1. Volume of consumer-created buzz for a brand based on number of posts 2. Amount of buzz based on number of impressions 3. Shift in buzz over time 4. Buzz by time of day / daypart 5. Seasonality of buzz 6. Competitive buzz 7. Buzz by category / topic 8. Buzz by social channel (forums, social networks, blogs, Twitter, etc) 9. Buzz by stage in purchase funnel (e.g., researching vs. completing transaction vs. post-purchase) 10. Asset popularity (e.g., if several videos are available to embed, which is used more) 11. Mainstream media mentions 12. Fans 13. Followers 14. Friends 15. Growth rate of fans, followers, and friends 16. Rate of virality / pass-along 17. Change in virality rates over time 18. Second-degree reach (connections to fans, followers, and friends exposed - by people or impressions) 19. Embeds / Installs 20. Downloads 21. Uploads 22. User-initiated views (e.g., for videos) 23. Ratio of embeds or favoriting to views 24. Likes / favorites 25. Comments 26. Ratings 27. Social bookmarks 28. Subscriptions (RSS, podcasts, video series) 29. Pageviews (for blogs, microsites, etc) 30. Effective CPM based on spend per impressions received 31. Change in search engine rankings for the site linked to through social media 32. Change in search engine share of voice for all social sites promoting the brand 33. Increase in searches due to social activity 34. Percentage of buzz containing links 35. Links ranked by influence of publishers 36. Percentage of buzz containing multimedia (images, video, audio) 37. Share of voice on social sites when running earned and paid media in same environment 38. Influence of consumers reached 39. Influence of publishers reached (e.g., blogs) 40. Influence of brands participating in social channels 41. Demographics of target audience engaged with social channels 42. Demographics of audience reached through social media 43. Social media habits/interests of target audience 44. Geography of participating consumers 45. Sentiment by volume of posts 46. Sentiment by volume of impressions 47. Shift in sentiment before, during, and after social marketing programs 48. Languages spoken by participating consumers 49. Time spent with distributed content 50. Time spent on site through social media referrals 51. Method of content discovery (search, pass-along, discovery engines, etc) 52. Clicks 53. Percentage of traffic generated from earned media 54. View-throughs 55. Number of interactions 56. Interaction/engagement rate 57. Frequency of social interactions per consumer 58. Percentage of videos viewed 59. Polls taken / votes received 60. Brand association 61. Purchase consideration 62. Number of user-generated submissions received 63. Exposures of virtual gifts 64. Number of virtual gifts given 65. Relative popularity of content 66. Tags added 67. Attributes of tags (e.g., how well they match the brand's perception of itself) 68. Registrations from third-party social logins (e.g., Facebook Connect, Twitter OAuth) 69. Registrations by channel (e.g., Web, desktop application, mobile application, SMS, etc) 70. Contest entries 71. Number of chat room participants 72. Wiki contributors 73. Impact of offline marketing/events on social marketing programs or buzz 74. User-generated content created that can be used by the marketer in other channels 75. Customers assisted 76. Savings per customer assisted through direct social media interactions compared to other channels (e.g., call centers, in-store) 77. Savings generated by enabling customers to connect with each other 78. Impact on first contact resolution (FCR) (hat tip to Forrester Research for that one) 79. Customer satisfaction 80. Volume of customer feedback generated 81. Research & development time saved based on feedback from social media 82. Suggestions implemented from social feedback 83. Costs saved from not spending on traditional research 84. Impact on online sales 85. Impact on offline sales 86. Discount redemption rate 87. Impact on other offline behavior (e.g., TV tune-in) 88. Leads generated 89. Products sampled 90. Visits to store locator pages 91. Conversion change due to user ratings, reviews 92. Rate of customer/visitor retention 93. Impact on customer lifetime value 94. Customer acquisition / retention costs through social media 95. Change in market share 96. Earned media's impact on results from paid media 97. Responses to socially posted events 98. Attendance generated at in-person events 99. Employees reached (for internal programs) 100. Job applications received
[AS: What's changed since 2009? How many of these are valid to healthcare? What would you swap out / reorient?] Via Andrew Spong 
Interesting case report on the use of social media to enrich a conference experience. It seems that, even if you're attending IRL, if you have no social media access, you're missing out on a lot of the event that is now happening online. 
social media strategy You might not even know it but you could be inadvertently spamming followers and connections and poisoning your social media strategy.There is a big difference between intelligent commentary in a blog/article and straight... 
Lady Gaga might be about to give Mark Zuckerberg a run for his money. Seriously, it'll be interesting to see how smaller networks can gnaw away at Facebook by actually tapping into it. 
Google+ is succeeding in small bursts, feature by feature. As a social network competing with Facebook it's a flop, but its video-chat tool Hangouts is a winner. Via Beth Kanter 
Basically "What Makes a Viral Video" - but no-one really knows the answer to that. However this is a useful list of common traits identified in several popular by their audience (rather than marketeers) 
Handy checklist for blogs and maybe a few tweets too. Admittedly the numerical list tip is becoming a bit of a cliche but it works dammit! 
Some useful tips on writing copy - with plenty of explanations and examples. 
If anyone thought I was bluffing when I said that Facebook deletes businesses using profiles rather than pages - here's how an outline of how bad it can get. 
I think the issue is how each individual uses social media generally. Most of the doctors in this article (and several teachers in similar articles published recently) see social media as simply another channel for communication - like email or telephone. The hospitals (and lawyers) are looking at the bigger picture and wondering how to manage the impact of someone's social media footprint (not such a problem on the other channels).
What both sides are failing to appreciate is that the bigger picture includes not only material generated *by* the individual doctor but also *about* them. This can be by friends tagging them in photos, disgruntled patients blogging about them etc. In that context, having ninja-like control of your Facebook privacy settings has no effect at all. 
OK, it's train-wreck social media but I know you love these stories... 
Quite a lot of useful detail on how to start managing your privacy online. However remember that no privacy setting can control what your friends chose to do with the content you allow them to see. 
Quick summary of the data review by Bit.ly showing the best times to post to various social media networks |
I think this could apply on any image-based platform (although most of them wouldn't be my choice of communities to hang out on) 
Yes, you can overdo your social media activity - useful tip here, leave at least 25 minutes between posts 
A quick tour around Soc.cl, the new kid of on the social media block. Seems like it's still trying to work out its USP (and filter the spammers) 
Most businesses investing in Social Media are confident it will give them a measureable ROI 
Have you hit your first 1000 fans? This article will guide to move from zero to your first 1,000 fans on Facebook. 
Actually this is a good set of reasons for not auto cross-posting *period* - including Twitter>Facebook, Flickr>Twitter, Pinterest>Facebook etc etc. Social media is increasingly becoming the go-to place for consumers to make complaints or seek out customer service, but A T Kearney's Annual Social Media Survey reveals that many companies are ignoring this fact. 
Scared by this contemplation of the inevitable? Try thinking about the demise of Google! 
Given that 70% of companies ignore complaints on their Facebook pages, I would expect the impact to be limited. However, personally I've found that 
Good summary of some effective quick fixes. It amazes me that some companies are still risking running personal profiles rather than pages. 
A lot of these relate more to getting info online than social media per se. However it's interesting that doctors are willing to engage with their patients via social media - wonder what the insurance companies will make of that? 
Blogging can be hard work, especially when it comes to delivering good quality content on a regular basis. The key phrases there are “quality content” and “regular basis.” We’ll leave it up to you to decide on the timing of your content. |
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