Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
|
Scooped by Carol Naylor onto Social Media for Macmillan folk |
Scoop.it!
Actually this is more of a positive list of Do's with lots of encouraging examples rather than a nightmare list of Don'ts. In brief:
It's OK to have fun and an indivual voice rather than be bland and boring
You need to keep working at it and respond promptly. It shouldn't just be a tick-box exercise.
Are you sure you want to delete this scoop?
 Your new post is loading...
Scoop.it!
"Sure, you get 70 percent of your clicks in the first two days," Pinquora CEO Shara Verma told me last week. "But there's a huge long tail. Clicks kept coming all the way for 30 days, and even beyo...
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Remember that time a couple of Norwegian 20 year-olds posted a picture to Facebook? Sure you do. The one where the girl, Catherine, agreed to have sex with her friend Peter if t...
Carol Naylor's insight:
Bascially it's Shares of posts that will get you the Likes. It would be interesting to see if there's a reliable equation that would allow pages to estimate how many likes they should get based on the number of Shares a post has had. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
(many thanks to the wonderful illustrator, animator and cartoonist Simon Heath for this grap...
Carol Naylor's insight:
Another good review of embedding social media but the best bit is the slide show at the bottom - those are the tips I give to the people who have the time to listen. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
This article explores how and why a business should be allocating resources to social media in order to imporve their operational efficiency. (From our blog: Allocating Resources to Social Media to Improve Operational Efficiency | Increase...
Carol Naylor's insight:
Really good overview not just about resources but the mindset needed to embed social media use right across an organisation Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Here is an infographic (by Frankwatching) to show you the state of B2B social media in 2013. Takeaways: - The main objective for social media marketers in B2
Carol Naylor's insight:
Interesting that Facebook actually ranks FOURTH in importance out of the main platforms, lower than YouTube even. I assume this is because the main focus of most strategies is to drive traffic to websites rather than engage with target audiences on the platform itself. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Carol Naylor's insight:
Naturally these are American numbers but they can map roughly to the UK market. The over 65s are still in a disappointing minority on every platform. Surprisingly MySpace has still got dominance in the under-17 market. Given the differences in the two educational systems, it's not worth reading too much into the stats for the UK and on the income chart unsurprisingly the high earners tend to favour LinkedIn. The male/female balance is also worth a look - it's not just Pinterest where women are in the majority. It's also interesting to see that Ning has been included as well as Stumbleupon (which still refuses to die, yay!). Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Carol Naylor's insight:
This is fascinating. New York and London mapped according to the languages being used for location-tagged tweets. I never realised that there seems to be a French-speaking enclave near Ladbroke Grove for example. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The best way to understand Instagram filters is to break each down to its parts. Learn the technique behind each filter and when to use it.
Carol Naylor's insight:
Well, if you must.... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Facebook appears to be aggressively removing cover photos that it deems too promotional or in violation of copyright.
Carol Naylor's insight:
We've been thinking about providing supporters with images they could use as their Facebook cover photos. However in light of this it's probably not worth the effort. 
Howard Lake's comment,
February 12, 4:07 AM
Thanks for flagging this up. I'd say it's worth sticking with the Facebook cover images for supporters for now, unless you hear they start getting removed. Even if they do, charities could simply switch to providing compelling graphics for supporters to share. Given most views are in the personal feed rather than on a brand's page, they'll probably get seen more anyway.
Am trying a more advert-like cover image on UK Fundraising's page for the first time to see if that gets removed. 
Carol Naylor's comment,
February 12, 8:16 AM
My reluctance comes down to resources - we've got one designer who's pretty much backed up at present. Not sure it's best use of his time to create content that might not be useable. The tempting alternative is to put the assets out there and see what supporters can do with them instead. UGC might be more acceptable in this case anyway. I'll be watching your experiment with interest (and not thinking about canaries and mineshafts at all!)
Howard Lake's comment,
February 12, 8:31 AM
Yes, with limited design resources I can appreciate your focus.
The canary is still cheeping (twittering?) away. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
This inforgraphic provides stats for the most popular adverts aired during Super Bowl 2013, based on social media data, including spread and sentiment.
Carol Naylor's insight:
OK, so I don't like sports and these companies are commercial rather than NFPs. However the measures of value are interesting. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Of all Facebook's data sets, it's the social graph that's truly unique. It's spent nine years getting you to confirm who you know, and apparently it's sick of handing over your friend list to competitors.
