Social Media for nonprofits
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5 Reasons We Use Social Media [Infographic]

5 Reasons We Use Social Media [Infographic] | Social Media for nonprofits | Scoop.it
There are many reasons we use social media. From the basic to the more advanced, the tool is simply ubiquitous and addictive. This infographic sheds some light for us all.

Via Gust MEES
Deborah Spector's insight:

Nonprofits can take advantage of the prevelance of social media to connect with stakeholders. No question that social media is influential, powerful and here to stay!

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Paul's curator insight, March 18, 2013 8:23 AM

surprised that so much time is spent on Tumbler - not a site I use.

Latisha Poulard's curator insight, March 21, 2013 10:46 PM

You see why if you don't have an online presence then you are part of a dying breed...

Irma Gallardo's curator insight, April 11, 2013 12:19 PM

¿Qué usamos y cuántos lo usamos?

Social Media for nonprofits
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30 Power Words That Convert on Social Media

30 Power Words That Convert on Social Media | Social Media for nonprofits | Scoop.it
Power words compel a reader to take action. Here are 30 that you should be using in your social media headlines and teasers to encourage donations.
Deborah Spector's insight:

Small tweaks in your copy can reap increases in your donations.

 

To benefit you need to use the right words, in the right places, for the right audience. Michael Rosen, citing Frank Lutz, describes a generational difference in response to the word "innovation."

 

“For a Millennial or Generation X audience, the word ‘innovation’ is powerful. While ‘new and improved’ was a phrase that once created excitement, today it is tired and worn-out.”

 

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10 Laws of Social Media Marketing

10 Laws of Social Media Marketing | Social Media for nonprofits | Scoop.it
Top 10 social media marketing laws to help attract new customers and grow your business. Proven social media etiquette to help improve brand presence and offer better user experience.
Deborah Spector's insight:

Leveraging the power of content and social media marketing will help elevate your recognition by your audiences and ensure buy-in from your stakeholders. leverage power of content

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Top 5 Lead Engagement and Nurturing Techniques For LinkedIn

Top 5 Lead Engagement and Nurturing Techniques For LinkedIn | Social Media for nonprofits | Scoop.it

Lead engagement is a powerful tool for digital marketing which is used for bridging the gap between you and your potential customers. A common mistake for internet marketers is launching a lead generation process to boost its market sales and profit, but fail to acquire customer retention for their business. This is where lead engagement and lead nurturing becomes vital in any digital marketing strategy. If you are using LinkedIn as a platform for social marketing, you need to employ both lead generation and nurturing processes in order to enhance your marketing outcomes more productively. Whether you already have a number of customers who are the loyal followers of your LinkedIn business profile, your marketing efforts should not end here.

 


Via Kamal Bennani
Deborah Spector's insight:

If you substitute donor, sponsor or prospect for customer, this is an excellent article for nonprofit marketers.

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How to Create A Powerful Social Media Bio

How to Create A Powerful Social Media Bio | Social Media for nonprofits | Scoop.it
Blog post at Rebekah Radice : Do you want to improve your social media connections?

Then you need a powerful social media bio!

Your bio is an expression of your st[..]
Deborah Spector's insight:

Try out these 6 points to create your social media bio. They're simple but ultimately powerful!

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5 LinkedIn Tips For Your Nonprofit

5 LinkedIn Tips For Your Nonprofit | Social Media for nonprofits | Scoop.it

We often talk about social media and the various uses it provides for NFPs. In this post we will focus on LinkedIn, which is fast becoming one of the top social media channels for nonprofits to use as part of their online marketing strategy.


Via Julia Campbell
Deborah Spector's insight:

LinkedIn is an important marketing tool. LinkedIn is becoming one of the top social media channels for nonprofits and nonprofit marketing practitioners. 


LinkedIn is prominent in my marketing tool box.



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10 Facebook Photo Tips for Nonprofits

10 Facebook Photo Tips for Nonprofits | Social Media for nonprofits | Scoop.it
Get more "likes" and comments by posting photos to your "Facebook" page. Here are ten creative ways to get your photo's noticed on Facebook.

