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Social Media for Optometry
Articles to support the social media efforts of the Optometry Practice
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Facebook Marketing for Optometrists | CooperVision

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Facebook Launches New Offers Product for Businesses

Facebook Launches New Offers Product for Businesses | Social Media for Optometry | Scoop.it
At the Facebook Marketing Conference, Facebook announced the HOT new Offers tested by Macy's, Einstein Bros Bagels, and a few other select brands.
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How to Maximize Facebook for Local Business

How to Maximize Facebook for Local Business | Social Media for Optometry | Scoop.it

How to increase your local Facebook reach

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How to Create a Facebook Place | Facebook

Instructions for creating a Facebook Place for your business (for people to check-in to). If you have a Facebook Place, you can merge it with your Facebook Page so that your check-ins will show on your Page.

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TechCrunch | Confused? Facebook Suggests Help Center Answers In-Line About Your Current Page

TechCrunch | Confused? Facebook Suggests Help Center Answers In-Line About Your Current Page | Social Media for Optometry | Scoop.it

Top right corner of Facebook Page offers help topics relevent to page you're viewing via a dropdown menu.

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Facebook Official Promotions Guidelines

Rules regarding contests and sweepstakes on Facebook

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Social Plugins

Social Plugins | Social Media for Optometry | Scoop.it
Social plugins let you see what your friends have liked, commented on or shared on sites across the...
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Facebook Timeline for brands due end of February: here’s how to prepare – Simply Zesty - Simply Zesty

Facebook Timeline for brands due end of February: here’s how to prepare – Simply Zesty - Simply Zesty | Social Media for Optometry | Scoop.it
With Facebook Timeline due to land for brands by the end of February, we're still left largely in the dark about what these will actually look like or...
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Introducing the New Page Insights

Instructions for using Facebook Page Insights

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9 Hot Tips for Small Business Marketing on Facebook

9 Hot Tips for Small Business Marketing on Facebook | Social Media for Optometry | Scoop.it
Think you need a large budget and a whole army to maintain a marketing campaign on Facebook? Think again. Here are a few time-saving tricks.
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5 Ways to Optimize Your Facebook Page

5 Ways to Optimize Your Facebook Page | Social Media for Optometry | Scoop.it
Are you maximizing the marketing power of your Facebook page?  Want to know how?
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5 tips to increase engagement on your Facebook Page

5 tips to increase engagement on your Facebook Page | Social Media for Optometry | Scoop.it
Advising brands to get active on social media is, in the words of Black Eyed Peas, "so 2000 and late." Every brand smaller or bigger has at least a Facebook page, if not also ...
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Double Down on Facebook Marketing | Social Media Explorer

Double Down on Facebook Marketing | Social Media Explorer | Social Media for Optometry | Scoop.it
For small businesses, Facebook can be frustrating. How many fans does it take to get a good return from your time invested?
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Facebook Integration | CooperVision

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Timeline for Brands: How to Prepare for Your Company's New Facebook Page

Timeline for Brands: How to Prepare for Your Company's New Facebook Page | Social Media for Optometry | Scoop.it

How to prepare for the new Facebook Timeline for brand pages

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Claiming Places on Facebook

How-to's: Claiming a Facebook Place, Merging a Facebook PLACE with a Facebook PAGE, and deleting Facebook Places/Pages.

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How To Use Facebook Places For Your Business

How To Use Facebook Places For Your Business | Social Media for Optometry | Scoop.it
Want to have your own business show up within Facebook Places? For companies that have a physical location it makes sense to have a Facebook Place in order to track the people who are stopping by your store, office, or venue.
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Social Media Best Practices for Increased Engagement | Social Media Today

Social Media Best Practices for Increased Engagement | Social Media Today | Social Media for Optometry | Scoop.it

Most BASIC engagement strategies for Facebook, Twitter, and Blogs.

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Facebook Promotion Guidelines, DECODED | Social Media Today

Facebook Promotion Guidelines, DECODED | Social Media Today | Social Media for Optometry | Scoop.it

If you're thinking about running a contest, sweepstakes, competition, etc you need to know about the strict guidelines Facebook has in place.

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What Facebook's Timeline Brand Pages Will Look Like

What Facebook's Timeline Brand Pages Will Look Like | Social Media for Optometry | Scoop.it
There has been a lot of speculation recently regarding a revamp of Facebook's brand pages.
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Converting Your Personal Account to a Facebook Page - Facebook Help Center | Facebook

How to convert your Facebook Personal Account to a Facebook Business Page

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How Social Are the World’s Most Valuable Brands? [Infographic] - SocialTimes.com

How Social Are the World’s Most Valuable Brands? [Infographic] - SocialTimes.com | Social Media for Optometry | Scoop.it
How Social Are the World’s Most Valuable Brands?
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TechCrunch | Facebook Lures Advertisers With Educational FastTrack and Start To Success

TechCrunch | Facebook Lures Advertisers With Educational FastTrack and Start To Success | Social Media for Optometry | Scoop.it
Interest targeting? Sponsored Stories? Advertisers need a whole new skill set to succeed in social, and Facebook must dispense this education to keep revenue growing.
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3 Secrets To Success Of Facebook’s Most Engaging Page

3 Secrets To Success Of Facebook’s Most Engaging Page | Social Media for Optometry | Scoop.it
The vendor responsible for Jesus Daily's page software offers us three lessons in engagement.
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Andy Kessler: The Button That Made Facebook Billions

Andy Kessler: The Button That Made Facebook Billions | Social Media for Optometry | Scoop.it
In The Wall Street Journal, Andy Kessler writes that the power of 'Like' as an emotional sensor is driving the company's exorbitant valuation.
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