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Facebook Posts Get Half Their Reach Within 30 Minutes of Being Published

Facebook Posts Get Half Their Reach Within 30 Minutes of Being Published | Social Media for Macmillan folk | Scoop.it
A Facebook brand post will get half of its reach in the 30 minutes after it is published, according to updated data provided to MarketingCharts by Socialbakers.

Via Beth Kanter
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Social Media for Macmillan folk
Useful articles for staff at Macmillan Cancer Support
Curated by Carol Naylor
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Blogging

Blogging | Social Media for Macmillan folk | Scoop.it
10 Blog Titles that drive MASSIVE TRAFFIC

Via Beth Kanter
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Lee Wise's curator insight, April 27, 8:47 AM

Thoughtful.  Short.  Enjoy! 

Emerson Povey's curator insight, June 6, 9:31 AM

Get past the awful font on the infographic and our distrust of buzzfeed-esqe titles - some of these can improve readership of what we're already writing.

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Facebook's News Feed: What Changed and Why

Facebook's News Feed: What Changed and Why | Social Media for Macmillan folk | Scoop.it
As Winston Churchill once said, “to improve is to change; to be perfect is to change often." It's a maxim Facebook seems to have adopted wholeheartedly when it comes to the News...
Carol Naylor's insight:

Not a lot here we hadn't already guessed and warned everyone about but the final point about penalising Like-bait is worth bearing in mind. We know that requests to share and like actually work so it's tempting to do that. Admittedly we're already careful not to overdo it since it would annoy supporters but the question is whether Facebook's algorithm for this is more sensitive than the human response to it.

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Facebook News Feed Update Gives Brands More Reach

Facebook News Feed Update Gives Brands More Reach | Social Media for Macmillan folk | Scoop.it
A new change to Facebook's News Feed algorithm means brands and celebrities will have greater reach than ever with their Facebook content.
Carol Naylor's insight:

Nice idea but a bit of a double-edged sword.  On the one hand, if used between consenting pages it's a great way for both to extend their reach to the other's audience. However the potential for abuse (until caught) is almost as great.  Greenpeace must be thrilled to bits - imagine what they can do to VW's page now. Not only can Greenpeace supporters flood VW's wall with negative messaging which can be viewed by anyone visiting the page, they can get their messaging into the newsfeeds of VW's own supporters.  Even if the tags have to be pre-approved by the target page, that still means a lot of work for the admins. Ideally it would be nice to see the service being made opt-in rather than applied by default.

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10 Tips to Maximize Your Facebook Engagement | Social Media Today

10 Tips to Maximize Your Facebook Engagement | Social Media Today | Social Media for Macmillan folk | Scoop.it
If you are walking on the street and someone's following you may be you get really scared and run away. But when it comes to social media particularly on Facebook page you get very excited and may try to engage with new follower. It just doesn't happen with you, every social media manager wants to get lots of followers and ultimately reach.
Carol Naylor's insight:

A couple of interesting points to note here:


Facebook's algorithm may penalise requests for likes and shares. However we know that those requests work really well, espcially with very emotive posts so the lesson here is Do It but do it sparingly.

Additionally shortened URLs get less attention than full  URLs. People like to know where they are going and a full URL is much more reassuring than something cryptic like http://sp.am/ripoff.

 

Since we know that Facebook isn't a fan of posts that take its users off-site, don't make the situation even worse when you don't need to. Use bit.ly only when you have absolutely no alternative for tracking link click-throughs

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Website ‘Fines’ You $1 For Every Selfie You Take, Donates It To Charity - DesignTAXI.com

Website ‘Fines’ You $1 For Every Selfie You Take, Donates It To Charity - DesignTAXI.com | Social Media for Macmillan folk | Scoop.it
A group of of innovative students has found a creative way to raise money for charity by targeting the current self-obsessed generation—the...
Carol Naylor's insight:

Given the number of instagram-cliche offenses out there I figure we could probably end hunger and bring about World Peace within about 2 weeks...

