Managing social media in the healthcare space can be challenging and must be approached with a unique strategy by brands. In my experience, a brand’s objectives for organic social media can run the gamut from listening and research, to marketing and engagement, to sales and CRM. (Not all at once, thankfully.) I’m focused on achieving …
In England alone the NHS sees 1 million patients every 36 hours and there are 3 million volunteers across health and social care many of whom are motivated by their personal experience of healthcare services.
This week I interview Dr Leslie Robinson, Senior Lecturer in Diagnostic Radiography, at the University of Salford, Manchester, UK, on how she uses social media in her work. Leslie is currently leading the WOMMeN (Word of Mouth Mammogram e Network) project to explore the value of social networks for connecting practitioners with clients of the NHS breast screening programme.…
A multidisciplinary journal that focuses on public health and technology, public health informatics, mass media campaigns, surveillance, and innovation in public health practice and research. Also dedicated to rapid open data sharing during epidemics.
No one should ever go through cancer alone. Cancer patients and their families can find comfort and strength in sharing their stories with others. Due to technology and having a world at our fingertips, many patients and families are looking for encouragement through online support groups and social networking sites.
With a desire to share stories, get answers about treatment, display solidarity and celebrate good news, cancer patients and caregivers often feel less isolated by being involved in a support group – whether in person or online.
In an online support group, participants don’t even have to leave home to:
Receive encouragement from othersBe inspired by stories of accomplishmentShare personal experiencesFeel less lonely and isolatedGain a sense of empowerment and control of a situationSolve problems or concerns by sharing with others in a similar situation
Along with online support groups, many turn to social networking sites for a sense of togetherness. On Twitter, patients can engage in weekly chats by using hash tags that relate to their individual situation. Some examples include #bcsm (breast cancer social media), #btsm (brain tumor social media), #ayacsm (adolescent and young adult cancer societal movement), and #lcsm (lung cancer social media). On Facebook, patients can join a variety of private and public support groups based on type of cancer and geographic location.
Other peer-to-peer social networks like ihadcancer.com, American Cancer Society’s Cancer Survivors Network and Cancer Support Community enable members to connect virtually and search a forum based on type of cancer, age, gender, location, and year of diagnosis so they can find others in a similar situation. Cancer Survivors Network also hosts real-time group chats for 90 minutes each week, facilitated by specially trained professionals.
It is important to remember that not all online support groups are the same. Before you sign up for a support group, you’ll want to do a little research to make sure the site is secure and legitimate. Registration allows for extra safeguards when sharing information. Take time to find a group that’s right for you to help you throughout your journey.
As part of a highly regulated industry, many healthcare organizations have been hesitant to adopt social media. But social media is a powerful and authentic communication tool with a unique role to play in health – it helps providers communicate with patients and other physicians, as well as elevates their practices’ public profiles. How is... Read more
Bayer creating fertile ground for new digital ideas - Articles Bayer's head of digital development, Jessica Federer, says the company is transforming its business and relationships through digital initiatives – but won't lose sight of its core expertise.
With the proliferation of social media sites like Twitter, everyone has become a critic, creating are troves of publicly available, untapped information about hospital performance just waiting to be mined. With that notion in mind, researchers at Boston Children’s Hospital recently set about trying to make sense of tens of thousands of tweets sent to the handles of U.S. hospitals. They found all sorts of useful tidbits about what patients are seeing and hearing during their hospital visits, along with a tangible connection between whether . . .
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