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Rescooped by Deborah Spector from Nonprofits & Social Media onto Social Media for nonprofits |
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Empowering Nonprofits to do good! Delete the scoop?
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Here's why your company's Twitter, Facebook, LinkedIn, YouTube, and other social media campaigns aren't performing as well as they could be. Via Julia Campbell
Deborah Spector's insight:
I hear most of these myths from nonprofits all the time. Just substitute nonprofit organizations for companies and this article is right on point! Delete the scoop?
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Tactics are the executional steps that help achieve the overarching goals of the strategy. So, before you make the jump to execution, think of these five questions while you are developing your social media strategic plan.
Deborah Spector's insight:
Strategies are your high level plans you use to achieve your pre-defined goals. Tactics are the vehicles or tools you use to achieve your strategy goals.
Before you implement any tactics, be sure to know what you're trying to do. It matters, really matters! Delete the scoop?
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Why is Facebook Insights not working? Check to see if everyone is having problems or just you Via Beth Kanter
Deborah Spector's insight:
I've about given up on Facebook Insights. Anyone else? Delete the scoop?
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Last week I was in Chicago to facilitate a session about leadership and social media as part of Knight Digital Media Center's Digital Strategy for Community Foundations and Nonprofits. Participants were a mix of CEOs and senior staff. Via Julia Campbell
Deborah Spector's insight:
Beth Kanter is very generous with her "secrets" for success integrating social media into an already full day. And, her gentle push to stop talking about the benefits of social media and getting started really says it all. Delete the scoop?
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Trying to rally support for your nonprofit organization? Empower your supporters with social media! Via Julia Campbell
Deborah Spector's insight:
Great infographic that shows how to empower your supporters through social media. Delete the scoop?
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A few days ago, my colleague Suzanne Walsh, shared a tweetwith me that pointed to a blog post titled, “Social Media Is Not About Engagement?” from Bundlepost (a social media productivity
Deborah Spector's insight:
Beth Kanter shared a meaningful post, "Social media is about engagement with a purpose and how to measure it."
The ladder of engagement, from impressions to likes to followers and ultimately to advocacy is key. The way to be successful is to engage on social media channels with purpose.
As Beth asks, "Are you using engagement on social media channels with a purpose? Are you measuring conversion? How and what have you learned?" Delete the scoop?
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"Social media marketing is one way to promote websites, products, services, and brands, but so is search engine optimization (SEO). Which is best? Both?
Many social media marketing and SEO companies have debated the benefits of SEO (search engine optimization) versus the use of social media marketing when promoting websites, products, services and entire brands for years.
The Internet marketing community’s opinions have shifted with each new technological development, leaving unanswered questions and the truth of whether one option is better than the other".
Read More At: http://www.seobuzzinternetmarketing.com/blog/seo-or-social-media-marketing/ Via Antonino Militello
Deborah Spector's insight:
I agree with author Steve Floyd that "Effective Internet marketing can be achieved only when a synergy between social media marketing and SEO is found and used properly to help attract the right audience."
No doubt we should look at SEO & Social Media instead of SEO vs. Social Media. Any thoughts? 
Celebritize You's curator insight,
March 15, 12:05 PM
SEO or Social Media Marketing? I use both for my clients. 
TweetLikeFollowFriend's comment,
March 18, 2:33 PM
My clients utilise all social media and my very popular memberships ensure that they connect across all their social media. Have a look at my website for more information - www.tweetlikefollowfriend.co.uk
TweetLikeFollowFriend's comment,
March 18, 2:34 PM
In terms of connecting multiple sites, you might be interested in knowing that I work with numerous clients and run social media for all of them, have a look at the testimonials on my website to see how this works!
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Published in Partnership with Forbes.com Rahim Kanani, Skoll World Forum: Since founding GOOD magazine in 2006, what were some of the major milestones along the way that reflect how the company has since evolved, right through …...
Deborah Spector's insight:
A very interesting interview with Ben Goldhirsh on the transformation of GOOD. GOOD was founded on the mission “to do the most GOOD”, and that remains true today. Now that GOOD has been transformed into an online community platform they are more aggressively, directly, and successfully pursuing that mission than ever before.
GOOD.is is an example of the power of an online community platform that stays true to its mission as they community grows and evolves. Delete the scoop?
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"Compared to other small businesses surveyed by Vertical Response, nonprofits were even more likely to be present on social media channels, and had greater frequency of posting." Via Debra Askanase, Spring_Giving
Deborah Spector's insight:
Nonprofits are more likely to be present on social media channels than other businesses. They report that finding relevant content is the most time consuming.
Now the question is how many nonprofits have a social media strategy? 
Debra Askanase's curator insight,
February 20, 3:28 PM
96% of nonprofits said they were on Facebook vs. 90% of businesses. 86% of nonprofits on Facebook reported posting on the site multiple times per week, vs. 66% of small businesses. Delete the scoop?
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"The search and social graphs have made giant strides in the recent past. Even two years ago, people were skeptical about the relationship between search and social media.
