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Social Media for Non-Profits
Trying to launch a campaign? Host an event? Raise awareness?You can enhance all of this through social media. Information, tips and more
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Top 10 Tips for Incredible Video Marketing Success

Top 10 Tips for Incredible Video Marketing Success | Social Media for Non-Profits | Scoop.it
What if your video could appear high in search engines and thousands of views could be obtained for low cost? Here are 10 tips for video marketing success
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5 Ways (for the other 90%) to Increase Linkedin Views

5 Ways (for the other 90%) to Increase Linkedin Views | Social Media for Non-Profits | Scoop.it
LinkedIn has been all over the news these past few weeks, ever since they started their e-mail campaign, sending out messages to their Top of 10% users (at least these are the stats according to them).
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Charity WIlls's curator insight, May 15, 2013 11:56 AM

How to Grow Your LinkedIn views

Karley Tester's curator insight, September 13, 2013 6:22 PM

Good insight. Linke din is such a good asset. Make it even better by using these tips, I know i'll be using these for mine. 

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11 Reasons Why Social Business is Like Dating

11 Reasons Why Social Business is Like Dating | Social Media for Non-Profits | Scoop.it
What makes social business comparable to dating? What useful advice can we take from our dating experience? Too many companies are out shopping for a spouse and jumping right to the big question of ‘will you marry me?
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Personal Branding on LinkedIn: 10 Mistakes to Avoid

Personal Branding on LinkedIn: 10 Mistakes to Avoid | Social Media for Non-Profits | Scoop.it

LinkedIn is a fantastic online business networking platform for professionals...if you’re doing the following, you’re NOT doing your “Brand You” any favours:

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Karley Tester's curator insight, September 13, 2013 6:23 PM

Things to avoid when using Linked In. 

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Content Curation Primer

Content Curation Primer | Social Media for Non-Profits | Scoop.it
What is Content Curation?

Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme.
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Do you want the customer who bitches loudest?

Do you want the customer who bitches loudest? | Social Media for Non-Profits | Scoop.it

Customers have always complained to get what they want, sometimes legitimately, sometimes not. The squeaky wheel gets the grease.

 

Now there’s this study released today from UBC’s Sauder School of Business, which suggests further method to consumers’ madness.

 

In a nutshell, your customer will complain even more loudly when they’re at fault!

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5 Ways to Avoid Embarrassing Moments on Social Media

5 Ways to Avoid Embarrassing Moments on Social Media | Social Media for Non-Profits | Scoop.it
Do you have friends that embarrass you and themselves on social media? Do you sometimes wonder what is the right thing to do on Facebook? There is a new form of etiquette and it is called social media etiquette.
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Why Nonprofit Social Media is a Waste of Time

Intentional engagement is what makes social media for nonprofits worth the effort. It’s about building and sustaining relationships with constituents that may ultimately redound to your/their benefit, creating a true win/win.

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8 Google Chrome Extensions to Boost Your Productivity

8 Google Chrome Extensions to Boost Your Productivity | Social Media for Non-Profits | Scoop.it
Save yourself some keystrokes and distraction with these handy Chrome extensions.
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This hidden Facebook page feature is key to getting your content seen

This hidden Facebook page feature is key to getting your content seen | Social Media for Non-Profits | Scoop.it

By now, using Facebook Insights to gauge your page’s health is commonplace.

 

But, relying solely on how many fans your page has, and how many likes your posts get can only tell you so much.

As a social media manager, you’re essentially in a relationship with your page.

 

As a good mate, you have to know what your counterpart likes. You also have to know what they don’t like, and how you can turn those negatives into positives.

 

It’s easier than it sounds, I promise.

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What are 5 Digital Assets Worth Investing In?

What are 5 Digital Assets Worth Investing In? | Social Media for Non-Profits | Scoop.it
In an increasingly digital world and fast evolving knowledge economy, we need to adjust our thinking and priorities regarding where we invest our time and money. What are the 5 digital assets we should build and optimize to win in a digital economy?
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How Are Smartphones Being Used? [Infographic]

How Are Smartphones Being Used? [Infographic] | Social Media for Non-Profits | Scoop.it
Did you know that just recently smartphone penetration hit 40 percent? Have you ever wondered though how those smartphone users are using their mobile phones?
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10 Social Media Personas - Understanding Personality & Communication

10 Social Media Personas - Understanding Personality & Communication | Social Media for Non-Profits | Scoop.it
People are individuals and all behave individually, but once you have identified the basic personalities and their communicative habits, you can act accordingly.
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7 Examples of What Happens When Your Twitter Account is Hacked

7 Examples of What Happens When Your Twitter Account is Hacked | Social Media for Non-Profits | Scoop.it

Twitter and social networks are a very powerful way to market your business. But what happens when your Twitter account is hacked? Here are 7 examples...

