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Useful articles for staff at Macmillan Cancer Support
Curated by
Carol Naylor
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Scooped by Carol Naylor onto Social Media for Macmillan folk |
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Let’s explore some businesses that are using video in clever ways and in places you’ve never dreamt of. What happens when you click unsubscribe on one of the daily emails you receive from Groupon?
Carol Naylor's insight:
Apart from the pardoy being a work of genius (replacing the horse stalls for walking through a cube farm!) I definitely want to try out number 5 - doing tweeted video responses Delete the scoop?
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A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more... The Pew Research Center has released the results of a comprehensive survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?
Of the online adults surveyed at the end of 2012: 67% use Facebook20% use LinkedIn16% use Twitter15% use Pinterest13% use Instagram6% use TumblrFind more statistics, findings and takeaways on how Americans appear to be using social media, based on this recent study.
Via Lauren Moss
Carol Naylor's insight:
Bear in mind that this is from the US. Nevertheless it's a useful reference 
Steven Krohn's comment,
April 23, 5:16 PM
Thanks for the constructive comments, they are very appropriate.
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Bet you didn't know the beloved author of "Green Eggs and Ham" had a few social media lessons up his sleeve. Try these on for size.
Carol Naylor's insight:
I'm loving this - might even try and work a few into my training. Look out for cute rhymes Macmillan folk! Delete the scoop?
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So the really big news yesterday, outstripping that of a new Pope is the news that Google is Powering Down Google Reader, which for many people is a total disaster. Via Robin Good
Carol Naylor's insight:
Within Macmillan this may only be useful for one person other than me - but I know he's in deep mourning over this so it's worth it. 
Jen Fuhrman-Kestler's curator insight,
March 28, 11:15 AM
Will be interesting to see how brands use the new version of Flipboard 
Dennis T OConnor's curator insight,
March 31, 3:30 PM
I recently moved all of my Rss feeds over to Feedburner. However FB doesn't display results in any kind of sophisticated graphic format. It might be time for another change! Delete the scoop?
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Don't make people pay for music, says Amanda Palmer. Let them. In a passionate talk that begins in her days as a street performer (drop a dollar in the hat f...
Carol Naylor's insight:
Amanda Palmer has an instinct for using social media effectively. The points she makes in this talk are not only applicable to artists, they're also a great introduction to anyone who has tried using social media but recognises they just don't get it. She gives a practical example of the right way to think about it - as something more than another comms channel, a way of making a two-way connection with your audience. This talk also offers some alternative insights on mindset behind peoples' reluctance to ask for help - definitely of interest to fundraisers. Delete the scoop?
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This insightful infographic describes the inner workings of Internet trolls, explaining why they decide to spend their online time in attack mode.
Carol Naylor's insight:
Interesting infographic with some useful insights on troll psychology (a bit disappointed though that the only conclusion was "do not feed the troll" D'Uh!) Delete the scoop?
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The mismatch between some academics and social media is not so much fear of technology, but concerns over losing control, says Claire Warwick, but spare them the beginner's guide (The terror of tweeting: social medium or academic message?
Carol Naylor's insight:
"Social media involves a loss of control and an exercise in trust and openness." Delete the scoop?
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We know that lots of you found our social media statistics roundup for last year really useful in planning your marketing and writing business cases, so Delete the scoop?
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100 Amazing Social Media Statistics, Facts And Figures 2012 Did you know that there are Via WordPress SEO & Social Media 
WordPress SEO & Social Media's curator insight,
January 5, 4:43 AM
100 Amazing Social Media Statistics, Facts And Figures 2012 – infographic /@BerriePelser Delete the scoop?
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Facebook, Twitter, LinkedIn, Pinterest – Which Social Network Won 2012? [INFOGRAPHIC] Delete the scoop?
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As 2013 begins, you may have just finished developing your to-do list. If you are like a lot of small-business owners, one of the items near the top of that list is something about finally taking the time to figure out social media marketing.
Carol Naylor's insight:
Useful list of simple getting-started rules. Gives you a fair idea of what you'll be getting into and has a realistic apprach to the time and energy commitment needed. Delete the scoop?
