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Social Media for Libraries
Resources I've found around the web that are useful or managing social media content for libraries.
Curated by Jessica Hagman
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The Noun Project

The Noun Project | Social Media for Libraries | Scoop.it
Creating, Sharing and Celebrating the World's Visual Language.
Jessica Hagman's insight:

A collection of icons. Would be great for any visual project, but I'm saving for use in social media images.

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Data on whether and how students watch screencasts - Casting Out Nines - The Chronicle of Higher Education

Data on whether and how students watch screencasts - Casting Out Nines - The Chronicle of Higher Education | Social Media for Libraries | Scoop.it
Jessica Hagman's insight:

Primary take away: students watch the videos when they believe they will be useful. I liked that they created a supplemental video based on the "muddiest" point from the lecture. This seems like it would well for after a library session to follow up. 

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Key Tips to Optimize for the New YouTube

YouTube updated their design again last week! Here's everything you need to know as a creator how to optimize your channel to engage viewers on the new YouTu...

Via Ileane Smith
Jessica Hagman's insight:

Tips for the new YouTube format. Focus is on channels and subscriptions. 

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Ileane Smith's curator insight, December 14, 2012 5:03 AM

Exciting changes to the YouTube interface should mean more view and exposure for our videos. 


My favorite tips here is that they are tagging their videos with their channel name. 


Perhaps I will start tagging my videos with Ileane Smith and see what happens. This might get more of my videos to show up with Google Authorship in search!

Wanda Rawlins's comment, December 14, 2012 12:15 PM
I agree with IIeane hopefully more exposure for our videos!
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Twitter is pivoting | Dalton Caldwell

Argues that Twitter is "pivoting" toward being focused on news consumption by brands/companies rather than a mode of communication 

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YouTube Changes Algorithm to Rank Videos | HigherVisibility

YouTube Changes Algorithm to Rank Videos | HigherVisibility | Social Media for Libraries | Scoop.it

YouTube is following in the footsteps of Google and has officially changed their algorithm when it comes time to rank videos. YouTube Algorithm Changes Explained

There was really one big difference that we saw with the update: clicks are less important. This goes for both the video as well as the ads connected to the video:

Time is more important for content. In the past YouTube focused heavily on the number of clicks a video received. The problem with this was the fact that videos with catchy headlines were getting all of the attention. Now, YouTube is focusing more on the time that someone spends watching the video.
Time is more important for ads. Not only is the time a user watches a video more important than simple clicks, but this same logic also goes for advertisements. If you want your video to rank higher, people will have to sit through those ads.


Via Ileane Smith
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» 4 Social Media Goals Every Library Should Measure

» 4 Social Media Goals Every Library Should Measure | Social Media for Libraries | Scoop.it
Andrew K Kirk, Founder of Face The Buzz and Social Media Examiner writer, outlines 4 Social Media Goals Every Business Should Measure, but these can all easily be applied to libraries as well.

Via Judy O'Connell
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How to turn your Instagram fans into brand advocates

How to turn your Instagram fans into brand advocates | Social Media for Libraries | Scoop.it
Brian Honigman is a marketing consultant, a freelance writer and a social media enthusiast. This post originally appeared on the SumAll blog.




According to Instagram, its ...
Jessica Hagman's insight:

h/t @cfboeninger on Twitter for sharing. 

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Easily Remove Image Backgrounds Online - Clipping Magic

Easily Remove Image Backgrounds Online - Clipping Magic | Social Media for Libraries | Scoop.it
Clipping Magic: Online image mask generator
Jessica Hagman's insight:

Nifty tool for cutting out the background of images. 

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YouTube Custom Thumbnail

http://www.sheexperts.com/sheblog Visit my blog to get more free weekly digital marketing strategies ************************************************** Click...
Jessica Hagman's insight:

You can upload custom thumbnails for YouTube videos now. This video walks through creating a custom thumbnail in Power Point rather than Photoshop. 

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Patience (and Marketing) Makes the Audience Grow Fonder

Patience (and Marketing) Makes the Audience Grow Fonder | Social Media for Libraries | Scoop.it
by Christine Cigler Marketing takes time.  It takes persistence and repetition and focus. “People don’t even know that databases exist,” said Jennifer Asimakopoulos, Senior Reference Librarian.  Ne...
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Add Your Own Thumbnail to YouTube Videos [How-To] | How To Record Podcasts

Add Your Own Thumbnail to YouTube Videos [How-To] | How To Record Podcasts | Social Media for Libraries | Scoop.it

How to Record Podcasts gives you some great backgrounds to make your own YouTube thumbnails.


Via Ileane Smith
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More than just a pretty picture? How sociologists (and other social scientists) can use Pinterest | Impact of Social Sciences

More than just a pretty picture? How sociologists (and other social scientists) can use Pinterest | Impact of Social Sciences | Social Media for Libraries | Scoop.it
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Digital Curation: Alternatives to Storify - ProfHacker - The Chronicle of Higher Education

Digital Curation: Alternatives to Storify - ProfHacker - The Chronicle of Higher Education | Social Media for Libraries | Scoop.it

Tools for content curation

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Create stunning infographics with this collection of tips & tutorials...

Create stunning infographics with this collection of tips & tutorials... | Social Media for Libraries | Scoop.it

Infographics represent graphically where data and information meets design. These visual representations are able to quickly and effectively share knowledge with your audience.

 

In this post, learn how to create stunning infographic with these very useful tutorials and articles. They will arm you with all the latest techniques and information to help you achieve your infographic design creation...

 


Via Lauren Moss
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