Instructions for creating a Facebook Place for your business (for people to check-in to). If you have a Facebook Place, you can merge it with your Facebook Page so that your check-ins will show on your Page.
"Fast Company took a trip to Gap today not just to update our cache of relaxed fit chinos but "check in" on how the company's Facebook partnership was panning out. This week, the retailer took advantage of Facebook's new Deals feature with a promotion that promised a free pair of jeans to the first 10,000 people checking in at Gap stores with Facebook Places. When we arrived at a lower Manhattan Gap, the store was next to empty. No long lines, or iPhone-wielding customers ripping jeans from one another. Heck, there weren't even signs advertising the Facebook promotion."
"It could be easy to get glum on the future of Facebook check-in deals — so few businesses seem to take the time to set them up and, in return, so few people use the service to claim them. So why am I still keen on the idea of setting them up in higher education? Facebook check-in deals are easy to establish, help a location stand out from the crowd and reward people for telling others about a business. They may never be “the next big thing,” but they’re still worth the minimal effort it takes to get them up..."