Via Julia Campbell
Deborah Spector's insight:

Great suggestions for getting more value from the photos you post on Facebook. Some simple changes can have a positive effect!

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Florian Eisele's curator insight, May 19, 2014 11:36 AM

Posting photos on your Facebook page keeps your community engaged. Here are 10 cool ideas on what to post.

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What Social Media Platform Gives My Non-Profit The Most Bang For My Buck?

What Social Media Platform Gives My Non-Profit The Most Bang For My Buck? | Social Media for nonprofits | Scoop.it
Social Media can be confusing & challenging to those running a NPO. How should they decide what social media platform to be active on? Details here.
Deborah Spector's insight:

Sage Advice: The most important thing to remember is that you should pick a few platforms to get started with and learn as much as you can on how to use these platforms for your NPO. Once you get comfortable and you are engaging, plan to add platforms as you grow your community. 

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How Nonprofits Use Social Media to Engage with their Communities

A new study from the Case Foundation and Social Media for Nonprofits, based on a survey of almost 500 nonprofits, helps advance the conversation around how nonprofits use social media to engage their communities. What is working and why?
Deborah Spector's insight:

The study, conducted by the Case Foundation and Social Media for Nonprofits discovered some interesting information about social media usage. 

 

The report also provides useful tips, including:

Make it a conversation, share the load and have a plan, get visual, and realize that the future (and present) is mobile.

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The Best Times to Post on Facebook | Social Media Today

The Best Times to Post on Facebook | Social Media Today | Social Media for nonprofits | Scoop.it
Many studies claim to know the best time or day to post on Facebook -- but most of these studies conflict with one another.
Deborah Spector's insight:

Interesting insights and suggestions as to when to post on Facebook. The answers hings on the 1st rule of nonprofit marketing!

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Tara Verner's curator insight, March 12, 2014 1:58 AM

The best time to post on Facebook - depends on the patterns of your target as to when they'd be most apt to read. Ironically some first thing in the morning but not during the work day. 

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8 Random But Useful Social Media Tips for Nonprofits

8 Random But Useful Social Media Tips for Nonprofits | Social Media for nonprofits | Scoop.it
For nonprofit admins that do not have the time to regularly research social media trends, it can be a battle to stay ahead of the learning curve. In addition to the time required to create content ...
Deborah Spector's insight:

These are simple and easy to institute tips that will have a positive impact on NPO social media.

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Tara Verner's curator insight, March 12, 2014 2:09 AM

These are simple, easy and actionable. I took about 30 seconds to activate one of these useful tips. You should to.

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5 Social Media Advancements Every Nonprofit Should Prepare For

5 Social Media Advancements Every Nonprofit Should Prepare For | Social Media for nonprofits | Scoop.it
Social media is a comparatively very young frontier in the nonprofit sector which features surprises around every twist and turn.

Via AAM Associates
Deborah Spector's insight:

Interesting review of 2014 advances in mobile video, Instagram, Twitter Pics, Pinterest and Google+.

 

What social media changes is your organization looking at this year?

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How content engineering can drive more likes and comments on Facebook: 8 scientific insights | finn

How content engineering can drive more likes and comments on Facebook: 8 scientific insights | finn | Social Media for nonprofits | Scoop.it
Researchers analysed more than 100 000 posts made by more than 800 companies. Here are 8 surprising insights from their research that show how content engineering can drive more likes and comments.
Deborah Spector's insight:

Very timely guide to the intricacies involved in getting more likes on Facebook. The post also covers some of the differences in what works and doesn't work on Facebook & Twitter.

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Tara Verner's curator insight, March 12, 2014 2:18 AM

Useful tips on how to get Likes on Facebook; differences between Facebook and social media. It is nice to see some of our findings mirrored here and on a broader scale.

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How to create and share a story for your nonprofit

How to create and share a story for your nonprofit | Social Media for nonprofits | Scoop.it

Storytelling is the most powerful tool nonprofits have at their disposal. All good stories engage audiences, influence their behavior, and inspire them to share the emotion felt from the story. It’s used to start movements and create social change.


