Social Media for Optometry
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Social Media for Optometry
Articles to support the social media efforts of the Optometry Practice
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Facebook Timeline Is Basically Your Digital Resume

Facebook Timeline Is Basically Your Digital Resume | Social Media for Optometry | Scoop.it
Your Timeline is more than your gateway to Facebook; it's also a potentially powerful resume. Check out these tips to make it up to par.
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Shoppers Willing to Connect With Retailers on Facebook - eMarketer

Shoppers Willing to Connect With Retailers on Facebook - eMarketer | Social Media for Optometry | Scoop.it
Internet users follow retailers for more than just deals and discounts. Social commerce may be on the minds of retailers everywhere, but buying through Facebook is still far from mainstream.
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Facebook Ads: 5 Tips for Success

Facebook Ads: 5 Tips for Success | Social Media for Optometry | Scoop.it
Two-thirds of small business owners who've run a Facebook Ads campaign say they would do it again. Here are 5 tips to help you get the most out of your advertising on the site.
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The Ultimate Facebook Marketing Cheat Sheet

The Ultimate Facebook Marketing Cheat Sheet | Social Media for Optometry | Scoop.it

"Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around.And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it.

That said, learning all the nuances of various social networks can be a tricky and time-consuming feat. To help you stay ahead of the curve, we've put together a handy cheat sheet that businesses and marketers can use to make the most of Facebook..."

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What Do Facebook Users Expect from Brands? - eMarketer

What Do Facebook Users Expect from Brands? - eMarketer | Social Media for Optometry | Scoop.it
Facebook users have both positive and negative expectations when “liking” a brand.
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Social Media Engagement: Facebook Wins

Social Media Engagement: Facebook Wins | Social Media for Optometry | Scoop.it
A recent study, conducted by Constant Contact and Chadwick Martin Bailey, indicates that people are more likely to interact with ...
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5 Social Media Success Secrets for Small Businesses | Social Media Today

5 Social Media Success Secrets for Small Businesses | Social Media Today | Social Media for Optometry | Scoop.it
Image Too many small businesses don’t understand how to effectively use social media and therefore make the mistake of thinking it’s unnecessary.  These businesses are missing a tremendous amount of opportunity and keeping their business from reaching...
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Social Media - Facebook Top Social Site for Retail Info, Promos : MarketingProfs Article

Social Media - Facebook Top Social Site for Retail Info, Promos : MarketingProfs Article | Social Media for Optometry | Scoop.it
Social Media - More online consumers are using Facebook on a regular basis to find information about their favorite retail brands, whereas fewer consumers are turning to blogs, forums, and consumer review sites ...
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9 tips for building a Facebook fan base from scratch

9 tips for building a Facebook fan base from scratch | Social Media for Optometry | Scoop.it
This post is by Jim Belosic, CEO and co-founder of ShortStack, a Facebook platform-based application helping businesses build customized tabs for Facebook pages that maximize their social media presence and potential.
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Why I ‘like’ Facebook check-in deals

Why I ‘like’ Facebook check-in deals | Social Media for Optometry | Scoop.it

"It could be easy to get glum on the future of Facebook check-in deals — so few businesses seem to take the time to set them up and, in return, so few people use the service to claim them. So why am I still keen on the idea of setting them up in higher education? Facebook check-in deals are easy to establish, help a location stand out from the crowd and reward people for telling others about a business. They may never be “the next big thing,” but they’re still worth the minimal effort it takes to get them up..."

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How to create a Facebook "fan gate" tab in WordPress

Helpful video on how to create a Welcome Page for Facebook through a WordPress App

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Facebook Official: Stats from the Best Practices Workshop — Hearsay Social

Facebook Official: Stats from the Best Practices Workshop — Hearsay Social | Social Media for Optometry | Scoop.it
How to attract fans and increase engagement on your Facebook Business Page with stats and tips direct from Facebook's best practices workshop.
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A Quick Comparison: Standard Ads vs Sponsored Stories | Facebook Tips and Tricks - FanPageFlow

A Quick Comparison: Standard Ads vs Sponsored Stories | Facebook Tips and Tricks - FanPageFlow | Social Media for Optometry | Scoop.it

"Facebook as a marketing platform continues to grow, as the social network itself evolves. Many of the best ways to connect with your audience are only effective if you already have a large fan base. Therefore, finding ways to get potential users to click through to your profile and make that important commitment to “like” your page is vital. There are many little strategies you can take advantage of using the Facebook platform, but this article discusses the two most direct approaches: paid ads and sponsored stories. While utilizing these tools does have an attached cost, compared to other forms of advertising it is actually quite reasonable. Facebook ads and sponsored stories are a good first choice for businesses that have never purchased another form of paid advertising..."

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14 Powerful Tips for Marketing on Facebook

14 Powerful Tips for Marketing on Facebook | Social Media for Optometry | Scoop.it

"Finding a good place to showcase your products, services and websites for free in the online world is a dream for everyone – Facebook has made this a reality. With half a billion Facebook users and thousands of online communities to choose from, Facebook has brought potential customers much closer to you..."

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The 6 best free Facebook apps for businesses

The 6 best free Facebook apps for businesses | Social Media for Optometry | Scoop.it

Admit it: You wish your Facebook page was a little fancier. You look at big consumer brands such as Coca-Cola and Dell and you bemoan how sleek their pages look when compared with your brand’s, which is still stuck with all the default settings.Your page looks drab and boring. You post occasionally, but there’s nothing for your fans to do when you’re not adding content to the page...

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5 Basic Rules of Social Media Marketing Management | StayOnSearch

5 Basic Rules of Social Media Marketing Management | StayOnSearch | Social Media for Optometry | Scoop.it
Social media marketing has moved out of the realm of “trial and error” and has become a critical component of any online marketing strategy.
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9 tips for building a Facebook fan base from scratch

9 tips for building a Facebook fan base from scratch | Social Media for Optometry | Scoop.it

"You created your company’s Facebook page, and now you’re looking to build a big fan following. But so far, there’s nothing but crickets. The task of reaching fans can seem daunting, especially if you’re just starting out. So how do you get your page on people’s radar in the first place?"

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Successful Optometrist Shares Social Media Secrets - Working 24/7 |

Successful Optometrist Shares Social Media Secrets - Working 24/7 | | Social Media for Optometry | Scoop.it
Successful Optometrist Shares Social Media Secrets - Working 24/7 - Nathan Bonilla-Warford, O.D., F.A.A.O.
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