Fundraising's Social Revolution: How Social Media is Changing Nonprofit Culture and Practice
Welcome to the social revolution. Social media is driving nonprofits of every size and mission towards higher levels of engagement across all constituents types—clients, donors, partners and followers. The social media platform gives every organization a voice, one that can be leveraged and integrated broadly across many channels.
This white paper provides an overview of the ways in which nonprofits can successfully implement social media within their fundraising programs, applying it more purposefully across their entire organization. Those interested in getting started with social media or who are ready to take social media to the next level will find foundational information as well as strategic recommendations from well-known experts and practitioners. Concrete examples of best practices within successful nonprofit environments will help all readers use social media tools and resources to their best advantage.