Via Julia Campbell, Nicole Tolch
Deborah Spector's insight:

Storytelling has been around since the beginning of time. Now, with social media, sharing good stories has become easier, faster, and cheaper than ever before.

 

This post includes some excellent suggestions for getting the most from your nonprofit's stories.

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The Difference Between Content Marketing and Social Marketing | Simply Measured

The Difference Between Content Marketing and Social Marketing | Simply Measured | Social Media for nonprofits | Scoop.it
What's the difference between content marketing and social marketing? Is it that content marketing focuses on content production and creative thought, while
Deborah Spector's insight:

Great discussion from Lucy Hitz @Simply Measured.

 

I suggest a nonprofit marketer is creating and responsible for delivering content. Arbitrary distinctions create unnecessary silos.

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What Are the Best Days and Times to Post on Social Media?

What Are the Best Days and Times to Post on Social Media? | Social Media for nonprofits | Scoop.it
Yet another reason to hate Mondays.
Deborah Spector's insight:

This infographic provides best times and days to post your social media:  Facebook, Twitter, LinkedIn, Pinterest, Google+ Instagram

 

Don't forget, more networks = more engagement!

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Female Minifigure Set

Female Minifigure Set | Social Media for nonprofits | Scoop.it
A BIG THANK YOU to everyone who supported this project, posted articles, and shared it on Facebook and Twitter! It has been a great ride and the final boost was absolutely spe...
Deborah Spector's insight:

The social media campaign helped bring the LEGO female minifigure set to reality. Great lessons for nonprofits.

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Social Media Marketing Tips and Tricks for Facebook, Twitter, ...

Social Media Marketing Tips and Tricks for Facebook, Twitter, ... | Social Media for nonprofits | Scoop.it
Want to get the most out of your social media marketing activities?The world of social media is ever-changing. It’s important to keep current on best p...
Deborah Spector's insight:

The social media tips & tricks are very useful for anyone using different social media platforms such as Facebook, Twitter, Google+, Pinterest, & more. Plus the Toolkit provides clear methodology for creating a #SM #marketing program.

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22 Killer Social Media Marketing Resources

22 Killer Social Media Marketing Resources | Social Media for nonprofits | Scoop.it
Check out this list of 22 social media marketing resources to get the most fans, followers, and impressions for your efforts!
Deborah Spector's insight:

This is a fabulous list of resources. They will make a world of difference in your social media marketing efforts.

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Tara Verner's curator insight, May 20, 2014 11:48 AM

Great list of 22 social media marketing tools. I'll try one today!

Tara Verner's curator insight, May 30, 2014 3:53 PM

This is possibly the most helpful article I've read on social media tools and resources. I wanted to start using some of these tools immediately!

Tara Verner's curator insight, January 10, 2015 12:59 PM

Check out 22 tips and tools for social media marketing

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What Type of Social Sharer Are You? - Nonprofit Hub

What Type of Social Sharer Are You? - Nonprofit Hub | Social Media for nonprofits | Scoop.it
There are many types of social sharers. There are those who post everything on Facebook. You know who their celebrity boyfriend is, what career they...
Deborah Spector's insight:

This infographic  illustrates the psychology of sharing. We're learning more and more about the effects of psychology on marketing communications, social media and fundraising.

 

Really well done!

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Tara Verner's curator insight, April 11, 2014 2:12 AM

As in all marketing, there are various targets and people behave in different ways. Review this infographic to get a sense of different types of social media consumers, and then tell me who you are!

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5 Stories Nonprofits Should Be Telling On Social Media

5 Stories Nonprofits Should Be Telling On Social Media | Social Media for nonprofits | Scoop.it
Why are nonprofits so bad at telling their stories on social media? Here are 5 ideas for stories your org can and should share.
Deborah Spector's insight:

Great examples of the impact of good nonprofit stories, "told" in words,  pinned visuals.and video.

 

A must read!

