Want to have your own business show up within Facebook Places? For companies that have a physical location it makes sense to have a Facebook Place in order to track the people who are stopping by your store, office, or venue.
"Fast Company took a trip to Gap today not just to update our cache of relaxed fit chinos but "check in" on how the company's Facebook partnership was panning out. This week, the retailer took advantage of Facebook's new Deals feature with a promotion that promised a free pair of jeans to the first 10,000 people checking in at Gap stores with Facebook Places. When we arrived at a lower Manhattan Gap, the store was next to empty. No long lines, or iPhone-wielding customers ripping jeans from one another. Heck, there weren't even signs advertising the Facebook promotion."
The Twitter hashtag is more than a simple way to categorize content, identify themes or track real-time conversations. They're increasingly being used by companies to drive positive online conversation and build brand recognition and loyalty.
Instructions for creating a Facebook Place for your business (for people to check-in to). If you have a Facebook Place, you can merge it with your Facebook Page so that your check-ins will show on your Page.