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JMIR--Crowdsourcing Participatory Evaluation of Medical ...

JMIR--Crowdsourcing Participatory Evaluation of Medical ... | social media for HOI | Scoop.it
Crowdsourcing Participatory Evaluation of Medical Pictograms Using Amazon Mechanical Turk.
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5 Mobile Social Media Marketing Ideas to Grow Your Business ...

5 Mobile Social Media Marketing Ideas to Grow Your Business ... | social media for HOI | Scoop.it
Mobile marketing: learn how to use social media to integrate mobile technology into your business to connect with prospects and customers.
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Former Frank Haack, Zywave executive forms health care consultancy - Milwaukee Journal Sentinel

Former Frank Haack, Zywave executive forms health care consultancy - Milwaukee Journal Sentinel | social media for HOI | Scoop.it
Former Frank Haack, Zywave executive forms health care consultancy
Milwaukee Journal Sentinel
Jim Mueller, the former president of Frank Haack & Associates and Zywave, has started an independent consulting firm specializing in health care reform.
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Rescooped by Philip Darbyshire from The 21st Century
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How Students Benefit From Using Social Media - Edudemic

How Students Benefit From Using Social Media - Edudemic | social media for HOI | Scoop.it
A look at four different ways that students benefit from using social media in their everyday lives, despite concerns about the overuse of social media by today's youth.

Via Dr. Susan Bainbridge
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How to Convince Your Skeptical Boss That Facebook Marketing Works

Facebook for business: Here's how you can show the value Facebook to your client or business, and how they can get the most out of it.
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Marketing Research Chart: 84% of marketers consider blogs at least somewhat effective for inbound marketing - Sherpa

Marketing Research Chart: 84% of marketers consider blogs at least somewhat effective for inbound marketing - Sherpa | social media for HOI | Scoop.it

Q: Please indicate the LEVEL OF EFFECTIVENESS (in terms of achieving objectives) of using social media platforms in your inbound marketing efforts.

 


Via marketingIO
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marketingIO's curator insight, June 5, 2013 10:36 AM

The only surprising part of this chart is the SlideShare info. We have reservations about that metric, but in agreement on the others.


Rescooped by Philip Darbyshire from iPads, MakerEd and More in Education
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A Principal's Reflections: Social Media Use Needs to Focus More on Learning Than Behavior

A Principal's Reflections: Social Media Use Needs to Focus More on Learning Than Behavior | social media for HOI | Scoop.it

"It pains me when I hear about school districts that are attempting to implement and impose social media policies that focus more on the "behavior" of educators as opposed to student learning.  Last week I was fortunate to weigh in on one such district's journey in this area and share my thoughts on where the emphasis should be. The video clip of the interview can be found below. "


Via John Evans
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Interesting thoughts from a teacher

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Krisha Kerr's curator insight, June 16, 2013 11:28 AM

Read and reflect.

Rescooped by Philip Darbyshire from Public Relations & Social Media Insight
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30 Tips On Using Social Media for Competitive Analysis - Business 2 Community

30 Tips On Using Social Media for Competitive Analysis - Business 2 Community | social media for HOI | Scoop.it

Terrific tips for PR, marketing and content strategists... I have been doing a little research on the use of social media for competitive intelligence. I have done this type of exercise in the past but thought I’d be a little different this time and actually make a blog post out of the sites I came across that I found to be useful in some way. These are 30 blog posts that I found that talk about competitive analysis using social media. Leave me a comment and let me know what you think....


Via Jeff Domansky
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I love Spy Vs Spy!!!

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Jeff Domansky's curator insight, June 6, 2013 2:04 PM

Terrific tips for PR, marketing and content strategists. Several of the 30 articles I hadn't seen and am bookmarking for future reference. All in all, worth reading.

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Taco Bell Employee Licks Taco Shells, Causes Social Media Nightmare - Mashable

Branding Magazine
Taco Bell Employee Licks Taco Shells, Causes Social Media Nightmare
Mashable
Taco Bell has a social media crisis on its hands after a photo surfaced showing an employee licking some taco shells.
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Shift Your Social Media Usage to Fabric Mode - Chris Brogan

When social media came out and for the next many years, people have treated it like a main course. Ultimately, it's more like a condiment, or a texture. It's time to move it to the “fabric” mindset. 2013-05-31 07.33.55 ...
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Smarter Engagement: Bypass Biases in Social Media – Think Insights – Google

Smarter Engagement: Bypass Biases in Social Media – Think Insights – Google | social media for HOI | Scoop.it
Brands use social media to engage and deepen relationships with consumers. But Wharton School’s Pinar Yildirim warns of the risk in sensational content and minority opinions when it comes to user-generated content (UGC).

 

Digest...

 

We know it’s good to engage your customers. It’s not true, however, that any engagement is good engagement. Brands should not have blind faith in high numbers. Instead, media managers’ goal should be meaningful interactions that deepen relationships with their best customers.

 

The right metrics in social media are crucial, but interpretation is just as important and this is where I’m going to focus. When it comes to social media content, there are two tendencies to be wary of — sensationalism and extreme opinions.

 

So, my first piece of advice for managers is: do not to fall into the sensationalism trap and be careful how you interpret social media. Emotional, controversial, or exaggerated messaging might attract attention — and even boost your social media fans or followers’ number in the short term — but are people really buying into your brand? Moreover, could it be harmful in the long term? If brand-related content is going to chime in on the topic of the moment, make sure it does so in a way that ties back to your brand and what it stands for.