Carol Naylor's insight:
A look at the pros and cons of Facebook's decision not to share its toys with the other children. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
In 2013, crazed men in suits will stare in panic at social networks... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
Read a few of the comments made by visitors to the exhibition
Carol Naylor's insight:
Neat idea - visitor feedback solicited from an offline event is used to promote it and deepen engagement with the online audience. This way the V&A are involving people who may not even be able to go to the exhibit. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Recent studies point out that women use social networks more than men; indeed, Facebook & Twitter female users reach 57%, Flickr’s 55% and MySpace 64%.
Carol Naylor's insight:
The detail is a bit obvious but the stats at the top are useful Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Social Brands 100: how brands have become more adept at using social media (An analysis of the Social Brands 100 report – more engagement shows the increasing importance of social: http://t.co/szLdrDWDI9)...
Carol Naylor's insight:
Amazed at how close it was - the top 100 brands all scored within 20 points of each other (yes, we're in there - first year of entering!) Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
How can you get more followers on Twitter, be a Facebook favourite, and make connections on LinkedIn?
Carol Naylor's insight:
OK, so we tell people this all the time but it helps to see it all written down sometimes... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Let’s explore some businesses that are using video in clever ways and in places you’ve never dreamt of. What happens when you click unsubscribe on one of the daily emails you receive from Groupon?
Carol Naylor's insight:
Apart from the pardoy being a work of genius (replacing the horse stalls for walking through a cube farm!) I definitely want to try out number 5 - doing tweeted video responses Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more... The Pew Research Center has released the results of a comprehensive survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?
Of the online adults surveyed at the end of 2012: 67% use Facebook20% use LinkedIn16% use Twitter15% use Pinterest13% use Instagram6% use TumblrFind more statistics, findings and takeaways on how Americans appear to be using social media, based on this recent study.
Via Lauren Moss
Carol Naylor's insight:
Bear in mind that this is from the US. Nevertheless it's a useful reference 
Steven Krohn's comment,
April 23, 5:16 PM
Thanks for the constructive comments, they are very appropriate.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Bet you didn't know the beloved author of "Green Eggs and Ham" had a few social media lessons up his sleeve. Try these on for size.
Carol Naylor's insight:
I'm loving this - might even try and work a few into my training. Look out for cute rhymes Macmillan folk! Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
So the really big news yesterday, outstripping that of a new Pope is the news that Google is Powering Down Google Reader, which for many people is a total disaster. Via Robin Good
Carol Naylor's insight:
Within Macmillan this may only be useful for one person other than me - but I know he's in deep mourning over this so it's worth it. 
Jen Fuhrman-Kestler's curator insight,
March 28, 11:15 AM
Will be interesting to see how brands use the new version of Flipboard 
Dennis T OConnor's curator insight,
March 31, 3:30 PM
I recently moved all of my Rss feeds over to Feedburner. However FB doesn't display results in any kind of sophisticated graphic format. It might be time for another change! Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Don't make people pay for music, says Amanda Palmer. Let them. In a passionate talk that begins in her days as a street performer (drop a dollar in the hat f...
Carol Naylor's insight:
Amanda Palmer has an instinct for using social media effectively. The points she makes in this talk are not only applicable to artists, they're also a great introduction to anyone who has tried using social media but recognises they just don't get it. She gives a practical example of the right way to think about it - as something more than another comms channel, a way of making a two-way connection with your audience. This talk also offers some alternative insights on mindset behind peoples' reluctance to ask for help - definitely of interest to fundraisers. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
This insightful infographic describes the inner workings of Internet trolls, explaining why they decide to spend their online time in attack mode.
Carol Naylor's insight:
Interesting infographic with some useful insights on troll psychology (a bit disappointed though that the only conclusion was "do not feed the troll" D'Uh!) Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The mismatch between some academics and social media is not so much fear of technology, but concerns over losing control, says Claire Warwick, but spare them the beginner's guide (The terror of tweeting: social medium or academic message?
Carol Naylor's insight:
"Social media involves a loss of control and an exercise in trust and openness." Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
We know that lots of you found our social media statistics roundup for last year really useful in planning your marketing and writing business cases, so Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