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The Complete Guide to Tumblr Etiquette

The Complete Guide to Tumblr Etiquette | Social Media for Macmillan folk | Scoop.it
Learn how to use tags, post commentary, manage your ask box and more with this quick and easy guide to Tumblr etiquette.
Carol Naylor's insight:

Thinking about using Tumblr to blog but rather daunted by the community element? Here's a quick guide

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Wow, That Took Off Quickly

Wow, That Took Off Quickly | Social Media for Macmillan folk | Scoop.it
On Friday 13th December, Lauren Bishop Vranch found a little lost bear, obviously much loved, on an East Coast Train at King's Cross, and tweeted a photo of it: "Found this well loved little dude o...
Carol Naylor's insight:

Looking at two unexpectedly viral stories as they unrolled. We know that  cute fluffy animals are always winners but the Chef story is more interesting, specifically the expectation of his employers' response versus what they actually did.

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Social Proof Is the New Currency | Social Media Today

Social Proof Is the New Currency | Social Media Today | Social Media for Macmillan folk | Scoop.it
Businesses that can integrate social proof into their marketing efforts seamlessly will join this new “socially rich” class - rich in fans and followers, not number of zeroes in your bank account.
Carol Naylor's insight:

Good summary of the value of social media recommendation within a peer group. More important it also gives a an idea of how much damage a negative review can cause.

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15 Brands Rocking Tumblr

15 Brands Rocking Tumblr | Social Media for Macmillan folk | Scoop.it
Tumblr is still relatively untouched by brands. Here are 15 boldly going where few brands have gone before -- and they're totally killing it.
Carol Naylor's insight:

We're hearing more and more about Tumblr as a great source for shareable content.  It has a more sophisticated ethos than a straightforward blogging service which makes it even more attractive. However, as with any new platform we need to make sure it will serve our objectives rather than the other way around before getting sucked in. Ask yourself - "what will this do for me?"

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Dave Gorman: The Old Sending-Abuse-To-A-Stranger Thing

Dave Gorman: The Old Sending-Abuse-To-A-Stranger Thing | Social Media for Macmillan folk | Scoop.it
Carol Naylor's insight:

Next time you hook a troll, just send him a link to this flowchart. No further engagement required.

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The 16 Types of Social Media Personalities- Which One Are You ? [Infographic]

The 16 Types of Social Media Personalities- Which One Are You ? [Infographic] | Social Media for Macmillan folk | Scoop.it

Via Gust MEES, ABroaderView, JM - Axioma WebLab, Karim Ben
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MONICA LOPEZ SIEBEN's curator insight, June 14, 2013 3:05 AM

Interesante y divertida inforgrafía de los perfiles en la red.

JM - Axioma WebLab's curator insight, June 14, 2013 10:18 AM

Funny article, but its a very interesting update about user Personalities.

Bettye Zoller's curator insight, October 3, 2013 12:20 AM

Oh yeah baby. Read it and SHARE!

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How to Make Your Content Go Viral

How to Make Your Content Go Viral | Social Media for Macmillan folk | Scoop.it
Here's my recent post on Mashable If you asked Google a few years ago, “What makes things go viral?” you would get a simple answer: It’s luck. No one can predict what will go viral. You might as we...
Carol Naylor's insight:

Yes, it really is that shallow - if you post content that will make people look cool when they share it, then they are more likely to share it.

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The Complete Guide to Twitter Etiquette

The Complete Guide to Twitter Etiquette | Social Media for Macmillan folk | Scoop.it
A comprehensive guide to Twitter etiquette (or Twetiquette), so you can look your best on social media.
Carol Naylor's insight:

Excellent beginners' guide. Covers not only the Dos and Donts but the Whys.  Wish it were mandatory reading for anyone signing up to Twitter

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10 Types of Images to Boost Your Social Media Engagement

10 Types of Images to Boost Your Social Media Engagement | Social Media for Macmillan folk | Scoop.it
As a writer by trade, it's not easy for me to utter these words, but I'm not going to lie: On social media, a picture is worth a thousand words.It's true. Content may be king, b...
Carol Naylor's insight:

Just bear in mind that whilst visuals are popular with your audience, they are not so popular with Edgerank unless the image is hosted on Facebook itself

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Facebook Continues Redesign Rollout With New Look for Pages

Facebook Continues Redesign Rollout With New Look for Pages | Social Media for Macmillan folk | Scoop.it
Facebook announced a redesign for Pages Monday, changing the appearance for both Page visitors and admins to what Facebook calls a more "streamlined" look.
Carol Naylor's insight:

Picture my joy....