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The likely path to social media nirvana in 13 steps.... Delete the scoop?
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Good list of free image resources and some additional information on correct formats for citation. Just remember to check whether or not your image needs to be on brand too!
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![Demographics of Social Networks: Who's Who? [INFOGRAPHIC] | Social Media Today | Social Media for Macmillan folk | Scoop.it](http://img.scoop.it/owUnpY9wMjF3eay6R9Ivdzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Carol Naylor's insight:
Naturally these are American numbers but they can map roughly to the UK market. The over 65s are still in a disappointing minority on every platform. Surprisingly MySpace has still got dominance in the under-17 market. Given the differences in the two educational systems, it's not worth reading too much into the stats for the UK and on the income chart unsurprisingly the high earners tend to favour LinkedIn. The male/female balance is also worth a look - it's not just Pinterest where women are in the majority. It's also interesting to see that Ning has been included as well as Stumbleupon (which still refuses to die, yay!). Delete the scoop?
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Carol Naylor's insight:
This is fascinating. New York and London mapped according to the languages being used for location-tagged tweets. I never realised that there seems to be a French-speaking enclave near Ladbroke Grove for example. Delete the scoop?
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The best way to understand Instagram filters is to break each down to its parts. Learn the technique behind each filter and when to use it.
Carol Naylor's insight:
Well, if you must.... Delete the scoop?
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Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex... Delete the scoop?
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Facebook appears to be aggressively removing cover photos that it deems too promotional or in violation of copyright.
Carol Naylor's insight:
We've been thinking about providing supporters with images they could use as their Facebook cover photos. However in light of this it's probably not worth the effort. 
Howard Lake's comment,
February 12, 4:07 AM
Thanks for flagging this up. I'd say it's worth sticking with the Facebook cover images for supporters for now, unless you hear they start getting removed. Even if they do, charities could simply switch to providing compelling graphics for supporters to share. Given most views are in the personal feed rather than on a brand's page, they'll probably get seen more anyway.
Am trying a more advert-like cover image on UK Fundraising's page for the first time to see if that gets removed. 
Carol Naylor's comment,
February 12, 8:16 AM
My reluctance comes down to resources - we've got one designer who's pretty much backed up at present. Not sure it's best use of his time to create content that might not be useable. The tempting alternative is to put the assets out there and see what supporters can do with them instead. UGC might be more acceptable in this case anyway. I'll be watching your experiment with interest (and not thinking about canaries and mineshafts at all!)
Howard Lake's comment,
February 12, 8:31 AM
Yes, with limited design resources I can appreciate your focus.
The canary is still cheeping (twittering?) away. Delete the scoop?
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This inforgraphic provides stats for the most popular adverts aired during Super Bowl 2013, based on social media data, including spread and sentiment.
Carol Naylor's insight:
OK, so I don't like sports and these companies are commercial rather than NFPs. However the measures of value are interesting. Delete the scoop?
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Of all Facebook's data sets, it's the social graph that's truly unique. It's spent nine years getting you to confirm who you know, and apparently it's sick of handing over your friend list to competitors.
Carol Naylor's insight:
A look at the pros and cons of Facebook's decision not to share its toys with the other children. Delete the scoop?
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In 2013, crazed men in suits will stare in panic at social networks... Delete the scoop?
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Facebook is starting to show its age, according to a recent survey of younger social media users. The shocker? Tumblr was the most popular network, beating out not only Facebook, but also its newly acquired image-sharing site, Instagram. Delete the scoop?
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OK you're a recruiter and you're trying to use Facebook for job postings. Let's say your Facebook Page has 1,000 fans and you do an update about a really hot op
Carol Naylor's insight:
Good article and infographic explaining not only how Edgerank works but also how to write good Facebook posts generally. However, beware the tips on timing. Every community is different and what works generally for Facebook audiences may not be the solution for yours. Delete the scoop?
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Kerry O’Shea Gorgone JD/MBA shares some of the legal ramifications of Instagram’s new Terms of Service. (Enjoying Pleasure Island?
Carol Naylor's insight:
Good summary of the whole business Delete the scoop?
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Some timely reminders and tips on best practice for Twitter Delete the scoop?
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