Former Frank Haack, Zywave executive forms health care consultancy Milwaukee Journal Sentinel Jim Mueller, the former president of Frank Haack & Associates and Zywave, has started an independent consulting firm specializing in health care reform.
"It pains me when I hear about school districts that are attempting to implement and impose social media policies that focus more on the "behavior" of educators as opposed to student learning. Last week I was fortunate to weigh in on one such district's journey in this area and share my thoughts on where the emphasis should be. The video clip of the interview can be found below. "
Terrific tips for PR, marketing and content strategists... I have been doing a little research on the use of social media for competitive intelligence. I have done this type of exercise in the past but thought I’d be a little different this time and actually make a blog post out of the sites I came across that I found to be useful in some way. These are 30 blog posts that I found that talk about competitive analysis using social media. Leave me a comment and let me know what you think....
Branding Magazine Taco Bell Employee Licks Taco Shells, Causes Social Media Nightmare Mashable Taco Bell has a social media crisis on its hands after a photo surfaced showing an employee licking some taco shells.
When social media came out and for the next many years, people have treated it like a main course. Ultimately, it's more like a condiment, or a texture. It's time to move it to the “fabric” mindset. 2013-05-31 07.33.55 ...
Brands use social media to engage and deepen relationships with consumers. But Wharton School’s Pinar Yildirim warns of the risk in sensational content and minority opinions when it comes to user-generated content (UGC).
We know it’s good to engage your customers. It’s not true, however, that any engagement is good engagement. Brands should not have blind faith in high numbers. Instead, media managers’ goal should be meaningful interactions that deepen relationships with their best customers.
The right metrics in social media are crucial, but interpretation is just as important and this is where I’m going to focus. When it comes to social media content, there are two tendencies to be wary of — sensationalism and extreme opinions.
So, my first piece of advice for managers is: do not to fall into the sensationalism trap and be careful how you interpret social media. Emotional, controversial, or exaggerated messaging might attract attention — and even boost your social media fans or followers’ number in the short term — but are people really buying into your brand? Moreover, could it be harmful in the long term? If brand-related content is going to chime in on the topic of the moment, make sure it does so in a way that ties back to your brand and what it stands for.
This brings us to my second piece of advice. When social media’s most active users are consumers with polarized opinions, managers must carefully interpret the data they gather from it. It can be detrimental when companies – and big data analysts – treat the opinions of a small, and possibly polarized, vocal group as representing the opinions of the rest.
US clinical-research system in need of review Nature.com Exclusivity issues: the design and ethical review of federally funded research is often undertaken by a homogeneous group of individuals with congruent interests at the same or similar...
This posts gives advice on ensuring your website is cleverly integrated with social media technology and platforms. Handy for all marketers!
I’m often asked by clients to work with their web designers/developers to ensure their new website is going to be built and presented in a way that ensures social media tech plays a part in the user’s experience. Usually I’m asked to do this after jumping up and down a lot and ramming home the importance of thinking social when it comes to websites! It’s very important that social is taken into consideration at a very early stage of any web build or revamp. Read on for some tips on making your site more social media friendly.
Create a social media widgetCreate a content hubSharing is caring: There are a lot of off-the-shelf options out there, but I would recommend ‘hard-coding’ share buttons, this tends to allow you to mould them to fit better with your site design. Tech blog, The Next Web does this very well.
Nichole Kelly, in partnership with NetBase, release a new eBook in the Social Savvy series which shows marketers how to measure social media ROI.
Everyone’s doing social media marketing, but does anyone know if it’s worth the investment? The people we marketers report to—the ones who sign off on budget requests—and we ourselves want to know how we can measure the return on our investment in terms of business metrics like leads and sales.
The new eBook, called Calculating ROI to Make the Business Case for Social Media Marketing, describes a methodology for measuring social ROI, explains where social media fits into the traditional sales funnel familiar to business decision-makers, and offers advice on aligning social goals and metrics. You can get a free copy here.
This study investigated relationships between how students “listen” (access existing posts) and “speak” (contribute posts) in asynchronous online discussions. Eleven variables indexing four dimensions of student’s listening (breadth, depth, temporal contiguity and revisitation) and five variables indexing three dimensions of students’ speaking (discursiveness, depth of content, and reflectivity) were calculated for 31 students participating in six week-long online discussions as part of an undergraduate educational psychology course. Multiple regression analysis indicated that the breadth of students’ listening (the percentage of peers’ posts viewed) predicted both the responsiveness and argumentative quality of their posts, but the depth with which they attended to the posts (time spent viewing) did not. Implications for the theory and practice of online discussions are discussed.
Social Media plays an increasingly important role in many business marketing efforts. It’s one of the pillars of a successful Inbound Marketing strategy, and with as little as 6 hours of dedicated effort a week, a small business can see improved sales results. While increased usage is great sign that business is adapting, there are some all-to-common errors that prevent business owners from taking full advantage of everything social media offers. It’s particularly important since recent research has shown the average time spent using social media is increasing. According to research from HubSpot, more than 85% of Internet users have Facebook accounts and 49% are on Twitter. In other words, your prospects are using social media. Since social media has a 100% higher lead-to-close rate than outbound marketing, it’s important to eliminate the stumbles. Here are 5 simple tips that will help you reach your prospects more effectively using social media:...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.