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How Many Tweets is Too Many Tweets? | Simply Measured

How Many Tweets is Too Many Tweets?  | Simply Measured | Social Media for Macmillan folk | Scoop.it
As Community Managers, we’re constantly trying new things. Whether it’s a new network or a new CTA, experimentation is in the job description. Unfortunately, we, as Community Managers, are also really busy. Trying new things can be daunting, especially when you have a strict plan to hit your numbers. But, that shouldn’t deter you; The […]
Carol Naylor's insight:

I keep getting asked "how often should I tweet?" by very anxious people. There is no set rule, I tell them. Experiment a bit and do what works for you.  Here's an endorsement of that approach. 

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All Our Friends | FreakyTrigger

All Our Friends | FreakyTrigger | Social Media for Macmillan folk | Scoop.it
Carol Naylor's insight:

Includes a very good overview of the Tumblr culture and ethos (just ignore the comic fanboy stuff)

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AMA: How a Weird Internet Thing Became a Mainstream Delight

AMA: How a Weird Internet Thing Became a Mainstream Delight | Social Media for Macmillan folk | Scoop.it
Reddit's question-and-answer format imports the aspirational norms of honesty and authenticity from pseudonymous Internet forums into mainstream interviews.
Carol Naylor's insight:

Good review of the history of online Q&As and the more specific impact of those three little letters - AMA

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How the “internet of things” will replace the web

How the “internet of things” will replace the web | Social Media for Macmillan folk | Scoop.it
The second in a series. We've already written about why 2014 is really, finally the year that the "internet of things"—that effort to remotely control every object on earth—becomes visible in our everyday lives.
Carol Naylor's insight:

One of the best explanations and summaries of The Internet of Things that I've seen this year (part of a series)

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How Sharing Other People's Content Makes You an Irresistible Job Candidate

How Sharing Other People's Content Makes You an Irresistible Job Candidate | Social Media for Macmillan folk | Scoop.it
Creating your own content isn't the only way to get noticed. Becoming a go-to curator of quality information for your industry can also earn you a spot on a hiring manager's hit...
Carol Naylor's insight:

I keep saying this in workshops and clearly I'm not the only one...

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Low Hanging Fruit of Social Media: 12 Quick Changes That Will Make Big Results

Low Hanging Fruit of Social Media: 12 Quick Changes That Will Make Big Results | Social Media for Macmillan folk | Scoop.it
Here are 12 simple profile hacks and engagement tips you can apply to increase fans, followers, and traffic to your website.
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Back to Basics: How Social Media Differs From Traditional Media | Social Media Club

Back to Basics: How Social Media Differs From Traditional Media | Social Media Club | Social Media for Macmillan folk | Scoop.it
Carol Naylor's insight:

Good summary of the differences between social and traditional media with some handy reminders of how NOT to approach using social media for first timers.

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The State of Twitter in 2013 - Social Media London

The State of Twitter in 2013 - Social Media London | Social Media for Macmillan folk | Scoop.it
Twitter has become a part of everyone's lives. 200 million use it every month. But what is the State of Twitter in 2013? It should be a part of your digital st
Carol Naylor's insight:

A few eyeopeners here - abandon hope all ye who would like to afford a promoted trend, someone needs to proofread/make sense of the number of minutes users spend on Twitter/month, tweets with images = double the engagement rate, and it should be Katie Perry not Justin Bieber.

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In which I name and shame a PR agency

Among all the many PR companies that contact me, some are very good, some very bad, and most are average -- in fact, just like every industry out there, a mix of good, bad and average.
Carol Naylor's insight:

I've blogged previously about the Do's and Dont's of blogger outreach  (http://thestepfordtweeter.blogspot.co.uk/2012/09/blogger-outreach.html ) This is what happens when you don't listen to your Auntie Carol.

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Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined

Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined | Social Media for Macmillan folk | Scoop.it
When it comes to referral traffic from social networks, there's Facebook and Pinterest, and then there's everyone else.
Carol Naylor's insight:

Finding some of these numbers a bit hard to believe, but it's going to be exciting if it's right.

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