As part of a highly regulated industry, many healthcare organizations have been hesitant to adopt social media. But social media is a powerful and authentic communication tool with a unique role to play in health – it helps providers communicate with patients and other physicians, as well as elevates their practices’ public profiles. How is... Read more
Bayer creating fertile ground for new digital ideas - Articles Bayer's head of digital development, Jessica Federer, says the company is transforming its business and relationships through digital initiatives – but won't lose sight of its core expertise.
With the proliferation of social media sites like Twitter, everyone has become a critic, creating are troves of publicly available, untapped information about hospital performance just waiting to be mined. With that notion in mind, researchers at Boston Children’s Hospital recently set about trying to make sense of tens of thousands of tweets sent to the handles of U.S. hospitals. They found all sorts of useful tidbits about what patients are seeing and hearing during their hospital visits, along with a tangible connection between whether . . .
by M. Shuja Shafqat, MD Social media has exploded in popularity in the last decade, with millions of people regularly using one or more services on a daily basis. Most of us use these websites or apps for recreational purposes. Increasingly businesses, personalities, and doctors have been using them for advertising. Specifically the focus has…
Managing social media in the healthcare space can be challenging and must be approached with a unique strategy by brands. In my experience, a brand’s objectives for organic social media can run the gamut from listening and research, to marketing and engagement, to sales and CRM. (Not all at once, thankfully.) I’m focused on achieving …
In England alone the NHS sees 1 million patients every 36 hours and there are 3 million volunteers across health and social care many of whom are motivated by their personal experience of healthcare services.
This week I interview Dr Leslie Robinson, Senior Lecturer in Diagnostic Radiography, at the University of Salford, Manchester, UK, on how she uses social media in her work. Leslie is currently leading the WOMMeN (Word of Mouth Mammogram e Network) project to explore the value of social networks for connecting practitioners with clients of the NHS breast screening programme.…
A multidisciplinary journal that focuses on public health and technology, public health informatics, mass media campaigns, surveillance, and innovation in public health practice and research. Also dedicated to rapid open data sharing during epidemics.
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