Fast-forward to 2013, and we are now faced with a complex and large search and social ecosystem that offers a world of opportunity to SEO marketers while transforming their role.
Social engagement is becoming more dependent on quality content and the relationship between social and mobile, making it essential that marketers dig deeper into search, social, local and mobile data to understand how it can impact rankings".
Find Out More: http://searchengineland.com/how-search-social-will-hit-the-fast-forward-button-in-2013-147364 Via Antonino Militello
Deborah Spector's insight:
Nonprofit marketers need to focus on quality content and the all important relationship between social and mobile. It’s difficult to overstate the opportunities for engagement and social impact via social & mobile strategies 
2DiFore Marketing Solutions's curator insight,
February 19, 8:13 AM
We have been sharing for many years why social media is important to your overall marketing strategy, thank goodness we got on the band wagon early! 
Philippe Trebaul's curator insight,
February 20, 7:47 AM
Comment Search & Social Will cliquez sur le bouton Avance rapide En 2013,...
«Les courbes de recherche et social ont fait des pas de géant dans le passé récent. Même il ya deux ans, les gens étaient sceptiques quant à la relation entre la recherche et les médias sociaux.
Avance rapide jusqu'en 2013, et nous sommes aujourd'hui confrontés à une recherche complexe et de grande et de l'écosystème social qui offre un monde de possibilités aux spécialistes du marketing de référencement tout en transformant leur rôle. L'engagement social est de plus en plus dépendante de la qualité du contenu et de la relation entre le social et mobile, ce qui rend essentiel que les commerçants creuser plus profondément dans la recherche, données sociales, locales et mobiles à comprendre comment il peut influer sur le classement ". Pour en savoir plus: http://searchengineland.com/how-search-social-will-hit-the-fast-forward-button-in-2013-147364 How Search & Social Will Hit The Fast Forward Button In 2013 via @amisant http://sco.lt/... Delete the scoop?
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When you tell the story of your cause, you need to show how supporters ultimately create the outcomes. Infographics can be an effective way to tell your story. Via Julia Campbell
Deborah Spector's insight:
John Haydon is right on when he says that people support an organization for one reason: They view the organization as the agent of change they seek. He makes a good case that infographics are an effective way to show how supporters ultimately create outcomes. 
Deborah Spector's comment,
January 24, 5:58 AM
John Haydon is right on when he says that people support an organization for one reason: They view the organization as the agent of change they seek. He makes a good case that infographics are an effective way to show how supporters ultimately create outcomes.
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When you’re a brand looking to use social media to raise awareness of your products and services, boost website traffic footfall and drive sales, where do you turn? Which social network is right for you?
Largely, it depends on your goals. What are you trying to achieve? While a broad presence across two or more social platforms usually pays dividends for businesses, if resources are limited and time is strained, finding the best social channel for your needs is the most sensible way forward, based on audience size, relevant demographic and target profile.
Check the infographic below for a very useful overview of the top social media platforms for brands.... Via Jeff Domansky
Deborah Spector's insight:
This infographic is right on point. It explores what the user wants to achieve and which social media platforms might meet those objectives, how many users per platform, and the all-important breakdown by age, gender, education & income demographics.
I'm always discussing how important it is to match your target audience to communications channels. Relating audience demographics to platforms can be difficult, especially for the smaller nonprofits. This infographic will be very helpful. 
InfinityRT's comment,
May 20, 12:08 PM
Love the addition of "skills you need" at the end of the graphic. How often do students just simply leave college without focusing on a "skill", whatever it may be. Just be good a something!
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Should SEO or Social Media come first when launching new online initiatives? There's certainly nothing to stop you from doing both, but synchronizing your goals, strategy, and tactics are key to a successful launch.
SEO and Social Media are becoming more intertwined every day. Think about what are you business goals, then decide which option, or both, are right for your company.
Read More Here: http://upstart.bizjournals.com/resources/shama-kabani/2013/04/26/comparing-seo-with-social-media-for.html Via Antonino Militello
Deborah Spector's insight:
Shama Kabani gets it right - When tactics follow strategy preceded by goals, you are setup for success. If the goal is to simply drive qualified traffic to the website, SEO is your best bet. If the idea is to build community and gain visibility by showcasing your brand, Social Media should be the primary driver.
Don't forget SEO & Social Media are intertwined. Whether SEO or Social Media is the driver, they are both important. 
Leo J. Bogee III's curator insight,
May 3, 11:44 PM
In 3 to 5 years the line will be hard to distinguish but I think 18-24 months SEO will be used interchangeable with Social Media optimization 
Dotty Scott's curator insight,
May 5, 2:02 PM
It is true that SEO and Socila Media are becomeing intertwined. Business owners that think they can win the SEO game without using Social Media have a reality check coming their way! 
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's curator insight,
May 11, 10:28 PM
Which comes first: SEO or Social Media? Delete the scoop?
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At NTEN's 2013 Nonprofit Technology Conference Thursday, four fundraising professionals discussed social data and what nonprofits should do with it, including how the National Wildlife Federation (NWF) and CARE leverage their social data.
