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Social Media for Optometry
Articles to support the social media efforts of the Optometry Practice
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Social media “likes” healthcare: From marketing to social business

Social media “likes” healthcare: From marketing to social business | Social Media for Optometry | Scoop.it
With one half of health industry executives saying they are concerned about how to integrate social media data into their business strategy there is a recognition social media presents a significant industry challenge.
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How To Use Twitter - Beginners Guide | Social Media Revolver

How To Use Twitter - Beginners Guide | Social Media Revolver | Social Media for Optometry | Scoop.it
How To Use Twitter? All you need to know about Twitter and how to use it effectively. Top 10 Tips how to get most out of your Twitter account personally or for business.
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Pinvolve Converts Facebook Pages Into Pinterest Pinboards ...

Pinvolve Converts Facebook Pages Into Pinterest Pinboards ... | Social Media for Optometry | Scoop.it

This app will let you use Pinterest on your Facebook Page.

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7 Steps to Gain More Fans and Followers Organically | Social Media Today

7 Steps to Gain More Fans and Followers Organically | Social Media Today | Social Media for Optometry | Scoop.it
Your company’s Facebook page would make Zuckerberg proud and the branded Twitter background screams “This brand is awesome and you should follow us!” So you should have thousands of fans and followers, right?
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Three Things You Need to Leap Into Pinterest | Social Media Today

Three Things You Need to Leap Into Pinterest | Social Media Today | Social Media for Optometry | Scoop.it
As marketers ponder what to do with Pinterest, a few leading companies are reaping considerable traffic and sales from the emerging platform, now one of the most popular social media channels for women 25-54.
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Why Most People Fail at Hashtags and How To Fix It | Likeable Media - A Social Media and Word of Mouth Marketing Firm

Why Most People Fail at Hashtags and How To Fix It | Likeable Media - A Social Media and Word of Mouth Marketing Firm | Social Media for Optometry | Scoop.it
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How to Use LinkedIn Powerfully: 10 Tips to Know | Social Media Today

How to Use LinkedIn Powerfully: 10 Tips to Know | Social Media Today | Social Media for Optometry | Scoop.it
LinkedIn is a powerful tool for making business connections—but it is just that, a tool.
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6 Successful Twitter Hashtag Campaigns

6 Successful Twitter Hashtag Campaigns | Social Media for Optometry | Scoop.it
Think hashtag campaigns are always failures? Here are six companies that did it right.
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10 Tips and Tricks for Better Google+ Brand Pages

10 Tips and Tricks for Better Google+ Brand Pages | Social Media for Optometry | Scoop.it
We're bringing you some handy tips and tricks, ideal for anyone new to Google+ brand pages.
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How to Optimize Facebook Page for Search Engines

How to Optimize Facebook Page for Search Engines | Social Media for Optometry | Scoop.it

In this article we have explained how to optimize Facebook page for search engines. In sum: create a custom keyword based vanity URL; frequently post content on page; use keywords inside About section

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How to Create a Facebook Page Vanity URL

How to Create a Facebook Page Vanity URL | Social Media for Optometry | Scoop.it
The next step in personalizing your Facebook business page is to get a username to create a vanity URL. Here's how.
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7 New Facebook Changes Impacting Businesses

7 New Facebook Changes Impacting Businesses | Social Media for Optometry | Scoop.it
Facebook pages are changing.And that means your business strategy will need to change.In fact, Facebook has made many new changes that...
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5 Biggest Facebook Timeline Mistakes

5 Biggest Facebook Timeline Mistakes | Social Media for Optometry | Scoop.it
The Facebook Timeline for brands has been launched a few weeks ago but some Pages still need to learn from their mistakes.
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How to Automate Your Social Activities

How to Automate Your Social Activities | Social Media for Optometry | Scoop.it

New platform for organizing social activities called IFTTT, which stands for If This, Then That. You can use the tool to set up "recipes": for example, if you update your Facebook Page profile photo, then your Twitter profile photo can update automatically using IFTTT. 

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Facebook Timeline Provides 46% Lift in Brand Page Engagement [STUDY]

Facebook Timeline Provides 46% Lift in Brand Page Engagement [STUDY] | Social Media for Optometry | Scoop.it
Researcher Simply Measured found Facebook Brand Pages had a 46% jump in engagement after moving to Timeline.
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Google+ Brings Out The Big Guns — SocialMouths

Google+ Brings Out The Big Guns — SocialMouths | Social Media for Optometry | Scoop.it
Google+ is integrated into Google search results, a big step into social search and huge benefits for content and relationship marketers.
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6 Ways to Acquire New Customers via Social Media

6 Ways to Acquire New Customers via Social Media | Social Media for Optometry | Scoop.it
Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers?
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Social Media: Relevance at Scale in an Always-on, Always-connected World | Social Media Today

Social Media: Relevance at Scale in an Always-on, Always-connected World | Social Media Today | Social Media for Optometry | Scoop.it
Recently I authored a piece on the power of social media as both a breakthrough source of consumer data and a way of enabling more relevant experiences with consumers.
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5 Interesting Pinterest Marketing Campaigns

5 Interesting Pinterest Marketing Campaigns | Social Media for Optometry | Scoop.it
Check out these 5 creative campaigns that leverage Pinterest's marketing potential to the fullest.
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A Guide to Pinterest for Small Business

A Guide to Pinterest for Small Business | Social Media for Optometry | Scoop.it
Here's a quick-start guide to the hot social media network, plus 12 tips to make the most out of your Pinterest presence.
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Facebook Timeline For Fan Pages: 21 Key Points For Marketers

Facebook Timeline For Fan Pages: 21 Key Points For Marketers | Social Media for Optometry | Scoop.it
Your Facebook fan page will automatically convert to the new Timeline design on March 30. This post walks you through key elements you need to know...
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Robin Good's comment, March 29, 2012 5:41 PM
Super!

Ti rivedrò mai in sella al tuo cavallo? :-)
CrearePassaParola's comment, March 30, 2012 3:56 AM
Grazie Robin! Io, il mio cavallo non lo abbandono :)
Ci sentiamo a breve così ti aggiorno!
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Eleven Ways Facebook Page Timelines Change Your Content Strategy | Social Media Today

Eleven Ways Facebook Page Timelines Change Your Content Strategy | Social Media Today | Social Media for Optometry | Scoop.it
bowery mission Eleven Ways Facebook Page Timelines Change Your Content Strategy The new Facebook page timeline layout changes the way your organization needs to think about content.
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How to Maintain Traditional Customer Service in the Social Media Age

How to Maintain Traditional Customer Service in the Social Media Age | Social Media for Optometry | Scoop.it
Social media requires you to track a new set of customer service metrics. Learn how to balance social and traditional customer service channels.
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