Social media for non-profits
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Scooped by Tess Marshall
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Rethinking Endorsements So You Always Look Your Best

Rethinking Endorsements So You Always Look Your Best | Social media for non-profits | Scoop.it
Since we first launched endorsements in 2012, more than 10 billion endorsements have been shared by connections for skills ranging from leadership to machine learning. The goal of endorsements is to provide a way for your connections to recognize you for your skills and expertise. The skills and endorsements on your profile help people viewing your profile understand your strengths and help you get discovered through search. This is important, because people with at least five skills listed on their LinkedIn profile receive up to 17x more profile views.
Tess Marshall's insight:
This endorsements rethink on LinkedIn may make it easier for candidate sourcing.
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Rescooped by Tess Marshall from Facebook for Business Marketing
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How to Build a Facebook Funnel That Converts - Whiteboard Friday

How to Build a Facebook Funnel That Converts - Whiteboard Friday | Social media for non-profits | Scoop.it
Are you getting the most out of your Facebook ads? In this guest-hosted Whiteboard Friday, Ryan Stewart outlines his process for using remarketing and targeted content creation to boost conversions.

Via Peg Corwin
Tess Marshall's insight:
Excellent video on Facebook conversions
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Peg Corwin's curator insight, October 16, 1:29 PM

Excellent 8 min video about a process to get ROI from Facebook ads. Check it out.

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15 Social Media Companies To Watch In 2015 - Forbes

15 Social Media Companies To Watch In 2015 - Forbes | Social media for non-profits | Scoop.it
This was an exciting year for social. About 300,000 apps were added to the Apple App Store. Eighty-five billion apps have been downloaded since October. Instagram’s active use grew by 23 percent.
Tess Marshall's insight:

Looking forward to next year, this is a great list of up-and-comers for 2015. I'm particularly interested in exploring Bubbly: Instagram for voices by the sound of it (no pun intended...).

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INFOGRAPHIC : Social media for social good | Charity Digital News

INFOGRAPHIC : Social media for social good | Charity Digital News | Social media for non-profits | Scoop.it
Has your charity invested enough time and energy into social media tools? Check out this infographic created by BlueHost which highlights the impact of social media for social good.
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Millennials Are Dead. Long Live Generation C.

Millennials Are Dead. Long Live Generation C. | Social media for non-profits | Scoop.it
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Are you a member of Generation C?
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Why branded communities wither away, plus 5 ways to prevent digital death

Why branded communities wither away, plus 5 ways to prevent digital death | Social media for non-profits | Scoop.it
Why branded communities wither away, plus 5 ways to prevent digital death, If our offline communities mirrored branded online communities, we would live in a '28 Days Later' wasteland with only the infrastructure remaining, writes Richard Millington, managing director and founder of consultancy FeverBee. | Marketing Magazine
Tess Marshall's insight:

The final tip is especially good: in the welcome/confirmation e-mail, direct them to a discussion about their biggest challenge/what they’re currently working on. Not only will you get a lot of great data, you will also find there are other members who can instantly help them solve it.

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Five New Filters

Five New Filters | Social media for non-profits | Scoop.it
Today, we’re excited to bring you five new photo filters.
In December 2012, we added Mayfair and Willow to the Instagram filter family—and a lot has happened in the last two years. Photography trends...
Tess Marshall's insight:

Great news for busy nonprofit social media teams that Instagram is getting easier and more flexible.

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