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Nonprofit Social Media Marketing: Winging It No Longer Works

Nonprofit Social Media Marketing: Winging It No Longer Works | Social Media for nonprofits | Scoop.it
Nonprofit Social Media Marketing: (A New Era in Nonprofit Marketing: Why Winging It with Social Media No Longer Works http://t.co/JkA3cn6U via @NealSchaffer...)...
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What Type of Social Sharer Are You? - Nonprofit Hub

What Type of Social Sharer Are You? - Nonprofit Hub | Social Media for nonprofits | Scoop.it
There are many types of social sharers. There are those who post everything on Facebook. You know who their celebrity boyfriend is, what career they...
Deborah Spector's insight:

This infographic  illustrates the psychology of sharing. We're learning more and more about the effects of psychology on marketing communications, social media and fundraising.

 

Really well done!

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Tara Verner's curator insight, April 11, 2:12 AM

As in all marketing, there are various targets and people behave in different ways. Review this infographic to get a sense of different types of social media consumers, and then tell me who you are!

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5 Stories Nonprofits Should Be Telling On Social Media

5 Stories Nonprofits Should Be Telling On Social Media | Social Media for nonprofits | Scoop.it
Why are nonprofits so bad at telling their stories on social media? Here are 5 ideas for stories your org can and should share.
Deborah Spector's insight:

Great examples of the impact of good nonprofit stories, "told" in words,  pinned visuals.and video.

 

A must read!

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The 7 Most Interesting Social Media Studies And What To Learn From Them

The 7 Most Interesting Social Media Studies And What To Learn From Them | Social Media for nonprofits | Scoop.it

One of the first things I’ve learnt, close to 2 years ago when taking the plunge into Social Media with Buffer, was that things aren’t yet very defined.

 


Via Kamal Bennani
Deborah Spector's insight:

Although focused on business, this post offers some interesting insights into social media use that are relevant to nonprofits.

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Athena Catedral's curator insight, March 11, 10:33 PM

Timing, engagement and post length insight - quite helpful

Florian Eisele's curator insight, March 13, 12:58 PM

Improve your social media efficiency by using these latest studies

Melanie COVINHES's curator insight, March 18, 7:42 AM

Think about women and how to attract them or convince them. 

Rescooped by Deborah Spector from Social Media, SEO, Mobile, Digital Marketing
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10 social media marketing trends to watch in 2014

10 social media marketing trends to watch in 2014 | Social Media for nonprofits | Scoop.it

The age of innocence is over. Social media is moving from adolescence to post pubescent, facial hair growing adulthood.


Via Kamal Bennani
Deborah Spector's insight:

Heads up nonprofits! Social media is here to stay and is increasingly important tool for your marketing communications. The trends discussed in this post have a lot of relevance to your organization. Please let me know what you think.

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Tara Verner's curator insight, March 12, 2:04 AM

Check out the coming trends in social media marketing. Make sure you have a plan and know what the trends are so you're not left behind.  

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The Key Roles Of Social Media In SEO

The Key Roles Of Social Media In SEO | Social Media for nonprofits | Scoop.it

"The old SEO strategy for link building was largely contingent on links located in webpages that people do not visit or even know existed.

 

In contrast, social media provides dynamism and real-time change through a vast world of social activities and interactions that encourages page administrators to continue updating their content, not just social media accounts that rarely receive updates or publish posts.

 

Social Media pushes you to always be socially active, so it is the quickest route to build online presence because most of the connected world is on its bandwagon"

 

Read More: http://socialbarrel.com/key-roles-social-media-seo/54267/


Via Antonino Militello
Deborah Spector's insight:

A good website is central to your NPO's marketing. When you create a website that tells your story and people love, they tell their friends and family & your website starts to rise in the rankings.

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3 Things To Do Instead of Facebook Marketing in 2014

3 Things To Do Instead of Facebook Marketing in 2014 | Social Media for nonprofits | Scoop.it
Organic reach is down dramatically. Here are 3 things that your organization can focus on in 2014 instead of Facebook marketing.

Via Julia Campbell
Deborah Spector's insight:

Have you noticed that fewer and fewer of your Facebook friends are seeing and responding to your posts? This post has some excellent suggestions on how to diversify and increase your marketing initiatives.

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Tara Verner's curator insight, March 12, 2:11 AM

Just think today about 2.5% of Facebook posts are seen by your users, according to an analysis done by Ignite Social Media. That means for every 100 fans your Page has, only about 2 or 3 of them will see your posts at any given time. Start diversifying.

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Think you're a social media expert? 10 reasons why you're wrong

Think you're a social media expert? 10 reasons why you're wrong | Social Media for nonprofits | Scoop.it
Memeburn
Think you're a social media expert? 10 reasons why you're wrong
Memeburn
Being into digital marketing isn't just great. It's awesome. It's an ever evolving industry and nothing ever stays the same (especially with social media).

Via Level343
Deborah Spector's insight:

The questions in this post provide really good guidelines to filter people who claim to be social media gurus -  and are not!

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Level343's curator insight, October 7, 2013 1:37 PM

Are you a social media guru?