Deborah Spector's insight:
This article does a good job discussing why social data is important as well as describing the four basic types of social-media influencers: key influencers, engagers, multichannel consumers and standard consumers. There's good applicable information here, regardless of the size of your nonprofit. Delete the scoop?
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What performs better? Sending people to sites via your social networks or just writing good stuff and letting the search engines do their thing?
Read More: http://www.blogworld.com/2013/04/10/social-networking-vs-blog-traffic-seo-content-marketing/ Via Antonino Militello
Deborah Spector's insight:
Once again social media outpaces search to send people to your website. 
Thomas Wooldridge's curator insight,
April 19, 7:21 AM
Search engines are relying heavily on social media to provide more effective search engine rankings. Don't just talk about the funny cat pictures on Facebook. Start pushing out high quality content there 
Amiref's comment,
April 19, 12:00 PM
I think both of them are imporant to sending people to our sites
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What can nonprofits learn from a new whitepaper from Facebook titled “Building Your Presence with Facebook Pages: A Guide for Causes and Nonprofits?”
Deborah Spector's insight:
Definitely a whitepaper worth reading and following. Delete the scoop?
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There are many reasons we use social media. From the basic to the more advanced, the tool is simply ubiquitous and addictive. This infographic sheds some light for us all. Via Gust MEES
Deborah Spector's insight:
Nonprofits can take advantage of the prevelance of social media to connect with stakeholders. No question that social media is influential, powerful and here to stay! 
Dawn Matheson's curator insight,
March 18, 8:37 PM
Facebook may be #1, but Google owns #2 (YouTube) and #3 (Google+) 
Latisha Poulard's curator insight,
March 21, 10:46 PM
You see why if you don't have an online presence then you are part of a dying breed... Delete the scoop?
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Empowering Nonprofits to do good work! CS&I focuses on marketing communications, strategic marketing & event management.
Deborah Spector's insight:
A Guest Post from Richard McMunn, Founder, how2become. Richard looks at some ways in which third sector organizations can use social media tools to appeal to a more media savvy generation that use social media as an intrinsic part of their social lives. Delete the scoop?
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Facebook is becoming more search oriented with the announcement of the Facebook Graph (currently in Beta testing), and Google is becoming more socially oriented as Google+ begins to have more and more of an influence of individual search results.
Although Facebook is coming from the very “social” end of the things and Google is coming from the very “search” end of things, it is clear that both are coming closer and closer together in what looks like one common goal—creating something that dominates both search AND social.
Via Antonino Militello
Deborah Spector's insight:
It's very interesting that Google and Facebook seem to be trending toward each other in search vs. social. Ultimately they might have something that dominates search and social. 
TorusCopywriting's curator insight,
February 27, 11:21 AM
Let's hope Google+ start allowing easier ways to curate to their platform. That would certainly help. If they did I would probably drop much of what I do with facebook. Facebook is too restricting both personally and for businesses. Reaching out on facebook will cause you difficulties with their policies. 
Ari Meier's curator insight,
February 28, 1:04 AM
In a few years, as Google and Facebook encroach more into each others' territories; Google buys Facebook and shuts it down. 
Gareth Harris's curator insight,
February 28, 5:50 AM
I'm currently use facebook and Google+ and it will be interesting to see what happens over the coming months. Do you have any thoughts on what might happen? Delete the scoop?
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The Anatomy of a Good Content Curator Part of being a Social Media Manager is culling the infinite sources of the web for the latest news, information, and resources relevant to your industry or target market. Via Robin Good, Beth Kanter
Deborah Spector's insight:
So good that this post puts the curator at the center of good curation! 
Charlotte L Weitze's curator insight,
March 11, 4:43 AM
Robin Good's insight:
Lindsey Weintraub at SocialMediaToday has a short but valuable guide to four key traits a good curator really needs to have.
From the ability to search and tap into sources that should not be what everyone else is looking at, to the ability to know in and out its chosen niche of interest and its players, the good content curator has an uncanny talent for scanning, selecting and triple-verifying anything potentially interesting before even considering showcasing in its selections.
Rightful. Good for anyone just starting out with curation. 7/10
Article:http://socialmediatoday.com/parkerwhite/1236016/what-makes-good-content-curator# Delete the scoop?
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Facebook content curation: Use these 8 tips to quickly find awesome content to share on Facebook that your audience will love.
Deborah Spector's insight:
The Social Media Examiner hits a home run with this post. This article contains eight tips to help you find great content to share on Facebook. Each tip is detailed and is accompanied by illustrated directions how to use. Delete the scoop?
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As I have written about in my Social Media Series, social media participation is common practice now and nonprofits have embraced the reality that a presence is required to optimize nonprofit fundr...
Deborah Spector's insight:
Very interesting highlights from 2012 and insights on nonprofit social media trends for 2013. Facebook, Twitter and YouTube continue to be the best social media platforms for nonprofits. Delete the scoop?
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