"Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around.And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it.
That said, learning all the nuances of various social networks can be a tricky and time-consuming feat. To help you stay ahead of the curve, we've put together a handy cheat sheet that businesses and marketers can use to make the most of Facebook..."
Image Too many small businesses don’t understand how to effectively use social media and therefore make the mistake of thinking it’s unnecessary. These businesses are missing a tremendous amount of opportunity and keeping their business from reaching...
Social Media - More online consumers are using Facebook on a regular basis to find information about their favorite retail brands, whereas fewer consumers are turning to blogs, forums, and consumer review sites ...
This post is by Jim Belosic, CEO and co-founder of ShortStack, a Facebook platform-based application helping businesses build customized tabs for Facebook pages that maximize their social media presence and potential.
"It could be easy to get glum on the future of Facebook check-in deals — so few businesses seem to take the time to set them up and, in return, so few people use the service to claim them. So why am I still keen on the idea of setting them up in higher education? Facebook check-in deals are easy to establish, help a location stand out from the crowd and reward people for telling others about a business. They may never be “the next big thing,” but they’re still worth the minimal effort it takes to get them up..."
"Facebook as a marketing platform continues to grow, as the social network itself evolves. Many of the best ways to connect with your audience are only effective if you already have a large fan base. Therefore, finding ways to get potential users to click through to your profile and make that important commitment to “like” your page is vital. There are many little strategies you can take advantage of using the Facebook platform, but this article discusses the two most direct approaches: paid ads and sponsored stories. While utilizing these tools does have an attached cost, compared to other forms of advertising it is actually quite reasonable. Facebook ads and sponsored stories are a good first choice for businesses that have never purchased another form of paid advertising..."
"Finding a good place to showcase your products, services and websites for free in the online world is a dream for everyone – Facebook has made this a reality. With half a billion Facebook users and thousands of online communities to choose from, Facebook has brought potential customers much closer to you..."
Admit it: You wish your Facebook page was a little fancier. You look at big consumer brands such as Coca-Cola and Dell and you bemoan how sleek their pages look when compared with your brand’s, which is still stuck with all the default settings.Your page looks drab and boring. You post occasionally, but there’s nothing for your fans to do when you’re not adding content to the page...
"You created your company’s Facebook page, and now you’re looking to build a big fan following. But so far, there’s nothing but crickets. The task of reaching fans can seem daunting, especially if you’re just starting out. So how do you get your page on people’s radar in the first place?"
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