Interest targeting? Sponsored Stories? Advertisers need a whole new skill set to succeed in social, and Facebook must dispense this education to keep revenue growing.
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"Facebook as a marketing platform continues to grow, as the social network itself evolves. Many of the best ways to connect with your audience are only effective if you already have a large fan base. Therefore, finding ways to get potential users to click through to your profile and make that important commitment to “like” your page is vital. There are many little strategies you can take advantage of using the Facebook platform, but this article discusses the two most direct approaches: paid ads and sponsored stories. While utilizing these tools does have an attached cost, compared to other forms of advertising it is actually quite reasonable. Facebook ads and sponsored stories are a good first choice for businesses that have never purchased another form of paid advertising..."