Social Media for Macmillan folk
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Social Media for Macmillan folk
Useful articles for staff at Macmillan Cancer Support
Curated by Carol Naylor
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[New Data] Use “Quotes” and #Hashtags to Get More ReTweets | Dan Zarrella

[New Data] Use “Quotes” and #Hashtags to Get More ReTweets | Dan Zarrella | Social Media for Macmillan folk | Scoop.it
Continuing my new research into ReTweeting behavior, I also looked at non-alphanumerical characters and their relationship to new-school, native,
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The Beginner's Guide to the Hashtag

The Beginner's Guide to the Hashtag | Social Media for Macmillan folk | Scoop.it
If you're new to social media, hashtags may seem mystifying. But with our beginner's guide, you'll be hashtagging like a pro in no time.
Carol Naylor's insight:

Really good introductions to the Whys and Hows,, Dos and Don'ts of Hashtags. I'll be referencing this next time I get the inevitable "what is a hashtag?" question in a workshop

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Google+ May Finally Matter Thanks To YouTube Comments | TechCrunch

Google+ May Finally Matter Thanks To YouTube Comments | TechCrunch | Social Media for Macmillan folk | Scoop.it
You didn't really need a Google+ account until now. You might have one whether you wanted it or not. But YouTube new commenting system requires a presence on Google+. And there's no real alternative to YouTube for video.
Carol Naylor's insight:

Three things likely to happen in order of probability-
1. The number of registered Google+ users will skyrocket
2. YouTube MIGHT become a bit more civilised and hence more attractive for community-building
3. *Some* people might start using Google+ a bit more but don't hold your breath.
 

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How to Create The Perfect Facebook Page [INFOGRAPHIC] - Social Media London

How to Create The Perfect Facebook Page [INFOGRAPHIC] - Social Media London | Social Media for Macmillan folk | Scoop.it
As the biggest social network in the world, Facebook is a very powerful tool for marketing and business. In many cases, digital strategies stars with a Facebook page.
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Facebook's Worst-Case Scenario: Becoming the Next Yahoo

Facebook's Worst-Case Scenario: Becoming the Next Yahoo | Social Media for Macmillan folk | Scoop.it
Is Facebook the next Yahoo?
Carol Naylor's insight:

A quick peek into the future and why Facebook will not always be the social media giant we currently assume it is.

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Facebook Introduces Photo Comments for Pages

Facebook Introduces Photo Comments for Pages | Social Media for Macmillan folk | Scoop.it
Users and Page admins can now leave photo comments on brand Page posts.
Carol Naylor's insight:

If an image really is better than a thousand words, our followers are about to become very eloquent...

This is potentially a great way to encourage engagement for some pages. Supporters at an event can simply snap a photo of themselves and their friends and post it direct to a Facebook page without having to fiddle about with adding it to their own albums and sharing etc.  We can encourage creativity; instead of saying TELL us we can try SHOW us. In some cases that won't be appropriate but experimentation is always a good approach.
Suck it and see mes enfants.

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Honda Responds to Customer Tweets With Real-Time Vine Videos

Honda Responds to Customer Tweets With Real-Time Vine Videos | Social Media for Macmillan folk | Scoop.it
Honda plans to respond to tweets with real-time videos as part of a new marketing campaign announced Monday.
Carol Naylor's insight:

Honda are building on the Old Spice campaign from a few years ago (which responded via YouTube videos). Vine will certainly make it easier to respond quickly - the only question is if the brand can sustain the slightly quirky humour needed to pull this off.

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Jeffbullas's Blog - Internet Marketing

Jeffbullas's Blog - Internet Marketing | Social Media for Macmillan folk | Scoop.it
Helping business and personal brands with digital marketing including social media with Blogs, Twitter, Facebook, LinkedIn, YouTube and Search Engine Optimization.
Carol Naylor's insight:

Some really good overviews here with Google +'s postition confirmed. Bear in mind that every organisation will have different supporter demographics from the average on any channel. Still a good way to get started when targetting a new audience

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Visitor comments - V&A Museum of Childhood

Visitor comments - V&A Museum of Childhood | Social Media for Macmillan folk | Scoop.it
Read a few of the comments made by visitors to the exhibition
Carol Naylor's insight:

Neat idea - visitor feedback solicited from an offline event is used to promote it and deepen engagement with the online audience. This way the V&A are involving people who may not even be able to go to the exhibit.

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Successful Marketing campaigns in social media to target women | Web SEO Analytics

Successful Marketing campaigns in social media to target women | Web SEO Analytics | Social Media for Macmillan folk | Scoop.it
Recent studies point out that women use social networks more than men; indeed, Facebook & Twitter female users reach 57%, Flickr’s 55% and MySpace 64%.
Carol Naylor's insight:

The detail is a bit obvious but the stats at the top are useful

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Social Brands 100: how brands have become more adept at using social media | The Wall Blog

Social Brands 100: how brands have become more adept at using social media | The Wall Blog | Social Media for Macmillan folk | Scoop.it
Social Brands 100: how brands have become more adept at using social media (An analysis of the Social Brands 100 report – more engagement shows the increasing importance of social: http://t.co/szLdrDWDI9)...
Carol Naylor's insight:

Amazed at how close it was - the top 100 brands all scored within 20 points of each other (yes, we're in there - first year of entering!)

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Slideshow : 10 tips to supercharge your social networks on Twitter, facebook & LinkedIn - 10 tips to supercharge your social networks on Twitter, facebook & LinkedIn | The Economic Times

Slideshow : 10 tips to supercharge your social networks on Twitter, facebook & LinkedIn - 10 tips to supercharge your social networks on Twitter, facebook & LinkedIn | The Economic Times | Social Media for Macmillan folk | Scoop.it
How can you get more followers on Twitter, be a Facebook favourite, and make connections on LinkedIn?
Carol Naylor's insight:

OK, so we tell people this all the time but it helps to see it all written down sometimes...

