LinkedIn has been all over the news these past few weeks, ever since they started their e-mail campaign, sending out messages to their Top of 10% users (at least these are the stats according to them).
What makes social business comparable to dating? What useful advice can we take from our dating experience? Too many companies are out shopping for a spouse and jumping right to the big question of ‘will you marry me?
Do you have friends that embarrass you and themselves on social media? Do you sometimes wonder what is the right thing to do on Facebook? There is a new form of etiquette and it is called social media etiquette.
Intentional engagement is what makes social media for nonprofits worth the effort. It’s about building and sustaining relationships with constituents that may ultimately redound to your/their benefit, creating a true win/win.
In an increasingly digital world and fast evolving knowledge economy, we need to adjust our thinking and priorities regarding where we invest our time and money. What are the 5 digital assets we should build and optimize to win in a digital economy?
For anyone who has made a mistake on social media—like posting to the wrong account or re-tweeting news that later turned out to be false—you’re usually forgiven by your friends and random followers. But when you’re representing a brand or community, it’s a different story.
Today, many businesses have second thoughts about joining the social media world because they are afraid of the potential for negative comments. Instead of missing out on one of the best marketing tools available, businesses can be prepared to handle the negativity that is likely to come their way.
Some charitable sector leaders are obsessed with the answers to the questions: “How many?” and “How much?” Unfortunately, those answers won’t give your organization a full picture of your performance online. Community managers can no longer rest on the question: “How many did this?”
Let’s take social media monitoring to the next level by also asking: “What did they do?”
Social media marketing is the beckoning and shiny new toy.
It started as clever but simple to use online technology where you could share multi-media content with friends, family and school colleagues. It was fun, engaging and it has touched the social human global psyche.
It happened because the intersection of technologies such as cheap high speed internet, low cost hard disk storage and software that made using social network platforms as easy as writing a Microsoft “Word” document became aligned at the same time.