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Social Media for Optometry
Articles to support the social media efforts of the Optometry Practice
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TechCrunch | Facebook Lures Advertisers With Educational FastTrack and Start To Success

TechCrunch | Facebook Lures Advertisers With Educational FastTrack and Start To Success | Social Media for Optometry | Scoop.it
Interest targeting? Sponsored Stories? Advertisers need a whole new skill set to succeed in social, and Facebook must dispense this education to keep revenue growing.
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A Quick Comparison: Standard Ads vs Sponsored Stories | Facebook Tips and Tricks - FanPageFlow

A Quick Comparison: Standard Ads vs Sponsored Stories | Facebook Tips and Tricks - FanPageFlow | Social Media for Optometry | Scoop.it

"Facebook as a marketing platform continues to grow, as the social network itself evolves. Many of the best ways to connect with your audience are only effective if you already have a large fan base. Therefore, finding ways to get potential users to click through to your profile and make that important commitment to “like” your page is vital. There are many little strategies you can take advantage of using the Facebook platform, but this article discusses the two most direct approaches: paid ads and sponsored stories. While utilizing these tools does have an attached cost, compared to other forms of advertising it is actually quite reasonable. Facebook ads and sponsored stories are a good first choice for businesses that have never purchased another form of paid advertising..."

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Facebook Ads: 5 Tips for Success

Facebook Ads: 5 Tips for Success | Social Media for Optometry | Scoop.it
Two-thirds of small business owners who've run a Facebook Ads campaign say they would do it again. Here are 5 tips to help you get the most out of your advertising on the site.
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