If you are into social media and you are calling yourself a “guru”, do you really understand what you are doing and can you really deliver results? You are not a social media “guru” if you have the ability to create a Facebook business page, Twitter account, and have a couple of social media apps on your smartphone.

Rescooped by Deborah Spector from Nonprofits & Social Media
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19 ways non-profits can use social media to connect with donors

Even if you're a one-person fundraising department with little time or budget, you can master social media to connect with donors and volunteers. 


Via Julia Campbell
Deborah Spector's insight:

Tim Betes, a one-person communications fundraising department debunks 4 central myths about social media and nonprofits. Through this framework he identifies 19 ways to connect to donors.

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MRSS_AdventuresInMultichannelMarketing.pdf

Deborah Spector's insight:

Multichannel marketing, a/k/a integrated marketing, is key to successful nonprofit marketing. 

 

M+R provides good insights in this article's case studies. The authors highlight five major nonprofits to show which complex multichannel 

approaches are working and which simply aren’t worth the investment
in time or money.

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Revealed - The best days and times to post blogs to get the most views

Revealed - The best days and times to post blogs to get the most views | Social Media for nonprofits | Scoop.it
Deborah Spector's insight:

Can you guess the best day and time of the week to post your blog?

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“Socialize” Your Email Marketing

“Socialize” Your Email Marketing | Social Media for nonprofits | Scoop.it
Like chocolate colliding with peanut butter, great things happen when social links meet your email newsletter!
Deborah Spector's insight:

Great infographic that shows how allowing your subscribers to share your emailed content via social sites with links within your messaging  can have a powerful effect on your click-through rates. Try it out!

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Creative Solutions Innovations Inc. | Atlanta GA | Blog | The Rise of Social Media Press Releases |

Creative Solutions Innovations Inc. | Atlanta GA | Blog | The Rise of Social Media Press Releases | | Social Media for nonprofits | Scoop.it

Empowering Nonprofits to do good!

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6 Myths About Social Media Marketing

6 Myths About Social Media Marketing | Social Media for nonprofits | Scoop.it
Here's why your company's Twitter, Facebook, LinkedIn, YouTube, and other social media campaigns aren't performing as well as they could be.

Via Julia Campbell
Deborah Spector's insight:

I hear most of these myths from nonprofits all the time. Just substitute nonprofit organizations for companies and this article is right on point!

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What Social Media Platform Gives My Non-Profit The Most Bang For My Buck?

What Social Media Platform Gives My Non-Profit The Most Bang For My Buck? | Social Media for nonprofits | Scoop.it
Social Media can be confusing & challenging to those running a NPO. How should they decide what social media platform to be active on? Details here.
Deborah Spector's insight:

Sage Advice: The most important thing to remember is that you should pick a few platforms to get started with and learn as much as you can on how to use these platforms for your NPO. Once you get comfortable and you are engaging, plan to add platforms as you grow your community. 

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How Nonprofits Use Social Media to Engage with their Communities

A new study from the Case Foundation and Social Media for Nonprofits, based on a survey of almost 500 nonprofits, helps advance the conversation around how nonprofits use social media to engage their communities. What is working and why?
Deborah Spector's insight:

The study, conducted by the Case Foundation and Social Media for Nonprofits discovered some interesting information about social media usage. 

 

The report also provides useful tips, including:

Make it a conversation, share the load and have a plan, get visual, and realize that the future (and present) is mobile.

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The Best Times to Post on Facebook | Social Media Today

The Best Times to Post on Facebook | Social Media Today | Social Media for nonprofits | Scoop.it
Many studies claim to know the best time or day to post on Facebook -- but most of these studies conflict with one another.
Deborah Spector's insight:

Interesting insights and suggestions as to when to post on Facebook. The answers hings on the 1st rule of nonprofit marketing!

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Tara Verner's curator insight, March 12, 1:58 AM

The best time to post on Facebook - depends on the patterns of your target as to when they'd be most apt to read. Ironically some first thing in the morning but not during the work day. 

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8 Random But Useful Social Media Tips for Nonprofits

8 Random But Useful Social Media Tips for Nonprofits | Social Media for nonprofits | Scoop.it
For nonprofit admins that do not have the time to regularly research social media trends, it can be a battle to stay ahead of the learning curve. In addition to the time required to create content ...
Deborah Spector's insight:

These are simple and easy to institute tips that will have a positive impact on NPO social media.

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Tara Verner's curator insight, March 12, 2:09 AM

These are simple, easy and actionable. I took about 30 seconds to activate one of these useful tips. You should to.

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5 Social Media Advancements Every Nonprofit Should Prepare For

5 Social Media Advancements Every Nonprofit Should Prepare For | Social Media for nonprofits | Scoop.it
Social media is a comparatively very young frontier in the nonprofit sector which features surprises around every twist and turn.

Via AAM Associates
Deborah Spector's insight:

Interesting review of 2014 advances in mobile video, Instagram, Twitter Pics, Pinterest and Google+.

 

What social media changes is your organization looking at this year?

