Social Media for Optometry
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Social Media for Optometry
Articles to support the social media efforts of the Optometry Practice
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Why I ‘like’ Facebook check-in deals

Why I ‘like’ Facebook check-in deals | Social Media for Optometry | Scoop.it

"It could be easy to get glum on the future of Facebook check-in deals — so few businesses seem to take the time to set them up and, in return, so few people use the service to claim them. So why am I still keen on the idea of setting them up in higher education? Facebook check-in deals are easy to establish, help a location stand out from the crowd and reward people for telling others about a business. They may never be “the next big thing,” but they’re still worth the minimal effort it takes to get them up..."

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7 Really Great Social Media Tricks You Should NEVER Use | Search Engine People | Toronto

7 Really Great Social Media Tricks You Should NEVER Use | Search Engine People | Toronto | Social Media for Optometry | Scoop.it

This article has some good advice in avoiding some common social media tactics.

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Social Media in Healthcare Cheat Sheet | Social Mallard | Marketing and social media by Kevin Briody

Social Media in Healthcare Cheat Sheet | Social Mallard | Marketing and social media by Kevin Briody | Social Media for Optometry | Scoop.it

This is a helpful set of links for keeping up with healthcare through social media.

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How to create a Facebook "fan gate" tab in WordPress

Helpful video on how to create a Welcome Page for Facebook through a WordPress App

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Facebook Official: Stats from the Best Practices Workshop — Hearsay Social

Facebook Official: Stats from the Best Practices Workshop — Hearsay Social | Social Media for Optometry | Scoop.it
How to attract fans and increase engagement on your Facebook Business Page with stats and tips direct from Facebook's best practices workshop.
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A Quick Comparison: Standard Ads vs Sponsored Stories | Facebook Tips and Tricks - FanPageFlow

A Quick Comparison: Standard Ads vs Sponsored Stories | Facebook Tips and Tricks - FanPageFlow | Social Media for Optometry | Scoop.it

"Facebook as a marketing platform continues to grow, as the social network itself evolves. Many of the best ways to connect with your audience are only effective if you already have a large fan base. Therefore, finding ways to get potential users to click through to your profile and make that important commitment to “like” your page is vital. There are many little strategies you can take advantage of using the Facebook platform, but this article discusses the two most direct approaches: paid ads and sponsored stories. While utilizing these tools does have an attached cost, compared to other forms of advertising it is actually quite reasonable. Facebook ads and sponsored stories are a good first choice for businesses that have never purchased another form of paid advertising..."

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Location-Based Services Can Put Businesses on the Map

Location-Based Services Can Put Businesses on the Map | Social Media for Optometry | Scoop.it
The location services reward the businesses with the most check-ins by ranking them higher in their search results. Have they worked for your business?
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LivingSocial enhances mobile apps with Twitter integration - Mobile Commerce Daily - Social networks

LivingSocial enhances mobile apps with Twitter integration - Mobile Commerce Daily - Social networks | Social Media for Optometry | Scoop.it

"LivingSocial has enhanced its mobile application to support Twitter integration in iOS 5 to provide consumers with a quicker means to free deals..."

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Social Media Presence More Important Than Social Media Ads - eMarketer

Social Media Presence More Important Than Social Media Ads - eMarketer | Social Media for Optometry | Scoop.it

"Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping a community running online..."

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Social Media Engagement: Facebook Wins

Social Media Engagement: Facebook Wins | Social Media for Optometry | Scoop.it
A recent study, conducted by Constant Contact and Chadwick Martin Bailey, indicates that people are more likely to interact with ...
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13 Mind-Bending Social Media Marketing Statistics

13 Mind-Bending Social Media Marketing Statistics | Social Media for Optometry | Scoop.it
Yes we all know that social media marketing is an important part of a solid inbound marketing strategy.
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5 Basic Rules of Social Media Marketing Management | StayOnSearch

5 Basic Rules of Social Media Marketing Management | StayOnSearch | Social Media for Optometry | Scoop.it
Social media marketing has moved out of the realm of “trial and error” and has become a critical component of any online marketing strategy.
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The Facebook Marketing Toolbox: 100 Tools and Tips to Tap the Facebook Customer Base

The Facebook Marketing Toolbox: 100 Tools and Tips to Tap the Facebook Customer Base | Social Media for Optometry | Scoop.it

Helpful resources regarding Facebook

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Social Media Trends, Statistics & Adoption in Healthcare | Spyder Trap Online Marketing Blog

Social Media Trends, Statistics & Adoption in Healthcare | Spyder Trap Online Marketing Blog | Social Media for Optometry | Scoop.it

Some very good stats on social media and healthcare

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Shoppers Willing to Connect With Retailers on Facebook - eMarketer

Shoppers Willing to Connect With Retailers on Facebook - eMarketer | Social Media for Optometry | Scoop.it
Internet users follow retailers for more than just deals and discounts. Social commerce may be on the minds of retailers everywhere, but buying through Facebook is still far from mainstream.
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Facebook Ads: 5 Tips for Success

Facebook Ads: 5 Tips for Success | Social Media for Optometry | Scoop.it
Two-thirds of small business owners who've run a Facebook Ads campaign say they would do it again. Here are 5 tips to help you get the most out of your advertising on the site.
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The Ultimate Facebook Marketing Cheat Sheet

The Ultimate Facebook Marketing Cheat Sheet | Social Media for Optometry | Scoop.it

"Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around.And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it.

That said, learning all the nuances of various social networks can be a tricky and time-consuming feat. To help you stay ahead of the curve, we've put together a handy cheat sheet that businesses and marketers can use to make the most of Facebook..."

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14 Powerful Tips for Marketing on Facebook

14 Powerful Tips for Marketing on Facebook | Social Media for Optometry | Scoop.it

"Finding a good place to showcase your products, services and websites for free in the online world is a dream for everyone – Facebook has made this a reality. With half a billion Facebook users and thousands of online communities to choose from, Facebook has brought potential customers much closer to you..."

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10 Ways To Get More Business With Social Media

10 Ways To Get More Business With Social Media | Social Media for Optometry | Scoop.it
It doesn't matter if Facebook makes your skin crawl or Twitter annoys you, your customers are using these tools.
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What Do Facebook Users Expect from Brands? - eMarketer

What Do Facebook Users Expect from Brands? - eMarketer | Social Media for Optometry | Scoop.it
Facebook users have both positive and negative expectations when “liking” a brand.
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The 6 best free Facebook apps for businesses

The 6 best free Facebook apps for businesses | Social Media for Optometry | Scoop.it

Admit it: You wish your Facebook page was a little fancier. You look at big consumer brands such as Coca-Cola and Dell and you bemoan how sleek their pages look when compared with your brand’s, which is still stuck with all the default settings.Your page looks drab and boring. You post occasionally, but there’s nothing for your fans to do when you’re not adding content to the page...

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How Social Media Results in SEO Increased Performance

How Social Media Results in SEO Increased Performance | Social Media for Optometry | Scoop.it
Sometimes it gets ridiculous … the debate over which is more important – SEO or social media. Let’s not be foolish and create another company silo. They both are and they both should be int...
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