 

This brings us to my second piece of advice. When social media’s most active users are consumers with polarized opinions, managers must carefully interpret the data they gather from it. It can be detrimental when companies – and big data analysts – treat the opinions of a small, and possibly polarized, vocal group as representing the opinions of the rest.


Via marketingIO
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marketingIO's curator insight, June 4, 2013 12:26 PM

Dr. Yildirim is spot-on: we can all get excited about the minority opinion, be it good or bad. That's the void you risk falling into without proper metrics in place. Stay away from the most vocal and stick with the fundamentals.


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US clinical-research system in need of review - Nature.com

US clinical-research system in need of review Nature.com Exclusivity issues: the design and ethical review of federally funded research is often undertaken by a homogeneous group of individuals with congruent interests at the same or similar...
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Quick Guide to Making your Website Social Media Friendly | Velocity Digital Blog

Quick Guide to Making your Website Social Media Friendly | Velocity Digital Blog | social media for HOI | Scoop.it
This posts gives advice on ensuring your website is cleverly integrated with social media technology and platforms. Handy for all marketers!

 

Excerpt...

 

I’m often asked by clients to work with their web designers/developers to ensure their new website is going to be built and presented in a way that ensures social media tech plays a part in the user’s experience. Usually I’m asked to do this after jumping up and down a lot and ramming home the importance of thinking social when it comes to websites! It’s very important that social is taken into consideration at a very early stage of any web build or revamp. Read on for some tips on making your site more social media friendly.

Create a social media widgetCreate a content hubSharing is caring: There are a lot of off-the-shelf options out there, but I would recommend ‘hard-coding’ share buttons, this tends to allow you to mould them to fit better with your site design. Tech blog, The Next Web does this very well.
Via marketingIO
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marketingIO's curator insight, June 5, 2013 10:01 AM

We primarily scooped this for the The Next Web example. Good info nevertheless.


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Rescooped by Philip Darbyshire from The MarTech Digest
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(FREE EBOOK) How to Make the Business Case for Social Media - Social Media Explorer

(FREE EBOOK) How to Make the Business Case for Social Media - Social Media Explorer | social media for HOI | Scoop.it
Nichole Kelly, in partnership with NetBase, release a new eBook in the Social Savvy series which shows marketers how to measure social media ROI.

 

Digest...

 

Everyone’s doing social media marketing, but does anyone know if it’s worth the investment? The people we marketers report to—the ones who sign off on budget requests—and we ourselves want to know how we can measure the return on our investment in terms of business metrics like leads and sales.

 

The new eBook, called Calculating ROI to Make the Business Case for Social Media Marketing, describes a methodology for measuring social ROI, explains where social media fits into the traditional sales funnel familiar to business decision-makers, and offers advice on aligning social goals and metrics. You can get a free copy here.


Via marketingIO
Philip Darbyshire's insight:

ebook   a kind of white paper on steroids!!

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marketingIO's curator insight, June 5, 2013 11:59 AM

And it's FREE!


If it's digital marketing and it's FREE, then it's for me!


  • See the article at www.socialmediaexplorer.com
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Rescooped by Philip Darbyshire from E-Learning and Online Teaching
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Exploring Online Discussions - Raw research notes and article annotations

Abstract (pasted from AERA 2013 program)

This study investigated relationships between how students “listen” (access existing posts) and “speak” (contribute posts) in asynchronous online discussions. Eleven variables indexing four dimensions of student’s listening (breadth, depth, temporal contiguity and revisitation) and five variables indexing three dimensions of students’ speaking (discursiveness, depth of content, and reflectivity) were calculated for 31 students participating in six week-long online discussions as part of an undergraduate educational psychology course. Multiple regression analysis indicated that the breadth of students’ listening (the percentage of peers’ posts viewed) predicted both the responsiveness and argumentative quality of their posts, but the depth with which they attended to the posts (time spent viewing) did not. Implications for the theory and practice of online discussions are discussed.


Via Dennis T OConnor
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Dennis T OConnor's curator insight, June 6, 2013 12:12 AM

Interesting archive of research notes on an important topic. 

CAEXI BEST's curator insight, June 7, 2013 8:28 PM
Exploration Discussions en ligne - notes de recherche premières et de l'article annotations
Rescooped by Philip Darbyshire from Public Relations & Social Media Insight
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5 Simple Tips To Improve Your Social Media Marketing - Business 2 Community

5 Simple Tips To Improve Your Social Media Marketing - Business 2 Community | social media for HOI | Scoop.it

Social Media plays an increasingly important role in many business marketing efforts. It’s one of the pillars of a successful Inbound Marketing strategy, and with as little as 6 hours of dedicated effort a week, a small business can see improved sales results. While increased usage is great sign that business is adapting, there are some all-to-common errors that prevent business owners from taking full advantage of everything social media offers. It’s particularly important since recent research has shown the average time spent using social media is increasing. According to research from HubSpot, more than 85% of Internet users have Facebook accounts and 49% are on Twitter. In other words, your prospects are using social media. Since social media has a 100% higher lead-to-close rate than outbound marketing, it’s important to eliminate the stumbles. Here are 5 simple tips that will help you reach your prospects more effectively using social media:...


Via Jeff Domansky
Philip Darbyshire's insight:

not a bad piece. This is where you can adda comment or link or call to action or whatever.

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Jeff Domansky's curator insight, June 6, 2013 1:56 PM

Great tips on how to power up your inbound marketing.