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Scooped by Cathryn Kitchka
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3 Apps to Help You Write a Marketing Plan

3 Apps to Help You Write a Marketing Plan | Social Media for KMC | Scoop.it
These tools can help you figure out your needs, understand your competition and develop a cost-effective marketing strategy.
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Scooped by Cathryn Kitchka
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Know Your 4 Ps to Integrate Traditional and Social Media Marketing

Know Your 4 Ps to Integrate Traditional and Social Media Marketing | Social Media for KMC | Scoop.it

POSHGLAM.com founder and Young Entrepreneur Council member Kimberly E. Stone offers 3 tips to help you integrate traditional and social media marketing techniques.

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Elizabeth Anne Dale's curator insight, August 20, 2013 5:34 AM

This article looks in to understanding that an integrated approach to marketing is important as it generates better results. The article demonstrates that you cannot soley rely on traditional media, nor on social media, that a combined approach works much better, and allows for marketing communications to be much stronger, have more effect, and allow the consumer to relate, and to have two way communications with a company. The author also talks about tailoring each marketing message, depending on what media you are using, and I think this is really important. If a company sounds too stiff and formal through a medium like facebook, it can be boring for their customers, making it impossible for them to relate with the company, as they simply sound like a corporate robot.

Hannah Joy Gaisford's comment, August 20, 2013 6:21 AM
A very interesting article I like Elizabeth's comment that if a company is too stiff and formal over facebook it can be boring and unrelatable for their customers. I definitely agree that companies should be personal and friendly over a social media platform especially one like facebook
Analay Malamala's comment, August 20, 2013 9:32 AM
I agree with Elizabeth's insight, communication is much stronger when there is a combined approach to communicating through different media channels. I also agree that tailoring each message depending on the media platform used is very important because I think that as a consumer, I would want to receive messages from my trusted brand that communicates to me in ways that I can understand and relate to, that creates an interest within me about my trusted brand and that it also asserts me of the identity that I have created for myself with the brand. Companies and brands do need to get personal because we as consumers enjoy it when the focus is on us and our voices are heard etc social media like facebook is an interaction platform, there's no time for boring and robotic forms of engagement. Great read though Elizabeth.