"Fast Company took a trip to Gap today not just to update our cache of relaxed fit chinos but "check in" on how the company's Facebook partnership was panning out. This week, the retailer took advantage of Facebook's new Deals feature with a promotion that promised a free pair of jeans to the first 10,000 people checking in at Gap stores with Facebook Places. When we arrived at a lower Manhattan Gap, the store was next to empty. No long lines, or iPhone-wielding customers ripping jeans from one another. Heck, there weren't even signs advertising the Facebook promotion."