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6 Great Ways To Utilize Facebook Timeline For Business Marketing

6 Great Ways To Utilize Facebook Timeline For Business Marketing | Social Media for Non-Profits | Scoop.it
Facebook has recently made some changes to its Edgerank algorithm that controls how many of your Facebook business pages updates appear in your fans timelines.
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6 Tips on Marketing Your Online Content

6 Tips on Marketing Your Online Content | Social Media for Non-Profits | Scoop.it

Content marketing is a simple phrase. It involves just two key elements.

 

"Content" which can be articles, videos and images in all their various multi-media formats.

“Marketing” which means taking that content and letting the online world knows it exists. In essence it is implementing strategies and tactics of making your ideas spread.

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How To: Repair Your Image After a Social Media Mistake

How To: Repair Your Image After a Social Media Mistake | Social Media for Non-Profits | Scoop.it

For anyone who has made a mistake on social media—like posting to the wrong account or re-tweeting news that later turned out to be false—you’re usually forgiven by your friends and random followers. But when you’re representing a brand or community, it’s a different story.

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Never Too Old For Mobile

Awhile back we reported on America’s New Mobile Majority, noting that over 50% of US mobile subscriber now use smartphones. The post included extensive mobile use data from Pew Research.

 

Additional data indicates that 36% of consumers read emails on mobile, rising to 55% among 18-34 year old; and 10% use mobile as their principal means of checking email.

 

But, in case you’re inclined to think avid mobile use is just for youngsters, check out this interview with AARP’s VP of digital strategies....

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Tips for Handling Negative Comments and Trolls on Social Media

Tips for Handling Negative Comments and Trolls on Social Media | Social Media for Non-Profits | Scoop.it

Today, many businesses have second thoughts about joining the social media world because they are afraid of the potential for negative comments. Instead of missing out on one of the best marketing tools available, businesses can be prepared to handle the negativity that is likely to come their way.

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Karley Tester's curator insight, September 13, 2013 6:24 PM

Good read, don't let the trolls put you down. Act quickly and with grace. 

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Dear Facebookers - Your private inbox messages are now visible for all to see, from 2009 and later - Facebook Hoax

Dear Facebookers - Your private inbox messages are now visible for all to see, from 2009 and later - Facebook Hoax | Social Media for Non-Profits | Scoop.it
Another privacy related Facebook hoax has recently gone viral. Well meaning users are posting the bogus warning shown below:

"Dear Facebookers - Your private inbox messages are now visible for all to see, from 2009 and later.
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The questions to stop asking about social media measurement...

Some charitable sector leaders are obsessed with the answers to the questions: “How many?” and “How much?” Unfortunately, those answers won’t give your organization a full picture of your performance online. Community managers can no longer rest on the question: “How many did this?”

 

Let’s take social media monitoring to the next level by also asking: “What did they do?”

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4 Myths of Social Media Marketing

4 Myths of Social Media Marketing | Social Media for Non-Profits | Scoop.it

Social media marketing is the beckoning and shiny new toy.


It started as clever but simple to use online technology where you could share multi-media content with friends, family and school colleagues. It was fun, engaging and it has touched the social human global psyche.


It happened because the intersection of technologies such as cheap high speed internet, low cost hard disk storage and software that made using social network platforms as easy as writing a Microsoft “Word” document became aligned at the same time.

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Is This Any Way To Report To Your Donors?

Is This Any Way To Report To Your Donors? | Social Media for Non-Profits | Scoop.it
You bet it is! I recently received this email from Charity: Water   This organization just keeps impressing me over and over.
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Can You Use This ‘Found’ Time?

Stripped to the basics, fundraisers need to squeeze their messages into the smaller and smaller bits of time prospects have at their disposal to ponder...
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12 Useful, Well-Designed, Worth-Downloading iPhone Apps Created by Nonprofits

12 Useful, Well-Designed, Worth-Downloading iPhone Apps Created by Nonprofits | Social Media for Non-Profits | Scoop.it
It’s been challenging for the nonprofit sector to create iPhone and Android Apps that people want to first download and then repeatedly use – at least in large numbers. In general, your...
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