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How content engineering can drive more likes and comments on Facebook: 8 scientific insights | finn

How content engineering can drive more likes and comments on Facebook: 8 scientific insights | finn | Social Media for nonprofits | Scoop.it
Researchers analysed more than 100 000 posts made by more than 800 companies. Here are 8 surprising insights from their research that show how content engineering can drive more likes and comments.
Deborah Spector's insight:

Very timely guide to the intricacies involved in getting more likes on Facebook. The post also covers some of the differences in what works and doesn't work on Facebook & Twitter.

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Tara Verner's curator insight, March 12, 2:18 AM

Useful tips on how to get Likes on Facebook; differences between Facebook and social media. It is nice to see some of our findings mirrored here and on a broader scale.

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How to create and share a story for your nonprofit

How to create and share a story for your nonprofit | Social Media for nonprofits | Scoop.it

Storytelling is the most powerful tool nonprofits have at their disposal. All good stories engage audiences, influence their behavior, and inspire them to share the emotion felt from the story. It’s used to start movements and create social change.


Via Julia Campbell, Nicole Tolch
Deborah Spector's insight:

Storytelling has been around since the beginning of time. Now, with social media, sharing good stories has become easier, faster, and cheaper than ever before.

 

This post includes some excellent suggestions for getting the most from your nonprofit's stories.

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Social Media Policies: The Case of the Turtle Creek Chorale

Social Media Policies: The Case of the Turtle Creek Chorale | Social Media for nonprofits | Scoop.it
The Turtle Creek Chorale’s attempts to write and enforce a social media policy have left members feeling unheard and resentful. While there are few best practices in how to craft a social media policy, respect is key.
Deborah Spector's insight:

This article suggests that social media policies need to be based on respect for the organization, for the individual staff and volunteers, and for the constituents. Daniel Handman breaks respect into an acronym:

R – ResponsibilityE – EtiquetteS – SelectivityP – PrivacyE – EfficiencyC – ConfidentialityT – Transparency
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Rescooped by Deborah Spector from Nonprofits & Social Media
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Four Facebook Status Functions Your Nonprofit May Not Know About

Four Facebook Status Functions Your Nonprofit May Not Know About | Social Media for nonprofits | Scoop.it

Here are four Facebook Status functions that can help your nonprofit increase engagement and reach out to fans on a 24-hour basis.


Via Julia Campbell
Deborah Spector's insight:

I spent way too much energy learning about these Facebook functions. Very interesting and good guidelines. 

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4 Easy Steps to Implement a Facebook Marketing Strategy | Social Media Examiner

4 Easy Steps to Implement a Facebook Marketing Strategy | Social Media Examiner | Social Media for nonprofits | Scoop.it
Facebook: How to integrate your Facebook marketing with your overall marketing plan and get your Facebook marketing strategy in place.
Deborah Spector's insight:

Four steps to create your Facebook marketing strategy and integrate it into your overall marketing plan.

 

Your organization needs a good website, an email delivery service, a clear business/marketing plan and an optimized Facebook page.

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Ga.Tech: 9 scientifically proven ways to build Twitter followers - Atlanta Business Chronicle

Ga.Tech: 9 scientifically proven ways to build Twitter followers - Atlanta Business Chronicle | Social Media for nonprofits | Scoop.it
A team at Georgia Tech studied 500,000 tweets fired off by 500 Twitter users over...
Deborah Spector's insight:

A team at Ga Tech in Atlanta studied 500,000 tweets sent by 500 Twitter users over 15 months and fcreated a blueprint of scientifically proven methods Twitter users can use to increase followers. Some interesting suggestions.

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Brand Guide To The Most Effective Social Media Platforms For Marketing | AllTwitter

Brand Guide To The Most Effective Social Media Platforms For Marketing | AllTwitter | Social Media for nonprofits | Scoop.it

When you’re a brand looking to use social media to raise awareness of your products and services, boost website traffic footfall and drive sales, where do you turn? Which social network is right for you?

 

Largely, it depends on your goals. What are you trying to achieve? While a broad presence across two or more social platforms usually pays dividends for businesses, if resources are limited and time is strained, finding the best social channel for your needs is the most sensible way forward, based on audience size, relevant demographic and target profile.

 

Check the infographic below for a very useful overview of the top social media platforms for brands....


Via Jeff Domansky
Deborah Spector's insight:

This infographic is right on point. It explores what the user wants to achieve and which social media platforms might meet those objectives, how many users per platform, and the all-important breakdown by age, gender, education & income demographics.

 

I'm always discussing how important it is to match your target audience to communications channels. Relating audience demographics to platforms can be difficult, especially for the smaller nonprofits. This infographic will be very helpful.

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Ali Anani's curator insight, May 19, 2013 12:17 AM

A nice branding wheel with color coding

InfinityRT's comment, May 20, 2013 12:08 PM
Love the addition of "skills you need" at the end of the graphic. How often do students just simply leave college without focusing on a "skill", whatever it may be. Just be good a something!
Jeff Domansky's comment, May 20, 2013 2:40 PM
Agree Infinity. The "skills you need" caught my eye too.