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Social Media for Optometry
Articles to support the social media efforts of the Optometry Practice
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Businesses to Fully Embrace Social Media In 2012

Businesses to Fully Embrace Social Media In 2012 | Social Media for Optometry | Scoop.it
The vast majority of Americans are actively using social media. Has your business acted on this fact?
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Facebook Marketing for Optometrists | CooperVision

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Facebook Page Engagement | CooperVision

Facebook Page Engagement | CooperVision | Social Media for Optometry | Scoop.it
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LinkedIn Rolls Out “Follow Company” Button | Social Media Today

LinkedIn announces the launch of its Follow Company button. 

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6 Ways SMBs Can Benefit From LinkedIn

Ways your business can benefit from LinkedIn

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10 Ways to Make YouTube Work for Your Brand - SocialTimes.com

10 Ways to Make YouTube Work for Your Brand - SocialTimes.com | Social Media for Optometry | Scoop.it
10 Ways to Make YouTube Work for Your Brand...
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Claiming Places on Facebook

How-to's: Claiming a Facebook Place, Merging a Facebook PLACE with a Facebook PAGE, and deleting Facebook Places/Pages.

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How To Use Facebook Places For Your Business

How To Use Facebook Places For Your Business | Social Media for Optometry | Scoop.it
Want to have your own business show up within Facebook Places? For companies that have a physical location it makes sense to have a Facebook Place in order to track the people who are stopping by your store, office, or venue.
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Facebook Places "Deals" Gap a Huge Success | Fast Company

Facebook Places "Deals" Gap a Huge Success | Fast Company | Social Media for Optometry | Scoop.it

"Fast Company took a trip to Gap today not just to update our cache of relaxed fit chinos but "check in" on how the company's Facebook partnership was panning out. This week, the retailer took advantage of Facebook's new Deals feature with a promotion that promised a free pair of jeans to the first 10,000 people checking in at Gap stores with Facebook Places. When we arrived at a lower Manhattan Gap, the store was next to empty. No long lines, or iPhone-wielding customers ripping jeans from one another. Heck, there weren't even signs advertising the Facebook promotion."

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Does social media have an affect on SEO? | Social Media Today

Does social media have an affect on SEO? | Social Media Today | Social Media for Optometry | Scoop.it

How creating a Google+ Page will have positive impact on your search engine rankings.

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TechCrunch | Confused? Facebook Suggests Help Center Answers In-Line About Your Current Page

TechCrunch | Confused? Facebook Suggests Help Center Answers In-Line About Your Current Page | Social Media for Optometry | Scoop.it

Top right corner of Facebook Page offers help topics relevent to page you're viewing via a dropdown menu.

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Hashtag Marketing on the Rise | Social Media Today

Hashtag Marketing on the Rise | Social Media Today | Social Media for Optometry | Scoop.it

The Twitter hashtag is more than a simple way to categorize content, identify themes or track real-time conversations. They're increasingly being used by companies to drive positive online conversation and build brand recognition and loyalty.

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Facebook Promotion Guidelines, DECODED | Social Media Today

Facebook Promotion Guidelines, DECODED | Social Media Today | Social Media for Optometry | Scoop.it

If you're thinking about running a contest, sweepstakes, competition, etc you need to know about the strict guidelines Facebook has in place.

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Measuring Your Social Worth | CooperVision

Measuring Your Social Worth

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Facebook Integration | CooperVision

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Facebook Launches New Offers Product for Businesses

Facebook Launches New Offers Product for Businesses | Social Media for Optometry | Scoop.it
At the Facebook Marketing Conference, Facebook announced the HOT new Offers tested by Macy's, Einstein Bros Bagels, and a few other select brands.
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Timeline for Brands: How to Prepare for Your Company's New Facebook Page

Timeline for Brands: How to Prepare for Your Company's New Facebook Page | Social Media for Optometry | Scoop.it

How to prepare for the new Facebook Timeline for brand pages

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How to Maximize Facebook for Local Business

How to Maximize Facebook for Local Business | Social Media for Optometry | Scoop.it

How to increase your local Facebook reach

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How to Set Up a Google+ Page for Your Business

How to Set Up a Google+ Page for Your Business | Social Media for Optometry | Scoop.it

Google+ has opened the doors for business and brand pages. In this article I show you how to set up your Google+ page and provide examples

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How to Create a Facebook Place | Facebook

Instructions for creating a Facebook Place for your business (for people to check-in to). If you have a Facebook Place, you can merge it with your Facebook Page so that your check-ins will show on your Page.

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Facebook’s EdgeRank | Facebook

Facebook’s EdgeRank | Facebook | Social Media for Optometry | Scoop.it

EdgeRank is the algorithm which determines who sees what, basically – it determines what social “objects” (i.e. updates, posts, photos, actions etc) you will see in your Facebook news feed.

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Getting More Clicks On Twitter (Infographic)

Getting More Clicks On Twitter (Infographic) | Social Media for Optometry | Scoop.it

Tips for increasing your Click-Through-Rate on Twitter

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5 Tips for Using the New LinkedIn Company Pages

5 Tips for Using the New LinkedIn Company Pages | Social Media for Optometry | Scoop.it
Have you kept up with the changes at LinkedIn?Did you know you can do more for your company on LinkedIn? Keep reading to learn more.
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Social Media Best Practices for Increased Engagement | Social Media Today

Social Media Best Practices for Increased Engagement | Social Media Today | Social Media for Optometry | Scoop.it

Most BASIC engagement strategies for Facebook, Twitter, and Blogs.

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Facebook Official Promotions Guidelines

Rules regarding contests and sweepstakes on Facebook

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