinkedIn groups are decision makers involved with? What’s your message to them? If you are a B2B company, you must focus on what your customer’s customer needs.
Think of your marketing like this: Your prospect and/or client has pain (problem) and you have the medicine (expertise) to ease their discomfort. Focus on the results you get for people, not the title on your business card.
Let the Journey Begin
To create a cohesive, integrated, and consistent strategy, the place to begin is with your website. This is the hub of your identity and activities.
The goal is to use various social and traditional communications to lead people to your site. Once there, you want to keep visitors interested and engaged with valuable information and a clear call to action. Be sure your site is easy to navigate. Simplicity is a good thing.
What do you want visitors to do? Sign up for something, watch a video, subscribe to a newsletter or download a free e-book?
Keep a watchful eye on Google Analytics to see the bounce rate, time spent on the site, and other important metrics. Your focus should be on list building and your sales funnel (monetization).
Another critical part of your online presence and website is the title tag. That’s the short phrase or descriptor with keywords at the top of your site. This phrase can help you hyper-focus on your services. These few words directly impact search engine optimization and rankings.
This point may seem obvious, but be sure to have a professionally designed logo, color scheme, and visuals that communicate the heart of your company. The tone and feel are important.
Your blog. Like your website, your blog must be current, offer sound advice, and be written in a casual voice. How often do you post? How do you decide on content and frequency? Hint: It goes back to the challenges of your niche market. Does more than one person post? Is the voice of your blog in harmony with your main messaging? Who are your readers and why have they chosen your site over millions of others? Your e-zine or newsletter. Does your newsletter include the title tag from your site? Encourage people to connect online by listing your social links and URL.Your videos. Do you have an opening and closing slide with your company name and/or logo? Is your website woven into the text so the speaker can subtly promote it as a resource?Your e-mail marketing. Does the same common attitude of helping people shine through? Don’t sell; build relationships with your target market. Use your title tag descriptor, and forget the jargon, rhetoric, and BS.Your social profiles. Do your profiles on LinkedIn, Facebook, Twitter, and your other channels have (nearly) identical language that’s crystal clear in describing how you help people?Your business cards. Are business cards are a thing of the past? I don’t think so, but not everyone agrees. If you have cards, do you have one or two social links listed? Do you really need your fax number or is it obsolete? Your logo and consistent punchy phrase of how you solve problems and get results is what people are looking for. Clear, uncluttered, visually pleasing. Dump the cutesy titles; focus on the prospect/client.Your e-mail signature line. This is an area that tends to be forgotten. Your social links, website, and anything that separates you from others should be included. Use live links as well. Remember, the goal is to get people back to your site or profile.Your “about us” page. These pages tend to be static, but if you update them periodically with staff changes, awards, accomplishments, and links to new testimonials, it can be compelling for visitors to stay on your site and poke around.Your Pinterest boards. Is it absolutely clear from your visuals and pictures the field/industry you’re in? Is your profile congruent with your bio, title tag, e-mail marketing, and blog?Your bio line. Do you have two versions (long and short) that are used at the end of your bylined articles, white papers, and case studies? Your traditional print marketing pieces. Many industries find success in mailers, print advertising, and other traditional marketing channels. Do these pieces have that thread of consistency and clarity that are congruent will all of the above? Is your message, clear, concise, compelling, and visually appealing? Does your contact information and call to action stand out?
7DAYS Expert advice to help your kids enjoy sport without paying for it in later life 7DAYS “The thing in Dubai is that there are two polar opposites,” explains Robyn Stanford, a physiotherapist at Optimal Therapy, the physio centre at Optimal...
You don't often see this topic covered by #physios and in my opinion it matters. Please share your own thoughts....
Have you ever considered about including a little bit more than just your articles? I mean, what you say is important and everything. But think of if you added some great photos or video clips to give your posts more, “pop”!
Daily Star Online Shaping physiotherapy for future Daily Star Online Shaping physiotherapy for future Physiotherapy is an integral part of modern medical science to keep the patients fit, active and healthy those who suffer pain, paralysis,...