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The 7 Most Interesting Social Media Studies And What To Learn From Them

The 7 Most Interesting Social Media Studies And What To Learn From Them | Social Media for nonprofits | Scoop.it

One of the first things I’ve learnt, close to 2 years ago when taking the plunge into Social Media with Buffer, was that things aren’t yet very defined.

 


Via Kamal Bennani
Deborah Spector's insight:

Although focused on business, this post offers some interesting insights into social media use that are relevant to nonprofits.

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Athena Catedral's curator insight, March 11, 2014 10:33 PM

Timing, engagement and post length insight - quite helpful

Florian Eisele's curator insight, March 13, 2014 12:58 PM

Improve your social media efficiency by using these latest studies

Melanie COVINHES's curator insight, March 18, 2014 7:42 AM

Think about women and how to attract them or convince them. 

Rescooped by Deborah Spector from Social Media, SEO, Mobile, Digital Marketing
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10 social media marketing trends to watch in 2014

10 social media marketing trends to watch in 2014 | Social Media for nonprofits | Scoop.it

The age of innocence is over. Social media is moving from adolescence to post pubescent, facial hair growing adulthood.


Via Kamal Bennani
Deborah Spector's insight:

Heads up nonprofits! Social media is here to stay and is increasingly important tool for your marketing communications. The trends discussed in this post have a lot of relevance to your organization. Please let me know what you think.

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Tara Verner's curator insight, March 12, 2014 2:04 AM

Check out the coming trends in social media marketing. Make sure you have a plan and know what the trends are so you're not left behind.  

Rescooped by Deborah Spector from SEO and Social Media Marketing
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The Key Roles Of Social Media In SEO

The Key Roles Of Social Media In SEO | Social Media for nonprofits | Scoop.it

"The old SEO strategy for link building was largely contingent on links located in webpages that people do not visit or even know existed.

 

In contrast, social media provides dynamism and real-time change through a vast world of social activities and interactions that encourages page administrators to continue updating their content, not just social media accounts that rarely receive updates or publish posts.

 

Social Media pushes you to always be socially active, so it is the quickest route to build online presence because most of the connected world is on its bandwagon"

 

Read More: http://socialbarrel.com/key-roles-social-media-seo/54267/


Via Antonino Militello
Deborah Spector's insight:

A good website is central to your NPO's marketing. When you create a website that tells your story and people love, they tell their friends and family & your website starts to rise in the rankings.

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3 Things To Do Instead of Facebook Marketing in 2014

3 Things To Do Instead of Facebook Marketing in 2014 | Social Media for nonprofits | Scoop.it
Organic reach is down dramatically. Here are 3 things that your organization can focus on in 2014 instead of Facebook marketing.

Via Julia Campbell
Deborah Spector's insight:

Have you noticed that fewer and fewer of your Facebook friends are seeing and responding to your posts? This post has some excellent suggestions on how to diversify and increase your marketing initiatives.

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Tara Verner's curator insight, March 12, 2014 2:11 AM

Just think today about 2.5% of Facebook posts are seen by your users, according to an analysis done by Ignite Social Media. That means for every 100 fans your Page has, only about 2 or 3 of them will see your posts at any given time. Start diversifying.

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Think you're a social media expert? 10 reasons why you're wrong

Think you're a social media expert? 10 reasons why you're wrong | Social Media for nonprofits | Scoop.it
Memeburn
Think you're a social media expert? 10 reasons why you're wrong
Memeburn
Being into digital marketing isn't just great. It's awesome. It's an ever evolving industry and nothing ever stays the same (especially with social media).

Via Level343
Deborah Spector's insight:

The questions in this post provide really good guidelines to filter people who claim to be social media gurus -  and are not!

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Level343's curator insight, October 7, 2013 1:37 PM

Are you a social media guru?


If you are into social media and you are calling yourself a “guru”, do you really understand what you are doing and can you really deliver results? You are not a social media “guru” if you have the ability to create a Facebook business page, Twitter account, and have a couple of social media apps on your smartphone.