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5 Clever Ways Your Business Can Use Video to Drive Traffic | Social Media Today

5 Clever Ways Your Business Can Use Video to Drive Traffic | Social Media Today | Social Media for Macmillan folk | Scoop.it
Let’s explore some businesses that are using video in clever ways and in places you’ve never dreamt of. What happens when you click unsubscribe on one of the daily emails you receive from Groupon?
Carol Naylor's insight:

Apart from the pardoy being a work of genius (replacing the horse stalls for walking through a cube farm!) I definitely want to try out number 5 - doing tweeted video responses

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7 reasons why Buzzfeed is the death/saviour of news

7 reasons why Buzzfeed is the death/saviour of news | Social Media for Macmillan folk | Scoop.it
The social news site Buzzfeed is growing fast - here are seven reasons why we can't ignore it.
Carol Naylor's insight:

Interesting read. I started taking Buzzfeed seriously when it effectively scooped the Boston Marathon bombings online earlier this year.   Who says cute kittens and hard news cannot co-exist?

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This Is Why No One Follows You on Twitter

This Is Why No One Follows You on Twitter | Social Media for Macmillan folk | Scoop.it
Twitter users often make the decision of whether or not to follow someone in seconds, meaning that you have very little time to impress.
Carol Naylor's insight:

These. All. Of. These.


Seriously guys - this is what I've been telling you NOT to do for nearly three years now. So take heed.

 

And the next person who calls me a "Social Media Guru" had better be able to run real fast....

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Things real people don't say about advertising (23 photos)

Things real people don't say about advertising (23 photos) | Social Media for Macmillan folk | Scoop.it
Check out tpdsaa.tumblr.com -dedicated to Things real people don't say about advertising and submit your own stock photo with snarky headline
Carol Naylor's insight:

Read and heed people

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Most Viral Memes

Most Viral Memes | Social Media for Macmillan folk | Scoop.it
Check out these memes that have gone viral. There's a reason why they went viral!
Carol Naylor's insight:

For newcomers to the concept - here's how they all began.

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The Complete Guide to Twitter Lingo

The Complete Guide to Twitter Lingo | Social Media for Macmillan folk | Scoop.it
Take a look through our handy list of Twitter lingo for a complete glossary of terms you may come across in tweets.
Carol Naylor's insight:

Since I still get asked "What's a Hashtag...?"

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How The Internet Of Things Will Think

How The Internet Of Things Will Think | Social Media for Macmillan folk | Scoop.it
Get smart devices speaking the same language and the Internet of Things still has a problem. What will they talk about?
Carol Naylor's insight:

Addresses not just the question of how will it think, but what can it usefully do? Some good introductory examples of where our internet-integrated lifestyles could go. #skynet

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AP Social Media Image Maker

AP Social Media Image Maker | Social Media for Macmillan folk | Scoop.it
resize and retouch your favourtie Social Media images (Facebook, twitter, google +,...)
Carol Naylor's insight:

Handy online service for your personal accounts. Add that professional look by keeping your personal branding consistant accross all channels (without having to dig into dozens of help pages to get the dimensions for each one!)

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Why the half-life of a Pinterest pin is thousands of times longer than a tweet or Facebook post

Why the half-life of a Pinterest pin is thousands of times longer than a tweet or Facebook post | Social Media for Macmillan folk | Scoop.it
"Sure, you get 70 percent of your clicks in the first two days," Pinquora CEO Shara Verma told me last week. "But there's a huge long tail. Clicks kept coming all the way for 30 days, and even beyo...
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Want a Million Likes on Facebook? It's All About the Reshares

Want a Million Likes on Facebook? It's All About the Reshares | Social Media for Macmillan folk | Scoop.it
Remember that time a couple of Norwegian 20 year-olds posted a picture to Facebook? Sure you do. The one where the girl, Catherine, agreed to have sex with her friend Peter if t...
Carol Naylor's insight:

Bascially it's Shares of posts that will get you the Likes.  It would be interesting to see if there's a reliable equation that would allow pages to estimate how many likes they should get based on the number of Shares a post has had.

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Hey Gurus, Leave those C - Suites Alone

Hey Gurus, Leave those C - Suites Alone | Social Media for Macmillan folk | Scoop.it
                              (many thanks to the wonderful illustrator, animator and cartoonist Simon Heath for this grap...
Carol Naylor's insight:

Another good review of embedding social media but the best bit is the slide show at the bottom - those are the tips I give to the people who have the time to listen.

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Allocating Resources to Social Media

Allocating Resources to Social Media | Social Media for Macmillan folk | Scoop.it
This article explores how and why a business should be allocating resources to social media in order to imporve their operational efficiency. (From our blog: Allocating Resources to Social Media to Improve Operational Efficiency | Increase...
Carol Naylor's insight:

Really good overview not just about resources but the mindset needed to embed social media use right across an organisation

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The State of B2B Social Media [INFOGRAPHIC]

The State of B2B Social Media [INFOGRAPHIC] | Social Media for Macmillan folk | Scoop.it
Here is an infographic (by Frankwatching) to show you the state of B2B social media in 2013. Takeaways: - The main objective for social media marketers in B2
Carol Naylor's insight:

Interesting that Facebook actually ranks FOURTH in importance out of the main platforms, lower than YouTube even. I assume this is because the main focus of most strategies is to drive traffic to websites rather than engage with target audiences on the platform itself.

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