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Social Media for Optometry
Articles to support the social media efforts of the Optometry Practice
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Google+ Launches “What’s Hot” Volume Slider - SocialTimes.com

Google+ Launches “What’s Hot” Volume Slider - SocialTimes.com | Social Media for Optometry | Scoop.it

"Google has just posted about a new feature on Google+ that lets you control how many ‘What’s Hot’ posts appear in your main stream on Google+."

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7 Social Media & SEO Tactics Businesses Will Adopt in 2012

7 Social Media & SEO Tactics Businesses Will Adopt in 2012 | Social Media for Optometry | Scoop.it
With social and search so closely intertwined, it’s easy to get overwhelmed by the rapidly evolving landscape. From social listening, to Google+, and SoLoMo, here’s a look at the most important SEO and social marketing tactics we’ll see in 2012.
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Reputation Management and Social Monitoring Made Easy

Reputation Management and Social Monitoring Made Easy | Social Media for Optometry | Scoop.it
Why spend money on monitoring and defending a brand when you can spend money promoting a brand? Let me introduce you to some of my favorite online reputation management tools that are of an immeasurable value for combating negative brand mentions.
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5 Ways to Optimize Your Facebook Page

5 Ways to Optimize Your Facebook Page | Social Media for Optometry | Scoop.it
Are you maximizing the marketing power of your Facebook page?  Want to know how?
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Google Offers Expands to Five New Cities

Google Offers Expands to Five New Cities | Social Media for Optometry | Scoop.it
Google's daily deals service, Google Offers, is coming to five new locales: Charlotte, Kansas City, Milwaukee, San Antonio and Tampa.
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5 tips to increase engagement on your Facebook Page

5 tips to increase engagement on your Facebook Page | Social Media for Optometry | Scoop.it
Advising brands to get active on social media is, in the words of Black Eyed Peas, "so 2000 and late." Every brand smaller or bigger has at least a Facebook page, if not also ...
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Double Down on Facebook Marketing | Social Media Explorer

Double Down on Facebook Marketing | Social Media Explorer | Social Media for Optometry | Scoop.it
For small businesses, Facebook can be frustrating. How many fans does it take to get a good return from your time invested?
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How to Set Up a Google+ Brand Page

How to Set Up a Google+ Brand Page | Social Media for Optometry | Scoop.it
We go hands-on to offer you a simple walkthrough, demoing just how quick and easy it is to get your business set up on Google+...
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Study: 3 Out of Every 4 Social Network Minutes are Spent on Facebook

Study: 3 Out of Every 4 Social Network Minutes are Spent on Facebook | Social Media for Optometry | Scoop.it
A comScore report released Tuesday finds social networking accounts for 1 in every 5 minutes spent online. Of the networks, Facebook dominates, taking 3 of every 4 social networking minutes.
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Infographic: Top 5 Brands by Facebook Engagement - Digiday

Infographic: Top 5 Brands by Facebook Engagement - Digiday | Social Media for Optometry | Scoop.it
Fathom Analytics ranks the success of brands' Facebook pages using several criteria to measure engagement with consumers. See which brands made the top 5.
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Social Campaigns Give Long-Term Boost to Brand Metrics - eMarketer

Social Campaigns Give Long-Term Boost to Brand Metrics - eMarketer | Social Media for Optometry | Scoop.it
Brand advocacy and purchase intent remain elevated for a year.
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The Pros & Cons of Google+ for Small Business

The Pros & Cons of Google+ for Small Business | Social Media for Optometry | Scoop.it
Now that brand pages are out, is Google+ a worthwhile landscape for small business? We weigh out the issues here.
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What Brands Can Learn From Bands About Social Marketing | Digital - Advertising Age

What Brands Can Learn From Bands About Social Marketing | Digital - Advertising Age | Social Media for Optometry | Scoop.it
The music business is now a collaborative dialogue, and musicians have learned social media's value to foster relationships with their followers.
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5 Rules To Turn Your Local Business Into A ‘Social’ Business

5 Rules To Turn Your Local Business Into A ‘Social’ Business | Social Media for Optometry | Scoop.it
Before I dive in and give you some juicy, usable ideas for winning new customers and growing your business through social channels I want to get something straight.
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30 Social Media Predictions for 2012 From the Pros

30 Social Media Predictions for 2012 From the Pros | Social Media for Optometry | Scoop.it
How will social media impact businesses in 2012?
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Pizza Hut, Amex Team Up on Foursquare for Super Bowl | ClickZ

Pizza Hut, Amex Team Up on Foursquare for Super Bowl | ClickZ | Social Media for Optometry | Scoop.it
Partnership offers game watchers a $5 rebate on pizzas.
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3 Secrets To Success Of Facebook’s Most Engaging Page

3 Secrets To Success Of Facebook’s Most Engaging Page | Social Media for Optometry | Scoop.it
The vendor responsible for Jesus Daily's page software offers us three lessons in engagement.
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Andy Kessler: The Button That Made Facebook Billions

Andy Kessler: The Button That Made Facebook Billions | Social Media for Optometry | Scoop.it
In The Wall Street Journal, Andy Kessler writes that the power of 'Like' as an emotional sensor is driving the company's exorbitant valuation.
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TechCrunch | Google+ To Take On Foursquare With Upcoming “Check-in Offers” Feature

TechCrunch | Google+ To Take On Foursquare With Upcoming “Check-in Offers” Feature | Social Media for Optometry | Scoop.it
It looks like Google+ is adding a feature that will allow users to "check-in" via the Google+ mobile application in order to receive a time-sensitive deal or discount.
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Google+ Posts Now Appear in Google Search Results

Google+ Posts Now Appear in Google Search Results | Social Media for Optometry | Scoop.it
Google has begun the process of integrating Google+ into search results with the addition of public Google+ posts to Social Search.
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How to Create an Awesome Google+ Brand Page | distilled

How to Create an Awesome Google+ Brand Page | distilled | Social Media for Optometry | Scoop.it

Some good tips on setting up google+ Brand Pages

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Facebook Timeline Is Basically Your Digital Resume

Facebook Timeline Is Basically Your Digital Resume | Social Media for Optometry | Scoop.it
Your Timeline is more than your gateway to Facebook; it's also a potentially powerful resume. Check out these tips to make it up to par.
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Study: Social media marketing boosts purchase intent by 30 percent

Study: Social media marketing boosts purchase intent by 30 percent | Social Media for Optometry | Scoop.it
A report from BzzAgent found that businesses using social media marketing have extended influence over their fans and followers.
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Twitter for beginners

Attempts to describe what Twitter is, how it can be used, and some of the most impressive Twitter mashups and tools...
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